Search Results for: digital marketing
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BEST PRACTICE
Making the most of your marketing
Creating a company brand that resonates with clients is an ever evolving process. Direct Connect Chief Executive Officer David Holman explains how the utility connection provider approaches its marketing material so that it meets company values and consumer needs. The new financial year is upon us once again, and we are working towards setting our goals, ready for a successful…
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OPINION
How to create next level digital proposals
It can be hard to know where to start when selecting digital proposal software. Bill Shields explains the must-have features you should look out for and how they can help you win your next listing. The newest wave of digital proposal software gives you an unprecedented opportunity to create and deliver polished, personalised introductions that remind potential clients why you…
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Elite Agent
Ellen Farley: Owning the digital space
As a senior digital strategist with LJ Hooker, Ellen Farley knows a thing or two about navigating the online landscape.
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THE ELEVATE PODCAST
How to market yourself in a changed digital world: Valentina Borbone
In this episode of the Elevate podcast, digital marketing educator Valentina Borbone explains the changes currently occurring in the digital marketing world and the impact they will have on agents.
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Elite Agent
Independent agents swap traditional bricks and mortar offices for digital marketplace
An increasing number of independent operators and boutique agents are ditching the traditional bricks and mortar real estate model in favour of tech-based platforms, according to digital real estate network @realty. Peter Powell is one of many @realty agents to have turned their back on a physical office, after finding the running costs did not equate to an uplift in…
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Elite Agent
Hayley Baxter: Sharpen your marketing message
Hayley Baxter explains why now, more than ever, you need to ditch your pandemic-related marketing to remain relevant and stop clients hitting the 'unsubscribe' button.
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Elite Agent
ANZ innovation division launches digital offer solution Propps
A new white-labelled digital offer management solution for the real estate industry was released yesterday, allowing agents to generate legally binding offers directly from their own website and manage the process between buyer and vendors.
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GUEST INTERVIEWS
Selling and marketing luxury property with Deborah Cullen
Do you want the inside running on how some of Australia’s most prestigious homes are marketed for sale? Would you like to know why sharing fees can help create a cohesive, one for all and all for one, culture in a team that sells together and not as individuals? In this episode of Elevate, Deborah…
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GUEST INTERVIEWS
How to expand the digital reach of your content with Joe Hyrkin
Earlier this year I was watching some highlight videos from Inman Connect NYC – just looking to see what’s new in real estate and technology. I was intrigued by a presentation by digital guru and Issuu CEO Joe Hyrkin. He was on a panel session discussing how realtors in the US are finding new audiences and amplifying their marketing across…
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FEATURE INTERVIEWS
Kurtis Pirotta: Digital and Branding
Kurtis Pirotta will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?Before I started with REA Group, I was a real estate agent. I was an agent for two years at McGrath, and I was pretty average. I wasn’t the best real estate agent ever. The biggest thing that I missed was…
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Brand Editorial
Tara Christianson: Online branding and marketing
Tara Christianson will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au.
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Brand Editorial
Valentina Borbone: Marketing to millennials
Valentina Borbone will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Valentina, you have clients with all types of marketing needs; what do you enjoy most? My passion is helping people who need help in the digital marketing space but don’t necessarily understand all the jargon that seems to go with it. I like…
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NEWS
McGrath launches new digital experience platform
McGrath Estate Agents has launched a new digital experience platform, designed to set it apart from traditional real estate websites. Delivering a unique user experience for its clients, whether they be vendors, buyers, landlords or tenants; the new content-focused website showcases an elegant, minimalist design that embodies the McGrath brand. In another first for mcgrath.com.au; the new digital experience platform…
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Elite Agent
Strategic marketing wins award for Pivotal Financial
Pivotal Financial, the RE/MAX Australia-owned finance group, has had back-to-back wins in the annual Connective Excellence Awards taking out the Marketing Award for 2019. "We'd established a powerful brand identity through our efforts in the 2017/2018 financial year," said Pivotal Financial general manager Matthew Andrews, "and the 18/19 focus was to promote the brand to…
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LEADERSHIP
Steve Carroll: Leadership in a digital age
By 2020, millennials will make up 50 per cent of the workforce. Whether or not you think technology has changed the face of leadership, three things we can agree on are: 1. The expectations of our employees, driven by millennials, are increasing dramatically. 2. The fundamentals are in place. However, they only keep our employees engaged for a short time.…
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INDUSTRY NEWS
realestate.com.au launches re-marketing service for agents and agencies
Reach is an end-to-end digital marketing solution that allows agents and agencies to build an online presence and remain top of mind among local property owners when they are visiting sites on the web away from realestate.com.au. According to realestate.com.au’s General Manager for Leads, Rachel Morley, the new Reach product has been designed to engage with prospects throughout the selling…
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NEWS
Professionals add some blue chip corporate experience to their marketing team
Professionals continues to build its internal team with the recent appointment of Alex Whitfield as Head of Marketing. Mr Whitfield has worked in strategic marketing and business development for over a decade and specialises in brand activation, lead generation and customer experience design. In the past, Mr Whitfield held the position of Marketing and Business Development Manager with the Australia-Israel Chamber…
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FRANCHISE NEWS
Purplebricks appoint ‘agile results-focused’ digital agency
Flat-fee based agency Purplebricks have appointed digital agency King Kong to create digital marketing strategies and campaigns across Google Ads, YouTube pre-roll and Facebook. “As a disrupter in the real estate industry, we needed a campaign to match our agile, results-focused approach. So King Kong was the perfect fit,” Purplebricks Australia CEO Neil Tavender said. “Purplebricks Australia is growing rapidly…
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Sponsored Content
How to kick marketing goals in 2019
Reflection is important because it gives us a sense of what we did right and what we could do better, but it’s only half the picture. To really commit to change, it’s vital to have clear goals for the year ahead. The goal for most of us is ultimately to reach a higher level of success each year. But how…
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THE ELEVATE PODCAST
Episode 69: Gina McCartney’s tips on lead generation and conversion, maintaining balance in leadership + marketing predictions for 2019
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Gina McCartney, Executive GM of Marketing and Events at realestate.com.au, about digital marketing, lead generation and conversion plus her own leadership journey, some marketing predictions -- and what's next for the Edge (Elevate, Match and Reach) product series.
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Elite Agent
10 Essential Takeaways from Digital Live 18
After a packed-to-capacity session in Sydney on 19 August, it was another crowded house in Brisbane on 26 August, with agents tapping into the expertise of some of the brightest minds in the digital industry. Created by REA Director of Industry Relations Steve Carroll, the program sees agents scored on their digital presence, then given the tools and mentoring to improve…
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FRANCHISE NEWS
Elders launch largest ever marketing campaign to celebrate spring selling season
Elders Real Estate have launched their largest ever marketing campaign this week to kick off the 2018 spring selling season. The campaign, ‘Spin to Win’, is set to drive more leads to Elders’ agents and offices which are spread across over 300 locations nationally. With a highly targeted digital strategy, Elders is expecting to increase the number of appraisals in…
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SELLING + MARKETING PROPERTY
Make your profile stand out in the digital world
Hands up if you’re a sheep and follow what everyone else does… Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you’re not going to stand out. It’s a good segue to the story of our own digital marketing product. Like many in the real…
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THE ELEVATE PODCAST
Episode 54: Holly Komorowski from home.byholly talks stand-out property marketing (that wins awards!) and how you can too.
Guest Interview: Samantha McLean talks to Holly Komorowski, Principal of home.byholly and winner of the 2017 AREA Residential Property Campaign of the Year award, about how she grew her business and team ‘collective’, how to stand out in your marketing, and tips for leveraging the true power of digital. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate…
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INDUSTRY NEWS
C21 marks global rebrand with largest marketing campaign in brand its history
Century 21 Australasia will launch the largest and most aggressive marketing campaign in its history this July. Outlined at the network’s annual convention on Hamilton Island this month, the seven figure marketing spend will leverage television, cinema, social media, billboards, public relations and events to promote the group’s new brand repositioning, message and vision for the future. The campaign comes…
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FEATURE INTERVIEWS
How agents can make the digital shortlist with Valentina Borbone
Long before any consumer picks up the phone, they’re actively researching online, shortlisting the right person for the job. Valentina Borbone is an expert at ensuring businesses make that shortlist, and she’ll be applying this knowledge at Digital Live 2018 as she helps agents tap into best-practice recommendations in the online space. Looking at a host of areas ranging from…
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FRANCHISE NEWS
First National Real Estate’s General Excellence & Marketing Award Winners Announced
First National Real Estate’s highest achievers have been presented with their General Excellence and Marketing Awards at the RACV Royal Pines Resort on the Gold Coast. The awards dinner brought recognition to Australia’s top national 2017 salespeople, property managers and administrators, and attracted more than 350 delegates from Australia, New Zealand and the South Pacific. The peak event on First…
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FEATURE INTERVIEWS
Mastering the digital interview with Chris Helder
In an online world, the ‘digital interview’ has the potential to make or break an agent’s connection with their customer. And it’s this arena that international speaker and body language expert Chris Helder will be focusing on when he joins the expert line-up at Digital Live 2018. Looking specifically at the medium of video, Mr Helder will offer agents all…
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TECH + SOCIAL
Enough Excuses: Time To Take Digital Seriously
AREC 2018 will be highly informative, like all before it. A host of guest speakers will again speak of the evolving world of real estate sales; many will remind the audience just how critical their digital presence is to their growing success and long-term survival. Of course, everyone knows this already; but inspirational speakers have a way of reinforcing and inspiring their…
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THE ELEVATE PODCAST
Episode 37: How to Dominate Your Local Area and Real Estate Marketing with Lisa B
Guest Interview: Samantha McLean talks to real estate coach and trainer Lisa B about all things digital marketing, dominating your local area and what some of the biggest questions are being asked by agents. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind…
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THE ELEVATE PODCAST
Episode 36: How to Master the Real Estate Digital Space with Steve Carroll, REA Group
Guest Interview: Samantha McLean discusses real estate’s digital space with special guest Steve Carroll, Head of Industry Relations of REA Group. ‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you…
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FRANCHISE NEWS
Elders Real Estate ‘Win a Holiday’ digital campaign reaches new heights
Elders Real Estate has announced a winner for the ‘Win a Holiday’ campaign, which made waves during the national digital campaign period – with the integrated digital strategy driving over 112 million impressions of the campaign. The campaign ran throughout spring and provided potential clients with the opportunity to win a holiday experience up to the value of $15,000, through…
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