Elite Agent

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • 10 things every principal should know about property management

    From what I’ve seen, most principals have taken a similar journey en route to taking the reigns at their agency. You were a successful salesperson who embraced the natural progression of opening or buying your agency. You knew property management played a vital role in the future success of the agency, but it was an…

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  • how to get more real estate listings

    29 ideas for real estate agents to build a database and win more listings

    Ask most real estate agents what their most common pain point is and they’ll likely give you the same answer. They want to spend more time interacting with clients and closing deals, and less time doing all the tedious administration that comes with real estate. While the legal complexities of real estate demand that some…

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  • Protect yourself, your business and your data from hackers

    Australia’s strong economy, along with high rates of internet and new technology adoption, has made our country, a lucrative target for attacks. Here’s two ways to protect yourself from hackers. Imagine this: Your client is ready to purchase their first home! You share bank details with them via email and SMS. Unfortunately, this leaves you…

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  • People Power

    On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an…

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  • Property giant Ray White kicks off Australia’s biggest game of Hide & Seek

    Leading agency Ray White has just launched its latest brand campaign called Hide & Seek, a playful take on the childhood game in a bid to entice both buyers and sellers into the market. The property giant’s franchised network of more than 1000 offices sold just over 75,000 homes, worth $40.7 billion across Australasia despite the…

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  • What to do about that bad review

    Today I want to focus on rating websites, which is an area we all love. There are so many to choose from, and you need to work out which ones will get you the most leverage and best position online, so you’re visible to the consumer. The problem is how do we get the consumer…

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  • Weekly Auction Wrap: Has the clearance rate topped out?

    While it was another strong weekend across the country for auctions, we’ve had the first downtick in a number of weeks, which could signal that the surge in the clearance rate is starting to ease. Over the weekend, the latest Corelogic data has shown 75.7 per cent of homes sold at auction across the country,…

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  • Complete productivity plan for real estate agents: Tony Rowe

    Do you find yourself stuck in a continuous loop of procrastination with a to-do list as long as your arm? Learning how to be efficient, effective and organised can take some effort, but it is achievable with the right approach. Here is a list of 12 things you can do to become more productive, less…

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  • Highlights from Street MBA Melbourne tour

    For Street MBA tour #2 we headed to not so sunny Melbourne, and what an insightful tour it was.  We had three well-respected agencies on the agenda and were hosted by exceptional operators: Sophie Lyons and Sam Nokes from Jellis Craig, Simon Fung from Woodards and Evan Thornley from LongView (aka the quiet achievers).  Unsurprisingly,…

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  • Weekly Auction Wrap: The buyers keep coming as spring arrives

    The traditional spring selling season has officially begun, but it's still the buyers who remain in control at auctions around the country. This weekend saw Sydney finish with a preliminary auction clearance rate of 83.1 per cent while Melbourne was also higher at 76.6 per cent. Nationally, the clearance rate was an incredibly strong 77…

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  • Elite Agent The News Source for Real Estate Professionals

    How population is impacting house prices

    Population movements are one of the key reasons house prices rise and fall, and according to Herron Todd White, it's not just about how how many people are moving to or from your city, but also the demographics of those people. The leading Australian valuer has studied the impact that the current population trends have…

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  • Zig while others zag – Manos Findikakis

    For years the industry has been hearing the agent is now more important than the brand. In 2015, Eview founder Manos Findikakis took that philosophy to a whole new level. Now he will share his recipe for success at the Business of Real Estate 2019. Eview Group founder and CEO Manos Findikakis readily admits when…

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  • Elite Agent The News Source for Real Estate Professionals

    CoreLogic appoints new executive

    core logic core logic core logic

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  • Convert copy into clients

    Not everyone has the luxury of hiring a copywriter to draft their prospecting emails and letters. But with a little bit of practise, anyone can nail the five principles of sales writing that converts prospects to clients. 1 RIGHT MESSAGE, RIGHT PERSON, RIGHT TIME These are the three elements of all successful sales and marketing…

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