Elite Agent
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They don’t need a new friend — they need a better agent
Real estate isn’t group therapy. Sellers don’t invite you in to make friends — they want a confident expert who can get the job done. Yet too many agents are prioritising likeability over credibility. If you’re losing listings you should be winning, this might be why.
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Barbara Corcoran rewrote the rulebook – and these agents are following her lead
Barbara Corcoran turned a $1000 loan into a $100 million real estate empire, not by playing it safe but by getting noticed. From fake market reports to dog tricks and outrageous stunts, she proved that visibility wins listings. Now a new wave of Aussie agents are following suit with bold, creative campaigns that break the mould and get results.
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Styling success from afar: How Style It help interstate agents transform Fraser Coast properties with ease
Mother-daughter duo transforms Fraser Coast properties remotely, offering interstate real estate agents a virtual-first styling solution that turns empty houses into coastal-inspired homes. "We're not just here to install furniture and walk away," they explain, bringing local expertise to distant property listings.
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From portals to possibilities: the future of property search
As search evolves from keywords to AI-driven intent, real estate professionals face a pivotal shift in how properties are discovered online. Google's new approach prioritizes visual content and direct answers, potentially diminishing portal dominance and rewarding businesses with strong digital platforms and original content.
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Property prices push Aussie wealth to eye-watering $17.3 Trillion
New ABS figures reveal the surprising role property still plays in building household wealth, even as super takes a hit and borrowing climbs.
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Real estate 101: Why GCI isn’t the whole game
In real estate, big GCI numbers often steal the spotlight — but Scott Mackey says they rarely tell the full story. The REMAX Precision broker-owner is urging agents to focus less on turnover and more on profit, longevity and financial smarts, offering a no-nonsense approach to building a sustainable career.
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The real estate ‘Moneyball’: How Dion Besser turned metrics into momentum
As founder of Melbourne agency Besser & Co, Dion Besser has built a high-performing team by borrowing a strategy from a baseball movie: define the role, measure the output, and focus on the numbers that matter.
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NSW bets on AI to unclog housing approvals backlog
As NSW rolls out its 2025–26 Budget, one of the most quietly disruptive moves could be its investment in AI-driven planning tools. With housing approvals dragging and supply lagging, councils are trialling systems like DAISY to speed things up — a shift welcomed by REACH Australia & NZ Managing Partner Peter Schravemade. He says AI won’t replace planners but could…
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Real estate leadership is changing – and agents are calling the shots
The era of command-and-control leadership in real estate is fading fast. Today’s agents want more than KPIs and top-down directives — they’re looking for empathy, collaboration, and leaders who prioritise wellbeing as much as performance. According to Laing+Simmons CEO and REIA President Leanne Pilkington, leadership that truly connects with teams now looks very different to what it did a decade…
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A wake-up call for property managers is needed
Kylie Walker believes that property managers need to change the way they do things, or risk making the same mistakes for the next decade.
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Smarter rent reviews. More revenue. Less burnout
Leesy's IRIS system transforms the time-consuming task of rental reviews into an automated process, delivering data-backed recommendations in seconds rather than hours. For property managers drowning in urgent tasks, it offers a solution that increases landlord satisfaction while potentially unlocking significant additional management revenue.
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Let go to grow: Why micromanagement holds back great real estate leadership
Jarita Rayasam knows that real leadership isn’t about holding the reins tighter—it’s about knowing when to let go. As Head of Growth for LJ Hooker, she’s built high-performing teams not by micromanaging, but by empowering. She shares why letting your people lead might be the most strategic move you make.
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Bethenny Frankel secures multi-million dollar off-market sale in Connecticut
The multimillion-dollar off-market sale of a nearly 300-year-old Connecticut estate underscores the ongoing appetite for high-end heritage properties — especially when paired with tasteful modern upgrades and media cachet.
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How BresicWhitney built a brand-first property platform beyond the portals
In a real estate industry that leans heavily on third-party portals, BresicWhitney has taken a different path - investing in a digital ecosystem that gives the agency full control over its brand, audience, and experience.
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The new #1 ranking: How to get recommended by ChatGPT and win more listings
We're witnessing "one of the wildest disruptions" in marketing history, and it's happening faster than anyone anticipated. Samantha McLean unpacks what it takes to become the agent ChatGPT recommends, covering the strategies, digital footprint, and data signals that can help you win more listings in an AI-driven world.
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Why big-city agents should start thinking small(er)
When it comes to shaking up your real estate playbook, the instinct is often to look offshore—London, New York, Singapore. But according to Townsville local and Harcourts principal Ben Kingsberry, the most practical, high-impact lessons might be hiding in plain sight. Drawing from more than a decade in regional real estate, he makes a compelling case: regional agencies aren't just…
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Ailo’s Ben White and Elite Agent’s Samantha McLean launch free course to guide Property Management into a new era of growth
Industry veterans Ben White and Samantha McLean launch a free five-day course guiding property management agencies toward a "Third Wave" business model focused on personalized investor experiences. "The most successful agencies are realising that exceptional, tailored service is the key to sustainable growth," says White.
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State of Origin, real estate, and the business of mentorship
As Origin fever builds, one initiative is helping Queensland’s top players win off the field. Backed by Former Origin Greats and the QRL, the 1980 Initiative pairs Maroons stars with business mentors — like REMAX Precision’s Scott Mackey — for real talk on money, mindset, and life after footy. From property plays to financial pitfalls, it’s all about building a…
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From factory floor to 71 sales a year: How Richard Thode rose to the top at Ray White NZ
Ray White Epsom’s Richard Thode has topped the Ray White network in New Zealand, closing more than 71 sales and writing $3.6 million in gross commission income in the past financial year.
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The real reason your sales team isn’t performing (yet)
“Talent wins deals. But structure wins seasons.” Real estate veteran Aaron Chuah exposes what really powers top-performing sales teams, and it’s not superstar agents. From mindset to metrics, he reveals seven game-changing pillars every leader should know - but most overlook.
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Why we need to stop over-complicating real estate
In a field cluttered with AI tools, scripts and training programs, the fundamental elements remain deceptively simple: building trust and solving problems. The parallel between running and real estate reveals how both reward consistency and human connection over technological distraction.
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Real estate leaders recognised in King’s Birthday 2025 Honours List
Several respected figures from Australia’s real estate sector have been officially recognised in the King’s Birthday 2025 Honours List, celebrating their contributions to the industry and broader community.
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Why 2025 Is the Year to Start Using Video Marketing Tools in Your Real Estate Business
Looking for real estate marketing solutions? Discover the power of video marketing and explore the best real estate tools for agents.
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Real estate’s straight shooter: Paul Neshausen on money, marketing, and saying what others won’t
After walking away from a high-paying corporate role with no backup plan, Paul Neshausen didn’t just change careers, he reinvented himself entirely. With no experience in real estate and no listings to his name, he backed his instincts, ignored industry cliches, and landed one of the most extraordinary first clients you’ll ever hear about. Now, he’s Barfoot & Thompson’s top-performing…
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Can anyone sell real estate?
Some careers come with a clearly defined script. Real estate isn’t one of them. One day you’re a strategist, the next a sounding board. It’s part property, part people—and every agent knows the job is far bigger than listings and contracts. It’s complex, human, and deeply personal. And that’s exactly what makes it worth doing.
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The great farmland plateau: why Australia’s agricultural land boom has stalled
Australia's farmland boom has stalled at $9,600 per hectare after pandemic-era prices doubled, with growth plummeting from 25% annually to just 2%. Transaction volumes have collapsed to record lows while regional markets diverge dramatically, Western Australia surging 18.7% as New South Wales corrects by 24.4%, signaling a fundamental shift toward locally-driven rural property values.
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Four decades of doing things differently: inside TOOP+TOOP’s enduring success
Most real estate agencies don’t make it to 40 - but TOOP+TOOP isn’t most agencies. From late-night signboard experiments to in-house coders and a firm “no bots allowed” policy, this Adelaide outfit has spent four decades doing things its own way. Here's how a family business turned legacy player is still rewriting the rules.
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When buyers go quiet: Why pausing beats pitching every time
When homebuyers go quiet after inspections, it's rarely disinterest, it's decision fatigue. Modern real estate requires agents to abandon scripts and create breathing room with thoughtful questions that help overwhelmed clients articulate their feelings about potential homes.
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Propic launches world-first conversational voice AI for real estate listings
View Media Group's Propic has unveiled groundbreaking new features in its AI-powered platform Claire, marking a significant leap forward for voice-driven property experiences.
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“It’s about legacy, not just property”: Henry Wong on why Asian buyers are shaping Australia’s real estate future
Asian buyers have become a major force in the Australian property market—often purchasing without finance, competing at the top end, and thinking across generations. But tapping into this wealth requires more than just a good listing and a few translated flyers. REMAX agent Henry Wong shares what agents need to understand about family structures, cultural nuances, and the trust-based networks…
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Five hidden costs in property management (and how to eliminate them)
Property management agencies face five hidden costs draining profits: talent turnover, manual compliance processes, growth limitations, reactive operations, and diminishing returns on expansion. With Australia needing to manage more properties with fewer staff, agencies must transform operations or risk falling behind competitors who've already embraced automation and scalability.
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Why a lack of after-sale support is costing you millions
Andrew McCulloch says it’s time agents took a page from the car salesman’s playbook, because in real estate, the follow-up is everything.
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BresicWhitney acquires top-performing Eastern Suburbs business
The acquisition of The Woollahra Group delivers long-term value and opportunity, with former Principal Randall Kemp also joining BresicWhitney as a shareholder in the business.
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Sidekick launches free 21-day challenge to help property managers beat burnout
Sidekick launches a free 21-day challenge to combat the burnout crisis sweeping Australia's property management industry. Starting June 9, the initiative offers daily two-minute tips, expert sessions, and community support to help overwhelmed professionals reclaim control and rediscover workplace satisfaction.
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Creating a workplace that people want to be in
Despite remote work capabilities, Ben Kingsberry invested in a state-of-the-art office space, believing that culture thrives where people want to be. His open-plan headquarters has become more than a workplace; it's a social hub counterbalancing industry pressures and new attracting talent.
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