Elite Agent
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Unleashing your true motivation
Sustainable real estate success begins not with commission targets but with discovering your intrinsic motivation, your personal "why." By building a framework of purpose through clear mission statements, forward-looking vision, and actionable values, agents create businesses that transcend transactions to deliver both professional achievement and personal fulfillment.
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10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopify’s “AI-first” approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.
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Catherine Halloran: A New Chapter with OASIS Powered by @realty
Catherine Halloran, a seasoned agent, recently found herself navigating a significant career transition when her previous agency closed its doors. Faced with the decision to either join another brand or forge her own path, Catherine chose the latter, and her journey led her to OASIS powered by @realty.
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Agents’Agency partners with realestate.com.au to deliver bigger, better results
realestate.com.au has announced a new national partnership with Agents’Agency, which is set to deliver more value across the agency’s membership network.
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What AI is really doing for Property Managers right now
Property managers are embracing AI solutions that handle everything from tenant communications to maintenance emergencies, transforming an industry facing critical housing demands and workforce shortages.
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The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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Data integration is the new competitive edge in real estate – use it or lose it
The future of real estate commerce hinges on understanding the lifetime journey of each client – from renter, to homebuyer, possibly to investor.
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Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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Breaking performance ceilings: the power of seeing what’s possible
One thing that's become crystal clear to me throughout my career in real estate is that most performance barriers aren't market-driven – they're mental.
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The property management metric stuck in the 90s (and why it needs to go)
The 1990s have called and want their most popular PM metric back, says Ailo co-founder Ben White. Here’s why top agencies are abandoning property per manager as a key metric and are focusing instead on strategic salary packaging for property managers.
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Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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$5000 is up for grabs right now with BizGiver grant competition
BizCover's $5000 BizGiver grant competition returns April 2025, offering Australian small businesses a chance to fuel their dreams. Previous winner Benjamin Witkowski transformed his multimedia business with a cinema-quality drone, while finalists like Gemma Lee found the experience "empowering" regardless of outcome.
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Real estate agents should focus on authenticity over awards
Real estate agent Michael Nitschke advocates for authenticity over accolades in an industry often defined by status symbols. "Being humans first and real estate agents second" means supporting clients through life's milestones rather than chasing sales targets and industry recognition.
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Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears, and motivations. Empathy mapping is a proven technique to help agents gain these insights and tailor their communication accordingly. With AI tools like ChatGPT and Crystal Knows, the process becomes faster, more accurate, and highly personalised.
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The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
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The truth hurts, but it works: Lisa Pennell on why real estate needs less sales hype and more honesty
There’s a moment in most real estate conversations where the vendor leans forward and asks the question every agent knows is coming: “So, what’s my property worth?” It sounds simple enough, but according to Barry Plant CEO Lisa Pennell, this is where many of the industry’s trust issues begin.
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Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time forever in short supply, creativity often ends up on the backburner. But what if coming up with fresh ideas didn’t have to be so hard—or time-consuming? Samantha McLean breaks down how to use an age-old creative framework, SCAMPER, and combine it with…
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Safe as houses?
As Trump's "Liberation Day" tariffs trigger global market volatility, residential property emerges as a potential safe haven amid economic uncertainty. With interest rate cuts looming and the Dow Jones experiencing dramatic fluctuations, housing offers stability through tangible asset security and consistent demand fundamentals that shares cannot match.
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“A bit of showbiz never hurt anyone”: Josh Horner on why real estate needs more fun
From Disney choreography to sold stickers, Josh Horner brings flair, feeling and yes, even showgirls to the property market.
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Put results first, leave excuses behind
Ray White's Upper North Shore team transformed a standard training program into a competitive bootcamp, maintaining market momentum when competitors wound down for the holidays. Their military-inspired approach focused on results over excuses, culminating in new listings and a celebratory obstacle course challenge.
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Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour, staying productive without burning out is easier said than done. Samantha McLean explores how classic time-management wisdom — like the Eisenhower Matrix — can get a modern refresh with the help of AI.
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Two months lost every year: the hidden cost of procrastination
Procrastination in real estate sales can quietly sabotage your results — costing agents up to two months of lost productivity each year. Learn why fear of failure fuels call reluctance, how to recognise it in yourself or your team, and the simple strategies to break the cycle and boost performance.
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The soft skills closing hard deals
Every agent knows the script. Build rapport. Handle objections. Present your value. Close strong. But in the real world — where stress runs high, trust is thin, and sellers have heard it all before — it’s often not the pitch that wins the listing.
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Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how to be helpful. And when the answer comes back bland, we assume it’s the AI that’s underperforming. But here’s the twist: just like with any team member, if you want better results, you’ve got to give better direction.
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Evicting a tenant – can insurance step in?
Eviction is a legal minefield where one misstep can cost landlords thousands. While most property owners view their insurance as a safety net for tenant troubles, EBM RentCover Managing Director Sharon Fox-Slater, explains that net can disappear in an instant if proper eviction protocols aren't followed.
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Beyond borders: the role of culture in real estate expansion
International real estate success depends on adapting to local markets without losing your core identity. From terminology to cultural expectations, Adam Day explains why flexibility is the key to sustainable growth across borders.
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Turning hesitation into opportunity in real estate
Test your objection-handling skills with this interactive GPT tool that builds confidence, sharpens communication and improves client trust.
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The art of closing
Real estate agents often struggle with closing sales pitches, leaving potential clients confused rather than committed. Ray White Group's recent workshops reveal that a structured agenda and strategic closing techniques can dramatically improve listing success rates in an industry where winning just 15% of presentations is the norm.
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Why real estate leadership now means mastering data
The real estate industry has always been about adapting, but according to Adrian Knowles, the pace and pressure of change have never been greater. From evolving consumer demands to a spike in data and digital tools, agents today face a clear choice: learn to lead with tech, or risk falling behind. He explores what it takes to thrive in a…
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What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical of others. So what does that mean for how we talk about AI with clients? And when should we be upfront about using it? Samantha McLean unpacks what buyers and sellers really think—and how agents can build trust while using tech behind…
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How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom and AI, you can now turn any screen recording into a polished, easy-to-follow process document in a fraction of the time.
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Navigating longer sales cycles in a shifting luxury market
When it comes to prestige property, patience is more than a virtue — it's part of the process. As Australia's luxury housing market shifts and sale cycles stretch, seasoned agents are adjusting their pace and strategy. Marshall White Sales Director John Bongiorno is one of them.
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Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income goal
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Turning rejection into results
Losing a listing is part and parcel of real estate, but how agents respond to that loss can make all the difference. According to Laing+Simmons Head of People & Growth Jacqui Barnes, the key to turning rejection into future success lies in honest, (sometimes uncomfortable), self-assessment.
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How to build a real estate marketing system with ChatGPT
In real estate, you know that everything hinges on marketing. It’s what attracts potential buyers, showcases properties, and helps you stand out in a competitive market. Without a solid marketing strategy, you risk wasting resources, time, and effort. A system can help you streamline processes, automate repetitive tasks, and focus on high-leverage activities. Plenty of people in the real estate…
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