Elite Agent
Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.
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Management mess or leadership success
Over the past 12 years, I have had the privilege of working in some smooth operations, with fantastic leaders paving the way for their team to succeed. I have also had the underwhelming experience of working in departments where the ‘leader’ was a person whose idea of leadership is to incite fear and a culture …
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How to stop fearing and start having powerful direct conversations
Agents should stop “telling and selling” and start asking deep-diving questions to meet clients’ values, list more properties and make more sales. Speaking during one of this year’s Transform lessons, expert coach Caroline Bolderston says the key to doing this is to learn the art of having powerful direct conversations (PDCs). The trouble is, there …
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The new listing presentation with Claudio Encina
Real estate agents need to ditch flashy sales pitches and go back to basics and create ‘incontestable value’ to win listings in the current COVID-19 climate, according to top real estate coach Claudio Encina. Speaking during one of this year’s Transform lessons, Claudio Encina says right now potential sellers feel “uncertain, unsafe and uncomfortable” with …
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Why we can’t see the blinding obvious
What do snap judgements, gut feelings and stereotypes have in common? They are all forms of heuristics. Heuristics is a term psychologists use to describe the mental shortcuts, which are often unconscious, used to make decisions and solve problems. We use many shortcuts to make decisions daily. Sometimes when we are faced with a difficult …
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5 tips for real estate agents working with separated couples
In a perfect world, all separating couples would adopt a sensible, collaborative, co-operative approach to the sale of their home. But we don’t live in a perfect world. Being aware of and sensitive to the potential issues which may arise in the sale of a home as the result of a separation, can help you …
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New banks on the block
Neobanks, smartbanks, non-bank lenders and home loan disruptors are all terms that prove the mortgage landscape in Australia is rapidly changing. The days of traditional banks being the only option for buyers wanting to take out a home loan are gone, with an array of challengers entering the market. These home loan disruptors include neobanks …
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Stamp duty plan required to boost confidence
In the race to reach the post-Covid recovery stage as quickly as possible, the necessity is to bring confidence back. However, at a time when everyone is hanging on announcements, commitments and timelines from politicians and regulatory officials, it’s important that the communication is clear, transparent and detailed in order to boost confidence. Recent discussions …
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McGrath’s new focus on project marketing post Covid-19
McGrath has announced it will bolster its project marketing division, McGrath Projects, after securing highly respected industry specialists, Colin Griffin and Murray Wood, who will join as Associate Directors. Announcing the appointments, McGrath CEO Geoff Lucas said he believed the time was right to focus on the re-emergence of the off-plan development sector post COVID-19 …
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If these walls could talk: How videography can tell luxury homes’ stories
For two decades, Tracey Atkins has been bringing the stories of some of the world’s most opulent and well-known homes to life. With an innate ability to capture the aura, the history and the essence of a property, Tracey and her Goldeneye Media team have created marketing films unlike any others. Breathtaking videography and still …
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New home building to suffer in wake of COVID-19
New home building is forecast to fall by almost 50 per cent, putting half a million jobs at risk over the next year. According to HIA, the industry engaged more than one million people to commence building almost 200,000 new homes in 2018/19. But Managing Director Graham Wolfe said next year they expect to start …
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Property industry can help kickstart economic recovery
Australia’s leaders have taken decisive action in response to coronavirus which has protected Australians from the terrible health outcomes seen in other countries. But this has also taken a toll on our economy, the effects of which are still largely unknown. In response, The Property Council says the industry should play an important role in …
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Creativity and innovation
A few years ago, second-generation real estate professional Suzannah Toop was lucky enough to enjoy a coffee with Google Australia Head of Engineering, Alan Noble. When she asked him about the role of real estate in the future, his response struck a chord. “He just looked at me, and I’ll never forget it,” Suzannah says. …
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What does a bank want to see to get your deal approved mid-pandemic?
Every day as broker I’m asked by clients and agents: “Will the banks still lend money?” “What if I’m on JobKeeper/JobSeeker?” “What’s changed – will the banks still accept overtime / bonuses / commissions?” And in truth, there’s no simple answer. It’s different for every lender. Some banks will take JobKeeper income, but you’ve got …
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Clarity in a crisis – Realmark Whitfords
“We appreciated very early on that as a business we would be measured in the future by our response to Covid-19,” Paula and Jonathan Alsford – Realmark Whitfords When panic surrounding Covid-19 began to filter through the West Australian real estate market, Realmark Whitfords owners Paula and Jonathan Alsford made a conscious decision – communication …
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Create a healthy body and mind
With the rise of social media and the plethora of platforms used to communicate online, many people are continuously connected to a barrage of information. It’s easy to be distracted by the raft of material, with many hours eaten away by one-on-one time with your phone or tablet. This shift in how people use their …
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Rolling up their sleeves
In good times a leader’s job is to run the business smoothly and foster happy and productive employees and customers. What happens in uncertain times, when how we work has never been more fluid? That’s the situation the nation has been in since the arrival of COVID-19. PEOPLE FIRST At Direct Connect, a leading moving …
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Leanne Pilkington: Smart, strategic, and not to be underestimated
While Leanne says she is honoured to have received the award, she is – by her own admission – a somewhat disbelieving face of the women’s real estate movement. “The only special thing about me is my willingness to work hard,” she reflects. “That’s really what has got me to where I am, bloody hard …
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Break free from your agency and build a better business
The days of Australia’s high-performing real estate agents working for box-brand franchises are over. Why give away half of your hard-earned commission to somebody who does none of the work and offers precious little support? At UrbanX, we know the most significant factor in a successful sale is you – the agent. Sellers do not …
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COVID-19 Trends and impacts
This video is part of the Transform 2020 series of videos which talks about: COVID-19 - extreme change, but where are the opportunities for real estate agents, Why you can't just press a restart button on an economy - why it's just not that simple Examples of industries where the full impacts have not yet been felt The trends that…
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Make a broker your bestie
Organising finance is just one of the hurdles buyers need to overcome to buy a home. Often it’s the source of much pain. But it doesn’t have to be. Establishing a good relationship, built on trust and understanding, can make a real estate agent look like a superstar in the eyes of their buyers and …
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My staff don’t want to return to work – coming back after COVID-19
As Australia commences its return to normality, the internet is already abuzz with questions about the return of employees to their workplaces. When will it happen? How will it happen? And, increasingly, can I refuse to return when my boss tells me it’s time? On Friday, Prime Minister Scott Morrison announced Australia’s ‘3 Step Framework …
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The best that they can be
Too often as principals we become fixated on how people fit in with our agenda as business owners. We become less concerned with carefully listening and observing the needs of our colleagues and clients and can become focused on our own requirements. Here’s where the French concept of noblesse oblige comes in. Noblesse oblige implies …
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Clearance rate lifts as on-site auctions ready for return
As auctions prepare to welcome back the public on-site, the clearance rate has enjoyed a boost. CoreLogic notes this week’s preliminary clearance bounced back to 64.5 per cent, marking the first time it has exceeded 60 per cent since late March. Volumes on the other hand, remain subdued. The past weekend saw 473 auctions scheduled, …
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The Reserve Bank thinks the recovery will look V-shaped. There are reasons to doubt it
Shutterstock/RBA By Peter Martin, Crawford School of Public Policy, Australian National University The Reserve Bank’s long-awaited two-year forecasts for jobs, wages and growth are frightening, but I fear they are not frightening enough. The bank looks two years ahead every three months. The last set of forecasts, released at the start of February, mentioned coronavirus …
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Social media as a service
Too often, real estate agents make the mistake of believing that everything has an immediate, clear return on investment (ROI). “So what’s the damage on this social media content, then? What’s it going to cost me, and how many listings are Facebook and Instagram going to get me?” It’s understandable. We know that a minimum …
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Report reveals lead indicators for property market’s return to form
A long-term study by MCG Quantity Surveyors is helping define investor trends which will flag the property market’s bounce back after COVID-19. MCG’s 1000 Assets report is a progressive, four-year analysis of investor direction and sentiment between January 2016 and December 2019. The report also took a pre-COVID snapshot of ‘normal market’ trends in place prior to the crisis. …
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Emphasis on communication
When the realities of COVID-19 hit, REA Group had to respond quickly. The company’s priority was to support its people and customers while getting behind the real estate industry to navigate through this global pandemic. We talked to CEO Owen Wilson to get his perspective on the impact of COVID-19. How have you professionally and …
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Variable rates hit new record low ahead of RBA meeting
While the cash rate is set to remain at 0.25 per cent at this Tuesday’s RBA meeting, home loan rates continue to fall, with a new record low variable rate of 2.29 per cent. Low cost lender Homestar Finance has dropped the rate on its Star Gold Home Loan to just 2.29 per cent, the …
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Here’s what 400 people on a Zoom training session looks like
Ray White is pretty famous for its in-house training programs, but in the last six weeks, the real estate group mobilised its 400+ strong corporate staff and moved its entire training calendar online in response to the lockdown in New Zealand and Australia. The combined group has already held some 200 sessions and had almost …
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Auctions and opens are back for NSW
Treasurer Dominic Perrottet and Minister for Health Brad Hazzard said the relaxing of restrictions was a sign of the ongoing success in limiting the spread of COVID-19, but warned there was no place for complacency, with community safety and social distancing to remain an ongoing priority.“Choosing a home is one of the biggest decisions anybody …
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Housing policies need change as COVID-19 widens renter-owner divide
The renter-owner gap will widen Despite concerns about house prices plummeting, the spread of COVID-19 is exposing a widening gap in housing markets between those who own zero housing wealth (renters) and those with substantial housing wealth (owners). Australians with little to no housing wealth were already experiencing at least three key types of vulnerabilities …
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All roads lead to real estate
Following times of crisis, real estate is traditionally the first to bounce back. COVID-19 bears striking similarities to the Spanish Flu pandemic of 1919, when despite the media creating fear and hysteria through alarmist headlines, capital city housing prices didn’t fall at all. They boomed in 1919 and then continued to rise by more than …
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Will it be make or break?
In real estate we’re fixated on searching for the next new thing. In fact, looking for the next solution or product that will transform our business is practically built into our DNA. But the thing that makes us is also the thing that can break us. Over the past five years our industry has transitioned …
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What to post on social media during COVID-19
As the current social climate and the property industry continues to change due to COVID-19, it proves to be a confusing phase for real estate agents. When it comes to digital marketing, there are several approaches one can take in response to the new lifestyle changes whilst continuing to be active online. What to avoidOffering …
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