Elite Agent
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Are you marketing with a blindfold on?
TikTok uses 78 data points to form a complete picture of you. How many data points are we using to understand our clients before throwing marketing dollars into the wind?
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New Domain data shows Aussie homebuyers choosing to live closer to in-laws
The Spring selling season is shaping up to be a game-changer for real estate agents, with a dramatic shift in homebuyers' priorities.
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The Beauty Premium: how real estate agents are boosting sales with style
In real estate, it’s not just about knowledge and negotiation skills—your appearance could be your secret weapon. That well-groomed agent you see on billboards isn’t just cashing in on good looks—they’re likely reaping the benefits of the “beauty premium,” a phenomenon where attractiveness directly impacts financial outcomes. The beauty premium refers to the tangible benefits of being attractive, particularly in…
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Mark McLeod: Is marketing just an illusion?
Whenever I’m asked to comment on marketing in the real estate industry I always start with this quote. “The problem with communication is the illusion that it has taken place.”
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What impact will the permanent underquoting taskforce have in Victoria?
Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their 2-year taskforce ‘trial’ to police underquoting challenges was a success and they were making the taskforce a permanent fixture in their outfit.
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The power of behaviour change: lessons from the lab to real estate
“If you’ve ever wanted someone to make a bid at auction, to sign a contract … you’re in the business of behaviour change.” Let that sink in. When Dr. Emily Heath stood up to address a room full of agents and PM’s at Elite Retreat about the power of understanding behaviour change to influence others, she was met with blank…
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REIV calls for ‘diverse housing options’
The Real Estate Institute of Victoria (REIV) has welcomed the Victorian Government’s proposed Big Ideas in its “New Plan for Victoria” but highlighted the need for a broader range of housing options and innovative strategies to attract investment for the plan’s successful implementation. In a submission based on feedback from its 7,000 members, the REIV made two key recommendations to…
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The inaugural Homely Awards recognise our top real estate agents and agencies
Homely is proud to announce the winners of one of Australia’s most prestigious real estate accolades, The Homely Awards. The inaugural Homely Awards has generated an unprecedented amount of excitement in the industry. Shining a spotlight on agents and agencies that have set the gold standard in sales performance, vendor trust, and innovative property marketing, these awards celebrate the exceptional…
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Gavin Rubinstein and Mark McLeod on business, friendship and powerful profiles
In the world of Australian real estate, where the stakes are high and competition is fierce, Gavin Rubinstein has carved out a niche that few can rival. His name is synonymous with success, but beneath the polished surface and high-profile persona is a story of relentless hard work. In a revealing conversation with his mentor and friend, Ray White Chief…
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Scammers are targeting Australia’s real estate industry. Are you prepared?
For real estate agencies, the likelihood of a cyberattack is less a matter of if, but of when. Data from the Australian Bureau of Statistics reveals that 1 in 6 real estate businesses have been impacted by scams or fraud, and 25% have suffered a cyber security incident. In fact, the property and real estate industry is a favourite target…
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Darren Krakowiak’s guide to personal branding on social media in commercial real estate
In today’s digitally connected world, social media has become an indispensable tool for building a personal brand. With platforms like LinkedIn, Instagram, and Facebook, commercial real estate professionals can reach a wider audience, establish themselves as thought leaders, and create meaningful connections with prospective clients and industry peers. Here are eight ways that you can leverage social media to enhance…
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Is the sea change dream over?
The Covid pandemic sparked a wave of lifestyle changes across Australia, as buyers traded the hustle and bustle of city life for regional areas. Now, new data shows buyers are selling up and moving back to the city. Peter Li, General Manager of Plus Agency in NSW, has observed this shift firsthand and said the change in consumer preferences is…
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Tarsi Hynes: Why buying a rent roll can be a smart investment
Looking to boost your business with a smart investment? Buying a rent roll could be the perfect addition to your agency, but before you blindly dive in, Tarsi Hynes guides you with expert advice on making informed decisions that can turn your rent roll into a profit-generating asset from day one. Why Consider Buying a Rent Roll: 3 Tips for…
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Top five Spring home styling trends and how to achieve them on a budget
With the cost of living being a significant concern for many Australians, Justine Wilson, founder of Vault Interiors shares her top tips on how to achieve Spring looks without breaking the bank. Let there be lightOne of the easiest ways to create a better spring vibe is by maximising light in the home. According to Ms Wilson the first thing…
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ACT real estate portal launches industry-first build-to-rent solution in Canberra
In a pioneering move for the Australian real estate industry, ACT-based portal Allhomes has introduced a build-to-rent (BTR) product solution, making it easier for renters to find and apply for BTR homes alongside traditional rentals in Canberra. Allhomes, owned by Domain, launched the new feature on 1 August 2024, catering to the emerging BTR market in the capital. The platform…
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Scott Bateman: Unlocking business success by asking the Five Whys
Are you asking the right questions?
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Why building sums insured need to increase each year
If your landlord clients are looking at taking out or renewing a policy that includes building cover, it is important that they keep their eye on the sum insured.
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Harcourts Foundation supports St Giles Kitchen program
The Harcourts Foundation has provided a grant to St Giles to purchase point-of-sale registers for their Kitchen program, supporting young Tasmanians with disabilities.
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Bianca Denham: real life insights for success
We have just wrapped Ray White's 2024 Emerging Elite conference in Sydney.
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Kristen Porter: Fair Work Act changes – do you know if your team member is an employee or a contractor?
Running a real estate business can be a bit like walking a tightrope, especially when it comes to figuring out whether a team member is an employee or an independent contractor. This isn’t just a minor detail—getting it wrong can lead to serious legal, financial, and reputational headaches. From hefty fines to back taxes and potential lawsuits, the risks are…
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How to supercharge your property management portfolio in today’s market
Australia's residential rental market has faced significant upheaval in recent years. With rising interest rates, new legislation, and industry turnover (especially during the pandemic) many landlords have exited the market. Property managers now find themselves in a position where growth is essential for survival.
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Kolmeo’s new platform to deliver smart, on-demand services for tenants and landlords
Property management software provider Kolmeo has launched an innovative new platform for its subscribers aimed at helping them meet their tenant and landlord needs and create an extraordinary customer experience.
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Shane Kempton: the Olympian mindset in real estate
The games of the 33rd Olympiad has just come to an end and, as someone who has spent years coaching and mentoring professionals in this industry, I've come to realise that the journey of a real estate professional mirrors that of an Olympic athlete.
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10 mistakes homeowners make when styling a home for sale
When it comes to styling a home for sale, there's a lot that homeowners do right.
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What if 1 in every 3 buyer enquiries was your next potential seller?
One of the trickiest things to do in real estate is get your foot in the door with a would-be seller.
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Are written contracts key to employee or contractor status?
You’re probably just caught up on all the different factors you need to consider when determining if your contractor really is a contractor, or if they might just be an employee.
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Beyond blame: The complex housing paradox facing Australia’s Baby Boomers
Despite widespread belief Baby Boomers are primarily responsible for Australia's housing market woes, the reality is far more complex.
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Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns around loyalty, from both customers as well as the people in your business.
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Next generation property management: how to use tech to decrease overheads, improve productivity and boost your brand
As your business scales and evolves, integrating advanced technological solutions becomes essential to maintaining operational efficiency and competitive advantage.
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Unleash the power of Atomic Habits: Lessons for real estate professionals
As real estate professionals, your success often hinges on your daily habits and routines.
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Seller’s agents and buyer’s agents: Collaborating for mutual success
The concept of a buyer’s agent is relatively new to most Australians.
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Eliza Owen: Does tenancy reform spook investors?
Tenancy reform is making headlines this week after the NSW government announced a ban on 'no grounds' evictions.
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Gold medal habits: How Olympians’ winning strategies can transform your real estate career
All gold medallists excel at one crucial skill: creating habits.
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Nerida Conisbee: What the US presidential race means for Australia’s economy
As Australia looks ahead to the next United States presidential election, the potential outcome - a Kamala Harris presidency or a return of Donald Trump - would have very different impacts on our economy.
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The routines and systems of one of America’s top agents
What makes a top real estate so good at what they do?
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