Elite Agent

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • Don’t be a fire risk: Preparing rentals for bushfire season

    With bushfire season starting earlier, and lasting longer, landlords and property professionals need to make sure investments and incomes are better protected should disaster strike, says insurance leader Sharon Fox-Slater.  This comment comes on the back of the New South Wales Rural Fire Service being forced to bring forward the start of its bushfire danger…

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  • Timeliness, insight, perspective: A look into REA’s new reporting tools

    Ben Auchettl understands the key to a successful marketing campaign is being armed with the right knowledge. The realestate.com.au National Sales Director knows agencies and agents need to watch the market to get a handle on what branding and advertising strategies are working right now. Ben, who is also responsible for products such as Premiere,…

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  • Ask the coach – How can a team feel more connected and work?

    We all face the challenge of motivating our team, developing an awesome culture, like that at Google or Virgin, and seeing the big picture as we want to view it. As a leader, we need to ask ourselves seven questions: 1. Do your people know your plans? The best way to motivate people is to…

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  • Show me now: Sophie Lyon’s winning inspection idea

    An innovative idea for an app that gives tenants the chance to view more rentals – and property managers more time in their day – has taken out a top new real estate award.

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  • Culture Kings

    This isn’t an article about stress balls, workplace yoga and office zen zones that miraculously transform your business into a place where every employee is eternally happy and shares a united positive energy. It’s about people. It’s about performance, and it’s practical. I’ve been in this business for more than two decades. I’ve seen it…

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  • Ask the coach – How to encourage the sales team to send more PM leads

    Sales referrals into our PM team have really slowed over the past few months. How do I encourage the sales team to send me more leads? The great news is that after winter, the spring selling season provides increased opportunity in property management and sales. Firstly, you need to get back on the sales team…

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  • The importance of your real estate company’s strategic plan

    The real estate industry is changing at an ever-increasing pace, with agencies and agents facing the prospect of being here today and gone tomorrow. Ouwens Casserly director Alex Ouwens explains how a strategic plan could be your saviour. In any hectic job it’s hard to think about tomorrow when your to-do list for today seems…

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  • What matters most

    Why is there the need for more innovation in property management in Australia? It’s because renting a property is such a difficult experience in this country,filled with administrative tasks – from communicating with stakeholders, filing paperwork, meeting legal requirements or dealing with maintenance issues. This rings true for everyone involved in the process. Also, today’s…

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  • Tom Larkin: Director of two offices at 29 with further growth plans ahead

    Tom Larkin started in real estate on his 18th birthday. By 23 years old he had his own real estate office in an area he knew nothing about – Barry Plant in Frankston. By 26 he had become that area’s most successful agent and now, at 29, he is director of two offices, has a…

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  • Elite Agent The News Source for Real Estate Professionals

    Real estate leaders face their fears for a cause

    Real estate's most daring business leaders are answering the call to be brave, taming their terror and facing their fears in the name of a good cause. On Friday, September 6, six of the industry’s bravest will join more than 90 CEOs and business leaders taking part in the fundraising initiative that is CEO Dare to…

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  • Using data to guarantee rent: LongView Real Estate

    In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of…

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  • Meeting on the move

    When it comes to servicing vendors and buyers, today’s real estate agent is on the hunt for every edge to stay ahead of the game. The big question is, how are you using technology to make this more straightforward? More than ever, high-level teams need to be able to work remotely as they are always…

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  • Destination: Sold

    In an expansion market buyers have to act. Every three months they wait for properties to rapidly increase in price, whereas in a contractionary market, every three months a seller remains, their sale price declines. In a slow-growth market, neither the buyer or the seller are compelled to act financially. To win, you have to…

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  • Ray White Rural young guns shine in Ekka sun

    Liam Kirkwood, the young gun business owner of Ray White Rural Townsville and Charters Towers, has won the ALPA Queensland Young Auctioneers competition at The Ekka. The 23-year-old from Townsville said he was stunned by his victory in a strong field of 10 competitors at the RNA Showgrounds in Brisbane. Ray White Rural Roma licensee…

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