Elite Agent

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • Photo of How to make your business more financially resilient

    How to make your business more financially resilient

    John Knight is a qualified accountant and business strategist who shared his tips on business resilience in the face of Coronavirus with Sam McLean

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  • Photo of Matt Lahood – The Agency: There’s no COVID-19 manual but there is common sense

    Matt Lahood – The Agency: There’s no COVID-19 manual but there is common sense

    “It’s not like you can reach for a Coronavirus manual that’s sitting on the office shelf. The reality is we have to step up as leaders and an industry, and it’s a lot about common sense.” Over the past few weeks, Matt Lahood has been implementing a raft of changes in The Agency that are…

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  • Photo of Federal Government comes out swinging in round 2 of COVID-19 stimulus plan

    Federal Government comes out swinging in round 2 of COVID-19 stimulus plan

    Following on from last week's initial stimulus package, the Federal Government yesterday came out swinging with a second round of initiatives designed to support business through the challenge of COVID-19. Last week the Government announced support for business which included 50 per cent cashback on Pay As You Go Withholding (PAYGW), along with incentives to…

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  • Photo of REIQ announces their best of the best for 2020

    REIQ announces their best of the best for 2020

    Shining a spotlight on the Queensland real estate industry’s top performers, the 2020 REIQ Awards for Excellence are offered each year by The Real Estate Institute of Queensland (REIQ) in recognition of outstanding achievement. The REIQ Awards for Excellence are an annual all-encompassing awards program that encourage and promote excellence, leadership, best practice and innovation,…

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  • Photo of Find your tribe

    Find your tribe

    You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He explains how social media can help you find your crew and send your personal brand soaring.

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  • Photo of Bigger, better and bolder

    Bigger, better and bolder

    It’s no secret that property managers are often used as a battering ram, caught in the middle of the landlord’s wants and the tenant’s needs. It’s no simple task managing the competing interests of varying parties, and the complex nature of the job often sees property managers leave the profession soon after entering it. MEN…

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  • Photo of Auctions busy, but clearance rate slows

    Auctions busy, but clearance rate slows

    This week proved the second busiest for auction activity in 2020, however the preliminary clearance rate took a hit as a result of continued uncertainty around COVID-19. According to the latest figures from CoreLogic, this weekend saw 2,539 homes taken to auction across the combined capital cities, returning a preliminary auction clearance rate of 61.3…

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  • Photo of Government announces further measures for business to save jobs during coronavirus crisis

    Government announces further measures for business to save jobs during coronavirus crisis

    The Federal Government has released the second stage of its economic plan to cushion the economic impact of the coronavirus and help build a bridge to recovery. A total of $189 billion is being injected into the economy by all arms of government in order to keep Australians in work and businesses in business. This…

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  • Photo of Elevate Live: Managing emotions in uncertain times

    Elevate Live: Managing emotions in uncertain times

    These here are crazy times. Managing emotions, fear and anxiety are going to be key to your success moving forward. Pancho Mehrotra from Frontier Performance is here to help #realestate#eliteagent#elevatelive Resources mentioned: The 7 mistakes salespeople make and how to fix them https://frontierp.com.au/7salesmistakes/

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  • Photo of How real estate agents can market property in the age of COVID-19

    How real estate agents can market property in the age of COVID-19

    With an estimated 115,000 listings on the market (according to CoreLogic), agencies are looking for solutions that allow them to continue to transact property – particularly if consumers are subject to further isolation and quarantine measures which can make the familiar arrangements a challenge.  Strategies to contain the spread of the virus, such as enforced…

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  • Photo of REIWA calls for safeguards in wake of coronavirus

    REIWA calls for safeguards in wake of coronavirus

    REIWA is urging the state government to consider additional rent assistance for residential tenants who lose their jobs and safeguards for landlords if the tenant can no longer afford to pay rent as a result of the coronavirus pandemic. It comes as welfare and arts bodies call for a ban on housing evictions over the…

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  • Photo of AREC 2020 deferred due to virus

    AREC 2020 deferred due to virus

    Total Real Estate Training (TRET) has today advised that due to the risks associated with the Coronavirus pandemic, The Australasian Real Estate Conference (AREC 2020) that was to have been held on the Gold Coast on Sunday 31st May and Monday, June 1, will be deferred. Nichola Byrne, General Manager of TRET, the organiser of…

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  • Photo of Big versus boutique

    Big versus boutique

    Not that long ago there was a distinct concept, theory or trend I could see happening in the real estate industry that I was yet to come up with a name for. It was occurring across the professional services industry, including professions such as accounting and in legal firms. Everyone is talking about disruption, but…

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  • Photo of How will coronavirus affect property prices?

    How will coronavirus affect property prices?

    Guest contributor: Nigel Stapledon, is a Research Fellow in Real Estate, Centre for Applied Economic Research, at UNSW The bottom line is it will be negative - prices will go down. People, up until now, have been talking about the property market developing a bit of momentum, with the interest cuts we had last year…

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  • Photo of The Australian Government is writing cheques to small business owners… this is how much you’ll get

    The Australian Government is writing cheques to small business owners… this is how much you’ll get

    Governments around the world are quickly responding to the COVID-19 outbreak. Italy has basically shut down it’s entire country. India has closed the borders and suspended all tourist visas. Both demand and supply chains are being disrupted, with many economists fearing the virus could trigger the next economic recession. In order to stave off a…

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  • Photo of How to become motivated on the tough days

    How to become motivated on the tough days

    Q. How do you get motivated on the days you may feel unmotivated? Ben Lam, Buxton Mount Waverley A. Generating motivation starts with self-talk. What messages are you sending yourself? Your self-talk becomes your thoughts, your thoughts become your focus, your focus becomes your actions, and your actions lead to your results. Years ago, my…

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  • Photo of Competition for the customer

    Competition for the customer

    You either focus on the customer or the competitor. One will use your services and pay your invoices; the other won’t. The real estate industry is a fast-moving, highly innovative space. The challenge is, most of what we call innovation is the duplication of what competitors do in the marketplace. The fastest-growing companies in any…

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  • Photo of Ray White plans pawsome day to connect with community

    Ray White plans pawsome day to connect with community

    Property group Ray White is planning a national Backyard Pooch Party event with offices across the country joining in to raise funds for various animal focused charities such as RSPCA and the World Wildlife Fund. Held at local parks and open to anyone to join on March 29 across Australia, will consist of a picnic…

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  • Photo of Don’t fake it to make it

    Don’t fake it to make it

    How many times have you heard “fake it until you make it”? While there may have been an argument for this in the past, the human need for authenticity has grown. Many of us know what being authentic means and want to be seen that way, but how exactly do you do it? It’s simple…

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  • Photo of Actions speak louder than words

    Actions speak louder than words

    For the uninitiated, body language – or non-verbal communication – probably plays a bigger part in your life and your customers’ lives than you could ever imagine, particularly when it comes to creating a good first impression. When you’re face-to-face with someone, 60 per cent to 80 per cent of the message you send comes…

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  • Photo of Agent wipes the floor with $1610 bid for toilet paper

    Agent wipes the floor with $1610 bid for toilet paper

    Ray White Pomona Hinterland agent Sam Hargrave purchased a precious roll of toilet paper for $1610 yesterday. But she wasn’t down in the dumps over the expensive purchase – it was part of a competitive charity auction battle at the Howard Smith Wharves, with proceeds going to Beyond the Bricks.  As part of Ray White’s national…

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  • Photo of Passion and Purpose

    Passion and Purpose

    Leading real estate agencies across the country are putting their hands in their pockets to give those less fortunate a place to call home. Across the industry, we’re seeing a societal shift, with agencies passionate about buying and selling homes with a purpose that reaches far beyond a signed contract. From building homes for the…

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  • Photo of Daniel Spencer: VPA and LPA training

    Daniel Spencer: VPA and LPA training

    Daniel Spencer will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What is your background?I had a large real estate agency in Hobart when I was in my early 20s but have since sold that. Now we have a business that predominantly does three things: we do presentations as…

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  • Photo of Stacey Lewis: What buyers want

    Stacey Lewis: What buyers want

    Stacey Lewis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What’s your background?I've been with REA for about two years. Previously, I worked in research for 10 to 12 years across a really broad range of areas. Anything from policy research through to advertising effectiveness, but really focusing…

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  • Photo of Community Goals

    Community Goals

    What was your first job? I am a forward-thinker, so my first job was the result of a work experience opportunity through a program run at my local high school. I had no real intention of becoming a pharmacist but wanted a permanent part-time job working Thursday nights and Saturday mornings at Miranda Fair. So…

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  • Photo of Mike Gill: Rental ecosystems

    Mike Gill: Rental ecosystems

    Mike Gill will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Mike, what are you working on right now? We have a big focus on rent at the moment so I’ve been spending a lot of my time looking at rental ecosystems. There are three main groups there –…

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  • Photo of The loyalty effect

    The loyalty effect

    Ben Collier is different to many other agents I’ve interviewed. He’s quiet, considered, and doesn’t need to be the centre of attention. While other agents might prefer to take on the high-profile speaking gigs and seek recognition for their achievements, Ben is just not that kind of guy. He doesn’t give too many interviews and…

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  • Photo of Ask the coach: How to get noticed in a competitive area

    Ask the coach: How to get noticed in a competitive area

    The solution to this is quite simple.  If you came from my era, which was many years ago, the only way to build your name and profile was through letterbox drops and cold calling.  Today we also live in a society where we can push our messages on multiple channels, either online or offline.  Diversify…

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  • Photo of The ultimate human upgrade

    The ultimate human upgrade

    When Digital Live founder Steve Carroll put out the call for real estate agents to ride with him across Thailand in support of orphaned children, he was overwhelmed by the positive response. Last April, 30 riders from all walks of life, with all levels of fitness, enthusiastically embraced the challenge, raising $250,000 in the process.…

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  • Photo of What Da Vinci can teach us about real estate

    What Da Vinci can teach us about real estate

    The notion of stepping into the head space of becoming “elite” is an interesting one. The word itself originates from Latin and essentially means “one amongst the best” or the select few in any endeavour. What is most interesting with the elite in any field, according to my research, is that they are often big-time…

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  • Photo of Kurtis Pirotta: Digital and Branding

    Kurtis Pirotta: Digital and Branding

    Kurtis Pirotta will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. What's your background?Before I started with REA Group, I was a real estate agent. I was an agent for two years at McGrath, and I was pretty average. I wasn't the best real estate agent ever. The biggest…

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  • Photo of The traits of top performers in real estate

    The traits of top performers in real estate

    “If your head is on fire, and your feet are in a bucket of ice, it does not even out to a comfortable body temperature!” This was a valuable lesson taught to me by one of my early career mentors and a metaphor I often used to kick off a large bid back in the…

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  • Photo of Kindred brings spirit of tech to new shopfront

    Kindred brings spirit of tech to new shopfront

    In the changing face of real estate shopfronts, Brisbane's Kindred Property Group has come up with an innovative VR solution set to make the customer experience more convenient than ever. While other agencies ponder the question, 'to shopfront or not to shopfront', Kindred instead asked themselves, "how do we transform shopfronts to bring them into…

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  • Photo of Slow and steady steps to success

    Slow and steady steps to success

    News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s…

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  • Photo of Kylie Davis: Technology and Trends

    Kylie Davis: Technology and Trends

    Kylie Davis will be speaking at Prop20 in March and April. To register for this event visit proprea.com.au. Kylie, what’s your area of speciality? My speciality these days is PropTech, technology, marketing and data. I’m a storyteller. I understand how to tell a great story and there are superpowers we have as journalists where we can…

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