Elite Agent
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Creating better connections: Heidi Howe
Heidi Howe didnāt seek out a career in real estate. She fell into it by chance, effortlessly landing on her feet in a role that combines a love of community with a go-getter mindset. Now, as the new director of Harcourts St Helens in Tasmania, Heidi is also the winner of Transform 2021. Heidi Howeās path into real estate is far from your average journey into the profession. …
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Nature vs nurture: Why agents fail to fulfil their potential
We all know real estate is a competitive game and as a principal or manager, you want to get the best out of your agents. But what do you do when a newly hired, seemingly high performing agent fails to deliver? Pancho Mehrotra explains why this happens and how you can stop it. Picture this, you’re a principal sitting alone in your office. …
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PRD Nationwide Ballarat has used RiTA by AiRE to win more listings
PRD Nationwide Ballarat director and sales manager Jason Birch recently joined RiTA by AiRE growth specialist Tristan Lovell in a webinar dedicated to sharing ways to accelerate your leads and listings ahead of the spring season. …
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COVID-19: Keeping up with changes to investment property insurance
Last year was a bumpy ride for the property industry and the rollercoaster is continuing. Landlords and agents have had to keep on top of the evolving market and adapt to the changes. EBM RentCover managing director Sharon Fox-Slater says many of these changes impact on insurance cover too. When the year started, most of us were hoping the disruption we lived through in 2020 would come to an end. …
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Make a connection: How to get people to read your marketing
If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it. Nobody reads ads. Advertising innovator Howard Luck Gossage once said, “Nobody reads advertising. People read what interests them, …
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The perfect recipe for property management: Suzana Wade
After opening Locate Property earlier this year, Suzana Wade already has 60 doors under management and plans to double that by the end of the year with a recipe of passion, honesty and excellent communication. It might seem like a strange analogy, but to Suzana Wade, property management is just like baking a cake. Youāve got to have the right ingredients or the cake wonāt rise. …
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Why ‘Your Brand, Your Business’ is the new way of thinking
Manos Findikakis says Eview's 'Your Brand Your Business' model is becoming the benchmark that some competitors are following. …
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John Knight: How to make hay while the sun shines
The predicted pandemic doom hasn't happened and the market is flush with profits. John Knight says now is the time to invest to build wealth …
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Going back to basics: Holly Longmuir
Box+Dice Chief Executive Officer Travis Williams quizzes RT Edgar Mornington Peninsula Managing Director Holly Longmuir on how they get the most out of their CRM and which key metrics most help the business. …
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Building trust is the secret weapon to winning listings
New research from marketing automation platform ActivePipe has revealed the extraordinary power that staying connected and building trust has in helping agents win new listings. The Trust Report: What consumers want from real estate agents examined the factors that influence how people choose a real estate agent and what builds trust and drives loyalty, from deep-dive research with 124 property owners, …
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CoreLogic launches their digital RP proposals platform
CoreLogic has launched RP Proposals, a new digital solution that aims to streamline the real estate industry. …
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Expect the unexpected: Anna Molinaro
Since starting her career as a receptionist in the family business, Anna Molinaro has risen to become OBrien Real Estate Blackburn's rental department manager. …
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Nick Brown: Happy team, happy life
We’ve all heard the saying ‘happy wife, happy life’, but Nick Brown also lives by ‘happy team, happy life’. The Edge Property Agents founder examines the benefits of fostering a team that feels supported, trusted and valued, as well as how you can attain the same in your business. Recently I was asked what my brand stands for in a professional environment and on a social level. …
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How I made $850,000 without the hustle
Hustle and grind – both terms we use a lot in the real estate industry to describe how much hard work is needed to be successful. But what if I told you thereās a source of revenue sitting right under your nose that will generate not only an impressive income stream, but deliver a substantial windfall when it comes time to cash in. …
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Paulette Contessi: Going her own way
Paulette Contessi honed her customer service skills running her own restaurants, events and recruitment companies, but itās real estate where she found her true calling. …
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Hanworth Homestead – How We Sold It
Sotheby's Director of Rural services David Medina has revealed the benefits of a multi-channel marketing campaign, and how they secured the historic Hanworth Homestead for the perfect buyer. …
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The pitfalls of outsourcing calls
With landlords' and tenants' service expectations and demands for immediacy ever-increasing, outsourcing is a tempting option. Tiffany Bowtell says outsourcing can work, if done correctly. …
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Apartment dwellers set to face confusion as mandatory mask rule kicks in
New rules regarding the mandatory wearing of masks inside apartment blocks are set to cause widespread confusion unless out of date government information is updated according to a leading strata law expert. From this week it is now mandatory for anyone indoors on residential strata common property in Greater Sydney to wear a mask. If they fail to comply they will be in breach of the public health order and liable to penalty. …
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Manos Findikakis: The commission split debate
The agent commission split and franchise fee debate is a common topic of discussion amongst real estate colleagues and agent principals. ‘What is a fair rate? What am I getting for my split? Am I paying too much?’ These are often the questions raised. While most focus on the commission split, and usually the side they ‘have to give away,’ what is not often discussed is the value of a ‘brains trust.’ …
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How your CRM app can save you time
Real estate agents are often pressed for time. Eagle Software Head of Sales Trevor Bragg explains how a smart CRM app can save you time and make your to-do list shorter. The number one tool for real estate agents is their mobile. Today, itās generally expected that the software we use has an accompanying app that allows you to work uninterrupted out of the office. …
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The power behind being persuasion smart
Influencing skills expert Michelle Bowden believes the way we prefer to be persuaded can often influence how we try to influence others. A Persuasion Smart Profile could be just what you need to sell with more confidence, inspire your team, and improve customer experience. How persuasive are you? Do people listen when you speak? Do you often get your own way? Every day we are faced with opportunities to influence those around us in the workplace. …
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The real estate revolution is gaining pace
Major change is rarely an overnight event. It takes a great idea, time, and the ability to bring others on board with your infectious enthusiasm. Revolution requires momentum ā once thatās built and becomes entrenched, you either get on board or get out of the way. Of course, change is also resisted by some – people whose established income streams rely on maintaining the status quo will not only repel change, …
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The interior design trends millennial prospective homeowners really want
Millennial interest in interior design trends has skyrocketed thanks to popular video-sharing app TikTok. So which styles are young prospective homeowners looking for? With millennial interest in homeownership sharply increasing, it is vital to maintain up-to-date knowledge of the latest trends, including in interior design. UK-based home insurer Money investigated which interior design trends have made the biggest impact this year, …
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Chris Wilson: From crazy to controlled
Real estate and stress go together like peas and carrots. But when agents' stress levels become too high it's easy to feel overwhelmed and burn out. …
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Listing Loop: How to overcome low stock levels
The property market has been ticking along at a pretty rapid pace this year, with low stock levels helping boost prices. Itās a great result for vendors, as well as agents (as long as theyāre the one with the listings). Thereās no doubt that limited stock makes for heightened competition among agents. Even the best in the business need to formulate a plan to get their foot in the door and then quickly close it on their counterparts. …
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Airtasker and Soho founder Jonathan Lui reveals major real estate website acquisition
Soho, an AI-powered personalised real estate platform, recently announced it has officially acquired Home Sales. …
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Sam Linn: Success in a town like Alice
Looking back on 2020, Northern Territory sales agent Sam Linn notes it was a watershed year professionally and personally. …
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When is a disruptor really a disruptor?
For the best part of the past two decades, the term ādisruptorā has been a popular buzzword in the real estate industry. Every new shiny piece of PropTech promises to be the biggest and the best thing since sliced bread, but few really are. Weāve seen cut-price commission and crowd-funded and owned models come and go, as well as share platforms and MLM real estate companies. …
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From Blacktown to boardroom: Luxe Listings Sydney star D’Leanne Lewis
Telling DāLeanne Lewis she canāt do something is like waving a red rag in front of a bull. She will prove you wrong. But unlike a bull, which only knows to charge ahead at full tilt, DāLeanne takes a more holistic approach to achieving success. After 29 years in real estate, the Laing + Simmons Double Bay principal has learnt āthe loudest voice is not always the strongestā. …
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Richard Matthews Real Estate gets behind Beyond Blue
Richard Matthews Real Estate director and auctioneer Matthew Everingham has announced a fundraising collaboration with Beyond Blue. …
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What to do if a tenant dies: Sharon Fox Slater
EBM RentCover managing director Sharon Fox-Slater looks at what needs to happen when a tenant passes away from an insurance perspective. …
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How real estate agents can create engaging content for the blog section of their website
Itās not every day an average person looks for a real estate agent. But when they do, agents need to have an established, engaging online presence to win their business. …
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How to conquer your fear of self-promotion
Self-promotion is part of the real estate game. While most agents are comfortable with building their personal brand, some shy away from it at all costs. Mindset coach Jet Xavier examines why this is, and how you can overcome your fears. When it comes to promoting, branding, marketing and putting yourself out there, you would think every real estate agent would jump at the chance to be in the spotlight. …
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Manos Findikakis: The reverse bucket list
Manos Findikakis explains the concept of a reverse bucket list and how working from past success can help you achieve future goals …
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Five lessons from 15 years in business
Dan Argent shares the five big lessons he's learned after 15 years as a business owner and, now, start-up founder. …
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