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"Boiled down, our job as an agent is to save sellers from themselves." REMAX Northern Realty Principal Wes McGregor shares how embracing AI and hyper-local knowledge is reshaping the modern real estate landscape. Image: Supplied/Lois
Features

Why AI will expose average agents faster than any market downturn

As market shifts meet an AI revolution, industry veteran Wes McGregor reveals why 95% of agency tasks are up for grab, and how the remaining 5% will make or break your career.

Directors Michael Ferguson, Lachelle Ferguson and Kathleen Fairweather are transitioning their business to LJ Hooker, with offices in Forestville and Narrabeen. Image: Supplied
Franchise News

Ferguson, Fairweather directors rebrand Sydney agency to LJ Hooker

After more than two decades in business together, the trio's Forestville and Narrabeen offices will now operate as LJ Hooker Alliance Group.

Cut-paper collage illustration of a real estate agent holding a portfolio at a grand navy front door, warm light spilling out and blue digital sparks rising
AI

Five AI-powered moves that win the listing before you walk in the door

From persona prompts to objection prediction, these five AI strategies help agents show up to every listing presentation…

Mark Sleiman and Isabel Davis - PRD Gunnedah
People Moves

PRD Tamworth extends its footprint into Gunnedah

The agency's move follows a reported 22.1 per cent jump in Gunnedah's median house price and tight housing…

CPA Australia Tax Lead Jenny Wong. Image: Supplied
Industry News

Tax overhaul threatens housing developments and small agencies as CPA warns of multibillion-dollar compliance crunch

The accounting body says a broad anti-avoidance rule tied to next year's capital gains tax overhaul could catch…

Torn-paper collage of a Victorian terrace house with wrought-iron fence, chandelier shadow and a ghostly figure on a staircase
Features

Nick Brown: A break lease isn’t a crisis – it’s a negotiation

Tenants ending a lease early is part of the job – Nick Brown on why the ‘break lease’ conversation is really just a negotiation, haunted houses included.

Features

Brock Fisher: Fix the holes in your revenue bucket before you try to grow it

Most agencies are missing hundreds of dollars a month in fees they never collect. From file audits to reinstating waived fees, here's where property management revenue leaks – and six ways to stop it.

News

Rent.com.au posts record revenue as RentBond hits $10m

The ASX-listed rental platform behind RentPay says it's nearing break-even, with recurring revenue from bond and rent products passing $1 million a quarter for the first time.

Partner Content

The thought we all have, but dare not say out loud

Fiona Blayney says the fear isn't really about the bot, it's about what happens to the human role, and she's built PM/ONE around answering it…

Partner Content

Three numbers that should make every principal uncomfortable, and one that matters

Real Estate Agent Events

Top of the Props 2026 finalists take aim at property industry’s biggest pressure points

Features

‘You’re not in the property business’

Commercial

The lease mistakes costing you repeat commercial clients

Harcourts' head of commercial argues the real test of a lease comes years later, and sets out five common mistakes agents should steer clients away…

Commercial

Tax changes and industrial demand drive mixed quarter for commercial property

International

Prologis vs Segro: The $18 billion standoff over Europe’s prime commercial real estate

Features

Why residential real estate tactics fail in commercial property

Phill Nosworthy. Image: AREC.

How good agents learn from feedback without being ruled by it

Real estate is a reputation business. Every listing and showing is a public performance. Every negotiation goes on the scoreboard.…

Contributor

The house is listening – and it heard your vendor report

More than half of sellers in a new US survey kept the cameras rolling during…

Managing Editor

Pancho Mehrotra: Why emotional control – not skill – decides your next sales month

One month everything works – the next, everything has changed. The difference isn't your ability,…

Contributor

Mark McLeod: How to Break a Real Estate Slump and Own Saturday Afternoon

Why listings can secretly stall your pipeline - and how back-to-basics prospecting and owning Saturday…

Contributor

Shorts

AI & Technology

Elite Agent launches Saved Articles, free for every reader

Have you ever found a headline interesting at a moment when you didn’t have time…

Peter Schravemade and Antonia Mercorella

Proptech’s real problem isn’t the software, it’s the rollout

The biggest challenges facing Australia and New Zealand’s proptech sector are no longer technical. They…

The proptech push to finally unify your real estate tech stack

The modern real estate office has become a complex web of disconnected systems. What was…

The MacGyver factor – why you should hire people who “handle it”

“You and I could MacGyver anything.” Mark said it to me the other night –…

Will AI ‘Millionaires’ Reshape Luxury Real Estate Buying Habits?

A wave of young AI founders is pouring wealth into luxury residential property, and their…