The horses weren’t real. The lesson is
AI in a listing isn't the problem. Where you put it is – and getting that wrong ends up in the headlines or in court.
Ray White’s Adam Downes adds Indooroopilly to his growing Brisbane west portfolio
Adam Downes expands his Brisbane western suburbs footprint, taking on the Ray White Indooroopilly franchise
Alfred Cove penthouse sells in 10 days after strata transparency restores buyer confidence
A non-local family secured the penthouse after Meagan Xanthis's transparent approach to strata changes and targeted private viewings…
The Agency opens office in Perth’s Cottesloe
The Agency opens dedicated Cottesloe office to service Perth's fast-growing Western Suburbs market
RWC Canberra acquires Sentia to form ACT’s largest commercial powerhouse
Sentia acquisition creates the ACT's largest commercial sales and leasing team, with more than 1,500 tenancies under management…
Why inspection reports are one of the most important documents in property management
Why thorough ingoing and outgoing inspection reports are one of the most important skills new property managers can learn.
The tough compliance conversation every PM needs to have
With sweeping rental reforms reshaping the market, property managers like Sophie Kennedy Rush are navigating a new reality - one where education, transparency, and a strong stomach are the job.
What Your Investor Clients Are Googling Right Now
The negative gearing and CGT changes explained – what’s actually happening, what’s not, and what to say when the phone rings on Wednesday.
Inside Hawthorn’s high-performance system: why real estate agents are being coached like athletes
How Hawthorn Football Club’s high-performance mindset is helping The Agency sharpen consistency, resilience and focus across its national sales teams
The fastest car has the best brakes
Phill Nosworthy told AREC 2026 that the insights agents need most won't come from inside real estate – and shared three from Formula One, paediatric…
Brisbane real estate leaders raise record funds for homeless women and children at the Pink Tie Gala
LAUNCH’26 Returns to Brisbane Focusing on Growth, Leadership and Performance
Saturated suburbs: Why Australia’s $1.4b childcare property boom just reached a tipping point
Australia's childcare property market has attracted record investment, but local oversupply, staffing shortages and operator quality are now separating high-performing assets from struggling centres.
Property CGT indexation is likely to raise less tax than the old discount if inflation remains high and house price growth is weak
Why the Federal Budget’s shift from the 50 per cent CGT discount to inflation indexation may raise less revenue than…
Unpopular opinion? Hustle culture is dead
Why real resilience in real estate is no longer about grinding harder, and why knowing…
The trust era is ending: A chartered accountant’s view on what agency owners need to know about Australia’s structural tax shift
Australia’s tax reforms are forcing a rethink of how real estate agencies are built, valued…
After the Budget: Real estate’s next move shifts from tax to supply and changing buyer behaviour
Real estate leaders warn the next phase for housing will be defined by investor confidence,…
The grind (and the grace) of long-term prospecting
Crown Perth was standing room only on Thursday as REIWA Connect 2026 drew more than…
Shorts
The AI Edit Ep. 11: Your vendor isn’t online – here’s how AI can still help
Not every vendor has a digital footprint. Some of the most valuable listings an agent…
Teach ChatGPT to Write Like You – Not a Robot
In Episode 10 of The AI Edit, Samantha McLean walks through building a custom GPT…
AI isn’t just changing how you market property. It’s changing the property itself
Smart cities expert Matthias Hollwich explains how AI is transforming architectural design, development decision-making and…
Watch ChatGPT Draft a Real Estate CMA all on its own
When OpenAI released a browser called Atlas in October 2025, Samantha McLean wanted to test…
Property sector leads AI adoption at nearly 70 per cent
New NAB research shows real estate and property services are outpacing all other industries in…
How to Become the Answer AI Gives When Sellers Ask “Who’s the Best Agent?”
How AI-Powered DISC Profiling Can Win You More Listings
Stop Selling to Everyone: How AI Buyer Personas Can Transform Your Next Listing Presentation
The AI Edit Ep. 11: Your vendor isn’t online – here’s how AI can still help
Teach ChatGPT to Write Like You – Not a Robot
