Win the listing before you walk in (and be the most interesting agent in the lounge room)
Coach Claudio Encina joined Samantha McLean at Transform XIV to show how he shapes a listing appointment before, during and after the moment – and how AI now does the prep.
How Jaidyn Brown lined up buyers before a Bella Vista campaign launched
Jaidyn Brown matched buyers to a Bella Vista house before relaunching it, using an auction deadline and post-auction negotiation to reach $1,990,000.
Eli Zhang’s preparation-first approach sells Crawley apartment in under a week
Eli Zhang of Shellabears says a deep clean, AI-staged photos and a location three minutes' walk from UWA…
The $2.44 million bedroom: What buyers are paying for extra space
A fourth bedroom could cost buyers as little as $60,000 in one Melbourne suburb or an extraordinary $2.44…
WA proposes apartment buildings up to 20 storeys near train stations
Eight Perth train station precincts could accommodate apartment buildings of up to 20 storeys under proposed planning changes…
Sharehouse tenancy rules are overdue for an update, researcher says
A Swinburne study of sharehouse renters argues current regulations don't fit shared living, with the ACT's reforms offered as a possible model for the rest of Australia.
The rental market is easing – but are we mistaking slower growth for progress?
As rental growth slows and conditions, Harcourts’ Karmen Costigan explains why affordability remains a challenge and what the changing market means for landlords, tenants and property managers.
Rental boom shifts back to capital cities as regional growth loses momentum
Capital city rents are rising more than twice as fast as those in regional Australia, as new data reveals a widening divide in rental growth despite improving availability.
Power with, not power over – Lisa Pennell on leadership beyond labels
Everyone wants to get to the top. Then you get there and wonder who you can talk to. Barry Plant CEO Lisa Pennell joins Samantha…
Can you teach trust? John Cunningham on hiring good people
What 2026’s BDM Summit Taught Us About Rent Roll Growth
A sold-out room, six very different speakers and one shared focus: rent roll growth. The 2026 BDM Summit looked beyond simply generating more leads to…
Dom Thurbon’s challenge to turn conference ideas into action
Owen White promoted to associate director at RWC Western Sydney
Six years after leaving a career in fitness, the industrial specialist has driven more than $368 million in sales across Western Sydney's M4 and M7…
Why some real estate teams outperform others – and what leaders can do differently
Great real estate teams don't just function, they thrive through connection, communication and collaboration. This piece explores how authentic relationships,…
Stop relaying offers – start actually negotiating them
Why passing numbers back and forth isn't negotiation, and what to ask buyers instead to…
You still have to be their person
My LinkedIn feed scored 36% human. What does that mean for agents trying to build…
Why the agents who double down now will win the recovery
Charles Tarbey says the toughest markets reward those who keep building stock while everyone else…
Buyer demand fell but buyers’ agents’ revenue didn’t budge
New index data shows 76% of buyers' agents have shifted to fixed fees, a structural…
Shorts
When property listings become TikTok comedy
Gen Z real estate agents are reinventing property marketing by turning listing tours into TikTok…
The legal AI boom is hiding a serious insurance problem
Generic legal AI tools are flooding the property market, but BuySecure co-founder Richard Bootle warns…
Using a brain to hold a pen
Model Context Protocol is reshaping real estate software by letting AI connect directly to CRMs,…
AI could change who controls the relationship between agents and buyers
A Harvard Business Review analysis suggests AI assistants acting on buyers' behalf could reshape real…
That’s so 2025 (and what to ask AI for instead)
In part two of the Transform XIV highlights, Samantha McLean retires four prompts she used…
Win the listing before you walk in (and be the most interesting agent in the lounge room)
Complain to your AI (it’s the quickest way to a personal assistant)
Power with, not power over – Lisa Pennell on leadership beyond labels
Can you teach trust? John Cunningham on hiring good people
That’s so 2025 (and what to ask AI for instead)
The chatbot era is dead (and your AI is ready for a real job)
Elite Retreat
20 – 23 May 2028
Nusa Dua, Bali
Elite Agent
REIWA WA Awards for Excellence
Wed 11 Nov 2026
Perth, WA
Real Estate Institute of Western Australia
REIWA Christmas Cocktail Party
Thu 3 Dec 2026
Perth, WA
Real Estate Institute of Western Australia
REIWA Property Managers Christmas Event
Fri 11 Dec 2026
Perth, WA
Real Estate Institute of Western Australia
National Property Management Awards Gala
Sat 12 Dec 2026
Property Management Partners
