AI is not the strategy – people are
In a world reshaped by AI, the advantage goes to those who combine transparency, data literacy and human connection into a single, unified strategy.
How 875sqm of opportunity attracted interstate investors in under two weeks
Trent Regan and Brooklyn Ayre's strategic preparation and targeted marketing campaign generated 20 written offers in 11 days, delivering a…
Julianne Butler closes urgent Alstonville sale in days after first buyer withdrew
After taking on an expired listing in Alstonville, Julianne Butler matched the property with buyers who weren't even…
Churchill house draws six offers in 10 days as university proximity drives investor demand
Strategic negotiation and a renovated property near Federation University attracted six offers, delivering a result that exceeded vendor…
NSW to launch Smart Rental Bonds to ease renters’ upfront costs
NSW’s new Smart Rental Bonds system will allow tenants to transfer bonds between properties for $25, aiming to…
Jason Brennan’s holiday timing delivers $1.45 million for Anna Bay vendors
Strategic holiday timing and honest positioning delivered a $1.45 million result for coastal vendors that captured holiday buyer…
AML: who carries the compliance load?
A head-office-led AML reporting model aims to streamline compliance and reduce risk for agents.
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Samantha McLean explains why traditional SEO - being the best answer on a single page - is no longer enough, and what real estate professionals need to understand about AI overviews, E-E-A-T, and the new rules of being found online.
The kitchen sink view that sold a 40sqm Neutral Bay unit in 16 days
When a long-time client needed to sell quickly to care for her elderly mother in Japan, Geoff Grist turned a compact one-bedder's unique feature into the campaign's selling point.
National vacancy rate drops to 1.1% as rental squeeze tightens
Darwin and Hobart lead rent rises with double-digit annual growth, while Perth and Brisbane remain among the tightest markets nationally.
Scaling a rent roll without eroding margin
Crossub co-founder Geng Xu says most agencies hire their way into rent roll growth – and watch the margin disappear. His firm offers principals a different model: scale the portfolio, skip the headcount, keep the profit.
Kingston property manager becomes agency owner
As International Women’s Day approaches, one Tasmanian real estate professional is marking the occasion with a significant career milestone - Nikita Phillips has acquired First National Real Estate Kingston and stepped into the role of Managing Director.
The three-person leadership model transforming agencies
Michael Nitschke says most principals are stuck in the weeds. The fix isn’t more hustle — it’s a tight leadership structure, disciplined weekly rhythm and…
Rent roll growth has slowed. But not for the top 10%
While market shifts squeeze many agencies, a widening performance gap reveals that success now depends on superior execution and value-based conversion over traditional fee-driven competition.
AREC26 focuses on top agents for practical insights to drive growth
REA Excellence Award winners announced for 2025
Brisbane tops commercial yields as most markets see declines
Industrial yields tighten, retail remains highest-risk, and Adelaide posts biggest declines as Brisbane leads the pack.
Steady guidance through uncertain times
Master uncertain real estate markets with clarity, as Shane Kempton helps you guide clients through rising costs, global events, and…
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more…
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in…
Stop chasing silver bullets and start stacking points
Consistency is the ultimate competitive advantage. When the market gets noisy, the best agents win…
When affordability solves one problem and creates another
As affordability drives buyers into regional Western Australia, housing pressure is rising for locals. Shane…
Shorts
The AI Edit Ep. 3: Stop buying fish – why inbound is the lead source that compounds
There are three ways to get leads in real estate. Two of them keep you…
The week AI helped sell one home and nearly blew up another
From a Florida homeowner selling with ChatGPT to a US$50M deal nearly derailed by AI…
The AI Edit Ep. 2: The four modes of working with AI – and why most agents are stuck in Mode 1
Jerry Seinfeld said you don’t get good at comedy by listening to other people talk…
The AI Edit Ep. 1: Why “working harder” in real estate stopped being the competitive advantage
There’s a line doing the rounds. You’ve heard it. You’ve probably shared it. “AI won’t…
The ultimate guide: 35 practical ChatGPT tips for real estate professionals
35 actionable AI strategies for real estate agents: write sharper listings, plan smarter, and win…
Edge Case: Will The Real Estate Office Still Exist in Five Years?
Four pillars shaping the most successful real estate agencies in 2026
Tony Morrison: Why Your Best Listing Presentation Happens in Your Office, Not Their Kitchen
Why Candice Whinnett Dedicates One Day a Week to AI
Richard Manthel: Why July 2026 Is the Finish Line, Not the Start Line for AML Compliance
