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Real estate pricing psychology: impact on sales
Features

The psychology of pricing – why more buyers don’t always mean a better sale

New research is challenging long-held assumptions about real estate pricing, revealing how asking prices influence buyer behaviour, shape perceptions of value and potentially affect the final sale result.

Trust built as buyer returns as seller, setting Woongarrah street record with Daniel Grech
Agent Stories

Trust built as buyer returns as seller, setting Woongarrah street record with Daniel Grech

Daniel Grech's multi-channel marketing strategy attracted 12 buyers and six offers for a Woongarrah family home, with competitive tension driving a new street record for the vendors who'd previously experienced…

Joshua Howison takes Coomera acreages off the portals securing a developer buyer
Agent Stories

Joshua Howison takes Coomera acreages off the portals securing a developer buyer

Joshua Howison of Coastal° moved a 7.3-hectare Coomera acreage campaign from the portals to a private buyer shortlist,…

Pre-sale refresh draws multiple offers for Indooroopilly apartment
Agent Stories

Pre-sale refresh draws multiple offers for Indooroopilly apartment

Jack Dixon recommended modest upgrades before listing a Station Road apartment, and the move-in ready result drew multiple…

NSW Fair Trading reveals real estate enforcement priorities
Industry News

Underquoting, rentals and strata in NSW Fair Trading’s enforcement spotlight

NSW real estate agents, property managers and strata professionals face continued regulatory scrutiny, with Fair Trading identifying misleading…

Sharehouse tenancy rules are overdue for an update, researcher says
Industry News

Sharehouse tenancy rules are overdue for an update, researcher says

A Swinburne study of sharehouse renters argues current regulations don't fit shared living, with the ACT's reforms offered as a possible model for the rest of Australia.

Property Management

Rental boom shifts back to capital cities as regional growth loses momentum

Capital city rents are rising more than twice as fast as those in regional Australia, as new data reveals a widening divide in rental growth despite improving availability.

Industry News

$49,500 warning as NSW tightens rental rules for agents

New laws will overhaul rental applications, restrict the personal information agents can collect and introduce penalties of up to $49,500 for privacy breaches and $22,000 for undisclosed altered property images.

Elite Agent TV

Can you teach trust? John Cunningham on hiring good people

A confident interview can leave you knowing someone’s ambitions but little about their character. John Cunningham and Chris Hanley explore what to look for when…

Features

Real estate has a hospitality problem – and it’s costing agents business

Opinion

Is the selling principal model holding your agency back?

Elite Agent TV

Why good people stay – Andrew McCann on culture and the panic hire

Real Estate Agent Events

What 2026’s BDM Summit Taught Us About Rent Roll Growth

A sold-out room, six very different speakers and one shared focus: rent roll growth. The 2026 BDM Summit looked beyond simply generating more leads to…

Real Estate Agent Events

Dom Thurbon’s challenge to turn conference ideas into action

News

Quinn Darragh’s three questions for moving through setbacks

News

Bradley Fraser keeps the relationship going after handover

Industry News

Data centres leapfrog offices and warehouses as $18.3bn construction pipeline takes shape

New research shows the building category that includes data centres has overtaken traditional commercial construction categories, with NSW and Victoria attracting the bulk of investment…

Industry News

Commercial property sales jump 21 per cent, but rate hikes threaten recovery

Commercial

Why lease expiry talks should start well before the deadline

Industry News

$3bn future beckons as one of Sydney’s biggest landholdings hits the market

Why the agents who double down now will win the recovery

Why the agents who double down now will win the recovery

Charles Tarbey draws on fifty years of real estate experience to argue that tough markets demand doubling down rather than…

Contributor

Buyer demand fell but buyers’ agents’ revenue didn’t budge

New index data shows 76% of buyers' agents have shifted to fixed fees, a structural…

Contributor

How to build a single property website with ChatGPT

I gave ChatGPT 51 property photos and one prompt. Twenty-eight minutes later it handed back…

Managing Editor

We’ve been fixing the wrong things in property management

A Kolmeo-commissioned survey analysed by Kantar found no consistent link between retention and the factors…

Contributor

Bass Persuades. So does Stevie Wonder.

What a Facebook offer swarm means for the agent on the other side of the…

Managing Editor

Shorts

AI & Technology

The chatbot era is dead (and your AI is ready for a real job)

Samantha McLean opened Transform XIV by calling time on typing questions into ChatGPT, then showed…

The property ad that chats back

OpenAI is testing ads you can talk to – and a cordless drill shows us…

Who does your customer want to become?

Use verified property features and real customer questions to explore aspirations and write more relevant…

Will AI finally kill cold calling?

A call between two AI assistants raises a better prospecting question: who would actually welcome…

REA Group CTO Steve Maidment speaking at REA Hackdays 2026

REA’s CTO explains why faster AI needs better workflows

REA Group CTO Steve Maidment explains why AI-driven productivity gains only matter if they flow…