Supplier News
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Domain to offer a real estate marketing edge with new ‘Early Access’ product
Domain has announced the launch of Early Access, a tool they say will help agents build interest and demand for their vendor’s property before the traditional marketing campaign begins. The product has been designed to add a touchpoint to the traditional sales process which can take some time between the agency… …
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How to turn a $35K marketing budget into $300,000
On the back of some tricky times for sales agents, marketing strategies have been playing a more important role than we’ve seen for many years. Tulo Sila, leading sales agent from Upstate on Sydney’s Northern Beaches, has started to generate some impressive results for his vendors, thanks to the ability… …
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Openn Negotiation launches in New Zealand
Online selling method, Openn Negotiation, has launched into New Zealand with Carl McNulty of First National Cromwell officially the first agent to use the platform. Mr McNulty has just listed 12C McFelin Road, Cromwell, and is excited to pioneer the selling method following its success in the Australian market. “I… …
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Will Ainsworth joins Openn Negotiation
Online selling platform Openn Negotiation has appointed Will Ainsworth, former Principal of McGrath Geelong, as Head of Growth & Training for Australia and New Zealand. Mr Ainsworth was the top selling agent for the McGrath network in Victoria for the last three years, maintaining an impressive record of more than… …
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Report reveals lead indicators for property market’s return to form
A long-term study by MCG Quantity Surveyors is helping define investor trends which will flag the property market's bounce back after COVID-19. MCG's 1000 Assets report is a progressive, four-year analysis of investor direction and sentiment between January 2016 and December 2019. The report also took a pre-COVID snapshot of 'normal market' trends in… …
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Coping through COVID: tools to help you list and sell
Online auctions, virtual property tours and eSignatures are the new normal for selling houses. As agents, vendors and buyers adjust, selecting the right marketing tools could be the difference between a successful sale and a withdrawn property. Nailing the digital experience can be expensive. Creating high quality video, virtual reality… …
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Openn Negotiation announces partnership with Think Conveyancing
In these challenging times of COVID-19 and the government restrictions surrounding property transactions, many agents have turned to technology to keep things moving. As both Openn Negotiation and Think Conveyancing facilitate digital sales, they’ve teamed up during this time to provide agents and clients with a safe way to transact property. Openn Negotiations Chief Executive… …
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Using online sales platforms during COVID-19: words of advice.
With the growing number of COVID-19 cases each day, agents are being forced to limit interactions, physical contact and social gatherings: all staples on every agent’s to-do list. For an industry whose lifeblood is dealing with people, this is a huge curveball to overcome for the real estate sector –… …
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Victorian property sells $52k over reserve with Openn Negotiation
Online real estate auction platform Openn Negotiation has reported a successful weekend as the industry turns to the online realm for property auctions. Open Negotiation said its first sale for the weekend occurred at 6pm Friday night, shepherding in a positive weekend of activity. “34 Maitland Street, Geelong West, Victoria… …
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realestate.com.au to defer price changes; postpone customer events; assures customers of support through “unprecedented conditions”
As the spread of COVID-19 continues to impact the global community, REA has announced this morning they will postpone customer events and provide additional support customers where possible during this time. A statement from Group CEO Owen Wilson this morning said, "We are focused on the health and safety of… …
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Relationships in real estate in an era of PropTech
Over the last decade, PropTech has been changing the way the real estate industry operates, but at its core, property is about people. It’s always been said that real estate is a relationships business and even with the influx of PropTech firms that make transactions both easier and more transparent,… …
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Domain lodges complaint on Canberra competitor
Zango, the recently launched portal in Canberra has already attracted the ire of local competitor Allhomes, with the former filing an injunction for false and misleading advertising. The injunction, filed in the Federal Court within one day of the portal's launch asks the startup to cease using a variety of marketing statements including: Zango is… …
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2020 – New decade, new challenges: How to stay relevant in the digital age
If there’s one thing we know for sure, it’s that the real estate industry is changing – and it’s happening fast. The rate of change is only accelerating and without a doubt will continue to do so in the decade ahead. Driven by new expectations of competitive pricing yet 24/7… …
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realestateview.com.au announces Antony Catalano as newest board member
realestateview.com.au announced the appointment of Antony Catalano as a board member. Catalano and his business partner, Alex Waislitz, now hold the largest interest in realesteview.com.au with an economic stake of 26 percent. This is another venture for the pair who are currently growing their media portfolio alongside the recent acquisition of Australian Community Media (ACM)… …
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Vic Real Estate Group turns to Acquire platform for advertising feedback
Greg Hocking Real Estate has announced a partnership with The Today Business to deliver a new approach in real estate advertising to its clients. Greg Hocking Real Estate CEO Greg Hocking said advertising was a significant portion of the total spend of most real estate sales campaigns, but there was… …
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New proptech ListReady is capturing the market with a clever alternative to manage property listing expenses
Marketing is one of the best investments a vendor can make to attract buyers and create competition. An innovative tech-based ‘pay later’ solution is revolutionising this process by providing an alternative to credit cards to cover advertising and other listing-related expenses. …
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New tech set to simplify photo listings
Realtor.com®, today announced the release of its Photo First℠ feature, to help home buyers find their must-have rooms and finishes without the headache of scrolling through dozens of listing photos. They claim that this first-of-its-kind feature is designed to deliver the best browsing experience by making photos more personal and relevant than ever before. The… …
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rent.com.au announces interest-free period for RentBond
Rental property website Rent.com.au has announced changes to broaden the appeal of its flagship bond payment product, adding a new interest-free and fee free period to give renters some cash relief when moving between properties. Highlights for property managers: The 21-day interest-free period means renters can fund their new bond… …
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Partnering for experience
It’s no secret that agents find it quite challenging to ask consumers to rate on various platforms including realestate.com.au, Google, Facebook plus a video or written testimonial. Last week Domain and RateMyAgent announced a reciprocal partnership which links review data with Domains Listing Data. Domains Chief Operating Officer Tony Blamey explains the thinking behind the… …
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ActivePipe welcomes +$6m investment
ActivePipe, a Melbourne based Real Estate focussed Marketing Automation platform, announces that IAG's Firemark Ventures, the Corporate Venture arm of IAG, Australia's largest general insurer ("IAG"), and Second Century Ventures ("SCV"), the venture arm of the National Association of Realtors®, have invested into the ActivePipe +$6M Pre-Series B Convertible note round. The investment comes ahead… …
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Herron Todd White welcomes Drew Hendrey to strategic national role
Australia’s largest independent valuation and property advisory firm has announced its latest strategic national team appointment, as the firm looks to build further on its already formidable presence in the industry. Drew Hendrey has accepted the position of Executive Director Valuations Advisory for Herron Todd White (HTW), confirming his resignation… …
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Rent.com.au posts a loss for the 2019 financial year
Australian rental platform Rent.com.au has posted a loss for the last financial year. The company released it’s annual report to shareholders on Friday and revealed it had generated a net loss of $2,497,183 for the year ended 30 June 2019. This was a slight improvement on the 2018 financial year that saw a $2,822,540 net… …
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REA Group announces investment in Managed technology platform
REA Group has announced its investment in Managed, a technology platform created to empower real estate agencies by automating workflows, reporting, payments, invoices and dramatically reducing rental property administration. REA Group Chief Customer Product Officer, Andrew Rechtman, said the announcement reinforced REA's commitment to property management customers. "By working with… …
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Domain partners with RateMyAgent to “supercharge” agent exposure
Domain and real estate agent reviews and ratings ebsite RateMyAgent have today announced a partnership that will see Domain showcase recommendations from RateMyAgent across participating agents and agencies profiles on domain.com.au. The partnership will improve the service each platform provides to real estate agents, helping to build their brand and drive market share. RateMyAgent counts more than 670,000… …
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BizCover offers Qantas Points on Business Insurance
Business insurance provider, BizCover, has announced an exclusive partnership with Qantas Business Rewards, allowing its customers to earn Qantas Points on small business insurance. The partnership between BizCover and Qantas Business Rewards is an opportunity for small business owners to capitalise on an ecosystem of partners that reward customers for… …
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New data from OpenAgent reveals the behaviours of top-performing agents
The behaviours that differentiate top performing agents from those in the middle and bottom of the pack are consistency, persistence, attitude and thoroughness, new research shows. An analysis of the listing success of more than 2000 agents across Australia by referral partner OpenAgent has revealed the first quantifiable data to identify the behaviours – and… …
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Domain Profits Down But Upbeat About Outlook
Releasing their full-year Financial Results last week, Domain Group’s profits have fallen 30 per cent compared to last year, with the property slowdown in its major markets of Sydney and Melbourne hurting the bottom line. After an ‘extraordinary’ series of events, listing volumes around the country were down 20% to… …
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Measure it and manage it: PropertyMe
“If you can’t measure it you can’t manage it”, and according to Lisa Pentland of PropertyMe, that’s just one of the reasons more and more large real estate offices are making the change from legacy products to PropertyMe’s Cloud platform. PropertyMe is online property management software for property managers that allows them to save time… …
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Domain has launched school-based search experience
In an Australian property listing portal first, Domain Group (ASX: DHG) has launched a new school-based search experience allowing property-searching parents to search by school name on Domain and find properties in that school catchment area. Until now, it has been difficult for parents with specific schools or school catchments in mind to access school… …
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Rockend acquired by global software provider
MRI Software (“MRI”), a global provider of real estate software solutions has acquired Australian market leader Rockend. For MRI the acquisition expands their offering in the Australia and New Zealand markets, bringing with it more than 6,000 clients and 750,000 strata lots in the residential property management rental and strata sector. “Acquiring Rockend represents a… …
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Property app Soho signs PRDnationwide
Social property app Soho has just signed over 400 PRD nationwide Real Estate agents and 80 offices across Australia The collaboration allows users more ways to discover properties on Soho, while also being updated on daily market insights into real estate trends. Property seekers will now get all their property… …
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Cost effective content marketing platform makes it easy for agents to share
A new platform has recently launched to help agents share information about listing, selling and buying property. RealContent.guru was founded by Kylie Davis and delivers downloadable articles written from the perspective of a property professional providing advice to a client. "Marketing and promoting yourself as an agent has changed dramatically… …
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CoreLogic launches a new home loan analytics portfolio, merging portfolio and property data
CoreLogic has launched a new home loan analytics portfolio, merging portfolio and property data to assist lenders operating in changing market conditions. According to CoreLogic Executive Head of Data, Analytics and Solutions, Tracey Ah Hee, this analysis solution will help lenders to identify portfolio blind spots. “We match a lender’s… …
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Bendigo Bank reduces their owner-occupied home loan variable interest rates
Bendigo Bank has announced it is decreasing its Bendigo Express Home Loan and Basic Home Loan variable interest rates. Bendigo Bank Executive, Consumer Banking, Richard Fennell said the changes introduced will enhance customer experience by providing greater choice. "Some of our customers, particularly first home buyers, may prefer the assisted… …
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