Partner Content
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SUPPLIER NEWS
REA Group partners with Realtair to support agent development
REA Group, alongside its partner Realtair, is offering customers complimentary six-week memberships to the interactive Complete Salesperson Digital course. The offer comes while a large segment of Australia’s property market remains in lockdown and unable to conduct in person interactions. REA Group General Manager Residential, Simon Hope said REA is committed to supporting customers and values the importance of taking time for professional development. …
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Feature Interviews
Mother and daughter team join The Agency
Mother and daughter duo, Cathy and Madi Roche, have been business partners for 10 years this month. The mother and daughter team hold several awards under their belt, including achieving Elite Performer status at Ray White and twice winning the Excellence in Auction award. Madi attributes open communication between mother and daughter to their success. “We’ve always had a strong dynamic working together. …
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INDUSTRY NEWS
Market Buy seeks to provide a listing presentation advantage
A great digital profile and solid reputation might get you through the door, but nothing secures a listing quite like the cold hard data of proven results, according to Market Buy’s John Hellaby. A former agent himself, Mr Hellaby explained Market Buy provides all real estate clients with that data, with every sale on the platform compiled into a PDF report that can be used to showcase an agent’s proven results. …
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FRANCHISE NEWS
Century 21 celebrates its 50th anniversary
Century 21 has reached a special milestone as it celebrates its 50 years, working to help people achieve their property needs. They first opened their doors internationally in 1971. …
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NEWS
PRD Nationwide Ballarat has used RiTA by AiRE to win more listings
PRD Nationwide Ballarat director and sales manager Jason Birch recently joined RiTA by AiRE growth specialist Tristan Lovell in a webinar dedicated to sharing ways to accelerate your leads and listings ahead of the spring season. …
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NEWS
Real estate coach Sherrie Storor has a focus on agent photoshoots
Real estate coach Sherrie Storor will be hosting on-site photoshoot sessions offering hands-on guidance on what agents should capture in a photoshoot for their social media profile. …
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CONTRIBUTORS
Why ‘Your Brand, Your Business’ is the new way of thinking
Manos Findikakis says Eview's 'Your Brand Your Business' model is becoming the benchmark that some competitors are following. …
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CONTRIBUTORS
Going back to basics: Holly Longmuir
Box+Dice Chief Executive Officer Travis Williams quizzes RT Edgar Mornington Peninsula Managing Director Holly Longmuir on how they get the most out of their CRM and which key metrics most help the business. …
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INDUSTRY NEWS
REA celebrates National Property Managers Day
REA Group has commended its property manager customers across the country on the second National Property Managers Day. National Property Managers Day encourages agencies, landlords and tenants to publicly celebrate the efforts of outstanding Property Managers who play a significant role in Australia’s real estate industry. REA Group executive manager of Rent, Jarrod Scott commended the Real Estate Institute of New South Wales (REINSW) for leading the National Property Managers Day initiative and other state and territory Real Estate Institutes for their support. …
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INDUSTRY NEWS
REA offers an insight into what’s changed in property management in the past 12 months
Record rental inquiries, digital inspections, and legislative changes...aside from the ongoing impacts of lockdowns there's a lot going on in the rental and property management space. REA Chief Consumer Product Officer Val Brown explains how the group is catering to the shift with an update on REA's rent strategy. …
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National
Openn Negotiation successfully lists on the ASX
Australian Proptech company Openn Negotiation has successfully listed and commenced trading on the Australian Securities Exchange (ASX) under the ticker OPN. Openn Negotiation’s listing on the ASX on July 21 comes after raising the maximum $9 million through the issue of 45 million shares at 0.20c per share, under the fully underwritten prospectus lodged in May. Openn Negotiation shares opened trading at 30 cents each. …
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Opinion
How I made $850,000 without the hustle
Hustle and grind – both terms we use a lot in the real estate industry to describe how much hard work is needed to be successful. But what if I told you there’s a source of revenue sitting right under your nose that will generate not only an impressive income stream, but deliver a substantial windfall when it comes time to cash in. …
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Elite Agent
Hanworth Homestead – How We Sold It
Sotheby's Director of Rural services David Medina has revealed the benefits of a multi-channel marketing campaign, and how they secured the historic Hanworth Homestead for the perfect buyer. …
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NEWS
The Australian launches new commercial property lift-out
The Australian and realcommercial.com.au have come together to launch a new commercial property platform. The 12-page commercial property lift-out will be published in The Australian every Thursday and complemented with digital content on both of the brands’ websites. The national commercial and rural property offering aims to become the go-to destination for investors and key decision makers as it profiles, not only the properties but the people leading the way in the industry sector. …
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EVENTS
Rex readies to go live with its first ever pop-up event
Rex Software is set to take a leap into the world of live events, with their first Rexfest LIVE to be held on July 23 at their extended office in Teneriffe, Brisbane. The pop-up RexFest event will focus on practical advice on automation to drive prospecting and nurturing, with insights into what a panel of automation superheroes are doing to drive their growth. …
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CONTRIBUTORS
Manos Findikakis: The commission split debate
The agent commission split and franchise fee debate is a common topic of discussion amongst real estate colleagues and agent principals. ‘What is a fair rate? What am I getting for my split? Am I paying too much?’ These are often the questions raised. While most focus on the commission split, and usually the side they ‘have to give away,’ what is not often discussed is the value of a ‘brains trust.’ …
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CONTRIBUTORS
The real estate revolution is gaining pace
Major change is rarely an overnight event. It takes a great idea, time, and the ability to bring others on board with your infectious enthusiasm. Revolution requires momentum – once that’s built and becomes entrenched, you either get on board or get out of the way. Of course, change is also resisted by some – people whose established income streams rely on maintaining the status quo will not only repel change, …
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Elite Agent
Listing Loop: How to overcome low stock levels
The property market has been ticking along at a pretty rapid pace this year, with low stock levels helping boost prices. It’s a great result for vendors, as well as agents (as long as they’re the one with the listings). There’s no doubt that limited stock makes for heightened competition among agents. Even the best in the business need to formulate a plan to get their foot in the door and then quickly close it on their counterparts. …
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FRANCHISE NEWS
Century 21 rolls out AI technology to entire network
Century 21 has announced that it will roll out the RiTA by AiRE technology across its entire network, which will be available at no cost to the offices for the first six months of implementation. RiTA by AiRE is a lead generation and nurturing robot that helps real estate professionals generate more listings from their database using artificial intelligence (AI) and automation. …
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CONTRIBUTORS
Manos Findikakis: The reverse bucket list
Manos Findikakis explains the concept of a reverse bucket list and how working from past success can help you achieve future goals …
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Opinion
Five lessons from 15 years in business
Dan Argent shares the five big lessons he's learned after 15 years as a business owner and, now, start-up founder. …
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Sponsored Content
Be so good they can’t ignore you
Eview Group takes a page out of comedian Steve Martin's playbook when it comes to developing brand identity as a real estate agent. …
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CONTRIBUTORS
Three ways to capitalise on a hot market right now
Few would argue that the property market is pretty hot in Australia right now. Buyers are out in force, properties are selling quickly and for a lot more than they were in recent years. While some may tout now is the time for agents to sit back, relax and reap the rewards of a buoyant market, that’s precisely what I believe you should not do. …
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NEWS
Victorian and WA markets show impressive sales trends
Online offer management system Market Buy has reported solid sales trends across the country, with properties selling for up to $29,500 more in the June quarter compared to its March counterpart. …
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CONTRIBUTORS
A robust change to real estate sales
To say Khan Robust is not a fan of the traditional real estate model is a bit of an understatement. “I don’t believe in big franchise models,” he says. “I just don’t believe what they give is worth what they’re asking for in terms of the commission split.” Khan’s backed up this bold assessment by putting his money where his mouth is. …
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Elite Agent
Listing Loop: Three myths about selling off-market
Selling a property off-market may not be a new concept, but it has gained a lot of traction in recent times. It’s not uncommon to drive around the streets of any major city or town and see a ‘sold sign’ appear out the front of a property when just 24 hours earlier, there was nothing there. Not even a ‘for sale’ sign. …
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Elite Agent
Stop complicating a simple business
Eview Group co-founder Manos Findikakis reveals his simple steps to go from an apprentice to an attraction agent. Each year, I am reminded and grateful for the amazing opportunities a career in real estate presents. This year in July, I am lucky enough to celebrate 18 years in our amazing industry. Throughout this incredible journey, I have felt blessed beyond measure. …
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Real Estate Tech & Social
How AI and SMS automations have changed the way this agent works
Tristan Lovell recently had a chat with Sam Taylor, a sales agent at McGrath Estate Agents North Canberra, about Artificial Intelligence (AI) and automated two-way SMS conversations. The RiTA by AiRE Growth Specialist asked Sam how these two tech solutions changed his game and got him three extra listings in less than two months. When sales agents start working with AI-powered robots, …
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CONTRIBUTORS
Adam Boettcher: making a name for himself
Any Ipswich-based salesperson from the past 40 years is bound to have come across the Boettcher name. The family started selling cars and property in 1977. They’ve been a fixture on the local landscape ever since. And while 36-year-old Adam Boettcher chose to establish his own real estate career away from the family business, there was little hesitation in calling his new agency Boettchers. …
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Elite Agent
The fundamentals to becoming a million-dollar agent
The key to becoming a million-dollar agent is having a hyper-focused mindset. It’s about doing fewer activities well, more frequently and deliberately. It’s about focusing on the fundamentals which have the greatest positive impact within your business. Being hyper-focused is having highly focused attention that lasts a long time. You concentrate on something so hard that you lose track of everything else going on around you. …
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NEWS
Market Buy and Podium join forces
Online offer management system Market Buy and review and text messaging service Podium have officially joined forces in a move they describe as a “win for agents”. …
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CONTRIBUTORS
Dan Argent: Seven steps to launch your business
You only get one chance to make a first impression, and you only get one chance to launch your business. So, it’s important you get it right if you decide to go out on our own. I’ve helped launch plenty of businesses – fast approaching 100 – and there’s a few things I’ve learnt along the way. Most importantly, the launch of your business must ensure you roar out of the gate with plenty of momentum to carry through the next stages of growth. …
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CONTRIBUTORS
David Stewart: finding the right solution
Digital real estate solutions are far from new, but the global pandemic fostered their uptake at greater rates. David Stewart says there is a big difference between ‘shiny objects’ and using the right tech to make life easier for your customer. A lot has changed in the property industry since the pandemic hit in March last year, and one of the most obvious and noticeable shifts has been in the acceptance and take-up of PropTech solutions. …
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Elite Agent
The dos and don’ts of SMS marketing
Podium has revealed the dos and don’ts of a successful SMS marketing campaign. …
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NEWS
Acreage property sells well above reserve in online auction
A 10-acre property in Somerville, Victoria has sold for $402,500 above the reserve, after fierce bidding through online platform Openn Negotiation. …
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