Quazi Haider of Area Specialist Rapid has sold a three-bedroom house at 35 Tussock Way, Officer, for $650,000 after a 59-day private treaty campaign built around educating buyers on the suburb’s growth potential.
The campaign concluded with positive feedback from both the vendors and buyers despite a challenging market backdrop.
Why Officer’s future matters more than today’s headlines
The campaign ran during a period when negative national property headlines had pushed many buyers to the sidelines. Rather than wait for sentiment to shift, Quazi focused on what made Officer compelling for the long term.
“It was all about motivating buyers and convincing them this was the right property and the right market to buy in,” Quazi said.
“This property has a lot of potential for the future — it will generate good rental income and this area has very good scope for growth. It’s not explored that much yet, but potentially this area will be booming, and people will love to live here.”
Quazi sent buyers specific information about nearby Kaduna Park and Lera Estate developments, local school zones, and the area’s four-minute access to the freeway — a detail that opened up employment opportunities in Warragul, Traralgon and as far as Inverloch.
Four minutes from the freeway, a region of opportunity
The connectivity story resonated with both investors and families. The freeway proximity meant Officer wasn’t just a Melbourne-fringe play — it functioned as a lifestyle base for regional workers and commuters alike.
“They saw how close this area is to the freeway — easier connection going to the city or anywhere to commute,” Quazi said.
“This area has very good potential in terms of commuting and delivering the lifestyle people need.”
According to CoreLogic, Officer has seen 533 sales over the past 12 months. The property’s price point reflects its configuration as a three-bedroom home with one car space despite a softening market.
The forward view
For vendors considering a sale in Officer, Quazi’s advice is straightforward: expect to work for the result.
“It’s hard work and proper communication — motivating all the buyers to come through the door and see the opportunity and potential this property delivers,” he said.
For Quazi, the lesson from the campaign is that hands-on communication — not passive marketing — is what converts hesitant buyers into committed purchasers.
The approach delivered the outcome both parties were hoping for, with positive feedback from vendors and buyers alike.
About the agent
Quazi Haider is a real estate agent with Area Specialist Rapid, specialising in residential property sales across Victoria. Known for his client-focused approach and local market knowledge, he combines clear communication with practical sales strategies to support buyers and sellers throughout the property process. Quazi places strong emphasis on honesty, professionalism and understanding individual client needs, working to deliver well-managed campaigns and considered outcomes while building lasting relationships within the communities he serves. Visit Quazi’s website for more information or call Quazi on 0433014994.