Features
Long-form editorial that goes deeper. In-depth reporting on the trends, people, and ideas reshaping how real estate works.
The 25x mindset: How Alex Jordan turned a career-ending diagnosis into a 5-year reign as McGrath’s top agent
From a shock diagnosis and financial rock bottom in 2011 to becoming McGrath’s five-time Agent of the Year, Alex Jordan’s extraordinary journey is a testament to the power of extreme mindset shifts, long-game detachment, and relentless personal discipline.
The untapped engine of real estate – why property management is no longer the second cousin to sales
How Highland Property is reshaping its rent roll with scale, technology and a standalone approach to property management.
The wisdom of Claudio Encina – 30 lessons from the coach who still has a coach
He started at LJ Hooker Bondi Junction in 1995, learned soft skills at a Hollywood acting school on…
The mental conditioning a former bull rider brings to his agency
How a former bull rider turned five near-quit moments into a thriving real estate business.
The 18-month lifespan: How to beat PM burnout
Amid rising legislative complexity and tribunal workloads, one principal explains the daily practices that keep her property management…
The wisdom of Fiona Blayney – 30 lessons from the woman who banned the word busy
She started on a Woolworths checkout, changing out of her school uniform on the bus, and has been…
Dr Fred Grosse in his own words
In 2014 I called a rabbi to help promote an event. He spent 30 minutes working on me…
The 70-30 split that defines a co-operative real estate network
As compliance costs rise and cross-brand talent wars rage, First National CEO David Edwards argues the future belongs…
The wisdom of Matt Lahood – 30 lessons from a CEO who hasn’t had a desk in 20 years
The Agency's co-founder has sat down with Elite Agent eleven times since 2017, and this is the distilled…
The leaders’ ledger: Real estate CEOs reveal the challenges, opportunities and decisions shaping the future
A comprehensive directory of Australia’s top real estate leaders, featuring exclusive insights from select agency CEOs on AI…
Why AI will expose average agents faster than any market downturn
As market shifts meet an AI revolution, industry veteran Wes McGregor reveals why 95% of agency tasks are…
Five AI-powered moves that win the listing before you walk in the door
From persona prompts to objection prediction, these five AI strategies help agents show up to every listing presentation…
Why single bidders and softening rates don’t mean the end of auctions
While Tom Panos warns auction activity has hit 1991 recession lows, Ray White’s David McMahon argues that data-driven…
Pancho Mehrotra: What Ted Lasso understands about leading people
Ted Lasso never talked about winning – he talked about effort. That choice of language is the whole…
Darren Krakowiak: Nine ways to win a commercial real estate negotiation without losing the client
Commercial real estate negotiation isn't won in the room. It's won in the prep, in reading interests over…
International buyer coverage is now part of a complete campaign
As domestic buyer demand tightens, agents are widening their reach to international capital – and building it into…
The wisdom of Chris Hanley – 30 lessons from a man who’s never had a bad year in real estate
He's held 40 per cent market share in one of Australia's most watched postcodes for more than three…
Nick Brown: A break lease isn’t a crisis – it’s a negotiation
Tenants ending a lease early is part of the job – Nick Brown on why the ‘break lease’…
21 reasons to send a press release – and the part AI still can’t do
Publicity wins listings, attracts good people, and builds a record you can't buy. The 21 moments worth pitching…
Caroline Bolderston: The five mentoring habits that stop new hires walking out the door
Agencies spend big on hiring and onboarding, then watch great talent walk out the door. Five mentoring habits…
Brock Fisher: Fix the holes in your revenue bucket before you try to grow it
Most agencies are missing hundreds of dollars a month in fees they never collect. From file audits to…
Pancho Mehrotra: Why emotional control – not skill – decides your next sales month
One month everything works – the next, everything has changed. The difference isn't your ability, it's whether you…
Mark McLeod: How to Break a Real Estate Slump and Own Saturday Afternoon
Why listings can secretly stall your pipeline - and how back-to-basics prospecting and owning Saturday afternoons will keep…
How To Build a Better Memory System for Your Real Estate Team
The transcript is the least interesting thing an AI meeting tool does. Here's the workflow and the prompts…
The Elite Athlete Playbook Powering Ray White’s Rising Star
Ex-pro footballer Robert Stambolziev reveals how the brutal lessons of international sports built an immune-to-rejection mindset for real…
Stop calling your team a ‘family’: why this real estate myth is costing your business
Real estate leader Hannah Gill breaks down why high turnover is a cultural issue, not an operational one,…
The new era of PMs: Why the future belongs to strategic advisors, not task managers
Ahead of National Property Managers Day, industry leaders explain why relationships, judgement and calm communication now matter more…
Why residential real estate tactics fail in commercial property
Forget quick wins and trophy deals. The highest-performing commercial agents are playing a game measured in years, not…
How overquoting is killing agency profits
Why buying listings with inflated figures is actively destroying agency balance sheets and vendor trust.
The CEO who has never felt ready for a single promotion
Heather Edwards is now running two Harcourts networks at once – and she says the nerves never actually…
What vendors want from a listing presentation – and the ten-minute audit that reveals it
After 20 years selling property marketing and three home sales of her own, Diakrit Australia Country Manager Alexandra…
Sales got the trophies. This boss decided property managers deserved the spotlight
Peter Diamantidis built an internal recognition program that treats the "engine room" of his business with the same…
Why hitting every KPI might still be losing you money
Andy Reid argues that treating KPIs as targets rather than diagnostics is pushing agents towards busywork instead of…
“Price is a rookie move”: Matt Lahood’s masterclass on getting creative when the market says no
Matt Lahood says the agents closing deals in today's market aren't the best negotiators on price – they're…