Features
Long-form editorial that goes deeper. In-depth reporting on the trends, people, and ideas reshaping how real estate works.
The problem with the one-agent-does-it-all model
After building Acton | Belle Property Albany from a one-person operation into a four-person team in just 12 months, Chris Wallace is challenging the traditional approach to real estate, arguing that better systems, shared responsibility and a willingness to let go of individual client ownership could be the key to delivering better service.
Stop relaying offers – start actually negotiating them
Why passing numbers back and forth isn't negotiation, and what to ask buyers instead to protect your vendor's…
The Google blind spot costing real estate agents potential listings
Harcourts digital marketing manager Alicia Johncock believes agents are overlooking one of their most valuable sources of future…
Using a brain to hold a pen
AI’s biggest opportunity in real estate may be connecting the software agencies already use, giving agents and property…
The off-market edge – how smart agents are turning buyer knowledge into sales
With up to 30 per cent of his agency's properties selling off-market, Jellis Craig Inner North director Sam…
Why the agents who double down now will win the recovery
Charles Tarbey says the toughest markets reward those who keep building stock while everyone else waits for conditions…
AI could change who controls the relationship between agents and buyers
New analysis published in Harvard Business Review suggests AI assistants could fundamentally change how consumers find, compare and…
The missing millions: Why agents are being forced to rethink how they win listings
LJ Hooker's marketing chief Stephan Gervois says years of strong sales have left some agents disconnected from as…
That’s so 2025 (and what to ask AI for instead)
In part two of the Transform XIV highlights, Samantha McLean retires four prompts she used to teach and…
Real estate has a hospitality problem – and it’s costing agents business
Harcourts Victoria CEO Adam Fiteni believes real estate has become too focused on the next transaction and not…
Buyer demand fell but buyers’ agents’ revenue didn’t budge
New index data shows 76% of buyers' agents have shifted to fixed fees, a structural change that's shielding…
The chatbot era is dead (and your AI is ready for a real job)
Samantha McLean opened Transform XIV by calling time on typing questions into ChatGPT, then showed what she hands…
Auctions in a slow market – getting the fundamentals right
Clarence White sets out three practical steps, from pricing conversations to early vendor education, to keep campaigns moving…
How 32 years of cups of tea led to an uncontested $23.5m listing
Ben Collier's three-decade relationship with a Paddington family shows how staying relevant to a database, not just prospecting…
Is the selling principal model holding your agency back?
Being the best salesperson in the business may help an agency hit this month's target, but sales strategist…
What top agents actually want before they’ll switch agencies
Twenty years of talent acquisition experience suggests the strongest sales performers are now researching leadership, culture and progression…
When buyers stop doing the negotiating for you
Years of strong competition allowed the market to do much of the heavy lifting for agents. Belle Property…
Forget the auction doomsayers: Andy Reid sees opportunity in Victoria’s new laws
As Victoria’s new property laws take effect on October 1, auctioneer and author Andy Reid says greater transparency…
Rookie smarts – why new hires are worth more early on
Principals who treat the first 90 days as a two-way exchange, not just onboarding, capture outside perspective before…
Why one agency runs rentals like a sales open home
OBrien Carrum Downs and Langwarrin built a 352-property rent roll from zero by treating tenants like buyers and…
Why repositioning stock beats waiting out the market
For agency leaders, the message is simple: properties can't sit idle on hope, so tweak marketing, method of…
As Sydney luxury cools, Gavin Rubinstein changes gear
Sydney’s most expensive homes have recorded some of the largest falls of the housing downturn, but one of…
The pipeline habit that keeps top performers ahead of the pack
Darren Krakowiak argues the best commercial agents treat their pipeline as their most valuable asset, tracking it by…
From an $80,000 target to number one – Rochelle Adgo’s remarkable rise
Nine years after sitting in a shopping centre car park calculating how many homes she would need to…
Anders Sörman-Nilsson: Take the robot out of the property manager
The futurist’s PM/ONE keynote made the case for using AI to reclaim time for clients, strengthen human connection,…
The wisdom of Leanne Pilkington – 30 lessons from the woman who learned to back herself
Leanne Pilkington spent years thinking of herself as “a great number two”. Then she bought into Laing+Simmons with…
Why this principal now turns away vendors he can’t connect with
Matt Micallef says he walked away from a listing the morning of this interview, part of a client-selection…
The $1 billion machine – inside Alexander Phillips’ high-stakes bet on Sydney real estate
After 11 straight years as Australia's top-ranked agent, Alexander Phillips explains why he brought his entire Eastern Suburbs…
Why growth doesn’t have to wait for a stronger property market
Tina Ashton says productivity, costs, technology and rent roll acquisitions can lift a business's performance even when transaction…
What buyers and vendors actually want from property marketing
Three agents, three marketing schedules, and the only real difference between them was the number at the bottom.…
A rival’s ‘dirty trick’ fired up this top agent’s record year
When rivals claimed pregnancy would end her career, Symone Gatt used the rumours as fuel - hiring an…
Your social audience is an extension of your CRM
Richard Lindley argues AI and automation can turn the combined social reach of a network's offices and agents…
The need to reframe existing conversations
When market noise creates hesitation and inaction, a different way of framing the conversation can help agents turn…
Why clickbait headlines and unskilled agents are spooking buyers
A Brisbane sales specialist argues skill shortages, not falling demand, are behind stalled campaigns, and explains why owner-occupiers…
The 20% myth: how to steady skittish buyers and safeguard your vendor
Finance and agency leaders say hold-tenure data and High Court precedent both argue against timing the market, offering…