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Long-form editorial that goes deeper. In-depth reporting on the trends, people, and ideas reshaping how real estate works.

Callum Hogan. Photo: Supplied
Features

Why the best agents are obsessed with process, not performance

In uncertain markets, most agents look to do more training and coaching or simply put in more time doing the same thing. But according to Callum Hogan, they're looking in the wrong place.

Matt Micaleff, Owner and Selling Principal of Ray White TMG, Gold Coast. Image: Supplied
Features

‘Every other agent went straight for the sale’ – Why this principal is doing the exact opposite

How Matt Micallef uses emotional intelligence, and a single-letter question, to win trust when other agents only see…

Jesse Itzler. Image: AREC.
Real Estate Agent Events

Three rituals that built Jesse Itzler’s life resume

The entrepreneur who sold companies to Warren Buffett and Coca-Cola told AREC 2026 attendees that scheduling adventures matters…

Elisa McMahon Sales & Marketing | Ray White Wilston
Features

The psychology of a failed listing

For agents prepared to rethink positioning, presentation and buyer psychology, a failed campaign can become the foundation for…

Katrina Tarrant, CEO, Urban Land Housing. Image: Supplied
Features

Multi-generational living is reshaping demand – is your listing ready for it?

Flexible floorplans, granny flats and dual-occupancy homes are becoming some of Australia's most sought-after properties as family living…

Features

The AI lie? Why Aussie buyers don’t fully trust the robots and where agents create value

AI is changing how buyers research property, but not who they trust. Here's why agents who can verify,…

Features

Generating progress in an uncertain market

Market uncertainty isn't stopping buyers and sellers from acting, but agents who cling to old habits may be…

Mitch Green, Harcourts Head of People and Culture. Photo: Supplied
Features

Why the best ideas in your office might never be spoken

In real estate, valuable insights often go unshared. Mitch Green from Harcourts explains why psychological safety is actually…

David Seebar and Zoe Cherrie, co-directors of Buxton Port Phillip. Image: Supplied
Features

The EOI revolution: Why one Melbourne office abandoned auctions

As auction success rates slide and buyers become increasingly cautious, Buxton's David Seeber and Zoe Cherrie say Expressions…

Tim Smith. Image: AREC
Features

Not prospecting is the selfish choice

Tim Smith has sold $7 billion in real estate across 27 years with Coldwell Banker. His message to…

Benjamin Dax, Woodards Sales Director & Auctioneer (Carnegie, Vic). Image: Supplied
Features

The database is the new ‘open home’

Pre-market campaigns, buyer appointments and smarter data strategies are transforming how listings are won and sold across Australia's…

AI

The horses weren’t real. The lesson is

AI in a listing isn't the problem. Where you put it is – and getting that wrong ends…

Samantha McLean, Elite Agent AI Sprint Week 4 – Process Is the Proof, Not the Price
AI

Process is the proof, not the price

In Week 4 of the AI Sprint, Samantha McLean breaks down AI-first circle sales: repurposing one sale everywhere,…

Features

Is there a career cost to being “too humble” in real estate?

Why hesitation to self-promote may be holding agents back from winning listings and advancing their careers

Features

New wave of South Asian buyers reshapes Brisbane property market dynamics

As South Asian migration reshapes Brisbane’s housing market, one young agent is bridging language, culture and trust in…

Danny Grant. Photo: Supplied
Features

Why difficult markets build careers that easy markets never could

Danny Grant explains why agents who treat the current market as an opportunity, will dominate the next market…

Features

Between Budget and Law: a market holding its breath

Policy uncertainty lingers in Parliament as buyers and investors recalibrate ahead of key Senate votes, fragmenting conditions across…

Phill Nosworthy. Image: AREC.
News

The fastest car has the best brakes

Phill Nosworthy told AREC 2026 that the insights agents need most won't come from inside real estate –…

Features

Say ‘no’ to sell more: Matt Lancashire’s blueprint for luxury real estate

Most agents spend their careers trying to win every listing they can. Matt Lancashire took the opposite approach…

Features

Better than flowers after a sale? Having a song written about you

From a challenging divorce sale to an unexpected musical tribute, a Sydney agent’s client turns gratitude into an…

Opinion

Unpopular opinion? Hustle culture is dead

Why real resilience in real estate is no longer about grinding harder, and why knowing when to pivot…

Features

Real estate growth is no longer about working harder, it’s about working differently

As real estate evolves, Simon Withers of REMAX Australia outlines why sustainable growth now depends less on hustle…

Josh Altman - AREC 2026. Image: AREC.
Real Estate Agent Events

Josh Altman’s three rules for finding high-value clients

Million Dollar Listing star Josh Altman told a full Gold Coast Convention Centre at AREC 2026 that his…

Belle Property Karratha Principal, Dylan Rakich. Image: Supplied
Features

While attention remains on capital city markets, record prices are emerging in unexpected regional centres

A $2.7 million off-market sale in Baynton has reset Karratha’s residential record and highlighted how tightly held regional…

Hawthorn Football Club assistant coach Adrian Hickmott. Image: Supplied
Features

Inside Hawthorn’s high-performance system: why real estate agents are being coached like athletes

How Hawthorn Football Club’s high-performance mindset is helping The Agency sharpen consistency, resilience and focus across its national…

Matt Micaleff and colleagues in the 'pain cave'. Image: Supplied
Features

Inside the ‘Pain Cave’ and the rise of intelligent wellness living

From a 4:45am 'Pain Cave' ritual on the Gold Coast to a wider shift in wellness-driven luxury real…

Features

The framework that turns data from a burden into a business advantage

With softer market conditions emerging in Melbourne and Sydney, Harcourts' Head of Data and Analytics shares the metrics…

Opinion

The trust era is ending: A chartered accountant’s view on what agency owners need to know about Australia’s structural tax shift

Australia’s tax reforms are forcing a rethink of how real estate agencies are built, valued and sold, as…

Features

Why the ‘Chinese buyer hotspot’ map needs to be redrawn

Esther Yong explains how Chinese buyer demand in Australia has shifted beyond traditional suburbs into lifestyle-driven and regional…

The 2026 Budget Shift That Will Force a Rethink of Agency Structures, Trusts and Exits. Image: Gemini
Features

The Budget change that could reshape how your agency is structured

The negative gearing headlines are one story. But buried in the same budget papers is a package of…

Features

The tough compliance conversation every PM needs to have 

With sweeping rental reforms reshaping the market, property managers like Sophie Kennedy Rush are navigating a new reality…

Features

Build the tools. Then make the call

The 2026 budget just handed you a reason to use AI and a reason to pick up the…

Budget 2026 – Treasurer Jim Chalmers and Prime Minister Anthony Albanese in front of Parliament House
News

What Just Landed: The Budget Night Negative Gearing Breakdown

The Treasurer is calling it the most significant tax reform in more than a quarter of a century.…

REIWACONNECT20263.jpg
Features

The grind (and the grace) of long-term prospecting

Crown Perth was standing room only on Thursday as REIWA Connect 2026 drew more than 1,000 delegates, a…

Features

Federal Budget looms as housing market enters ‘peak uncertainty’

Market enters peak uncertainty as rate rises, inflation pressures and the looming Federal Budget weigh on confidence