Twelve months ago, Samantha McLean was teaching real estate agents a prompt for finding buyer personas. Describe the home, list its features, and ask for five personas with an income level and a short story about why each one might buy.
“That was 12 months ago,” she says. “That’s so 2025 now.”
In part two of the highlights from the kickoff session of Transform XIV, Elite Agent’s 30-day AI program, Sam takes that prompt and three others and shows what each one becomes when you stop asking AI for an answer and ask it to build the tool or run the job.
In the video
- 0:15 The buyer persona prompt from 12 months ago
- 0:51 Build the tool once – buyer personas as a mini app
- 1:45 From prompts to skills – the newsletter review
- 3:08 The rent roll skill
- 3:54 The SEO skill
- 4:48 Today’s mission – one analogue habit
- 6:14 What do you do when the AI goes down?
Build the tool once
The new version of the buyer persona prompt doesn’t ask for personas. It asks for something that makes them.
“Build me a tool I can reuse for every listing. I want to be able to put in the property features, and you will output buyer personas.”
Sam puts that into Claude Code, which “thinks for a while” and comes back with a little mini app. From then on she puts in the features and hits Go.
Her signal for where to try this is anything you copy and paste all the time.
“I sort of think, Oh God, this job is too many mouse clicks. How can I fix that?”
Three jobs, three ways to ask
Sam then runs three everyday jobs through the same pattern. There’s the 2025 ask, a better ask, and what she calls tribble mode, where one AI agent brings in helpers and each takes part of the job.
The first is a newsletter. “Review this newsletter for grammar” becomes “spin up one agent to review my newsletter for length and rules, another for citations and accuracy”, then four more agents to read it as each of Elite Agent’s four ideal customer profiles.
It’s how The Brief gets its last look every day. Once the edition is finished, Sam sends Claude in to check the links work, that the images won’t offend anyone and that it’s talking to the people who read it.
“I’ll probably go and get a coffee or a drink or something like that, and come back and it’ll be done.”
The second is a rent roll. The 2025 ask is to work out your average management income per property. The tribble mode version is “an interactive rent roll model showing average management income per property with sliders for fee percentage, letting fees, arrears, and property per manager”, with every property below break even flagged, and a voting view so the property managers can rank which fee reviews to do first.
The third is SEO. Asking for keywords for the agency website becomes a crawl of your site and your top five competitors. One agent per competitor maps every page that outranks you for landlord searches, another pulls the questions landlords ask in appraisal calls and enquiry emails, and another builds a 90-day content plan “ranked by effort and payoff”.
The first mission is analogue
After all of that, the first job Sam gave Transform participants has nothing to do with a screen.
“Handing everything over to AI is not a good idea,” she says.
Sam calls herself a heavy user of AI and says there are days she walks away from it exhausted. The term she uses is enfeeblement, which she defines as “losing a skill because something else always does it for you”. Her example is the dinner where someone says let’s split the bill and everyone reaches for a calculator.
So Transform starts with a habit it has had for 10 years. Choose one analogue activity and do it every day, whether that’s journalling, walking or reading a printed book.
“Walking is thinking, just in a different way.”
She leaves the session with three questions.
“Can you still write an email if the app goes down? Can you still go to a networking event and hold a conversation? Can you still make a hard call at work without asking AI first?”
Key takeaways:
- Ask for the tool, not the answer. If you run the same prompt for every listing, have AI build it once so you put in the features and hit Go.
- Look for the copy and paste. Sam’s signal is any job with too many mouse clicks.
- Give each agent one job. One for length and rules, one for citations and accuracy, and more to read it the way your customers would.
- Put the check on repeat. The Brief gets the same review every day while Sam gets a coffee.
- Keep one analogue habit. Journal, walk or read a printed book every day, so the skills stay yours.
Missed part one? Watch The chatbot era is dead (and your AI is ready for a real job).
Want to do this with Sam? Waitlist for the next Transform at transform.eliteagent.com.
Transform XIV is supported by major sponsor PropertyMe and supporting sponsor BuySecure.