AI
How real estate professionals are putting AI to work right now – practical workflows, tested tools, and honest answers about what’s worth your time and what isn’t.
Bass Persuades. So does Stevie Wonder.
What a Facebook offer swarm means for the agent on the other side of the click.
The property ad that chats back
OpenAI is testing ads you can talk to – and a cordless drill shows us where property might…
Who does your customer want to become?
Use verified property features and real customer questions to explore aspirations and write more relevant advertising hooks.
Will AI finally kill cold calling?
A call between two AI assistants raises a better prospecting question: who would actually welcome the conversation?
Your social audience is an extension of your CRM
Richard Lindley argues AI and automation can turn the combined social reach of a network's offices and agents…
Google won’t say what its new spam update is hunting (but we can probably guess)
The third spam crackdown of 2026 arrived on Tuesday 18 August with no blog post and no list…
Why AI will expose average agents faster than any market downturn
As market shifts meet an AI revolution, industry veteran Wes McGregor reveals why 95% of agency tasks are…
Five AI-powered ways to prepare for your next listing presentation
Five practical AI strategies to test buyer needs, prepare for questions, plan a campaign and explain the next…
21 reasons to send a press release – and the part AI still can’t do
Publicity wins listings, attracts good people, and builds a record you can't buy. The 21 moments worth pitching…
San Francisco homes selling US$1m over asking amid AI boom
New data shows overbidding of this scale was virtually unheard of two years ago, as OpenAI and Anthropic…
Which Real Estate Jobs Deserve Claude Fable 5’s $1,000-an-Hour Brain
Anthropic's Fable 5 is the smartest model you can open in a browser, and from July 12 you'll…
House buying named a high-risk moment for scams
New research shows property transactions sit among the life moments when Australians are most likely to be scammed,…
The MacGyver factor – why you should hire people who “handle it”
The most important quality in your next hire isn't a skill. It's a disposition – and it turns…
Will AI ‘Millionaires’ Reshape Luxury Real Estate Buying Habits?
A new generation of tech founders wants turnkey wellness retreats, not renovation projects – and they're closing deals…
The AI lie? Why Aussie buyers don’t fully trust the robots and where agents create value
AI is changing how buyers research property, but not who they trust. Here's why agents who can verify,…
The horses weren’t real. The lesson is
AI in a listing isn't the problem. Where you put it is – and getting that wrong ends…
Process is the proof, not the price
In Week 4 of the AI Sprint, Samantha McLean breaks down AI-first circle sales: repurposing one sale everywhere,…
How to Become the Answer AI Gives When Sellers Ask “Who’s the Best Agent?”
In Week 3 of the AI Sprint, Samantha McLean explains how search has changed - and how agents…
How AI-Powered DISC Profiling Can Win You More Listings
In Week 2 of the AI Sprint, Samantha McLean breaks down how to profile your vendors before the…
Stop Selling to Everyone: How AI Buyer Personas Can Transform Your Next Listing Presentation
In the a special AI Edit Extended Edition, Samantha McLean walks through a step-by-step process for using AI…
Build the tools. Then make the call
The 2026 budget just handed you a reason to use AI and a reason to pick up the…
Ray White’s USA study tour: innovation, influence, and evolution
From Silicon Valley to Wall Street: what the world’s most powerful platforms reveal about the future of real…
The AI Edit Ep. 11: Your vendor isn’t online – here’s how AI can still help
Samantha McLean introduces the "empathy analysis" - a framework for using AI to prepare for vendors who have…
Teach ChatGPT to Write Like You – Not a Robot
In Episode 10 of The AI Edit, Samantha McLean walks through building a custom GPT loaded with a…
AI isn’t just changing how you market property. It’s changing the property itself
Smart cities expert Matthias Hollwich explains how AI is transforming architectural design, development decision-making and the future of…
Watch ChatGPT Draft a Real Estate CMA all on its own
Samantha McLean gave ChatGPT's agent mode a comparable sales brief for a property in Broadbeach Waters. It searched…
Property sector leads AI adoption at nearly 70 per cent
New research shows property services are leading SME AI adoption in Australia, with early users reporting faster growth,…
The AI Edit Ep. 8: You don’t need the biggest crowd you need the right one
Samantha McLean explains why AI-generated buyer personas are becoming the new competitive edge at vendor appraisals - and…
Can AI solve the construction industry’s productivity problem?
AI is helping close construction’s long-standing productivity gap by improving coordination, reducing errors and enabling smarter project delivery.
Do You Actually Know Who You’re Presenting To?
In Episode 7 of The AI Edit, Samantha McLean makes the case for AI-powered vendor research before every…
How to find your next hire in the age of AI
Practical ways to look beyond polished applications, test job-related skills and use AI to support a fair, human-led…
AI basics for real estate: turn a sale into a case study
Use your own experience, checked facts and the Portal Test to give people a story worth finding.
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Samantha McLean explains why traditional SEO - being the best answer on a single page - is no…
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
Samantha McLean introduces Ailsa, Elite Agent's AI journalist, and makes the case that the letterbox drop was always…
The AI Edit Ep. 4: Redesign the factory – the productivity paradox, applied to AI
Samantha McLean explores why doing things faster with AI isn't the same as doing things differently – and…