AI
How real estate professionals are putting AI to work right now – practical workflows, tested tools, and honest answers about what’s worth your time and what isn’t.
Build the tools. Then make the call
The 2026 budget just handed you a reason to use AI and a reason to pick up the phone. Here are five ways to use the tools to understand the changes fast — and keep the personal touch with every client who needs to hear from you today.
Ray White’s USA study tour: innovation, influence, and evolution
From Silicon Valley to Wall Street: what the world’s most powerful platforms reveal about the future of real…
The AI Edit Ep. 11: Your vendor isn’t online – here’s how AI can still help
Samantha McLean introduces the "empathy analysis" - a framework for using AI to prepare for vendors who have…
Teach ChatGPT to Write Like You – Not a Robot
In Episode 10 of The AI Edit, Samantha McLean walks through building a custom GPT loaded with a…
AI isn’t just changing how you market property. It’s changing the property itself
Smart cities expert Matthias Hollwich explains how AI is transforming architectural design, development decision-making and the future of…
Watch ChatGPT Draft a Real Estate CMA all on its own
Samantha McLean gave ChatGPT's agent mode a comparable sales brief for a property in Broadbeach Waters. It searched…
Property sector leads AI adoption at nearly 70 per cent
New research shows property services are leading SME AI adoption in Australia, with early users reporting faster growth,…
The AI Edit Ep. 8: You don’t need the biggest crowd you need the right one
Samantha McLean explains why AI-generated buyer personas are becoming the new competitive edge at vendor appraisals - and…
Can AI solve the construction industry’s productivity problem?
AI is helping close construction’s long-standing productivity gap by improving coordination, reducing errors and enabling smarter project delivery.
Do You Actually Know Who You’re Presenting To?
In Episode 7 of The AI Edit, Samantha McLean makes the case for AI-powered vendor research before every…
How to find your next hire in the age of AI
Practical ways to look beyond polished applications, test job-related skills and use AI to support a fair, human-led…
AI basics for real estate: turn a sale into a case study
Use your own experience, checked facts and the Portal Test to give people a story worth finding.
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Samantha McLean explains why traditional SEO - being the best answer on a single page - is no…
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
Samantha McLean introduces Ailsa, Elite Agent's AI journalist, and makes the case that the letterbox drop was always…
The AI Edit Ep. 4: Redesign the factory – the productivity paradox, applied to AI
Samantha McLean explores why doing things faster with AI isn't the same as doing things differently – and…
The AI Edit Ep. 3: Stop buying fish – why inbound is the lead source that compounds
Samantha breaks down the three ways to get leads in real estate and makes the case that content…
AI basics for real estate: discuss a client’s AI answer
Examine an AI answer with your client and explain the evidence, trade-offs and questions that matter.
The Agency strengthens people-first growth strategy with Reeboot AI wellbeing rollout
The Agency is providing 850 staff and their families free access to Reeboot AI, an on-demand mental health…
The AI Edit Ep. 2: The four modes of working with AI – and why most agents are stuck in Mode 1
Samantha McLean breaks down the four levels of AI adoption – from ad hoc freelancer to full operating…
The AI Edit Ep. 1: Why “working harder” in real estate stopped being the competitive advantage
Samantha McLean launches The AI Edit – a new video series pulling back the curtain on the AI…
The ultimate guide: 35 practical ChatGPT tips for real estate professionals
35 actionable AI strategies for real estate agents: write sharper listings, plan smarter, and win clients without working…
When execution is cheap, judgment is worth the premium
In an era where AI eliminates the "blank page," human judgment becomes the industry’s scarcest resource. Success now…
RWC kicks off 2026 with AI, compliance and 18% growth surge
Ray White Commercial's inaugural Symposium brought together 300 network members to celebrate an 18 percent growth in transaction…
realestate.com.au launches its first real estate app for ChatGPT
Realestate.com.au brings property search to ChatGPT, allowing Aussies to find homes through natural conversation rather than traditional filters.
Thinking of switching careers into real estate? Read this first
With career-changers flooding into real estate, a former compliance professional outlines why the industry still rewards discipline, mentoring…
If it’s not searchable, it may as well not exist
In an industry where sold prices are visible but strategy rarely is, structured editorial content offers a way…
Why Candice Whinnett Dedicates One Day a Week to AI
"You don't have to be a tech head to get started. You have to be curious, you have…
Chinese investors dominate foreign-owned Australian property
Chinese buyers account for a staggering 67 per cent of the more than 40,000 Australian residential properties registered…
What Does AI Say About You?
When AI answers questions about your property market, will it cite you – or your competitors?
AI basics for real estate: test a new workflow
Start with a problem your team recognises, then design a small experiment with clear human responsibility.
The new #1 ranking: How to get recommended by ChatGPT and win more listings
According to the HubSpot team, we're witnessing "one of the wildest disruptions" in marketing history, and it's happening…
AI basics for real estate: learn from tenant feedback
Turn tenant comments into questions your team can investigate and one service improvement to test.
AI basics for real estate: test an AI receptionist
Follow a fictional call from greeting to human follow-up before trusting an AI receptionist with enquiries.
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
Could ChatGPT Hijack Your Next Deal?
TL;DR: Today we're releasing a new episode of The Thought Leaders podcast where Samantha McLean tackles the reality…