AI
How real estate professionals are putting AI to work right now – practical workflows, tested tools, and honest answers about what’s worth your time and what isn’t.
Turning hesitation into opportunity in real estate
Think you’ve got smooth answers for every client curveball? Samantha McLean has been putting the GPT-powered “Sales Objection Game” through its paces, and it’s as entertaining as it is effective. Designed for real estate agents and property managers, it’s less about canned replies and more about mastering the art of listening, empathy and persuasive communication. It's a great way to sharpen your skills and test your mettle.
What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical…
How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom…
Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income…
How to build a real estate marketing system with ChatGPT
Discover how to elevate your real estate marketing with an AI-powered system that ensures consistent leads, saves time,…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
AI and ChatGPT is transforming the buyer’s agency sector
AI is making waves across various sectors, and the buyer's agency property industry is no exception.
Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business
From pioneering new technologies to revolutionising client communication, Samantha McLean is at the forefront of integrating AI in…
Midjourney and ChatGPT accelerate luxury home renovation under tight deadlines
The owners of an immaculately renovated, luxury Broadbeach Waters property that's set to go under the hammer later…
Anton Babkov: real estate goes next-gen with ChatGPT
As ChatGPT gains popularity in the real estate industry, agents are realising its potential to streamline communication and…
The simple way to solve your clients’ struggles with ChatGPT
Using artificial intelligence to save you time, help you seal deals and boost profits is likely easier than…
R2-D2: Amazon’s Astro robot is getting its own ChatGPT brain
Unlike R2-D2, who needed a protocol droid like C-3PO to translate its beeps, Amazon's new Astro robot will…
OpenAI’s ChatGPT Plus revolutionises user experience with 70+ powerful plugins
OpenAI has unleashed a suite of more than 70 third-party plugins for its ChatGPT Plus users to visualise…
Zillow launches ChatGPT plugin for seamless house hunting.
Buyers will no longer have to fall down the endless scroll hole when searching for a property in…
How to perfect your prompt writing for ChatGPT, Midjourney and other AI generators
Generative AI is having a moment. ChatGPT and art generators such as DALL-E 2, Stable Diffusion and Midjourney…
5 things real estate agents can do with ChatGPT
ChatGPT is the AI tool taking the world by storm, and the real estate industry is no exception.