AI
How real estate professionals are putting AI to work right now – practical workflows, tested tools, and honest answers about what’s worth your time and what isn’t.
AI basics for real estate: create useful quote-based social posts
Connect a checked quotation with your own experience and a useful takeaway.
AI basics for real estate: make sense of AI announcements
Use examples from a 2025 news roundup to ask better questions about AI products, demonstrations and claims.
AI basics for real estate: write clearer advertising hooks
Give AI a factual brief, compare three opening angles and test an advertisement in your own voice.
AI basics for real estate: ask for genuine client feedback
Draft an optional feedback invitation, ask open questions and confirm what the client is happy for you to…
AI basics for real estate: check your public online profile
Use a sourced profile check to learn how to brief AI, verify its answer and make one useful…
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has…
AI basics for real estate: turn a checklist into a video script
Start with an approved agency checklist and use AI to draft narration and visuals you can check before…
AI basics for real estate: write a neighbour open-home invitation
Give AI the agreed viewing details and let it help with the wording, then check the invitation against…
AI basics for real estate: build your first SWOT analysis
Organise your agency’s strengths, weaknesses, opportunities and threats with a simple AI prompt and evidence you can check.
AI basics for real estate: create your first suburb report
Start with checked local data, then use AI and Gamma to organise and design a readable suburb snapshot.
AI basics for real estate: prepare a negotiation brief
Learn how to give AI the right facts, create a simple negotiation brief and check the result before…
AI basics for real estate: plan your first voice assistant
Choose one documented task, prepare a reliable source and test what the assistant does when it cannot answer.
AI basics for real estate: write clearer listings for search
Review one property page for useful answers, verified facts and a clear next step for the reader.
AI basics for real estate: plan your first lead magnet
Turn one client question and your own expertise into a useful download, then make the sign-up and delivery…
AI basics for real estate: write a useful market update
Turn checked local figures and your own observations into a clear email your community can use.
Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question, it’s about engineering precision. For real estate professionals using generative…
AI basics for real estate: run a team learning session
Bring ten AI adoption lessons into one practical session with a shared task, clear checks and a follow-up…
AI basics for real estate: explore a decision with Six Thinking Hats
Use six perspectives to identify missing evidence and prepare a more thoughtful decision.
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Use Steve Shull’s Favourite or Fool framework to review a training conversation, question your assumptions and prepare a…
Empathy mapping: winning your customers’ hearts and minds
Turn what clients tell you into better questions, meeting agendas and useful FAQs with four AI prompts that…
AI basics for real estate: find useful content ideas
Start with five questions clients actually ask and use AI to turn them into a small, practical content…
AI basics for real estate: brainstorm with SCAMPER
Use seven simple questions to explore a familiar agency process, then check and test one useful idea.
AI basics for real estate: prioritise your to-do list
Give AI your deadlines, commitments and available time, then review a suggested plan using the urgent–important matrix.
AI basics for real estate: write a clearer prompt
Explain the task, reader, facts and limits so your first AI draft gives you something useful to review.
AI basics for real estate: practise client conversations
Use a fictional role-play to listen more carefully, explain your service and review one answer at a time.
AI basics for real estate: explain your AI use to clients
Make your contribution clear by explaining the task, information, checks and responsibility in your actual workflow.
AI basics for real estate: turn a recording into an SOP
Capture one agreed process, check the transcript and use AI to draft instructions a colleague can test.
Income goals made clear with ChatGPT
Work backwards from a revenue goal to a practical activity plan, using your own conversion rates and clearly…
AI basics for real estate: map your marketing journey
Connect the marketing activities you already do, clarify who handles the next step and choose one improvement to…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
AI and ChatGPT is transforming the buyer’s agency sector
AI is making waves across various sectors, and the buyer's agency property industry is no exception.
Unfair advantage: Samantha McLean on smart ways to help you win listings with ChatGPT and build a better real estate business
From pioneering new technologies to revolutionising client communication, Samantha McLean is at the forefront of integrating AI in…
Midjourney and ChatGPT accelerate luxury home renovation under tight deadlines
The owners of an immaculately renovated, luxury Broadbeach Waters property that's set to go under the hammer later…
Anton Babkov: real estate goes next-gen with ChatGPT
As ChatGPT gains popularity in the real estate industry, agents are realising its potential to streamline communication and…
The simple way to solve your clients’ struggles with ChatGPT
Using artificial intelligence to save you time, help you seal deals and boost profits is likely easier than…