Archive note – updated 19 September 2026: first published in my newsletter in January 2025 and on Elite Agent in April 2025. I’ve kept the original story and screenshots, clarified revenue versus take-home income, and refreshed the calculation prompt. I’ve removed an unsubstantiated referral statistic and replaced the retired scorecard with our current Brand Quiz. Treat the calculations as a planning scenario, not a promise.
In numerology, 2025 is considered a 9 Universal Year.
This is calculated by adding the digits of the year: 2 + 0 + 2 + 5 = 9.
In numerology, the number 9 is associated with completion and transformation.
From a planning perspective, I don’t know how that makes it different from any other year (!), but I thought we might kick off the prompting this year with some numbers and something strategic – no crystal ball required.
Many agents set ambitious income targets but struggle to turn them into actionable plans.
They either rely on gut feeling (‘I’ll just work harder’) or get lost in spreadsheets trying to figure out precisely what they need to do each day.
There’s a simpler way to work this out.
Today’s Quick Win
Estimate the prospecting activity your revenue goal would require, using your own recorded conversion rates.
Why This Matters
When you know your inputs and assumptions, you can:
- Plan your time more effectively
- Track progress meaningfully
- Adjust your approach based on real data
- Make informed decisions about team growth
A simple hypothetical example: 2 per cent of a $500,000 sale is $10,000. That arithmetic does not establish a typical commission, personal earnings or the lifetime value of a relationship. Any agency split, costs and tax still need to be treated separately.
The Income Calculator Prompt
What You’ll Need:
- A target on a defined revenue basis
- Average revenue per completed sale on that same basis
- Recorded conversions between each stage
- The planning period and working weeks
The Prompt:
This prompt works backwards through your sales funnel. It estimates qualified conversations; it can estimate calls only if you also supply a measured call-to-conversation rate. Copy it into your AI tool and answer the questions one by one.
Help me build a real estate activity-planning scenario. Ask one question at a time and wait for my answer.
First clarify my target: agency gross commission revenue, my own commission revenue after the agency split, or take-home income. Do not treat these as interchangeable. For take-home income, ask me to supply an agreed revenue target after considering costs and tax separately; do not invent that conversion.
Collect:
- Revenue target and period.
- Average revenue per completed sale, on the same basis as the target.
- Conversation-to-presentation rate.
- Presentation-to-listing rate.
- Listing-to-completed-sale rate.
- Working weeks and any known seasonal or timing constraints.
Use my recorded rates. If a rate is missing, leave it blank or ask me to approve an explicit hypothetical assumption. Do not fill gaps with invented industry averages. Check that counts and rates refer to comparable cohorts and periods.
Calculate:
Required completed sales = revenue target / average revenue per sale.
Required listings = required completed sales / listing-to-sale rate.
Required presentations = required listings / presentation-to-listing rate.
Required qualified conversations = required presentations / conversation-to-presentation rate.
Convert percentages to decimals, reject zero denominators, show the unrounded working and round activity targets up. Calculate weekly activity using my working weeks. If I want call targets, first ask for a measured call-to-qualified-conversation rate.
Show conservative, base and optimistic scenarios using only assumptions I approve. Allow for time between conversation, listing, sale and payment; activity this period may produce revenue later. Check arithmetic with a calculator or spreadsheet.
Finish with the assumptions, capacity questions and what I should measure next. Do not recommend hiring just because a target exceeds an arbitrary growth percentage.These screenshots show the original 2025 worked example. Their figures are illustrative; the revised prompt above makes the revenue basis and assumptions explicit.
Here’s an example of the questions ChatGPT (or other LLM) will ask you:
To make it simple, copy and paste those questions and answer them in the chat, like this (the yellow highlights are my inputs).
Once you’ve got your details in there, press enter. After ChatGPT goes through its workings, you should end up with a result that looks something like this:
Where to Use This:
- Monthly planning sessions
- Team target setting
- Resource allocation decisions
Quick Tips:
- Update your numbers quarterly to reflect improvements
- Account for seasonal variations in your market
- Keep track of your actual conversion rates to refine future calculations
Reality Check
This tool provides a framework, not a guarantee. Market conditions change, and conversion rates may vary. The key is to use this as a guide while staying flexible in your approach.
Your Turn
Input your numbers into the prompt and create your personalised prospecting plan. Set aside 30 minutes to work through the calculations – it might be the most valuable half hour of your week!
Further Insights
Once you’ve worked out the activity your goal requires, it’s worth asking what potential clients find when they look you up. Our free Elite Agent Brand Quiz takes about five minutes. Answer 12 questions about what you’ve put in place and get a practical checklist, your biggest gap and three steps to work on. It’s based on your answers; it doesn’t search your name.
One easy next step: ask a trusted colleague to use an AI tool with web research to look you up as though they were choosing an agent. What evidence does it find? What’s missing or wrong? Check the sources, then choose one useful thing to improve. I walk through that AI brand-research exercise here.
Happy Hunting 🚀
I’m a writer, speaker, trainer and builder of practical AI tools for real estate. For current tools and training, join Insiders.
This article first appeared in Samantha McLean’s AI Powered Agents newsletter. Read the refreshed version on AI Powered Real Estate by Samantha McLean, now on Substack.