On a prestige campaign the answer is yes. On a typical family home, it usually is not.
A listing video from a studio can run $575 for the standard version and $925 for the showcase, before drone or a presenter. On a standard metro campaign of $3,000 to $8,000 that is 7 to 19% of the whole budget for one piece of media, so video is the first thing to go, and the conversation moves on. Meanwhile the photos are already booked, already shot, already paid for.
What the portals have done to the question
Video moved to the front of the portal on 1 July, when realestate.com.au put vertical Property Walkthrough Reels on the home screen of its app, uploadable by any agent through the self-service Ignite workflow. Domain is running its own campaign behind 3D tours.
REA’s own numbers explain why. Listings with video receive 43% more inspection requests, measured across its own listings, land excluded, from July to December 2025¹.
Vendors have noticed. Research from Diakrit and Stone Real Estate published in August² found that 58% of vendors say an agent’s marketing strategy is critical to who they list with, and 41% say the inclusion of video or a virtual tour positively affects that decision.
So the vendor asking for video is not being difficult. They are asking for the thing the portal put in front of them, and the thing that sways 4 out of 10 of them.
The gap in the middle
“I built it because I could see a real gap in the market,” says Dean Sheppard, who built ReelView. “Every listing has twenty good photos that get used once. Most never get video, because a shoot costs more than the campaign can carry. That step in between is the part AI can fill.”
ReelView is new to the market and based in Brisbane. It turns a listing’s existing photos into a room-by-room walkthrough video. The photos go up, the software works out which room each one shows, puts them in the order a buyer would walk the house, and builds a plan.
The agent reviews that plan, changes the room names, the order or the shots, and approves it. None of that costs anything. Planning a walkthrough is free, and an agent can plan one on a listing this afternoon without giving a card number.
The cost comes at the end, when the agent decides to render it: $249 including GST, or $199 each buying a pack of 25. The whole thing, upload to finished video, takes under half an hour.
What comes back
A ReelView walkthrough moves through the property. The camera travels through a room rather than pushing into a photograph, so a kitchen reveals itself the way it does when someone walks into it.
It comes back in two cuts, the wide one for the listing and the vertical one for socials and the portal reels, both carrying the agency’s branding.
Every scene can carry an “AI-Animated from Real Images” badge, which the agency switches on or off. It is there to help with compliance, to front up to buyer scepticism, and because being upfront about how a video was made is simply honest: buyers can be sceptical about what has been done to a listing photo, and a video that says what it is does not have to be defended later.
It does not need photographs. A render is an image like any other, so a property that does not exist yet can have a walkthrough: off-the-plan apartments, house and land, display stock. Those are the listings with the least to show and the longest lead time, and the moving image they usually get is a flythrough commissioned from the developer.
“We love the simplicity and versatility of ReelView. We’ve used it with renders so clients get a sense of the real feel and flow their kitchen and joinery package will have. Our clients love it! We also use ReelView when a job is finished, for walkthroughs on our social media and website. It adds that extra wow factor for a fraction of the cost and time of doing a video walkthrough yourself.”
Vanessa, Owner, Mint Designer Kitchens, a cabinetry and joinery business on the Gold Coast.
Where it sits in a campaign
At $249 the question changes shape. It is no longer whether video fits the campaign; it is which listings get one. A walkthrough is 3 to 8% of a standard metro campaign, and from 2.5% on a pack of 25. It is less than half the price of a studio’s standard listing video.
That matters for the rental and the middle of the market especially, where video has never been worth booking a crew for, and where the vendor still asks.
Trying it
Take a listing you have already shot and upload the photos. Every step in the app has a How-to Guide video beside it, so you are never guessing. You will see the plan, the rooms and the running order before you decide anything, and you do not need a card to get that far. If what comes back is not worth $249, you have spent a few minutes and nothing else.
Introductory offer for Elite Agent readers: your first walkthrough for $99. Use code ELITEAGENT99 at checkout until Saturday 10 October.
Plan a Walkthrough free → reelview.com.au
¹ realestate.com.au Video Hub Expands for Agent Listings