Property walkthrough reels and lifestyle listing videos will be introduced to the video hub on the realestate.com.au app home screen this July, helping agents engage and immerse more serious buyers in their listings earlier in the property search.
The new feature will provide customers with an always-on video destination on the app home screen, boosting exposure for their brand along with Premiere+ and Luxe listings, and Project Profiles.
realestate.com.au first launched its personalised video hub on the app home screen in November as a new way for property-obsessed Australians to consume the latest property news, expert analysis and market insights. The hub has been a key driver behind strong growth in the number of consumers viewing native videos.
From 1 July, the hub will expand to showcase vertical property walkthrough reels from listings, mirroring how buyers already consume content in a continuous, swipeable scroll. Sophisticated AI-led modelling will surface a personalised video feed for realestate.com.au members who will see a stream of relevant video content on the app home screen.
A simple new workflow within the self-service Ignite platform will help all customers easily upload videos to their listings.
REA Group Executive General Manager – Sales, Gerard Connell, said the deep engagement of realestate.com.au’s unmatched property audience² and the introduction of vertical property videos on the app home screen will help agents to get their listings in front of more of the right buyers, more quickly.
“Immersive video is fast becoming a must-have for high-performing campaigns. We know serious buyers spend more time watching property videos and engage more deeply with content that lives on realestate.com.au compared to other platforms³. Property walkthrough reels offer a deeply engaging way to present properties in a manner that’s right for an agent’s brand and their vendors,” Gerard said.
“Nearly 60% of buyers say video helps them build trust with the agent and property⁴. A property walkthrough filmed using a smartphone with limited editing is distinctive, accessible and impactful and helps agents to get more buyers through the door.
“Immersive videos offer buyers a richer sense of a home before they step through the front door at an inspection and encourage them to return to a listing. On average, listings with a video on realestate.com.au receive 43% more inspection requests compared to those without⁵.”
In the lead-up to the launch, REA has partnered with agents and content producers seeking training and guidance on video production. REA’s in-house content team will continue to offer this training and support to customers throughout FY27.
Property walkthrough reels complement realestate.com.au’s existing range of immersive experiences, including agent reels on Agent Profiles, iGUIDE virtual tours, and lifestyle property videos. To learn more about immersive video and property walkthrough reels in Ignite, click here.
¹ Ipsos iris Online Audience Measurement Service, Mar 2026, P14+, PC/laptop/smartphone/tablets, text only, App, Homes and Property Category, Audience (000s)
² Ipsos iris Online Audience Measurement Service, Mar 2026, P14+, PC/laptop/smartphone/tablets, text only, Brand Group, Homes and Property Category, Audience (000’s). * The following States and Territories are combined: SA/NT
³ REA internal data, Q1 FY26, comparing average watch time per video on realestate.com.au vs Instagram, Facebook and TikTok
⁴ Property Walkthrough Video Research 2025
⁵ Internal REA data. Period: 1 July 2025 – 31 December 2025. Land listings excluded