Samantha McLean
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THE ELEVATE PODCAST
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
Simon Cohen might now have the biggest and best-known buyer’s agency in Australia, but back when he started Cohen Handler he says people thought he was crazy. …
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THE ELEVATE PODCAST
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
As the head of EBM RentCover, Sharon Fox-Slater has seen it all when it comes to weird, wonderful and common landlord insurance claims. …
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THE ELEVATE PODCAST
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Avi Khan of Ray White AKG in Queensland isn’t looking to build the biggest real estate agency, but he is intent on creating the best. And it’s one that revolves around the customer journey. …
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THE ELEVATE PODCAST
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
What happens when you put 160 of the industry’s brightest minds and thought leaders in a room together for two days? …
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INDUSTRY NEWS
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold Coast yesterday. Elite Agent Managing Editor Samantha McLean went along for the ride and walked away with a series of top takeaways you can implement in your business. …
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Elite Agent
Elite Retreat 2022: It’s a wrap
We would like to thank our elite retreat ’22 event partners principal partner major partners supporting partners (click the images to view larger) Highlights from the conference sessions Sunday night “Welcome Party” – Presented by Connectnow Monday Night “Magazine Live” presented by Propic Tuesday night “YOT Club” presented by Kolmeo To find out about Elite Retreat 2023 CLICK HERE …
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THE ELEVATE PODCAST
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Right now, the rental market is perhaps the toughest it has ever been and that’s applying pressure to tenants and property managers in equal measure. Every property attracts multiple applications, and if an application is not up to par or a prospective tenant can’t showcase the right skills, their application isn’t even making the pile for consideration. For the property managers knocking back applicants, …
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THE ELEVATE PODCAST
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
It’s no secret that the role of a real estate agent has evolved in recent years, with insight into their persona and social proof of their expertise now as important, if not more so, than the brand they work with. …
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SELLING + MARKETING PROPERTY
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future. …
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PROSPECTING + LISTING
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
One popular way to get people into your marketing funnel (read: database) is to create a lead magnet and promote it on paid platforms (like Facebook). …
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THE ELEVATE PODCAST
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Imagine purchasing a property was as simple as engaging with an agent, then ticking a box or pressing a button. …
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BEST PRACTICE
Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
At the same time as a large chunk of the Australian real estate industry has re-established its usual 'migration' patters (read: European summer holiday), there are about 40,000 humpback whales also on their annual swim along our eastern coastline. …
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THE ELEVATE PODCAST
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
At the best of times, it can be a challenge to find and hire the right people in real estate. …
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SELLING + MARKETING PROPERTY
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique? …
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THE ELEVATE PODCAST
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Just when you think high-performing agent and Luxe Listings star Gavin Rubinstein might have reached the pinnacle of his real estate career, he shifts the goal posts again, revealing new intentions for business growth and further plans for market expansion. …
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SELLING + MARKETING PROPERTY
Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact. …
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THE ELEVATE PODCAST
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
Future opportunity for the real estate industry isn’t about tech adoption, property market shifts or even fee discussions. It involves solving your client’s struggle, according to social scientist Nigel Dalton. And that struggle will change, he says, as new generations enter the market and technology advances. But if you can find the roadblocks that stand in the way of transacting or renting property, …
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BEST PRACTICE
Samantha McLean: The habits of highly effective agents
There’s been a lot written about habits in the past few years thanks to authors like James Clear with his book Atomic Habits and BJ Fogg with his book Tiny Habits. …
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THE ELEVATE PODCAST
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
After 30 years in the industry, Marnie Beauchamp knows what it takes to be a consistent high-performer. And she’s achieved it more than once, rebuilding her business and reinventing herself along the way. …
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PROSPECTING + LISTING
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every salesperson has experienced the feeling: you feel like you’re a certainty of winning the listing - or the business. …
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BEST PRACTICE
What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Mark and I were in Singapore about four years ago at a Perry Marshall event. Perry is without a doubt one of the true sages when it comes to marketing and having spent a day in a room with him and 20 or so other marketers, the night we visited Newton Food Centre all I could think about was what we’d learned that day. …
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ELEVATE
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
If every word used to describe yourself or your business could make you either a million dollars or cost you a million dollars, how carefully would you choose? …
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SELLING + MARKETING PROPERTY
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
“Nobody wants to be sold to, but everyone loves shopping with their friends…” That’s what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And he’s right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of wine on a Friday night and looking at shoes and other shiny things. …
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THE ELEVATE PODCAST
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to creating a winning strategy, most agents would tell you that they have either the best people or the best service, but what does that even mean? Particularly when everyone else says the same thing. Kolmeo’s Scott Bateman believes there is no best service. He also argues there’s a time when businesses should ignore their customers to deliver true innovation. …
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BEST PRACTICE
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round table with some extraordinarily smart people. …
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NEWS
In the final weeks of the Federal Election campaign, housing supply takes centre stage
Last night, the Liberal Party launched its Federal Election campaign in Brisbane, unveiling two new housing policies to help people buy homes if they are re-elected. First is an extension of the existing superannuation tax incentive, which allows Australians aged over 65 to sell their homes and invest an extra $300,000 per person into their super. This will now be extended to those over 55. …
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THE ELEVATE PODCAST
High-performing foundations: Marianne Hynes on psychological safety and how to unlock your team’s full potential by eliminating interpersonal risk
In real estate, the gold standard is a team with a high-performance culture. They’re the ones who consistently get the big results no matter what the market’s doing, without risk of burnout, high turnover, or low morale. …
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OPINION
What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and we’re not that close with him since he broke up with “our Nic”, but still, you have to admit the original is one of the greatest movies of all time. And there’s a lot we can learn from it in real estate and business. …
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THE ELEVATE PODCAST
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
What if technology could tell you what house to doorknock, who to pick up the phone and call, when to make contact and why? …
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Elite Agent
5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney it occurred to me that between Simon and Gavin meeting up in showers, …
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LUXE LISTINGS SYDNEY SEASON 1 RECAPS
The D’Luxe Nuts: A real-world recap of Season 2 episode 6 plus an exclusive interview with Monika Tu
Just as we were becoming accustomed to our weekly dose of luxury properties, stunning Sydney views, and a wealth of timeless agent one-liners, the credits have rolled on the final episode of Luxe Listings Sydney season 2. …
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THE ELEVATE PODCAST
The money mindset: Michael de Haan on how to overcome limiting beliefs, charge what your worth, and enjoy financial wellbeing
Why is it only 20 per cent of agents reach that magic million dollar GCI milestone? And why do most max out their earning potential around five years into a real estate career? …
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ELEVATE
Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story
Plenty of well-known real estate agents owe at least part of the career success to media coverage. …
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LUXE LISTINGS SYDNEY SEASON 1 RECAPS
The D’Luxe Nuts: A real-world recap of Season 2 episode 5 plus an exclusive with D’Leanne Lewis
We're heading rapidly towards the conclusion of Luxe Listings Sydney Season 2 with deals happening all over Sydney - Gavin has temporarily flown the Eastern Suburbs nest for the shire and at the same time, the doctor wants him in his office stat. The Laing+Simmons deal has stalled. Simon and Gavin still aren't talking... …
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LUXE LISTINGS SYDNEY SEASON 1 RECAPS
The D’Luxe Nuts: A real world recap of episode 4 along with exclusive interviews with Gavin Rubinstein and Simon Cohen
Tensions were running high when the credits rolled on episode 3 of Luxe Listings Season 2. A failed clifftop deal had prompted friction between Gavin and Simon, the market was tight, listings were in short supply and TRG had been told to pump the brakes on plans for expansion. …
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