Samantha McLean
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Elite Agent
The social media plan for time-poor real estate agents (no blog required!)
Video Length 51 min 45sec What You'll Learn: Why being one-dimensional on social media does not workHow to utilise market research to enhance your business functions and processesHow the data and trends collected over a series of surveys proves more value than an annual surveyWhy you should consolidate your databases and implement a data management…
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Video of the Week
Without edges with Sadhana Smiles and Samantha McLean
https://www.youtube.com/watch?v=4vQgvjhVZ9w&t=484s Recently Elite Agent Editor Samantha McLean joined Sadhana smiles on her podcast show "Without Edges" In this show, Sadhana and Sam break down The impacts of COVID-19 on real estate (and Elite Agent)"Running into the chaos"Looking for Gen Z for clues to the future of real estateWhy tilting is better than jugglingWhy you need…
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Guest Interview
5 strategies to survive and thrive in a crisis
If the impact of COVID-19 on your business has got you down then Dan Argent is the guy to help you not only survive it, but thrive once the deadly bug has moved on. Forced to start his own business during the GFC in order to survive, in this episode of Elevate, Dan shares the…
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From the Editor
Thodey report recommends land tax, not stamp duty
NSW stamp duty should be replaced by land tax, according to a recommendation of the Thodey Report, which was released today. Instigated in 2019 by NSW Treasurer Dominic Perrottet and chaired by former Telstra Boss David Thodey, one of the draft report’s key recommendations is that broad-based land tax is more efficient and equitable than…
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Industry News
Auctions go back online for some suburbs in Victoria
Public auctions and open for inspections have been taken off the agenda in Melbourne's current coronavirus hotspots. While Victorian Premier Daniel Andrews has ordered the establishment of into the operation of the hotel quarantine program thought to be the cause of the community transmissions, it's a case of back to the future for the real…
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Guest Interview
How to empower your team by building a winning culture
There’s more to being a great boss than just being bossy. If you ask Ewan Morton the best leaders are those that put the best interests of others first. In this episode of Elevate, the Morton Real Estate joint Managing Director shares how he survived a nightmare first five years in the industry, why earning…
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Real Estate Industry News
Openn Negotiation launches in New Zealand
Online selling method, Openn Negotiation, has launched into New Zealand with Carl McNulty of First National Cromwell officially the first agent to use the platform. Mr McNulty has just listed 12C McFelin Road, Cromwell, and is excited to pioneer the selling method following its success in the Australian market. “I was first introduced to Openn…
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Elite Agent
Client survey masterclass with Brock Fisher
Video Length 56 min 45sec What You'll Learn: Brock's decade of experience in client surveys and how it betters his relationship with his clientsHow to utilise market research to enhance your business functions and processesHow the data and trends collected over a series of surveys proves more value than an annual surveyWhy you should consolidate…
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Elite Agent Pro
Your most important KPI: Jodie Stainton
Video Length 54 min 47 sec What You’ll Learn: Do you want to understand how you should be communicating online in light of COVID-19, as you look to maintain meaningful engagement with your audience? Are you looking for insight on exactly the kind of content you should be creating to meet the needs of your…
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Guest Interview
Selling and marketing luxury property with Deborah Cullen
Do you want the inside running on how some of Australia’s most prestigious homes are marketed for sale? Would you like to know why sharing fees can help create a cohesive, one for all and all for one, culture in a team that sells together and not as individuals? In this episode of Elevate, Deborah…
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Elite Agent Pro
How tenants play a key role in rent roll growth: Brock Fisher
Video Length 54 min 47 sec What You’ll Learn: Do you want to understand how you should be communicating online in light of COVID-19, as you look to maintain meaningful engagement with your audience? Are you looking for insight on exactly the kind of content you should be creating to meet the needs of your…
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Elite Agent Pro
Owning the narrative and building your presence online: Tiffany Wilson
Video Length 21 min 05 sec What You’ll Learn: Do you want to understand how you should be communicating online in light of COVID-19, as you look to maintain meaningful engagement with your audience? Are you looking for insight on exactly the kind of content you should be creating to meet the needs of your…
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Guest Interview
Digital marketing masterclass with Josh Tesolin
Do you want to know the secrets behind Josh Tesolin becoming agent of the year? From quickly adapting to COVID-19 to hot marketing tips and why using video and social media is more important than ever before, Josh shares in-depth insights into how he continues to improve his performance year on year. In this podcast,…
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Elite Agent Pro
Getting back on top after COVID-19: Thomas McGlynn
Video Length 37 min 41 sec What You’ll Learn: Did COVID-19 thrown you a curveball you didn’t see coming? Have there been days where you felt like you couldn’t get out of bed? That it was too overwhelming? The Agency’s Thomas McGlynn knows how you feel - he’s been there too. But Thomas also knows…
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Guest Interview
Coming out the other side of COVID-19 with Adrian Kelly
COVID-19 infection rates have drastically dropped around the country but that doesn’t mean the real estate industry can breathe a sigh of relief. In fact, some of the challenges are just beginning, REIA president Adrian Kelly believes. In this episode of the Elevate podcast, Adrian expresses concern that sales volumes are down between 20 and…
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Guest Interview
What it takes in 2020 with Gavin Rubinstein
Have you ever wondered how the best agents stay on top even during the toughest of times? Where do they find listings when no one is selling, how do they grow their business in times of economic uncertainty and what do they do to stay so unflappable when the world seems to be spinning in…
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Industry News
HomeBuilder stimulus to switch on sentiment and save jobs
The Federal Government's announcement of a new HomeBuilder scheme will be a relief to thousands of home builders and tradies around the country. Australians looking to build or renovate in the second half of the year will be able to apply for $25,000 from the federal government as part of a scheme aiming to keep…
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Elite Agent Pro
How to attract new listings: Jim Remley
Video Length 1 hour 11 min 35 sec What You’ll Learn: If you’ve been struggling to generate leads or get new listings during COVID-19, Jim Remley has an idea or two. The top US agent has a 90-day plan and 11 areas for you to target to get your business back on track or surging…
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Guest Interview
How to expand the digital reach of your content with Joe Hyrkin
Earlier this year I was watching some highlight videos from Inman Connect NYC - just looking to see what's new in real estate and technology. I was intrigued by a presentation by digital guru and Issuu CEO Joe Hyrkin. He was on a panel session discussing how realtors in the US are finding new audiences…
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Elite Agent Pro
The power of direct conversations: Caroline Bolderston
This video is part of the Transform 2020 series of lessons. This lesson is on the power of direct conversations features coach Caroline Bolderston, with the definitive rundown on how to deliver all types of news with care and empathy Every client wants excellent service but no two are the same How to find out what your vendors truly value…
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Guest Interview
Replacing the GCI mindset with a profitable business mindset: Kathleen Black
When is the right time to expand your business and take on a team member? And what sort of person should you hire? It's always great when we get to look beyond our own borders and learn from top performers from around the world. After selling 47 homes in her first year in the business, Kathleen…
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Elite Agent Pro
Safety, Certainty and incontestible Value: Claudio Encina
Video Length 59 min 17 sec What You’ll Learn: Do you want to know how to get your message across and create incontestable value in the eyes of would-be sellers during the COVID-19 crisis? Would you like to know their three biggest fears right now and how to overcome them? Then sit down and buckle…
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From the Editor
Property industry can help kickstart economic recovery
Australia's leaders have taken decisive action in response to coronavirus which has protected Australians from the terrible health outcomes seen in other countries. But this has also taken a toll on our economy, the effects of which are still largely unknown. In response, The Property Council says the industry should play an important role in…
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Guest Interview
Maintaining a leadership mindset in the midst of COVID-19 with Michael Sheargold and John Cunningham
The real estate landscape in the era of COVID-19 changed rapidly as sales agents, property managers, buyers, sellers and tenants all had to find new ways of getting the job done. In March, Elite Agent ran a series of webinars to help agents navigate these changing times and in this episode of Elevate, Cunninghams Managing…
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Guest Interview
Embracing change and remaining relevant: Suzannah Toop
A few years ago, second-generation real estate professional Suzannah Toop was lucky enough to enjoy a coffee with Google Australia Head of Engineering, Alan Noble. When she asked him about the role of real estate in the future, his response struck a chord. But this conversation, in recent times ways, has been a driver for the company. Mention the name…
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Elite Agent Pro
Getting Hyperlocal with Homely.com.au
Video Length 25 min 29 sec What You’ll Learn: If you’ve been searching for a way to boost your online profile and find new cost-effective marketing platforms you might want to take a look at homely.com.au In this Transform 2020 lesson Co-Founder and Co-CEO Jason Spencer delves hard and fast into how the platform, one…
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Elite Agent Pro
COVID-19 Trends and impacts
This video is part of the Transform 2020 series of videos which talks about: COVID-19 - extreme change, but where are the opportunities for real estate agents, Why you can't just press a restart button on an economy - why it's just not that simple Examples of industries where the full impacts have not yet been felt The trends that…
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Guest Interview
Resilience – and relaunching in real estate with Ivan Sarakula
The day to day life of an agent is often walking a fine line of risk versus reward. As Ivan Sarakula signed up to appear on one of the biggest reality shows in the country, Married at First Sight, it was about finding love - but he found both his personal and professional life under…
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Guest Interview
Podcasting is the new blogging with Carey Green
This week, we'd like to introduce you to our podcast editor Carey Green and talk to you about why podcasting could actually the new blogging. In this episode, Carey reveals how you can become a podcaster, create content people want to listen to and build an audience that eagerly awaits your next episode as an…
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Elite Agent
Emphasis on communication
When the realities of COVID-19 hit, REA Group had to respond quickly. The company’s priority was to support its people and customers while getting behind the real estate industry to navigate through this global pandemic. We talked to CEO Owen Wilson to get his perspective on the impact of COVID-19. How have you professionally and…
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Guest Interview
How to lead through a crisis with Andrew Bell OAM
With more than 45 years in the real estate industry, there isn’t much Ray White Surfers Paradise Group Chief Executive Officer Andrew Bell hasn’t seen - including a crisis or 10. He witnessed the ‘70s credit squeeze, survived the 1987 stock market crash, made it through the national pilot strike and weathered the storm that…
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Guest Interview
The art of storytelling and building deeper relationships with Valerie Garcia
Over the last month, marketing in real estate has changed dramatically. In a world where emotions are amplified and compassion is key, it's clear we now need to be able to connect with other humans in a completely different way. Valerie Garcia has been involved in the real estate industry for the past 22 years,…
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Elite Agent TV
Property and Pandemics: What to expect next?
Key points covered in this webinar: Leading the way – Property always leads a recovery. Historical evidence of past crises – the GFC and the recession – showed house prices grew in value, often significantly. No two crises are the same, but one thing that is always the same: the way humans respond. We will…
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Elite Agent
The ultimate guide for remote working and managing remote teams
COVID-19 has meant that we all need to get used to working from home, even if we've never done it before. Here are some tips to make working from home more comfortable. 10 Tips for working remotely Dedicate a workspace Designate a specific area in your house for work. This will make it easier to…
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Guest Interview
How to build trust and relationships remotely with body language expert Allan Pease
Thanks to COVID-19 we humans are now all trying to work out how to build relationships via tools like Zoom. But the real winners will be those that understand the new nuances of body language that appraisals and other meetings via electronic methods. Allan Pease is a body language expert with an extensive career spanning…
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