Samantha McLean
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ELEVATE
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
If every word used to describe yourself or your business could make you either a million dollars or cost you a million dollars, how carefully would you choose? …
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BTW
“Solving the struggle”: The the six stages of consumer buying and how to close more deals in real estate
“Nobody wants to be sold to, but everyone loves shopping with their friends…” That’s what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And he’s right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of wine on a Friday night and looking at shoes and other shiny things. …
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The Elevate Podcast
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to creating a winning strategy, most agents would tell you that they have either the best people or the best service, but what does that even mean? Particularly when everyone else says the same thing. Kolmeo’s Scott Bateman believes there is no best service. He also argues there’s a time when businesses should ignore their customers to deliver true innovation. …
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BEST PRACTICE
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round table with some extraordinarily smart people. …
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NEWS
In the final weeks of the Federal Election campaign, housing supply takes centre stage
Last night, the Liberal Party launched its Federal Election campaign in Brisbane, unveiling two new housing policies to help people buy homes if they are re-elected. First is an extension of the existing superannuation tax incentive, which allows Australians aged over 65 to sell their homes and invest an extra $300,000 per person into their super. This will now be extended to those over 55. …
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The Elevate Podcast
High-performing foundations: Marianne Hynes on psychological safety and how to unlock your team’s full potential by eliminating interpersonal risk
In real estate, the gold standard is a team with a high-performance culture. They’re the ones who consistently get the big results no matter what the market’s doing, without risk of burnout, high turnover, or low morale. …
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OPINION
What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and we’re not that close with him since he broke up with “our Nic”, but still, you have to admit the original is one of the greatest movies of all time. And there’s a lot we can learn from it in real estate and business. …
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The Elevate Podcast
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
What if technology could tell you what house to doorknock, who to pick up the phone and call, when to make contact and why? …
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Elite Agent
5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney it occurred to me that between Simon and Gavin meeting up in showers, …
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LUXE LISTINGS RECAPS
The D’Luxe Nuts: A real-world recap of Season 2 episode 6 plus an exclusive interview with Monika Tu
Just as we were becoming accustomed to our weekly dose of luxury properties, stunning Sydney views, and a wealth of timeless agent one-liners, the credits have rolled on the final episode of Luxe Listings Sydney season 2. …
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The Elevate Podcast
The money mindset: Michael de Haan on how to overcome limiting beliefs, charge what your worth, and enjoy financial wellbeing
Why is it only 20 per cent of agents reach that magic million dollar GCI milestone? And why do most max out their earning potential around five years into a real estate career? …
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ELEVATE
Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story
Plenty of well-known real estate agents owe at least part of the career success to media coverage. …
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LUXE LISTINGS RECAPS
The D’Luxe Nuts: A real-world recap of Season 2 episode 5 plus an exclusive with D’Leanne Lewis
We're heading rapidly towards the conclusion of Luxe Listings Sydney Season 2 with deals happening all over Sydney - Gavin has temporarily flown the Eastern Suburbs nest for the shire and at the same time, the doctor wants him in his office stat. The Laing+Simmons deal has stalled. Simon and Gavin still aren't talking... …
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LUXE LISTINGS RECAPS
The D’Luxe Nuts: A real world recap of episode 4 along with exclusive interviews with Gavin Rubinstein and Simon Cohen
Tensions were running high when the credits rolled on episode 3 of Luxe Listings Season 2. A failed clifftop deal had prompted friction between Gavin and Simon, the market was tight, listings were in short supply and TRG had been told to pump the brakes on plans for expansion. …
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LUXE LISTINGS RECAPS
The D’Luxe Nuts: Our real life real estate recap of eps 1, 2 and 3 of Luxe Listings Sydney Season 2
When Luxe Listings Season 1 finished, there were plenty of questions left unanswered. Would loyalties shift? Would Sydney larndmarks sell? And why would Gavin Ruebinstein be summoned by the big boss? …
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LUXE LISTINGS RECAPS
The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1
Which White was calling Gavin Rubinstein? Will Simon’s Cohen’s assistant Tammy stay or go? Can Queen D’Leanne retain her real estate crown? And, has the Castle officially sold? …
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The Elevate Podcast
Transparent transactions: Peter Matthews talks about creating clarity, meeting new customer expectations, and the role technology needs to play
If there is one key area of opportunity for the real estate industry moving forward, it’s transparency, according to REINSW President and PropTech founder Peter Matthews. …
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Economy
Samantha McLean: Web 3.0, real estate and the trust revolution
Crypto is not a dirty word. But, back in 2017 when I first started talking about it, it may as well have been. …
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The Elevate Podcast
Making a difference: Adrian Butera on how to work with community, be memorable and become an agent of choice
As the Managing Director of Compton Green, Adrian Butera has long had a reputation as the type of agent who supports his community and gives without expectation. …
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The Elevate Podcast
State of the market: Nerida Conisbee on floods, interest rates, federal elections, and what real estate will do next
Floods, interest rates, pandemics and federal elections – they all have an impact on the property market, and each of these issues is squarely in the spotlight as we conclude the first quarter of 2022. …
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The Elevate Podcast
The compound effect: Alexander Phillips on mastering the basics, building the momentum, and how to be a top-selling agent year after year.
Think of the industry’s top-performing agents and the name Alexander Phillips quickly springs to mind. …
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The Elevate Podcast
Mitigating the online risk: Kristen Porter on social media, real estate marketing, and managing the legal minefield of the online space
When it comes to the legal aspects of real estate marketing and the online space, things can quickly get murky. Different social media platforms have different guidelines, while consumer and privacy laws mean agencies can swiftly find themselves into hot water for who they market to, the comments on their pages, the terms of any competitions and more. In this Elevate podcast, …
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The Elevate Podcast
Lessons from Google and Uber: Domain’s John Foong on leadership, learning, and building partnerships for success
From Google to Uber, Domain’s new Chief Revenue Officer John Foong has a resume that reads like the who’s who of the corporate world. …
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The Elevate Podcast
Value not fees: Jo Oliveri on how to grow your PM department, navigating the fee conversation, and creating results that demonstrate value
When it comes to property management, there’s often a client misconception that all agencies are the same. And that inevitably leads to the dreaded conversation about fees. …
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The Elevate Podcast
Real empathy: Cara Atchison talks Survivor, true people skills, and how real estate set her up for success
This episode of the Elevate podcast is brought to you by Connectnow It was always likely a real estate agent would make a formidable contestant on Survivor. After all, it’s a reality TV show where agent skills like strategy, understanding people, and playing the long game all come into play. Last year 1st City Real Estate director Cara Atchison not only put that theory to the test, …
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The Elevate Podcast
Swift startup success: Daniel Di Battista on starting a family business, creating recognition in your market, and providing service that leaves an impression
If the prospect of starting your own business in the middle of a pandemic sounds daunting, then Di Battista Real Estate in Melbourne is a case study of just how much can be achieved when challenge is viewed as opportunity. …
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The Elevate Podcast
Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand
Ryan Serhant…it’s a name synonymous with real estate success and one of the most followed brands in the world. …
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NEWS
“It’s as if home building can’t scale up”: Here are 10 graphs that tell interesting stories about Australia (and real estate) in 2021
“One of the first things you have to decide on with a musical is why should there be songs.” The person speaking is Stephen Sondheim, the writer of some of the best songs for musicals in the 20th century, who died in November aged 91. You can put songs in any story, but what I think you have to look for is, …
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NEWS
With a focus on growth, The Agency announces the appointment of Geoff Lucas to the role of Managing Director and CEO
The Agency announced via the ASX that Geoff Lucas will take the role of Managing Director and CEO effective 28 January 2022. Mr Lucas has held the position of Group CEO of The Agency since March this year. The move comes from a company board desire to have a Managing Director based on the eastern seaboard. The Agency Chairman, Andrew Jensen, …
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The Elevate Podcast
End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate
Anyway you look at it, 2021 has been an incredible year to be part of the real estate industry. House prices rose right across the country, the auction market took on a life of its own, and the rental vacancy rate hit an all-time low. …
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The Elevate Podcast
Unlimited: Hayley Van de Ven on seizing the moment, choosing your energy, and leadership that’s all about service
As the leader of RE/MAX Results and RE/MAX Bayside Properties Hayley Van de Ven is the epitome of a leader with a vision. …
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The Elevate Podcast
Recruiting a rainmaker: Pancho Mehrotra on what to seek in a top performer, how to attract them, and the leadership qualities that bring out their best
Call them rainmakers or top performers, a talented salesperson can be an incredible asset to a real estate business, bringing in a high volume of very big sales. …
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The Elevate Podcast
Mastering the basics: Anthony Webb on leadership, 50 years of family business, and what it takes to go the distance
If you’d told Anthony Webb at 16 he would one day lead the family real estate business, he would have scoffed at the idea. …
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Elite Agent
Build your personal brand and fill your lead pipeline like Ryan Serhant
Real estate agents seeking a personal brand akin to the status and followers Million Dollar Listing New York superstar Ryan Serhant has generated can learn how he did it with a new course. SERHANT. Ventures, the education and innovation arm of SERHANT. has announced its latest Sell it Like Serhant course How to Build Your Personal Brand, which gives real estate agents and sales professionals worldwide the tools and strategies to scale their lead pipeline and generate more referrals with a three-phase approach, …
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OPINION
I went live on Facebook for 30 days in a row and here is what I learnt
I've always known Facebook Live is about the most powerful marketer’s tool out there. …
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