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THE ELEVATE PODCAST
The Leadership Diaries: Ben Faulks on building team culture, recruiting top talent and scaling up
Can you imagine taking on a leadership role in a new real estate agency without having ever sold a house?
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THE ELEVATE PODCAST
Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market
Get ready to laugh, learn, and maybe even buy a mansion or two, as the king of high-end real estate and star of Netflix's Selling Sunset, Jason Oppenheim, hits Sydney.
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THE ELEVATE PODCAST
Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls
Being a successful real estate agent often comes down to doing the basics right and focusing on the key areas of your business that drive profits.
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THE ELEVATE PODCAST
The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
'Mass personalisation' might, on the surface, appear to be a contradiction in terms. However, as you’ll discover in this special episode of the Elevate podcast, it’s one of the key issues not only affecting the real estate industry but the one with the power to supercharge your results.
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OPINION
Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve been given throughout my career.
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THE ELEVATE PODCAST
Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
It has been a huge year on the Elevate podcast, with a host of high-profile guests, including Cara Atchison, Ryan Serhant and Matt Altman, sharing their thoughts on the industry and how you can all improve in business and in life.
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THE ELEVATE PODCAST
Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
The big theme of the year in real estate has certainly been the rapid rise in interest rates and the flow-on effect that’s having on buyers, sellers and the overall economy.
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THE ELEVATE PODCAST
The power of people: Jodie Stainton on leadership, legacy and forging lasting relationships
After playing key roles in some of the nation's top property management divisions and growing businesses from scratch, Jodie Stainton is uniquely positioned in her understanding of what’s needed to succeed in property management and take businesses to the next level.
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ELEVATE
Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to spot technology that’s likely to be valuable to agents and the real estate industry long before it becomes mainstream. He is also able to tap into NAR’s immense body of research to see buyer and seller trends emerging, and says there are…
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THE ELEVATE PODCAST
The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up the leadership mantle himself, most recently as the Chief Executive Officer of renowned Sydney real estate brand BresicWhitney.
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THE ELEVATE PODCAST
Learning from London: Alice Geddes on apartments, auctioneering and how to keep your energy up
Barry Plant sales manager and auctioneer Alice Geddes didn’t start her career with visions of being a real estate agent. Instead, she planned to work in the fast-paced world of hospitality. So how did the Gold Coast native find herself working at one of the best known real estate chains in the UK, then go on to establish a successful…
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THE ELEVATE PODCAST
Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says he has never seen a rental crisis like this one, and because it's taken more than seven years to get here, it probably won't be solved overnight.
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Elite Agent
Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to get the ink flowing and make a real impression on your prospects and customers.
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THE ELEVATE PODCAST
Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the harder it can be to innovate so that your business evolves with customer needs.
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ELEVATE
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
There’s rarely a dull day in real estate, with a raft of stories hitting the headlines each day. But often there’s far more to the story than data, facts, and quotes. Those articles are the tip of the iceberg of trends already occurring in the industry that you might be experiencing and each has flow-on effects for agents, property managers…
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THE ELEVATE PODCAST
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
Simon Cohen might now have the biggest and best-known buyer’s agency in Australia, but back when he started Cohen Handler he says people thought he was crazy.
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THE ELEVATE PODCAST
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
As the head of EBM RentCover, Sharon Fox-Slater has seen it all when it comes to weird, wonderful and common landlord insurance claims.
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THE ELEVATE PODCAST
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Avi Khan of Ray White AKG in Queensland isn’t looking to build the biggest real estate agency, but he is intent on creating the best. And it’s one that revolves around the customer journey.
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THE ELEVATE PODCAST
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
What happens when you put 160 of the industry’s brightest minds and thought leaders in a room together for two days?
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INDUSTRY NEWS
Day 2 of Ray White Connect brings the big keynotes and the creativity
Almost 3000 agents came together for Day 2 of the Ray White Group’s Connect conference on the Gold Coast yesterday. Elite Agent Managing Editor Samantha McLean went along for the ride and walked away with a series of top takeaways you can implement in your business.
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Elite Agent
Elite Retreat 2022: It’s a wrap
We would like to thank our elite retreat ’22 event partners principal partner major partners supporting partners (click the images to view larger) Highlights from the conference sessions Sunday night “Welcome Party” – Presented by Connectnow Monday Night “Magazine Live” presented by Propic Tuesday night “YOT Club” presented by Kolmeo To find out about Elite Retreat 2023 CLICK HERE
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THE ELEVATE PODCAST
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Right now, the rental market is perhaps the toughest it has ever been and that’s applying pressure to tenants and property managers in equal measure. Every property attracts multiple applications, and if an application is not up to par or a prospective tenant can’t showcase the right skills, their application isn’t even making the pile for consideration. For the property…
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THE ELEVATE PODCAST
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
It’s no secret that the role of a real estate agent has evolved in recent years, with insight into their persona and social proof of their expertise now as important, if not more so, than the brand they work with.
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SELLING + MARKETING PROPERTY
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future.
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PROSPECTING + LISTING
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
One popular way to get people into your marketing funnel (read: database) is to create a lead magnet and promote it on paid platforms (like Facebook).
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THE ELEVATE PODCAST
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Imagine purchasing a property was as simple as engaging with an agent, then ticking a box or pressing a button.
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BEST PRACTICE
Adapt or accept the consequences: Why we need to ask better questions and work together for a better industry
At the same time as a large chunk of the Australian real estate industry has re-established its usual 'migration' patters (read: European summer holiday), there are about 40,000 humpback whales also on their annual swim along our eastern coastline.
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THE ELEVATE PODCAST
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
At the best of times, it can be a challenge to find and hire the right people in real estate.
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SELLING + MARKETING PROPERTY
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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THE ELEVATE PODCAST
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Just when you think high-performing agent and Luxe Listings star Gavin Rubinstein might have reached the pinnacle of his real estate career, he shifts the goal posts again, revealing new intentions for business growth and further plans for market expansion.
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SELLING + MARKETING PROPERTY
Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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THE ELEVATE PODCAST
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
Future opportunity for the real estate industry isn’t about tech adoption, property market shifts or even fee discussions. It involves solving your client’s struggle, according to social scientist Nigel Dalton. And that struggle will change, he says, as new generations enter the market and technology advances. But if you can find the roadblocks that stand in the way of transacting…
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BEST PRACTICE
Samantha McLean: The habits of highly effective agents
There’s been a lot written about habits in the past few years thanks to authors like James Clear with his book Atomic Habits and BJ Fogg with his book Tiny Habits.
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THE ELEVATE PODCAST
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
After 30 years in the industry, Marnie Beauchamp knows what it takes to be a consistent high-performer. And she’s achieved it more than once, rebuilding her business and reinventing herself along the way.
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PROSPECTING + LISTING
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every salesperson has experienced the feeling: you feel like you’re a certainty of winning the listing - or the business.
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