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FEATURE INTERVIEWS
How BresicWhitney built a brand-first property platform beyond the portals
In a real estate industry that leans heavily on third-party portals, BresicWhitney has taken a different path - investing in a digital ecosystem that gives the agency full control over its brand, audience, and experience.
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AI Tips and Tricks
The new #1 ranking: How to get recommended by ChatGPT and win more listings
We're witnessing "one of the wildest disruptions" in marketing history, and it's happening faster than anyone anticipated. Samantha McLean unpacks what it takes to become the agent ChatGPT recommends, covering the strategies, digital footprint, and data signals that can help you win more listings in an AI-driven world.
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AI Tips and Tricks
Are tenants ready for an AI Landlord?
There is some innovative stuff happening in the US in property management. But are consumers ready for it?
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AI Tips and Tricks
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
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AI Tips and Tricks
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
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AREC 2025
33 Top Tips from AREC 2025 Day 1
From Will Guidara's hospitality magic to surfing champion Mark Mathews' lessons on commitment, AREC 2025 delivered game-changing insights for agents ready to rise above the noise. These 33 distilled strategies cut through the fluff—covering everything from negotiating fearlessly and protecting your energy to turning social media into a profit engine. Whether you're battling market uncertainty or building unshakeable client relationships,…
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Elite Agent
Could ChatGPT Hijack Your Next Deal?
What happens when your clients (or their parents) second-guess every recommendation you make with ChatGPT? This telling comment from a Reddit post reveals what can happen when buyers and sellers start trusting ChatGPT more than their agents. In this episode, Samantha McLean shares four proven ways to keep your deals safe from “AI hijacking” — and even turn the trend into…
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AI Tips and Tricks
Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote here's how to incorporate some into your overall posting schedule.
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AI Tips and Tricks
Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s immersive listing tech to the rise of “vision board” renovation tools and chatbot search, the landscape is shifting fast. Whether you’re experimenting with virtual staging or preparing for new compliance rules, this week’s developments signal a clear message: It’s time for less…
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AI Tips and Tricks
How to call in the advertising greats
Don Draper’s secret tricks for writing irresistible hooks.
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AI Tips and Tricks
Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd Google review — we’re talking real, authentic feedback that captures how you work, what you’re like to deal with, and why people keep coming back to you. But keeping track of kind words across Instagram, DMs, and Google reviews can be a…
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AI Tips and Tricks
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AI Tips and Tricks
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has spent hundreds of hours testing AI tools and prompts so you don't have to.
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Elite Agent
Motivating Agents: Rewards That Work with Dion Besser
TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each…
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AI Tips and Tricks
Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're looking to level up team training or create clearer communication for clients, it’s time to go from static to cinematic. With tools like ChatGPT and Synthesia (or a little DIY video flair), you can transform your everyday checklists—like open home prep—into short,…
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AI Tips and Tricks
Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The Thankyou Economy when it first came out, through blazing trails in speaking and social media - and even for his love of wine.
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AI Tips and Tricks
Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped it entirely. But what if those “nosy neighbours” are actually your best chance at a future listing or a golden referral? With 40% of buyers finding homes through someone they know, it’s time to ditch the template trap and start turning neighbours…
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AI Tips and Tricks
Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where you should head next. With ChatGPT now capable of real-time research, this simple exercise becomes a powerful tool for spotting opportunities, dodging threats, and sharpening your competitive edge (without the overwhelm).
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AI Tips and Tricks
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes—and so do property owners. Whether it's mashed potato or a suburb report, presentation matters. In this edition of 30 Practical Property Prompts, you'll learn how to turn plain data into stunning, customised suburb snapshots using ChatGPT and Gamma. No design degree required.
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Elite Agent
From Pain Points to Profit: Curtis Thomson on Property Management Automation
Curtis Thomson is something of a systems whisperer for industries bogged down by manual processes. Having cut his teeth in the construction world and then co-founding and scaling the field service management software Simpro across the globe, he witnessed firsthand how disjointed systems and repetitive tasks can drain businesses and the people within them. He saw friends in the trades…
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AI Tips and Tricks
Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across industries — from coders to content creators — have reported a subtle but significant shift in the chatbot’s tone. Responses feel more agreeable, less assertive, and, to some, a little too... nice. But is this a bug, a feature, or a deliberate…
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AI Tips and Tricks
Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the deal and losing it often comes down to one thing: understanding motivation. This isn’t just another pack of “ChatGPT prompts.” Built on Bob Moesta’s demand-side selling framework, this exclusive Prompt Pack helps agents decode the real forces behind client decisions—Push, Pull, Anxiety,…
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AI Tips and Tricks
Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans. This isn’t just a tech story—it’s the beginning of a shift in how we work, make decisions, and manage trust in an AI-augmented world. For the real estate industry, the emergence of human-level AI raises profound questions: How will it shape client…
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AI Tips and Tricks
How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it is surprisingly simple and fast. In less than 10 minutes, Samantha McLean created a conversational AI that could understand, respond, and even help with real estate tasks.
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AI Tips and Tricks
How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and real estate may be one of the biggest industries affected.
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Elite Agent
How to build a high performance business with Andrew McCulloch
Today we’re proud to release the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in depth with Andrew McCulloch, former CEO of Ray White NSW/ACT turned business owner of Ray White Shore Group. Andrew McCulloch is a master of real estate transformation. He’s spent his career understanding what makes high-performing agencies tick—first as a…
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AI Tips and Tricks
Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear way to collect your followers' details, you're missing the real opportunity: building a database you own. The simple fix? Create a valuable lead magnet that turns casual followers into email subscribers – and with a little AI help, you can set it…
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Thought Leaders Podcast
Introducing our new podcast: Thought Leaders – Real Estate Reimagined
What’s inside (2 min): Why Elevate is evolving into Thought Leaders Sneak peek of tomorrow’s debut guest How to watch the new video show on YouTube Links & Resources 🔗 Subscribe on YouTube ➜ 🔗 Follow us on LinkedIn ➜ Connect Host: Samantha McLean – @samanthamclean on Linkedin, Instagram and X
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AI Tips and Tricks
Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take—what the numbers mean for them, their home, and their next move. Here is a simple, time-saving prompts to write market updates people actually read—and maybe even reply to.
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AI Tips and Tricks
Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question — it’s about engineering precision. For real estate professionals using generative AI to produce reports, market commentary or listing insights, better prompts mean better results. Enter the Mad Libbing technique — a powerful yet simple framework that turns vague instructions into structured, repeatable, high-quality outputs.
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AI Tips and Tricks
Manus AI goes beyond chatbots to take on real-world tasks
China's Manus AI represents a big leap from chatbots to autonomous agents capable of executing real-world tasks with minimal human intervention.
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AI Tips and Tricks
10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopify’s “AI-first” approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.
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AI Tips and Tricks
The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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AI Tips and Tricks
Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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AI Tips and Tricks
Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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