Editorial guide lines
This page gives you everything you need to know to contribute an article to Elite Agent, eliteagent.com or #TheBrief.
(because who likes the word deadline, right?)
Elite Agent magazine is published four times per year and our various cut-off dates are in the following table.
We will also send out these dates in The Marketing Brief that is typically sent a few weeks after the previous issue has been finalised. This will include useful details on what the theme of the issue is or any relevant information about the next upcoming issue.
If you’d like to be included on The Marketing Brief distribution list, please let us know by emailing editor (at) eliteagent.com
|Issue||Spring 2021||Summer 2021||Autumn 2022||Winter 2022||Spring 2022||Summer 2022|
|Editorial Deadline||09 July 2021||01 October 2021||28 January 2022||22 April 2022||08 July 2022||30 September 2022|
|Branded Content and Ad booking cutoff||23 July 2021||15 October 2021||11 February 2022||06 May 2022||22 July 2022||14 October 2022|
|Advertising Artwork Deadline||30 July 2021||22 October 2021||18 February 2022||13 May 2022||29 July 2022||21 October 2022|
|Issue Australia Post Lodgement Date||18 August 2021||10 November 2021||09 March 2022||01 June 2022||17 August 2022||09 November 2022|
|Release Date (starting to land on desks)||20 August 2021||12 November 2021||11 March 2022||03 June 2022||19 August 2022||11 November 2022|
Editorial Guide lines
You can submit a pitch, article or PR for publication in our daily newsletter #TheBrief at anytime by emailing editor (at) eliteagent.com.
We’re always looking for real estate industry experts who are keen to share their knowledge. In return, we will promote you, and your work to our large audience of industry professionals.
Before you submit, please read our editorial guidelines
Elite Agent is the independent voice of real estate professionals, aiming to provide practical value to readers within the industry. As a specialist B2B publishing and education company, you will contribute to our mission of helping real estate professionals improve their performance and expand their knowledge.
Having your article published on our website or magazine and promoted across our digital channels also gives you additional recognition and exposure to our large industry audience that you may not have writing or blogging on your own.
The print magazine is comprised of three sections which include sales, pm and leadership.
Our e-newsletter, #TheBrief, is designed to:
- Keep industry participants up to speed with industry news
- Provide a vehicle for our printed magazine features to reach a wider audience
- Hero digital-first content such as video series and podcasts, providing deeper industry insights against a backdrop of general news and current affairs.
The Brief is sent out to our email subscribers between 6 – 7:30am, Monday through Friday. It has a circulation of over 20,000. Content in The Brief is distributed across our social media channels, where we have over 30,000 total followers.
Well, it’s up to you. You might have a burning opinion on an industry matter. Or you might want to write more of a how to which could cover some of the topics below across either sales or property management:
- Prospecting and listing
- Productivity and peak performance
- Best practice and legislation
- Personal development
- Business growth and development
- Leadership and teams
- HR and recruitment
- Technology and social media
- Selling and marketing property
- Customer service and experience
- Data insights and market reports
In order to avoid clashes of topics or delays in publication, contributors should check their proposed topic with the Editorial team prior to deadline and/or submission. Simply email us editor (@) eliteagent.com if you have a question or would like to brainstorm topics.
Here are the types of content we accept. If what you had in mind is not listed here please email editor (at) eliteagent.com.
Online only media and press releases – 400 words 600 words
Content should be newsworthy, unbiased, factual and include quotes from named industry sources or company representatives, who should be available for fact-checking and further comment
Web-resolution image(s) should be included; at least 72dpi in resolution, and at least 1000px x 1000px in dimensions.
Print/Watercooler short news snippets – 200 words
Media/PR Releases may also be tailored for the Water Cooler, a section at the front of the print magazine for news and announcements. As per online news, they should also be newsworthy, unbiased and factual. Space is limited in this section and current advertisers in the magazine or online are always given first preference.
First Person – 650 words
‘First Person’ pieces are what most journo’s call ‘op-eds’ and are the personal opinion of the author and may be written in the first person. (I think… I believe…etc). They should be thought-provoking, explore a new concept or comment on an industry issue. They may cover a contentious issue or raise one. Controversial is OK, so long as it is well thought out and well argued!
Feature Article – 1200 words
Feature articles can be written as a “how-to” or a case study to help the reader be more efficient. Features may solve problems a real estate agent, property manager or business leader might have, and provide ‘top tips’ or ‘listicles’. E.g.’10 ways to ….’ They can refer to products, services or brands but must not be promoting them (they will not be accepted otherwise).
The Event Review is predominantly a photo feature, with accompanying text describing the event highlights and outcomes. The Event Review must include:
At least ten (10) hi-res photos: JPEG/PNG file format, 300dpi in resolution, and at least 10cm x 10cm in dimensions. If photos are deemed poor quality by the Editor or Layout team, they will not be used. Professional photography is strongly recommended.
A 50-word description of the event, including where it was held, who it was for and what happened.
A caption for each photograph submitted, ensuring names are spelt correctly.
Say the word ‘exclusive’ and have something our readers will go nuts for, and we are all yours.
Articles that fit these criteria are given preference above everything else
The article must use perfect written English – free of grammar and spelling errors.
Please only use one space after a full stop, not two.
Contributions must engage our audience and provide practical value for industry professionals. We’re not here just to write profiles on people that want to be promoted through ego or unpaid PR.
Your article should be an original, unique and cover an interesting topic and area. We don’t want to cover old ground unless it’s warranted or has a new spin or viewpoint. Before submitting, please take a search around this website.
You are better off covering a small topic well, than giving us a helicopter view of something we have heard multiple times.
Focus less on the ‘what’ and ‘why’ and more on ‘how to’.
Finished articles should adhere to their respective word lengths and should have not been published anywhere else by the time of submission, unless otherwise agreed with the editor. We check extensively for plagiarism and we don’t like to re-publish old material.
Have the article in before the ‘Finish line’ date in the table above.
Stay within the word count (or we may send the article back to you)
Submit the article in a Google doc (preferred) or MS Word. Please do not submit PDFs, Apple pages documents or other formats which can make life a bit difficult for us managing everyone’s work.
All contributor submissions must include the following:
- At least one (1) hi-res photo of the author: JPG/PNG file format, 300dpi in resolution, at least 10cm x 10cm in dimensions.
- Professional photos are strongly recommended (no selfies, please!)
- a 50-word biography, which can include a web address for readers to find out more about the author. e.g. Samantha McLean is the Managing Editor of Elite Agent. For more information visit eliteagent.com.
Send it through to us and we’ll take a look. News pieces are published at the discretion of the Editor and Deputy Editor. Please note promoting a product, company or service is, on most occasions, not news.
Most times we will consider a ‘free kick’ if we think it is of interest to the audience. But if you wish to promote a product or service, please see the section below on promoting your product via content marketing.