Prospecting and Listing
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How do top-performing agents convert more leads?
The question of best practice in real estate towards seller leads has, until very recently, only been answered in anecdotes or personal stories. But new data now puts some quantifiable analysis behind the practices of top performers. It reveals that top-performing agents crush their opposition for three seemingly simple reasons. They attempt to contact every single…
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Knight Frank’s top predictions for commercial real estate in 2020 and beyond
The Australian commercial real estate market will see further growth in capital values and strong returns, as the impact of lower interest rates flows through and creates the conditions for yield compression, according to the latest research from Knight Frank. Ben Burston, Knight Frank's Chief Economist said "The Australian economy should gradually regain momentum in 2020…
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The myth of urgency: When time is your friend
In our industry, and particularly in real estate sales, we guide our clients through periods of change. We are taught to act quickly as agents and, over time, our natural instinct kicks in to often tell us to act urgently. It's what we think we must do, which can cause us to adopt a mindset…
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Using data to guarantee rent: LongView Real Estate
In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of…
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Byron Kerr: A new brand of leader
Byron Kerr isn’t afraid of declining stock levels. In the 2018-2019 financial year, when the Melbourne market was on a downward slide, the O’Brien Real Estate Mentone director and his team sold more properties than the year before. “It was a market with decreased stock levels of about 25 per cent,” he said. “Yet we…
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How a broker removes the stress from buying and selling a rent roll
Similar to an expert agent assisting buyers and sellers transact a property, a great broker provides clarity, comfort and a thorough understanding of the agency and rent roll sales process. Transacting an agency or rent roll is significantly more complex – and normally more risky – than a standard property sale. It’s surprising to see…
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2019: The Year of the Buyer Database
As we approach the finish line of 2018, it’s an ideal time to reflect on our professional achievements. In any single year, a real estate agent learns so much, encounters their fair share of challenges and enjoys many satisfying wins. What hard-won learnings will you take from 2018 to propel you to greater heights in the…
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Growth in a declining market
A property cycle follows market progression from the peak to the start of the decline, then from a declining market to the bottom before recovery and growth lead the way to hit the peak again. The distance between the peaks in any market is somewhere between seven and 12 years, and the great news is…
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How to create a winning proposal
A proposal is one of your first opportunities to make a lasting impression on your client. A proposal that is bespoke to your brand and designed so your clients can interact with it has the potential to win listings. The best agents produce not only offline printed proposals, but online proposals that are mobile and…
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How to get seller leads to come to you
Samantha McLean talks to realestate.com.au’s Rachel Morley, General Manager for Leads, and Gina McCartney, Executive Manager of Marketing & Events, about what’s in the pipeline to help agents connect more meaningfully with both buyers and sellers on the platform, and how to get the most out of these new products. If you’re a real estate…
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Don’t lose your next listing: Adam Flynn
As real estate agents, we all know that errors can be costly. Small mistakes can cause us to lose clients, listings, commissions and even the reputation we’ve worked so hard to build. The problem is that many of us only identify our mistakes long after the damage has been done. But it doesn’t have to…
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Josh Phegan: How to Charge More
With every real estate agency seeking to win more listings, top coach Josh Phegan says there are only two ways to increase profitability. You can focus on the competition, or you can focus on the customer. But choose wisely, as only one of them is responsible for paying your invoice. Our industry is obsessed with…
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If I Was New In Real Estate Or A Struggling Sales Person, Here Is What I’d Do: Josh Pyatt
I was once a newbie in real estate, like we all were. I’ve been through stages where I was on fire, listing and selling week after week, month after month, and stages where I struggled to create opportunities for myself, win business and makes sales; call it the real estate salesperson roller coaster. In my…
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How Far We’ve Come: Josh Phegan
You can’t do anything in business or life without intent. To grow a great business you’ve got to have something that drives you. Whether you call it goals, a dream, vision, a purpose, mission, whatever it is, it needs to be the number one thing that drives all your activities. Josh Phegan explains what needs…
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Why Your Marketing Is a Long-Term Investment: Ash Farrugia
Every person I come across talks about how much money they’ve spent identifying potential vendors on Google, LinkedIn and Facebook. I don’t blame them; I use these services myself and they are effective platforms for securing leads. My concern is that agents are doing it prematurely. They are paying for contacts they don’t nurture and…
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How to Defend Your Fee: Belle Property Strathfield
After attending a training session conducted by Belle on ‘defending your fee’, Norman decided to go up against a local competitor who holds 23 per cent market share and offers 1 per cent commission rates (excluding GST). “We are above other agencies in terms of our premium branding and we felt our commission should reflect that,”…
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Solving the 10 Pain Points of Prospecting: Josh Phegan
Your greatest asset is your ability to learn. There can never be a day that you’re not learning something new; if that day comes it may be the beginning of the end. You need to have a lifetime of hunger, to push yourself beyond what you think you’re capable of, to allow failure and keep…
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Tom Panos – Commissions Are In the Community, Not In the Office
“‘HI. HOW’S THE SALE OF your place going?’ One of three things will happen when you say this. People are going to say to you, ‘We’ve already sold.’ Some people will say to you, ‘We don’t have a property to sell.’ Some people will say to you, ‘It’s not on the market yet.’ Bingo.” This…
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The Difference between Prospecting and Nurturing: Josh Pyatt
How many times have you spoken to someone for the first time, whether it was in person or on the phone, and that person has committed to you to sell their property there and then? Probably not many, if ever, right? Real estate coach Josh Pyatt explains the key differences between prospecting and nurturing customers.…
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Winning the Coin Toss
WE HAVE ALL EXPERIENCED at some time in our careers those dreaded words from a prospective seller: ‘It was a toss of the coin whom we would select and this time you lost; we went with ABC Real Estate’. Although you might think you are the unluckiest agent in town at times, there may be…
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Riding the wave: Josh Phegan
IF YOU WANT TO be successful at surfing the biggest waves in the world, you need to be able to read the signals. Likewise, learning to read signals from your prospective clients will help you to successfully deliver more sales and avoid a wipeout. Coach Josh Phegan explains. EVEN THE WORLD’S best surfers fear Hawaii’s…
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How Questions Can Help Build Rapport: Mike Irving
What is the number one skill involved in selling real estate? Getting listings? Finding buyers? Matching up buyers and sellers? Real estate agents who develop the skill of asking questions and truly listening to the answers are the most successful. Questions build rapport between an agent and a buyer (or seller), and rapport involves understanding.…
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9 Most Common Cold Call Objections (And How to Tackle Them)
Many agents don’t like cold calling because it always seems to come with objections and rejections. But every good salesperson knows that a few objections is completely normal. Here are a few ideas for you to be able to get past some of the common hurdles and move your relationships forward. 1. YOUR FEES ARE…
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Making Every Prospect Count: Eddie Cetin
It’s a Saturday afternoon. You’re driving down a local street, which brings back memories of properties sold over the years. You suddenly screech to a halt: a competitor’s seriously large ‘For Sale’ sign has appeared outside a property you only appraised six months ago. You are mortified. How did this happen? Every agent has experienced…
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Ask the Coach: Growing Your Business
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. How can I grow my business in 2017? - Giorgio Koula, Sotheby’s International As we head into the new year, now is an excellent time to review your business.…
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Ask the Coach: The Prospecting Mindset
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. Prospecting is a ‘dirty word’ – what can I do to change my mindset around it? - Andrew Burns, McGrath Hornsby Start by seeing prospecting as fun. Think of…
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December: Wind Up or Wind Down?
Manos Findikakis from Eview Group says December is actually a good time to plan a pre-emptive strike while your competition is winding down. ONE OF MY FAVOURITE SAYINGS is to ‘zig’ when the competition ‘zags’, and December is one of those opportune times to do just that. As the majority get into the festive season…
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Ask the Coach: Good Results from Doorknocking
Real estate coach and performance mentor, Claudio Encina is in the hot seat answering your most pressing questions around everything to do with sales productivity and process. I’ve heard that doorknocking is getting good results lately as a form of prospecting. How should I approach it if I haven’t done it before? Jesse Wilton, Villager…
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Play To Your Strengths
Since the first offer was made on the first ‘two-bedroom cave with solid fuel cooking and views to die for’, there has been a perception that you have to be a particular type of person to be a successful real estate agent. But all salespeople are not the same and what works for one may…
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Data Mining Your Leads For Success
Prospecting, listing and selling have always been the three key behaviours to master in real estate. But a new skill – data mining – needs to be added if the industry is to thrive into the future, according to an industry leader. Mark McLeod, CEO of Growth at Ray White, told a recent conference of…
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Million Dollar Agent: Is There a Pattern?
ARE THERE CERTAIN BEHAVIOURS exhibited by the top agents that put them ahead of the rest? Using the science of numbers, Greg Dickason analyses their activities and comes up with some interesting conclusions. I HAVE HAD the opportunity to work with some amazing sales people across different industries, and I’ve seen first-hand that sales success…
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Fee Falling
Negotiating your commission can be a tricky business, especially when someone tries to undercut you. High performance real estate coach and trainer Josh Phegan has some example techniques which will help you fight the discounters and maintain your fee. Fee cutters are a fact of life in real estate. You will never be able to escape…
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Prospecting the Forgotten Force
In his new book, The Real Steps to a Real Estate Sales Career, Milton Rendell identifies six essential steps to being a successful agent. Here he focuses on the vital area of prospecting, which follows after step 1 – goals, and step 2 – planning. As he explains, goals create your why, focus and planning…
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