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CONTRIBUTORS
Imogen Callister: New year, new you…. new listings?
Through my work as mentor, I have discovered the formula and the key ingredients for success that are vital for transforming your business, building your brand and securing new listings in 2024.
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Elite Agent
Imogen Callister: Triple your business with text
Do you remember the olden days? The days where a phone sat on a wall. You would have to walk to it, to make a call or receive one.
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Elite Agent
How to make your property listings stand out
Branding, marketing, and advertising are three terms that often get confused.
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Elite Agent
Three golden rules for marketing success
Over the past 10 years, the number of tech companies serving the real estate industry has surged.
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CONTRIBUTORS
Imogen Callister: How to stand out on social media
I speak to agents across the globe each day, and they ask me, "How do I get more followers and likes?”
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SELLING + MARKETING PROPERTY
Imogen Callister: marketing that works in a slowdown
It's easy to market how great you are when the real estate sector is booming.
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TECH + SOCIAL
Imogen Callister: Don’t fall down the ‘scroll hole’
To say social media platforms can be a time-waster is an understatement. But they can also help you build your brand, generate leads and build relationships.
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CUSTOMER SERVICE
Imogen Callister: Communication drives business growth
Digital tools and social media can be a great way to foster relationships, generate leads and secure more business. But you can also wind up empty-handed if you go too hard too soon. Here, The Media Coach Imogen Callister explains how you can use digital platforms to create meaningful conversations and progress them to signing up a new client.
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CONTRIBUTORS
Collaboration nation: Tech tools to help you communicate better
When it comes to managing a team, you need the best tools available to ensure you are efficient and that your communication is clear and precise.
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CONTRIBUTORS
Imogen Callister: Branding tactics that backfire
Spruiking about massive property prices might seem like a great marketing idea, but it’s a tactic that can have the opposite effect. Branding specialist Imogen Callister explains how to position yourself as a world-class agent without bragging about how great you are. When it comes to real estate agent marketing, there is a fine line between self-promotion to help you…
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CONTRIBUTORS
Imogen Callister: Mastering content curation
Standing out in the social media crowd is essential for your personal and business brand. Imogen Callister takes a look at the best tools to help you curate your content with ease.
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Elite Agent
The apps every agent needs on their phone: Imogen Callister
With so many marketing technologies available to real estate agents in Australia, the number of apps designed to help you build your brand online can be overwhelming. Media coach Imogen Callister highlights the ones she believes work best.
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