Imogen Callister: Mastering content curation

Standing out in the social media crowd is essential for your personal and business brand. Imogen Callister takes a look at the best tools to help you curate your content with ease.

When it comes to social media, there is a lot of pressure for every post to look amazing.

With so many tech companies wanting to leverage the social growth trend, there is an abundance of tools, apps and software programs you can use to improve your content.

Content curation is essential for real estate agents to master their social platforms.

But where do you start when it comes to content curation when the market is saturated with programs and software?

In this article, you’ll learn what content curation is, why it’s important, and a few tools you can use to leverage your brand.

What is content curation? 

Content curation consists of finding material relevant to your audience from various sources and sharing it strategically through your social media channels to maximise your brand as your own.  

For example, property owners, on average, only move between every seven and 17 years, and the sales process can be extremely daunting.

Content on tips and tricks to help you relocate can be valuable for your audience members who are on the move.

Instead of just rounding up the most generally popular things on the web, pick the ones that will be the most relevant and interesting to your audience, provide local context and personalise it, so it features you. 

Content curation is essential for your brand online as it showcases your expertise and authority in your field.

It will also help you move away from static and repetitive content such as constantly posting just listed and sold property posts.

If you want to look like an agent who’s going to get their clients the best result and lead them through the sales process most effectively, content curation and design are not to be missed.

So, what tools can you use to personalise content and make you look like a real estate master? 


Canva design platform and app has been one of the most successful tech launches across the globe.

Invented by a savvy Australian female entrepreneur, Canva has taken the world by storm and allows small businesses to thrive on social mediums.

It gives you the power to easily create beautiful designs from templates.

The drag and drop feature allows you to use your photos and create stunning social media designs that make you look like a graphics pro.

The platform is also rapidly updating with new features.

It is overwhelming when your first start, but once you create killer and constant themed templates, you will be on a roll.

Canva is free, or you can pay a monthly subscription to access added features.

Facebook Mobile Studio 

Do you want to learn how to make captivating and game-changing ads?

Facebook would like you to.

They have spent millions on a new feature and website to help curators.

Facebook Mobile Studio is your home for learning how to make great mobile ads directly from your phone.

They provide easy-to-follow video guides, a downloadable planning brief and creative app recommendations to get you started.

Be careful when selecting which apps you want to use, as if you’re not selective, these can add up on your subscription bill.

Facebook endorses these creation tools and offers you endless ways to make your content stand out. 

Content curation and design are playing a more pivotal role on social media platforms.

Try and set aside an hour a week to plan and create content to ensure you create consistency in your branding.

Every time a property seeker reaches you on your social media platforms you want to look like a pro. 

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Imogen Callister

Imogen Callister is the owner of The Media Coach.