Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Unpopular opinion? Hustle culture is dead
Why real resilience in real estate is no longer about grinding harder, and why knowing when to pivot may be the most valuable skill of all.
The trust era is ending: A chartered accountant’s view on what agency owners need to know about Australia’s structural tax shift
Australia’s tax reforms are forcing a rethink of how real estate agencies are built, valued and sold, as…
After the Budget: Real estate’s next move shifts from tax to supply and changing buyer behaviour
Real estate leaders warn the next phase for housing will be defined by investor confidence, rental pressure and…
The grind (and the grace) of long-term prospecting
Crown Perth was standing room only on Thursday as REIWA Connect 2026 drew more than 1,000 delegates, a…
Would a salaried agent give a more honest appraisal?
What if the way agents are paid is shaping the industry's biggest problems — from trust and burnout…
Beyond the ban: Eight leaders on fixing real estate’s trust problem
Eight industry leaders go on the record to challenge the "false read" of GCI metrics, call for an…
Budget needs to focus on action, not talk to fix housing crisis
LJ Hooker calls for Budget action to redirect property tax revenue into housing supply, affordability and mobility amid…
What the 2026 Federal Budget should focus on to fix housing
As Australia heads into the federal budget, housing policy should focus on boosting supply, protecting rental stock and…
ANZAC Day: perspective in a time of noise
A powerful ANZAC Day reflection on courage, sacrifice, and national unity through the lens of a WWII veteran’s…
Readers respond: The mirror talks back
We held up the mirror. The industry talked back. From underquoting in NSW to over-quoting in Queensland and…
Boom, bust, repeat? The 18-year cycle theory that’s back in Australia’s property debate
A deep dive into the 18-year property cycle theory, and why some analysts believe Australia is approaching another…
The mirror, the mess, and the reset our profession needs
A hard look at culture, accountability, and the future standards of Australian real estate leadership
The mirror has many faces
Josh Tesolin's 10-year ban made headlines. The industry outrage is justified. But the harder question is what built…
Steady guidance through uncertain times
How calm, confidence, and clarity help real estate professionals guide clients and build trust, even amid global uncertainty…
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more deals.
The three-person leadership model transforming agencies
Michael Nitschke says most principals are stuck in the weeds. The fix isn’t more hustle — it’s a…
Beyond the transaction: why the modern real estate agent must be a community pillar
Adrian Knowles explains how modern real estate agents are moving beyond transactional roles to become trusted community advocates,…
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in real estate teams
Stop chasing silver bullets and start stacking points
Consistency is the ultimate competitive advantage. When the market gets noisy, the best agents win by doing the…
When affordability solves one problem and creates another
As affordability drives buyers into regional Western Australia, housing pressure is rising for locals. Shane Kempton examines the…
When family is the business: How to lead, negotiate and survive in a family-run agency
Family-run real estate agencies face unique pressures when growth slows. Lessons on authority, succession and change from a…
The two things that have the greatest impact on a real estate career
Luke Evans, General Manager of Sales NSW/ACT for The Agency, says the agents who have great real estate…
The 6-stage sales script: turning conversations into commitments
Why agents who follow a clear sales process outperform those relying on personality alone, and how the 6-Stage…
AI trap in real estate: poor implementation burns clients and brands
AI has enormous potential to improve efficiency in real estate, but when implemented poorly it risks damaging the…
A hierarchy of human connection
Why attention, trust and results sit at the top of the communication ladder
What vendors want today from their agent
Today's property vendors seek agents who deliver more than sales pitches—they demand market data, transparent timing advice, and…
Case for change: Why NSW and Victoria should look north on price at auction
Australia's real estate pricing system faces a crisis of trust, with Queensland's auction model emerging as a potential…
Clear goals, proof points and maintaining authenticity – leading through change in the real estate industry
Real estate veteran Belinda Sinclair shares how industry leaders can navigate today's shifting landscape through clear goal-setting, data-driven…
The future is arriving faster than real estate thinks
How digital change, shifting cities and a new workforce are reshaping the way agencies operate — and what…
The simple question transforming how leaders work
Andrew McCulloch argues that the strongest leaders aren’t the ones with the loudest answers, but those who start…
Lisa Pennell on fixing underquoting: “Use the tech we already have”
Barry Plant CEO, Lisa Pennell, argues that the real fix for underquoting lies in modern enforcement systems, not…
If you’ve got a ‘Squidward’ at work, read this
It’s easy to let outside opinions influence how you show up online, but according to The Agency's Luke…
How to coach agents to nail every listing presentation
Too many agents treat listing presentations like an audition by memorising scripts, chasing the close, and slipping into…
The Reinventors: 5 types of leaders our industry desperately needs right now
After years of steady progress and comfortable growth, real estate is entering a period of reckoning. Climate, technology,…
Stand firm, trade smart, walk away: the three pillars of powerful negotiation
Ask most agents when negotiation begins, and they’ll point to the moment an offer lands. In reality, it…