Opinion

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  • Photo of Call for industry to stop using the term ‘off market’

    Call for industry to stop using the term ‘off market’

    A real estate expert has spoken out against using the term 'off market', claiming it is confusing and misleading customers. Starr Partners CEO Douglas Driscoll urged agents to reassess their use of 'off-market', which is used to describe properties up for sale without being advertised on the major property portals. "There's no such thing as…

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  • Photo of Auctions aren’t simply for the top-end properties

    Auctions aren’t simply for the top-end properties

    Sellers who have taken their homes to auctions in spring have been scoring results well above the median prices for their respective cities. Analysis from Domain showed the median price for properties sold at auction in Sydney on Saturday was $1,177,500. The amount is in stark contrast with Sydney’s median home price of $805,424 (CoreLogic).…

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  • Photo of How to differentiate in your listing presentations: Alex Ouwens

    How to differentiate in your listing presentations: Alex Ouwens

    Different dynamics are at play in the real estate market in cities across the country. The eastern seaboard has tanked with prices dropping, while Perth is going through a recovery phase. In South Australia and Tasmania, the market has been more resilient and even growing, while Brisbane has remained reasonably steady. It’s important to remember…

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  • Photo of What happened in Vegas: Dave Stewart

    What happened in Vegas: Dave Stewart

    Last month I made the long-haul flight (in cattle class) over to the States to attend the Inman conference. For those of you who don’t know, Inman has two major conferences a year. One in January in New York and one in August that was, up until this year, held in San Francisco. This year…

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  • Photo of Culture Kings

    Culture Kings

    This isn’t an article about stress balls, workplace yoga and office zen zones that miraculously transform your business into a place where every employee is eternally happy and shares a united positive energy. It’s about people. It’s about performance, and it’s practical. I’ve been in this business for more than two decades. I’ve seen it…

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  • Photo of The importance of your real estate company’s strategic plan

    The importance of your real estate company’s strategic plan

    The real estate industry is changing at an ever-increasing pace, with agencies and agents facing the prospect of being here today and gone tomorrow. Ouwens Casserly director Alex Ouwens explains how a strategic plan could be your saviour. In any hectic job it’s hard to think about tomorrow when your to-do list for today seems…

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  • Photo of What goes on tour lasts long after the tour: Hannah Gill

    What goes on tour lasts long after the tour: Hannah Gill

    One of my favourite things about our industry is the focus on and range of professional development opportunities. We have no shortage of conferences, forums, round tables and resources to choose from. There are also so many quality and diverse trainers, speakers, coaches and facilitators, we’re spoilt for choice! In the last few years, I’ve…

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  • Photo of How much will the first homebuyer scheme really help first homebuyers?

    How much will the first homebuyer scheme really help first homebuyers?

    In the lead-up to the recent Federal election the Coalition announced the First Home Loan Deposit Scheme. The scheme will provide up to 10,000 loans to first home buyers each year and will offer first home buyers better access to finance without having to save a 20 per cent deposit. Additional details about the plan…

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  • Photo of Purple Rain: 7 marketing lessons for any business

    Purple Rain: 7 marketing lessons for any business

    Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn't make their business model work. With my marketer's hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can…

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  • Photo of The federal election, the property market, and the elephant in the room

    The federal election, the property market, and the elephant in the room

    The Labor Party has pledged to make sweeping changes to negative gearing and capital gains tax, while the Liberals have suggested they will be relying on the Reserve Bank of Australia to cut interest rates in a bid to regenerate market activity. But what both parties have yet to fundamentally address is just how much…

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  • Photo of Sponsored content versus editorial coverage

    Sponsored content versus editorial coverage

    The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be…

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  • Photo of Always the bridesmaid, and that’s OK…

    Always the bridesmaid, and that’s OK…

    Always a bridesmaid, never a bride. It’s a saying shrouded in negativity. It highlights that you’re forever in second place, the supporting actress and not the star. You’re the 2IC but never the boss. It’s a phrase that popped into my mind recently as I walked down the aisle, teetering on heels as high as…

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  • Photo of Negative gearing is not the biggest issue our property market faces: Charles Tarbey

    Negative gearing is not the biggest issue our property market faces: Charles Tarbey

    The Australian property market has been consistently disrupted by false and misleading predictions which coupled with a widespread tightening of credit policy has created the real issue impacting our industry. A fallout from the Banking Royal Commission saw banks apply stricter lending requirements that made it difficult for consumers to obtain finance, particularly for investors.…

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  • Photo of An ongoing success: Mark Sinclair

    An ongoing success: Mark Sinclair

    We recently facilitated a sale of a business as a going concern with positive outcomes for both buyer and seller. While there was additional due diligence and settlement requirements, this deal was relatively seamless for everyone involved. With so much interest from agency owners keen to understand each selling option and which is best for…

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  • Photo of Five suburbs where house prices are predicted to rise: Sell or Hold

    Five suburbs where house prices are predicted to rise: Sell or Hold

    Research company Sell or Hold claims to have uncovered the five major markets where they predict house prices are set to soar over the next three years. Their analysis identified the top suburbs with median house prices of about $500,000, which are tipped to grow in value by up to $150,000 by 2022. The top…

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  • Photo of Making your time make you money

    Making your time make you money

    No matter what industry you’re in, once you’re looking to grow and take success to the next level, you’re no longer a real estate agent, lawyer, builder, baker, or business consultant. You’re a marketer. And your product is you. The fate of your business lies in not just in offering the best real estate services…

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  • Photo of Leave no stone unturned

    Leave no stone unturned

    In a recent case brought in front of the Supreme Court of Queensland, the Court had cause to consider whether a Deed of Settlement and Release entered into between two parties could be set aside for fraud. The parties to the Deed were an employer and their employee. The employee was the office manager, who…

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  • Photo of The million dollar myth: Caroline Bolderston

    The million dollar myth: Caroline Bolderston

    As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out…

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  • Photo of Life by Design

    Life by Design

    I SPENT A significant portion of my time over the weekend doing one of my favourite things: packing bags for our upcoming family holiday. Now don’t get me wrong; I am not so sadistic that I rate the physical act of packing exhilarating (although I must admit after being on the road for 15 years…

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  • Photo of APRA’s ‘unnecessary’ intervention causing ‘economic destruction’

    APRA’s ‘unnecessary’ intervention causing ‘economic destruction’

    Propertyology Head of Research Simon Pressley said that the extent of recent intervention by APRA was completely unnecessary and that Australians should be concerned about its effect on the national economy. “The grip that APRA have on national credit supply is so tight that we now have a significant blockage in a major artery of…

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  • Photo of Would a shorter auction campaigns get more attention?

    Would a shorter auction campaigns get more attention?

    Drifting in a sea of listings, it’s harder for agents holding onto the four-week campaign life-raft to be rescued come auction day. CoreLogic data from the four weeks to 28 October showed the volume of listings in Sydney (30,397 listings) was 18.6 per cent higher than the same period in 2017. In Melbourne (36,526) the figure…

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  • Photo of Why off the plan agents can earn a higher commission

    Why off the plan agents can earn a higher commission

    With average residential real estate sales commissions generally around 1.5 to 2.5 per cent, earning six per cent on every sale sounds pretty attractive, right? Nice work if you can get it? As a suburban agent, your ‘work’ is primarily to secure listings. Get the listing, negotiate the advertising budget with the vendor and sell…

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  • Photo of Why your buyers are being slugged with higher rates: Nick Bendel

    Why your buyers are being slugged with higher rates: Nick Bendel

    Interest rates are rising. In the past few weeks, ANZ, Commonwealth Bank and Westpac have hiked their rates. So have ING, Suncorp Bank and Adelaide Bank. Your buyers might find this hard to accept, given that the last time the Reserve Bank increased the official cash rate was in November 2018 - almost eight years…

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  • Photo of Why you need off-field and on-field support to succeed in real estate: Kate Strickland

    Why you need off-field and on-field support to succeed in real estate: Kate Strickland

    The real estate industry is fast-paced, there’s no doubt about that, which is why it’s important to manage the high expectations that we set for ourselves as agents. The top-performing agents are hard workers, but driving yourself into the ground is not sustainable. Believe me, I found out the hard way. I am committed to…

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  • Photo of Is there a place for ego in real estate? Kate Strickland

    Is there a place for ego in real estate? Kate Strickland

    Let’s talk about ‘ego’. The concept of ‘ego’ can translate to many different things. For the purpose of this article I am referring to the drive to think about yourself in a positive light, your level of self-promotion and a sense of your own importance. People often talk about ego as if it’s an evil…

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  • Photo of Smoothing the path to settlement through eConveyancing

    Smoothing the path to settlement through eConveyancing

    From searching for the perfect property to bidding at auction and ultimately negotiating and settling, purchasing and selling their home is a stressful and complicated process for most buyers and sellers. And, despite a property’s booming sold sticker, the purchasing process often continues long after the auction hammer has slammed. Real estate agents are the…

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  • Photo of How my pit crew has helped me get to where I am today: Kate Strickland

    How my pit crew has helped me get to where I am today: Kate Strickland

    Growing up as a competitive athlete I have always worked to implement the most efficient tactics to reach peak performance. Operating at a high level is not about working harder and exhausting yourself – it’s about working smarter. But what does that even look like? In business, we should be working towards this same ideal.…

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  • Photo of Should your agency be targeting offshore buyers?

    Should your agency be targeting offshore buyers?

    As a global company with offices in Australia, China, the US and the UK operating a leading marketplace for off the plan property, we’ve learned a thing or two about attracting and targeting buyers all over the world. If you’re an agent who currently only sells to local buyers whilst your competitors seem to get…

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  • Photo of Who is measuring customer experience? Leanne Howard

    Who is measuring customer experience? Leanne Howard

    The customer experience will keep the industry relevant in the future. But to be truly successful in delivering someone needs to 'own it' says RER Network Head of Growth and Engagement Leanne Howard.

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  • Photo of Should anyone working in off the plan property be optimistic?

    Should anyone working in off the plan property be optimistic?

    I’ve worked in the off the plan property industry for almost 15 years now, so have seen the industry shift gears more than a few times. But recently we have been confronted with an unprecedented storm of activity causing uncertainty, from scathing media headlines to banking Royal Commissions to cash-grabbing state governments. So I did…

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  • Photo of As rates go up, open home traffic might go down

    As rates go up, open home traffic might go down

    Don’t let the Reserve Bank’s inactivity fool you. Interest rates are actually rising. That might seem strange. After all, the Reserve Bank has left the official cash rate at a record-low 1.50 per cent since August 2016. The last increase came way back in November 2010 - and some economists believe the next one might…

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  • Photo of Online, connected models of selling show the future for agents: Matthew McGrath

    Online, connected models of selling show the future for agents: Matthew McGrath

    The Australian real estate market is at a major tipping point, and agents need to look beyond their own backyards to online and connected selling models to survive changing market conditions. Leading the charge on these shifting grounds for real estate agents is the decline of housing prices in major capital cities, following years of…

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  • Photo of EOFY – The time to move business forward: Joel Davoren

    EOFY – The time to move business forward: Joel Davoren

    This years financial end preceded the decision by the Reserve Bank of Australia’s board to hold the cash rate at its current record low of 1.5 per cent, where is has been now for 21 successive announcements. The previous record was in 1995-1996, where it remained unchanged for 17 RBA meetings. The housing market, which…

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  • Photo of The days of investors getting easy finance are gone: Nick Bendel

    The days of investors getting easy finance are gone: Nick Bendel

    There’s been an important development in Australia’s mortgage market that real estate agents need to be across. APRA, the banking regulator, recently told lenders to be wary of letting investors borrow at “very high debt-to-income levels” - which it defined as any mortgage more than six times their income. Although APRA didn’t categorically ban loans…

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  • Photo of How agents can overcome ‘digital fatigue’: Justin Nickerson

    How agents can overcome ‘digital fatigue’: Justin Nickerson

    The new wave of proptech disruption is seeing both residential and commercial agents introduced to a myriad of new technologies to streamline their sales process, showcase properties more favourably and reach new buyers (such as Gavl, Purplebricks, REALas, Next Address, StoreMatch, OpenAgent, Snaploader and Sellable). Auctioneer Justin Nickerson explains what agents should consider when choosing…

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