Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Which Real Estate Jobs Deserve Claude Fable 5’s $1,000-an-Hour Brain
Anthropic's Fable 5 is the smartest model you can open in a browser, and from July 12 you'll pay for it by the token. After days of testing, Samantha McLean shares the briefing pattern – and the copy-paste prompts – that decide whether it feels like a jackpot or a slow leak in your marketing budget.
The MacGyver factor – why you should hire people who “handle it”
The most important quality in your next hire isn't a skill. It's a disposition – and it turns…
In an unpredictable market, control is an illusion
In a year defined by rapid change and rising complexity, the real leadership advantage isn’t control, it’s building…
The horses weren’t real. The lesson is
AI in a listing isn't the problem. Where you put it is – and getting that wrong ends…
Is there a career cost to being “too humble” in real estate?
Why hesitation to self-promote may be holding agents back from winning listings and advancing their careers
Property CGT indexation is likely to raise less tax than the old discount if inflation remains high and house price growth is weak
Why the Federal Budget’s shift from the 50 per cent CGT discount to inflation indexation may raise less…
Unpopular opinion? Hustle culture is dead
Why real resilience in real estate is no longer about grinding harder, and why knowing when to pivot…
The trust era is ending: A chartered accountant’s view on what agency owners need to know about Australia’s structural tax shift
Australia’s tax reforms are forcing a rethink of how real estate agencies are built, valued and sold, as…
After the Budget: Real estate’s next move shifts from tax to supply and changing buyer behaviour
Real estate leaders warn the next phase for housing will be defined by investor confidence, rental pressure and…
The grind (and the grace) of long-term prospecting
Crown Perth was standing room only on Thursday as REIWA Connect 2026 drew more than 1,000 delegates, a…
Would a salaried agent give a more honest appraisal?
What if the way agents are paid is shaping the industry's biggest problems — from trust and burnout…
Beyond the ban: Eight leaders on fixing real estate’s trust problem
Eight industry leaders go on the record to challenge the "false read" of GCI metrics, call for an…
Budget needs to focus on action, not talk to fix housing crisis
LJ Hooker calls for Budget action to redirect property tax revenue into housing supply, affordability and mobility amid…
What the 2026 Federal Budget should focus on to fix housing
As Australia heads into the federal budget, housing policy should focus on boosting supply, protecting rental stock and…
ANZAC Day: perspective in a time of noise
A powerful ANZAC Day reflection on courage, sacrifice, and national unity through the lens of a WWII veteran’s…
Readers respond: The mirror talks back
We held up the mirror. The industry talked back. From underquoting in NSW to over-quoting in Queensland and…
Boom, bust, repeat? The 18-year cycle theory that’s back in Australia’s property debate
A deep dive into the 18-year property cycle theory, and why some analysts believe Australia is approaching another…
The mirror, the mess, and the reset our profession needs
A hard look at culture, accountability, and the future standards of Australian real estate leadership
The mirror has many faces
Josh Tesolin's 10-year ban made headlines. The industry outrage is justified. But the harder question is what built…
Steady guidance through uncertain times
How calm, confidence, and clarity help real estate professionals guide clients and build trust, even amid global uncertainty…
The hidden cost of assumption: how one question can make or break a deal
Stop guessing what your clients know; a 30-second check-in could save thousands and close more deals.
The three-person leadership model transforming agencies
Michael Nitschke says most principals are stuck in the weeds. The fix isn’t more hustle — it’s a…
Beyond the transaction: why the modern real estate agent must be a community pillar
Adrian Knowles explains how modern real estate agents are moving beyond transactional roles to become trusted community advocates,…
The consequences of keeping 360kg gorillas
When a high-performing ‘gorilla’ threatens more than revenue: the hidden costs of big personalities in real estate teams
Stop chasing silver bullets and start stacking points
Consistency is the ultimate competitive advantage. When the market gets noisy, the best agents win by doing the…
When affordability solves one problem and creates another
As affordability drives buyers into regional Western Australia, housing pressure is rising for locals. Shane Kempton examines the…
When family is the business: How to lead, negotiate and survive in a family-run agency
Family-run real estate agencies face unique pressures when growth slows. Lessons on authority, succession and change from a…
The two things that have the greatest impact on a real estate career
Luke Evans, General Manager of Sales NSW/ACT for The Agency, says the agents who have great real estate…
The 6-stage sales script: turning conversations into commitments
Why agents who follow a clear sales process outperform those relying on personality alone, and how the 6-Stage…
AI trap in real estate: poor implementation burns clients and brands
AI has enormous potential to improve efficiency in real estate, but when implemented poorly it risks damaging the…
A hierarchy of human connection
Why attention, trust and results sit at the top of the communication ladder
What vendors want today from their agent
Today's property vendors seek agents who deliver more than sales pitches—they demand market data, transparent timing advice, and…
Case for change: Why NSW and Victoria should look north on price at auction
Australia's real estate pricing system faces a crisis of trust, with Queensland's auction model emerging as a potential…
Clear goals, proof points and maintaining authenticity – leading through change in the real estate industry
Real estate veteran Belinda Sinclair shares how industry leaders can navigate today's shifting landscape through clear goal-setting, data-driven…
The future is arriving faster than real estate thinks
How digital change, shifting cities and a new workforce are reshaping the way agencies operate — and what…