Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Stop relaying offers – start actually negotiating them
Why passing numbers back and forth isn't negotiation, and what to ask buyers instead to protect your vendor's position.
You still have to be their person
My LinkedIn feed scored 36% human. What does that mean for agents trying to build trust?
Why the agents who double down now will win the recovery
Charles Tarbey says the toughest markets reward those who keep building stock while everyone else waits for conditions…
Why lease expiry talks should start well before the deadline
NAI Harcourts' commercial head says starting the renewal conversation early gives owners and tenants more options than a…
Buyer demand fell but buyers’ agents’ revenue didn’t budge
New index data shows 76% of buyers' agents have shifted to fixed fees, a structural change that's shielding…
How to build a single property website with ChatGPT
I gave ChatGPT 51 property photos and one prompt. Twenty-eight minutes later it handed back a listing site…
We’ve been fixing the wrong things in property management
A Kolmeo-commissioned survey analysed by Kantar found no consistent link between retention and the factors agencies most often…
Is the selling principal model holding your agency back?
Being the best salesperson in the business may help an agency hit this month's target, but sales strategist…
Bass Persuades. So does Stevie Wonder.
What a Facebook offer swarm means for the agent on the other side of the click.
The property ad that chats back
OpenAI is testing ads you can talk to – and a cordless drill shows us where property might…
Who does your customer want to become?
Use verified property features and real customer questions to explore aspirations and write more relevant advertising hooks.
Will AI finally kill cold calling?
A call between two AI assistants raises a better prospecting question: who would actually welcome the conversation?
Real estate needs to look beyond the agent brand: BresicWhitney
The industry’s focus on individual agent profiles risks overshadowing what customers increasingly value, with BresicWhitney arguing property representation,…
The need to reframe existing conversations
When market noise creates hesitation and inaction, a different way of framing the conversation can help agents turn…
The silent commission killer: why agents lose 60 days every year
Pancho Mehrotra unpacks the psychology of prospecting avoidance and how to rewire your habits for maximum output.
Google won’t say what its new spam update is hunting (but we can probably guess)
The third spam crackdown of 2026 arrived on Tuesday 18 August with no blog post and no list…
Freedom is the hardest thing young agents have to manage
Urban Real Estate's Trent Brewer says flexibility without daily discipline is what actually derails new agents, not lack…
Dr Fred Grosse in his own words
In 2014 I called a rabbi to help promote an event. He spent 30 minutes working on me…
What really separates top agents in today’s market
Strip away the noise: why mastering communication, marketing, and negotiation beats every market shortcut
The behaviour you walk past is the behaviour you accept
Hannah Gill argues real estate culture is shaped less by strategy statements and more by the small moments…
How good agents learn from feedback without being ruled by it
Four practices for taking feedback seriously without taking it personally.
The house is listening – and it heard your vendor report
More than half of sellers in a new US survey kept the cameras rolling during open homes –…
Pancho Mehrotra: What Ted Lasso understands about leading people
Ted Lasso never talked about winning – he talked about effort. That choice of language is the whole…
Darren Krakowiak: Nine ways to win a commercial real estate negotiation without losing the client
Commercial real estate negotiation isn't won in the room. It's won in the prep, in reading interests over…
Nick Brown: A break lease isn’t a crisis – it’s a negotiation
Tenants ending a lease early is part of the job – Nick Brown on why the ‘break lease’…
Caroline Bolderston: The five mentoring habits that stop new hires walking out the door
Agencies spend big on hiring and onboarding, then watch great talent walk out the door. Five mentoring habits…
Brock Fisher: Fix the holes in your revenue bucket before you try to grow it
Most agencies are missing hundreds of dollars a month in fees they never collect. From file audits to…
Pancho Mehrotra: Why emotional control – not skill – decides your next sales month
One month everything works – the next, everything has changed. The difference isn't your ability, it's whether you…
Mark McLeod: How to Break a Real Estate Slump and Own Saturday Afternoon
Why listings can secretly stall your pipeline - and how back-to-basics prospecting and owning Saturday afternoons will keep…
Stop calling your team a ‘family’: why this real estate myth is costing your business
Real estate leader Hannah Gill breaks down why high turnover is a cultural issue, not an operational one,…
The $28,500 dilemma: why real estate agencies must shift from hiring to holding
In a market where candidates are more selective than ever, sustainable growth isn't about how fast you recruit,…
What vendors want from a listing presentation – and the ten-minute audit that reveals it
After 20 years selling property marketing and three home sales of her own, Diakrit Australia Country Manager Alexandra…
REIV warns new Victorian bill could delay your settlements
REIV chief executive Toby Balazs argues proposed changes to the Sale of Land Act could stall genuine offers…
Why hitting every KPI might still be losing you money
Andy Reid argues that treating KPIs as targets rather than diagnostics is pushing agents towards busywork instead of…