OPINION
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Bringing the “magic” back into sales
Learn how to move beyond being an order taker in real estate. Master the art of selling, improve conversion rates, and bring humanity back to your sales strategy for better results.
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Getting into the rhythm for 2025
Follow-ups are the backbone of successful prospecting. But far too often, agents make one or two attempts and then give up, assuming the prospect isn’t interested.
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It’s Not Just The Extra Mile; Every Inch Counts
MANY agents do not have enough contact with the owners of homes in their territories. But these people could so easily have been – with some structure and process – customers for life. A CHRISTMAS EMAIL IS NOT THE ANSWER As it’s nearly December you may be thinking about your Christmas card list. Every year I get Christmas cards and…
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Leadership lessons from a 3x property management growth journey: Marcel Dybner
Six years ago, I sat in a Transform coaching session, overwhelmed but determined, as I faced an important career realisation: to grow our business, I first needed to grow as a leader.
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Why real estate leaders need to leave ego at the door
Leadership in our industry is simultaneously our biggest problem and our greatest potential.
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Could you have lost the listing before you even met the client?
Steve Shull's 15-minute framework to win real estate listings and avoid being 'the fool.' Learn actionable strategies, key conversation tips, and insights from the Elevate Podcast to boost your sales game
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The great debate: should the real estate industry shut down over Christmas?
The festive season often signals a hard stop for many industries, but for real estate, shutting down entirely presents unique challenges.
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Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
AI is stirring mixed feelings in real estate. Some dismiss tools like ChatGPT as lazy, while others think using it makes them cutting-edge. The reality? It’s not about relying on a single platform but understanding how to use technology to complement your expertise.
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Why transparency is real estate’s next competitive advantage
Real estate agents are masters at selling ourselves to vendors, but we often fall short on transparency once they sign with us.
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2024 property market insights: lessons learned and trends to watch in 2025
As 2025 fast approaches, Michelle May predicts several significant trends that will shape the property market.
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2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns, as a packed calendar of public holidays and a federal election could disrupt many weeks of selling opportunities.
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The myth of the “boutique” agency: why size matters but shouldn’t define your business model
Explore Property founder Andrew Acton challenges the real estate industry's obsession with size labels and reveals why it's the size of your impact, not the size of your agency, that really matters.
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The real estate rush: catching momentum before it slips away
Momentum. Pursued daily, rarely caught and when you do, it often slips out of your hands quickly.
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You had me at ‘Hello’… but let’s talk about ‘Show Me the Money’ and real success
Katrina Tarrant discusses how Jerry Maguire and the Rubik’s Cube offer valuable lessons for real estate success.
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Stand out in a sea of sameness
In a crowded market full of agents and brands, standing out isn’t just nice — it’s essential.
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RBA Rate cut unlikely as market adapts: insights from industry leaders
As the Reserve Bank of Australia (RBA) is currently meeting to discuss monetary policy, expectations for an immediate interest rate cut remain low.
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First timers vs seasoned tenants
Young people make up a significant portion of the rental market in Australia, but are they being treated fairly?
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What’s your sales mode?
Which salesperson are you: The Beggar, The Persuader, The Befriender or The Selector?
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Do ‘nice agents’ finish last?
Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents" often fall into the trap of appeasement.
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The costly mistakes holding agents back
Discover how to overcome real estate agent inefficiencies with structured systems and technology. Boost productivity, streamline tasks, and grow your business. Learn more!
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How Millennials and Gen Z are reshaping real estate
Katrina Tarrant, CEO Harcourts NSW on what the next generation really wants and how we need to change our sales approach.
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Joel Davoren: The growing impact of seller regulations on investors
Joel Davoren, Managing Director of RE/MAX Australia, believes there is a "seismic shift" in real estate, where the traditional "buyer beware" approach is transitioning to "seller beware".
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Andy Reid: “Let’s talk about mental health in real estate”
We’ve had lots of chat around the topic of mental health recently, and some amazing efforts have been made to improve, support and mentor those in the industry when it comes to their mental wellbeing such as the RISE Initiative & the associated ‘Real Care’ app which has just had an upgrade to its user experience.
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What impact will the permanent underquoting taskforce have in Victoria?
Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their 2-year taskforce ‘trial’ to police underquoting challenges was a success and they were making the taskforce a permanent fixture in their outfit.
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Gavin Rubinstein and Mark McLeod on business, friendship and powerful profiles
In the world of Australian real estate, where the stakes are high and competition is fierce, Gavin Rubinstein has carved out a niche that few can rival.
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Scott Bateman: Unlocking business success by asking the Five Whys
Are you asking the right questions?
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Kristen Porter: Fair Work Act changes – do you know if your team member is an employee or a contractor?
Running a real estate business can be a bit like walking a tightrope, especially when it comes to figuring out whether a team member is an employee or an independent contractor.
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Seller’s agents and buyer’s agents: Collaborating for mutual success
The concept of a buyer’s agent is relatively new to most Australians.
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Eliza Owen: Does tenancy reform spook investors?
Tenancy reform is making headlines this week after the NSW government announced a ban on 'no grounds' evictions.
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The intersection of AI and PropTech: a deep dive into current innovations and future prospects
The convergence of Artificial Intelligence (AI) and property technology (PropTech) is dramatically reshaping the landscape of the real estate industry.
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Nerida Conisbee: House prices will continue to rise until construction woes end
Construction problems started during the pandemic, with blocked supply chains and high levels of global demand that meant the price of materials increased.
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Adrian Knowles: 20 seconds of courage
It's a modest slice of time—just 20 seconds out of the thousands that tick by in a day.
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What if the Reserve Bank itself has been feeding inflation? An economist explains
Here’s something for the board of the Reserve Bank of Australia to ponder as it meets next month to set interest rates.
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Stuck in a real estate rut? Here’s why you should lace up and level up
Every morning, I face off against a familiar foe: the first kilometre of my run.
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Honouring ANZAC Day: Drawing inspiration from gratitude
As ANZAC Day approaches, it serves as a poignant reminder of the sacrifices made by our brave service men and women who have defended our freedoms and way of life.
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