Andy Reid
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OPINION
To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting further away from vendor expectations, the general ritual has been to move away from the auction process and head towards private sale. …
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OPINION
The impact of the Lords of Property Instagram page
A few days ago, I received a link to an Instagram account along with a laughing emoji. The account was called Lords Of Property, which instantly made me cringe at the thought of what stomach-churning content could potentially be on it. I was expecting to see rented Lamborghinis, no socks, and other stuff disguised as ‘motivation’ spewed from some self-idolising muppet, …
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Elite Agent
How to get a more successful auction outcome: Andy Reid
Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention to when they get worked up or frustrated, …
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Elite Agent
Hammer home your brand with a great game-day strategy
Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you are all being judged at all times. …
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Elite Agent
How to set a dynamic reserve strategy: Andy Reid
It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of whom have completely different life journeys and different decision-making capabilities. …
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