Andy Reid

Andy Reid

Andy Reid is the director of the Sold By Group. Having spent 15 years leading teams in hospitality and real estate, his focus is on driving energy and positivity into the industry. For more information visit soldbyauctions.com.au.
  • Photo of How to get a more successful auction outcome: Andy Reid

    How to get a more successful auction outcome: Andy Reid

    Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention…

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  • Photo of Hammer home your brand with a great game-day strategy

    Hammer home your brand with a great game-day strategy

    Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you…

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  • Photo of How to set a dynamic reserve strategy: Andy Reid

    How to set a dynamic reserve strategy: Andy Reid

    It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of…

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