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Mindset and Personal Development
They don’t need a new friend — they need a better agent
Real estate isn’t group therapy. Sellers don’t invite you in to make friends — they want a confident expert who can get the job done. Yet too many agents are prioritising likeability over credibility. If you’re losing listings you should be winning, this might be why.
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BEST PRACTICE
Great at sales? It doesn’t necessarily mean you’re good at business
In real estate, the progression from high-performing agent to business owner is often seen as a logical next step, achievable with a strong GCI, a Cert IV, and enough drive to back yourself. But while the barriers to entry are low, the knowledge required to build and sustain a business is anything but with limited formal education in operations, time…
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BEST PRACTICE
Don’t wish for it to be easier, wish that you were better!
Learn how overcoming industry-wide excuse culture and focusing on skill improvement can lead to better conversion rates, stronger client relationships, and long-term real estate success.
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OPINION
Why we need to stop reacting to market sentiments
Andy Reid: "As an industry, we are way too reactive in our actions, and way too dependent on the news to write our professional story for us."
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Elite Agent
Bringing the “magic” back into sales
Learn how to move beyond being an order taker in real estate. Master the art of selling, improve conversion rates, and bring humanity back to your sales strategy for better results.
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Real Estate Content
Do ‘nice agents’ finish last?
Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents" often fall into the trap of appeasement.
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CONTRIBUTORS
Auctioneers and agents: teaming up for big wins
Auction Day…for many, the focus is purely on the transaction.
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CONTRIBUTORS
Andy Reid: “Let’s talk about mental health in real estate”
We’ve had lots of chat around the topic of mental health recently, and some amazing efforts have been made to improve, support and mentor those in the industry when it comes to their mental wellbeing such as the RISE Initiative & the associated ‘Real Care’ app which has just had an upgrade to its user experience.
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Elite Agent
What impact will the permanent underquoting taskforce have in Victoria?
Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their 2-year taskforce ‘trial’ to police underquoting challenges was a success and they were making the taskforce a permanent fixture in their outfit.
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Elite Agent
Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns around loyalty, from both customers as well as the people in your business.
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Elite Agent
New to the real estate industry? You need Andy Reid’s top pitfalls to avoid and tips for success in your first year
If you're new to the real estate industry, no matter your role, it's completely normal to find yourself thinking, "What is going on?!" in those first few weeks.
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Elite Agent
Andy Reid: Auctions are a team effort, not a solo performance
The campaign’s run its course, the buyers have been through, and the crowd has formed.
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CONTRIBUTORS
Andy Reid: 5 things to avoid to maintain your commission level
One of, if not the, most common challenge agents I work with, is maintaining commission levels.
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Elite Agent
Andy Reid: why you need to become a farmer, not a hunter
Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate opportunities, you still need to know how to convert those leads into business.
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OPINION
To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting further away from vendor expectations, the general ritual has been to move away from the auction process and head towards private sale.
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OPINION
The impact of the Lords of Property Instagram page
A few days ago, I received a link to an Instagram account along with a laughing emoji. The account was called Lords Of Property, which instantly made me cringe at the thought of what stomach-churning content could potentially be on it. I was expecting to see rented Lamborghinis, no socks, and other stuff disguised as ‘motivation’ spewed from some self-idolising…
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Elite Agent
How to get a more successful auction outcome: Andy Reid
Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention to when they get worked…
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Elite Agent
Hammer home your brand with a great game-day strategy
Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you are all being judged at…
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Elite Agent
How to set a dynamic reserve strategy: Andy Reid
It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of whom have completely different life…
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