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Elite Agent TV
“I almost went broke”: How Lawrence Kenyon-Slade built a top 1% Ray White business
Ray White’s Lawrence Kenyon-Slade says he was just two months away from going broke before making his first sale. Now, at 27, he’s one of the network’s top-performing agents, running a high-volume business across south Auckland and aiming for 150 sales and $3.6 million in GCI this year.
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OPINION
The art of closing
Real estate agents often struggle with closing sales pitches, leaving potential clients confused rather than committed. Ray White Group's recent workshops reveal that a structured agenda and strategic closing techniques can dramatically improve listing success rates in an industry where winning just 15% of presentations is the norm.
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Video of the Week
“It’s not all sun pads and Rosé”: Ray White Marine CEO Brock Rodwell on superyachts, auctions and starting young
Ray White might be best known for selling homes, but one of the group’s lesser-known business units deals in something far more mobile — luxury yachts.
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Video of the Week
How Brandon Pilgrim built a 40% market share in Burnside, SA
When Brandon Pilgrim, Director at Ray White Burnside in South Australia, started his real estate career at just 18 years old, he made a decision that would shape his entire trajectory: he chose to focus exclusively on one specific area.
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Ray White
How to win more listings
When you’re working in real estate sales, it’s not like a normal job. Most of your ‘civilian’ peers couldn’t fathom some of the critical aspects of the day to day role.
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OPINION
What’s your plan for 2025?
The year is already in full swing and it’s been a fast start for me in 2025! We started back on January 6 with the resumption of our inaugural Prospecting Boot Camp program.
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Video of the Week
Young gun leads the charge: Riley Neaton’s journey to regional real estate success
At just 28 years old, Riley Neaton, principal of Ray White Rockhampton and Yeppoon, has cemented his place as a top performer in the Ray White network.
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Elite Agent
Rachel Berry’s formula for real estate success
Rachel Berry, Equity Partner at Ray White Mt Eden, sat down with Bianca Denham to share her journey to becoming one of New Zealand’s top real estate agents.
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Elite Agent
All I want for Christmas is…to be called back
Bianca Denham, Ray White’s Head of Recognition and Performance, tackles the widespread challenge of call reluctance in real estate.
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Elite Agent
Meet Josh Tesolin: from humble beginnings to record-breaking success
Josh Tesolin’s rise in real estate is a story of ambition and unrelenting drive. Sitting down with Bianca Denham, the young gun from Ray White Quakers Hill reflected on his record-breaking achievements.
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Ray White
Jessica Cao’s auction success
Ray White Head of Performance and Recognition Bianca Denham recently sat down with Chairman’s Elite agent Jessica Cao from Ray White Upper North Shore, Sydney to talk about the secrets of her success.
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CONTRIBUTORS
How can you be profitable all year round?
How do you keep momentum through holiday lulls and avoid sales gaps? Bianca Denham writes on how to be profitable year-round.
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CONTRIBUTORS
Are we experiencing a Spring oversupply?
August has seen a spike in new listings as well as a spike in auction listings in our company.
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Elite Agent
Bianca Denham: real life insights for success
We have just wrapped Ray White's 2024 Emerging Elite conference in Sydney. I love the feeling that you get from a conference.
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Elite Agent
Bianca Denham: Three most highly valued skills of our best real estate agents
I was recently interviewed about what vendors should look for in a real estate agent.
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Video of the Week
Brandon Pilgrim opens Ray White Burnside ready to dominate high-end market
A decade after starting his career with Ray White in Adelaide’s eastern suburbs, Brandon Pilgrim has opened his own office with one clear goal - to dominate the top end market.
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CONTRIBUTORS
Bianca Denham: How to turn conference motivation into real estate success
We have just seen another AREC conference completed, with reports of 5000 agents congregating for upskilling and motivation to propel them into the new financial year.
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Elite Agent
Bianca Denham: What do sellers really want?
There’s a natural gap that exists between sellers and buyers, a tension that is to be expected in the course of every transaction.
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CONTRIBUTORS
Bianca Denham: Don’t skip past laying the foundations for success
There’s an interesting, and somewhat surprising statistic about the career trajectory of a real estate agent - most will peak at around year five and then move into decline.
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CONTRIBUTORS
Bianca Denham: How to set goals and unlock your full potential in 2024
Goal setting goes hand in hand with high performance.
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CONTRIBUTORS
Bianca Denham: The challenge of leadership
The concept of leadership can seem abstract, hard to define and a topic that challenges many.
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CONTRIBUTORS
Bianca Denham: When will you realise you’re running a business?
Before I started my career in real estate, I lived in the UK for 13 years, and for the bulk of that time I fronted a band.
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CONTRIBUTORS
Bianca Denham: Why your metrics matter in a shifting spring landscape
As a southern-state resident I, like many of my compatriots, am incredibly excited about spring.
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Elite Agent
Bianca Denham: What’s an appraisal for?
Our group has just completed its 12th Real Estate of Origin event, a group wide appraisal drive where the entire Ray White network hits the phones, generating appraisal opportunities.
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CONTRIBUTORS
Bianca Denham: is commission really the problem?
Some people relish the opportunity to wipe the slate clean in the new fiscal year, while others are demoralised by the idea of going back to zero after a frantic dash to ensure a strong finish to the financial year that was.
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OPINION
Bianca Denham: where are all the listings?
Even in the face of continued rate rises, the real estate market is defying the speculators and pessimists.
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BEST PRACTICE
Resilience rewarded: seizing opportunities in a tough market
The harsh reality is that in 2023 you have to do more to get less.
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OPINION
Bianca Denham: is a scarcity mindset killing your business?
We have an interesting dichotomy between scarcity and abundance in our industry.
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OPINION
Bianca Denham: why agent energy matters more than ever
What I have loved about this industry since the first moment I learned about it, is that success is attainable.
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OPINION
Bianca Denham: The three key metrics to build momentum in 2023
New year’s resolutions are funny things, aren’t they? The promise to be a better, more virtuous version of yourself. To get everything right, ‘this year will be different, I promise'.
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OPINION
5 steps you can take now to make this holiday break super productive
The traditional ‘off season’, when activity in the world of real estate drops over the Christmas slowdown, could be the best time to capitalise on a captive audience.
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