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Author

Sue Ostler

Sue Ostler is the founder of Real Estate Therapy and works as a buyer’s agent and property psychology consultant.

Opinion

When buyers go quiet: Why pausing beats pitching every time

When homebuyers go quiet after inspections, it's rarely disinterest—it's decision fatigue. Modern real estate requires agents to abandon scripts and create breathing room with thoughtful questions that help overwhelmed clients articulate their feelings about potential homes.

Opinion

Sue Ostler: Boost the art of buyer’s advocacy with AI

In the ever-evolving world of real estate, the role of a buyer's agent has expanded beyond traditional expertise…

Opinion

Sue Ostler: What to do when your buyer is ruled by love, not logic

I have a client whose preferences are based on her emotions.

Leadership

Self motivation: Work out what drives you and why

Whether you are transacting with a buyer or a seller – the customer trigger, or the motivation, is…

Strategy & Best Practice

Building social awareness

Strategy & Best Practice

How to practise self-regulation

Let’s face it, we’re in the business of people, and all the whiz-bang technology in the world is…

Strategy & Best Practice

Cultivate self-awareness in your business practices

Leadership

Let’s talk about the E word