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OPINION
When buyers go quiet: Why pausing beats pitching every time
When homebuyers go quiet after inspections, it's rarely disinterest, it's decision fatigue. Modern real estate requires agents to abandon scripts and create breathing room with thoughtful questions that help overwhelmed clients articulate their feelings about potential homes.
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OPINION
Sue Ostler: Boost the art of buyer’s advocacy with AI
In the ever-evolving world of real estate, the role of a buyer's agent has expanded beyond traditional expertise in finance, legal, and property knowledge.
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OPINION
Sue Ostler: What to do when your buyer is ruled by love, not logic
I have a client whose preferences are based on her emotions.
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