Author
Sue Ostler
Opinion
When buyers go quiet: Why pausing beats pitching every time
When homebuyers go quiet after inspections, it's rarely disinterest—it's decision fatigue. Modern real estate requires agents to abandon scripts and create breathing room with thoughtful questions that help overwhelmed clients articulate their feelings about potential homes.
Opinion
Sue Ostler: Boost the art of buyer’s advocacy with AI
In the ever-evolving world of real estate, the role of a buyer's agent has expanded beyond traditional expertise…
Opinion
Sue Ostler: What to do when your buyer is ruled by love, not logic
I have a client whose preferences are based on her emotions.
Leadership
Self motivation: Work out what drives you and why
Whether you are transacting with a buyer or a seller – the customer trigger, or the motivation, is…
Strategy & Best Practice
Building social awareness
Strategy & Best Practice
How to practise self-regulation
Let’s face it, we’re in the business of people, and all the whiz-bang technology in the world is…
Strategy & Best Practice
Cultivate self-awareness in your business practices
Leadership