Ellen Bathgate
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CONTRIBUTORS
Ellen Bathgate: What happens when you build it but no one comes?
Ellen Bathgate explains the three biggest surprises she encountered when she first went into business and how she tackled them. …
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CONTRIBUTORS
Ellen Bathgate: Why failure teaches you more than success
Ellen Bathgate shares the greatest lessons she's learned as a leader courtesy of the inevitable mistakes made a long the way. …
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CONTRIBUTORS
Make a connection: How to get people to read your marketing
If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it. Nobody reads ads. Advertising innovator Howard Luck Gossage once said, “Nobody reads advertising. People read what interests them, …
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CONTRIBUTORS
Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't have to be confusing. Ellen Bathgate explains some simple tools you probably already have in your office and how to make the most of them. …
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Elite Agent
Three ways to get more referrals – Ellen Bathgate
Growing your rent roll can be difficult, particularly if you're a new business. Ellen Bathgate examines the importance of generating referrals and how you can secure them when your rent roll is too small to return the favour. …
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BEST PRACTICE
Boundaries, goals and social media: Ellen Bathgate’s top 3 tips for a balanced 2021
As we round out 2020, Ellen Bathgate notes it's the perfect time for property managers to consider work/life balance among their goals for the year ahead. …
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Elite Agent
Starting a rent roll the right way
So, you’re an amazing property manager. Your landlords love you. And now you’re ready to take the leap and start a rent roll of your own. There’s no doubt, owning a rent roll is one of the most rewarding things you can do in your property management career. But it comes with risks, potholes, and so many stresses that are likely to turn your hair grey. …
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EPM: Technology & Social
Three tech ways to wow your clients – now!
Technology is moving us forward as an industry. These are pretty exciting times, but it can also be easy to lose the personal touch when you add so much automation. So, how can you use technology to connect with your clients better? Here are three ways you can harness technology to wow your clients and grow your rent roll at the same time. …
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EPM: Productivity
Two things that grew rent rolls this year (and one that didn’t!)
The end of the year is the perfect time to examine what worked and what didn’t when it comes to growing rent rolls. I worked closely with owners in the start-up stage of growing their rent rolls (pre-200 properties), and it was clear two things made a significant difference in growth over the past 12 months. Interestingly, there was one thing rent roll owners have been doing that hasn’t worked for them. …
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