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TECH + SOCIAL
The 3-Minute Content Rule
If you’ve ever stared at a blank screen thinking, “What on earth do I post today?”—you’re not alone. Social media can feel like just another thing on your never-ending to-do list. But what if coming up with content didn’t require a full brainstorm session? Enter the 3-Minute Content Rule: a simple habit for busy property managers who want to stay…
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OPINION
Going viral versus building real relationships in property management
Chasing viral trends might boost your follower count, but will it grow your rent roll? In property management, building trust and real relationships beats short-term attention every time. Here’s why focusing on genuine engagement leads to long-term results.
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OPINION
Welcome to the new era of content marketing where there are big opportunities for small agencies
Content marketing has officially evolved, bringing exciting opportunities - especially for small agencies and those building a property management personal brand.
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CONTRIBUTORS
Why you should build a property management personal brand – even if you’re not responsible for rent roll growth
Ellen Bathgate explains why everyone in real estate needs to be social media smart.
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Elite Agent
Happy clients: How to take them from ewww to oooh!
I remember lying in bed one night, when I realised I hadn’t completed a routine inspection at a particular property in ages.
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Elite Agent
Ellen Bathgate: Leadership is not a ‘dirty word’
I’ve always felt uncomfortable with being called a leader.
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CONTRIBUTORS
From tragedy to triumph: A year of unforeseen lessons amid a resilient recovery
My husband was hit by a car in May this year. Matt was riding his motorbike home from work, when a car turned right in front of him, hit him at speed on his right side, threw him into the air and he landed on the road.
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CONTRIBUTORS
Ellen Bathgate: How proactive feedback could save your client relationships
Do you have unhappy landlords sitting silently in your portfolio, waiting for you to make one little mistake before they take their management somewhere else?
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Elite Agent
How going live can get you more referrals
It’s no secret, I love digital marketing for growing rent rolls.
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CONTRIBUTORS
How to save and grow your rent roll when your landlords are selling
The real estate market is changing so much right now. Between interest rate rises, cost of living, and the massive changes happening in renting laws across the states, you might have noticed that more of your landlords are considering selling their investment properties.
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CONTRIBUTORS
Ellen Bathgate: collaboration over competition
I don’t like admitting this, but I’ve been in property management for almost 20 years.
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OPINION
Ellen Bathgate: the devil is in the detail
It's no secret that property managers are busy. More than busy. So it's easy to understand why you might be tempted to make life a little easier for yourself and do a 'good enough' job on some tasks.
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TECH + SOCIAL
Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.
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CONTRIBUTORS
Ellen Bathgate: What happens when you build it but no one comes?
Ellen Bathgate explains the three biggest surprises she encountered when she first went into business and how she tackled them.
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CONTRIBUTORS
Ellen Bathgate: Why failure teaches you more than success
Ellen Bathgate shares the greatest lessons she's learned as a leader courtesy of the inevitable mistakes made a long the way.
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CONTRIBUTORS
Make a connection: How to get people to read your marketing
If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it. Nobody reads ads. Advertising innovator Howard Luck Gossage once said, “Nobody reads advertising. People read what…
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CONTRIBUTORS
Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't have to be confusing. Ellen Bathgate explains some simple tools you probably already have in your office and how to make the most of them.
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Elite Agent
Three ways to get more referrals – Ellen Bathgate
Growing your rent roll can be difficult, particularly if you're a new business. Ellen Bathgate examines the importance of generating referrals and how you can secure them when your rent roll is too small to return the favour.
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BEST PRACTICE
Boundaries, goals and social media: Ellen Bathgate’s top 3 tips for a balanced 2021
As we round out 2020, Ellen Bathgate notes it's the perfect time for property managers to consider work/life balance among their goals for the year ahead.
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Elite Agent
Starting a rent roll the right way
So, you’re an amazing property manager. Your landlords love you. And now you’re ready to take the leap and start a rent roll of your own. There’s no doubt, owning a rent roll is one of the most rewarding things you can do in your property management career. But it comes with risks, potholes, and so many stresses that are…
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EPM: Technology & Social
Three tech ways to wow your clients – now!
Technology is moving us forward as an industry. These are pretty exciting times, but it can also be easy to lose the personal touch when you add so much automation. So, how can you use technology to connect with your clients better? Here are three ways you can harness technology to wow your clients and grow your rent roll at…
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EPM: Productivity
Two things that grew rent rolls this year (and one that didn’t!)
The end of the year is the perfect time to examine what worked and what didn’t when it comes to growing rent rolls. I worked closely with owners in the start-up stage of growing their rent rolls (pre-200 properties), and it was clear two things made a significant difference in growth over the past 12 months. Interestingly, there was one…
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