Kylie Dulhunty
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Cover Stories
Generation to Generation: Sean Hughes
As a teenager Sean Hughes was a “hustler”. Don’t worry, we’re not talking anything illegal. Just good, common-sense entrepreneurship – with a dash of cheekiness thrown in. After all, you’ve got to have a bit of pluck to save the $12,000 deposit needed to buy your first house when you’re just 16. “I was a little hustler back in the day,” the Realmark Coastal principal…
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Real Estate Tech & Social
The Future of Work: Special Report
Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…
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Feature Interviews
Gift of a Lifetime: Laing+Simmons
What do a pizza, a walk in the park, a haircut, a cocktail and a cup of tea have in common? They’re the key elements in a $50,000 award-winning marketing campaign that successfully promoted the Laing+Simmons real estate brand last year. Entitled Memorable Moments, the campaign took out the Annual REA Excellence Award for Brand Campaign of the Year – Residential. Laing+Simmons Managing Director Leanne Pilkington says…
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Real Estate Tech & Social
Augmented Reality: The Personal Touch by Diana Dugan
How long have you been in real estate? I’ve been in real estate for 10 years. I initially joined local franchise agencies in the Bayside area before starting my own company in 2011. It seems like only yesterday I branched out on my own, with a lot of nerves but also a lot of ideas and determination. How did you…
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Real Estate Tech & Social
Style and Substance: CoreLogic revamps Signature Reports
Following the release of CoreLogic’s improved Signature Reports, the country’s largest property analytics and data provider now gives agents the power to add custom content to their Signature Comparable Market Analysis Report within their RP Data Professional account. CoreLogic product manager Mike Salway said that Signature Reports now give agents the opportunity to upload custom PDF files to their Signature…
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Feature Interviews
Back to Basics Reaps Rewards: Barry Plant Manningham
Barry Plant Manningham’s recipe for success is straightforward: Keep things simple, go back to basics and put the customer first. You might expect real estate agencies to do this naturally, but it seems in recent years the KISS principle (keep it simple, stupid) hasn’t always been that easy. It’s something Barry Plant Manningham’s Managing Director Spiro Drossos was keen to…
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EPM
Innovation Ahead: Hayley Mitchell
No longer viewed as the poor cousin of residential sales, property management is set to truly step into the limelight this year with Hayley Mitchell among those leading the charge. With virtual reality property tours, property management-focused companies and a push to foster greater support and career progression in the industry gaining significant traction, it’s a field that’s fast becoming a…
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Feature Interviews
Holly hits a homerun: Holly Komorowski
Holly Komorowski does things differently. Her signboards have ditched the words ‘For Sale’ in favour of ‘Buy Me’, and her ‘Sold’ stickers come in the form of eye-catching hearts with the words ‘#sold.byholly’ standing out boldly. Having won the AREA Residential Property Campaign of the Year award, she talks to Kylie Dulhunty about her unique approach to property marketing. Holly…
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Selling and Marketing Property
How to Find the Real Story in Real Estate Copy: Kylie Dulhunty
Prpoerty editorials don’t have to be boring, says Kylie Dulhunty. Properties have personalities, and those come as much from the people who lived there as the bricks and mortar features themselves. ‘Pulchritudinous’ is a word I’ll always remember for all of the wrong reasons. For the past 11 years it’s been a constant source of amusement, and a reminder to me…
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Feature Interviews
Tracey Fellows: What’s in your heart?
During Transform Masters 2017, Elite Agent Editor Samantha McLean spoke to one of our top industry leaders, CEO of REA Group Tracey Fellows. Here, Tracey shares some of her career and leadership journey, including why being a great leader does not need to be complicated. The Beatles sang All You Need Is Love and Tracey Fellows’ leadership philosophy doesn’t deviate…
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Real Estate Tech & Social
Say hello to Diana, the real estate agent of the future
Bayside buyers and vendors can now meet face-to-face with Diana Dugan without leaving home, after the Beaumaris real estate director launched the country’s first augmented reality property website. When you log onto dianaduganproperty.com.au Diana, the company director, is smiling back at you from her North Concourse Beaumaris virtual office, ready to lead you through the website with voice recognition technology.…
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Industry News
McGrath takes back the reins
Major change is occuring at McGrath Estate Agents with its chief executive officer Cameron Judson and almost its entire board resigning after another profit warning, with founder John McGrath to take back the reins of the company as interim executive chair when the company’s interim results are released next month. In an ASX announcement today McGrath Limited said the “half…
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Industry News
Domain CEO Antony Catalano Resigns
Domain chief executive officer Antony Catalano has announced his resignation not three months after the company listed on the share market. Mr Catalano cited family reasons as being behind the departure. “When I re-joined Fairfax in November 2013, I made a commitment to my young family that I could be there for them and do the job,” he said in…
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Industry News
Off to a smart start: realestate.com.au announces artificial intelligence for Amazon Alexa
A decade ago we held the first touchscreen mobile phones tentatively in our hands and now artificial intelligence allows us to talk to computers and for them to answer us. REA Group has launched Australia’s first property news report for Amazon Alexa and Kylie Dulhunty spoke to chief inventor Nigel Dalton about just how AI can, and could, help real…
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