Kylie Dulhunty
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Real Estate Tech & Social
Tech startups making waves
Wouldn’t it be great if you could predict the price a home would sell for? Don’t you wish you could pay your selling agent a set fee based on the listing price of your home instead of the sale price? Do you yearn for a real estate assistant to help you wade through the millions…
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Feature Interviews
Don’t stop me now – real estate’s elder statesmen
Ken McCarthy doesn’t know the meaning of the words ‘slow down’. At the spritely age of 89, the Ray White Helensburgh Director is one of Australia’s oldest real estate agents. There must be something about the name Ken as down south, in Geelong, Elders Rural Real Estate Sales Manager Ken Drysdale, 69, is also one…
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Feature Interviews
Tony Heath: Your name is your reputation
It might be unlucky for most, but for Tony Heath the number 13 has proved nothing but fortuitous. His wife, Julie was born on the 13th, as was one of his sons. On July 13th he celebrated 28 years in the real estate industry and 28 years with McLachlan Partners on the Central Coast of…
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Selling and Marketing Property
People Power
On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an…
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Business Leadership
Martin Millard: From humble beginnings
Martin Millard has been through the wringer and come out the other side. He’s still a little crinkled, definitely more enlightened, and has a dry, but earnest, sense of humour. Unorthodox is the only way to describe the Harcourts Solutions Managing Director’s journey in real estate. It’s a career that started 19 years ago with…
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Elite Agent
Show me now: Sophie Lyon’s winning inspection idea
An innovative idea for an app that gives tenants the chance to view more rentals – and property managers more time in their day – has taken out a top new real estate award.
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Elite Agent
Using data to guarantee rent: LongView Real Estate
In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of…
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Elite Agent
The changing roles of real estate
ONCE UPON A TIME, a real estate agency comprised a principal, sales agents and a handful of support staff. Now, with big data and technology coming to the fore, the traditional real estate roles are changing with the times. Ahead of the Business of Real Estate Conference, Kylie Dulhunty looks at US game changer Compass and the roles they see…
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Feature Interviews
What to do when sales volumes are low
Difficult real estate markets can still provide an opportunity for business growth, a leading real estate accountant says. Live Real Estate Accounts Managing Director Chris Mercer says agency leaders should not only see a changing market as a threat but as a great opportunity for growth. “Not all businesses are on a solid financial footing,”…
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Elite Agent
“Like Afterpay for VPA”: How CampaignAgent is streamlining cashflow for vendors and agents
Sitting on a ski lift on the way up the slopes of a snowy Mt Buller in 2015 is where the idea for CampaignAgent took off. Founded by Seth Watts, a real estate printer, and Shaun Moriarty, a finance professional, CampaignAgent is a Melbourne-based financial technology company that is shaking up vendor paid advertising, reducing…
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Elite Agent
Byron Kerr: A new brand of leader
Byron Kerr isn’t afraid of declining stock levels. In the 2018-2019 financial year, when the Melbourne market was on a downward slide, the O’Brien Real Estate Mentone director and his team sold more properties than the year before. “It was a market with decreased stock levels of about 25 per cent,” he said. “Yet we…
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Customer Service
Winning campaign gives power to the people
There aren’t too many people more equipped to sing the praises of Keperra than Glen Milliner. A former Queensland cabinet minister, Glenand his wife Kay raised their three children in the family-friendly suburb nine kilometres north-west of the Brisbane CBD. In a 68-second Why Buy Here video for Harcourts Solutions, the couple face the camera…
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Elite Agent
The Wow Factor: How to market prestige property
Ballerinas dancing inside bubbles, weeping cherry trees, launch parties worth hundreds of thousands of dollars and curated dinners are among big-ticket ways prestige homes are marketed across the country. Forget quick photo shoots, 2D floor plans and a snappy artist’s sketch; prestige property marketing has reached epic proportions as developers and real estate agents seek…
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Elite Agent
How to set boundaries and manage conflict
The competitive nature of the real estate industry automatically puts agents at higher risk of experiencing conflict at work, according to a subject expert. Known as The Conflict Whisperer, Scott Dutton says industries built on competition could often struggle with negative rivalry and employee battles. Such disruption could lead to missed listings, and poor sales…
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