Kylie Dulhunty
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EPM: Cover Stories
Never Give Up: Branka Stankovic
Branka Stankovic’s motto in life is simple: never give up. It’s a phrase many a person touts but few truly live by, yet Branka has the evidence and life experience to back it up. The then 21-year-old didn’t give up when civil unrest broke out in her home country of Bosnia and Herzegovina following the declaration of independence in 1992.…
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Cover Stories
Exceeding Expectations: Ercan Ersan
Ercan Ersan’s recipe for real estate success is threefold: bricks and mortar, people and technology. A circular formula where one ingredient complements the next, it’s getting the quantities right that the Ray White Erskineville director says is the tricky part. “I don’t think you should ever lose the human element in real estate,” he says. “Selling houses really is about…
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Feature Interviews
The real estate veteran flipping the script on tech: Jane Doogan
Jane Doogan is the first to admit she doesn’t look like a tech-fan. In fact, at 73 you’d be forgiven for expecting the LJ Hooker Nerang sales associate to be a technophobe. Instead, the industry veteran of 30 years is among the first agents in the country to trial RITA, a real estate digital employee that uses Artificial Intelligence to…
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Real Estate Tech & Social
The robots are here, Is your business ready?
It only seems like yesterday that 3D tours, virtual reality and drone photography were the latest and greatest trends in real estate technology. Cutting edge no longer, these tools have been swiftly pushed aside for artificial intelligence including voice-activated real estate searches, Mandarin-speaking robots and a host of digital assistants. Predicting Values And wouldn’t you love to be able to…
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Sponsored Content
Harcourts Walk A Mile In Their Shoes for charity
Stilettos and platform heels aren’t typical attire for your average male real estate agent, but on 31 August those very shoes were the most important piece of clothing for Harcourts agents. At six locations around the country more than 500 Harcourts real estate agents, of both genders, teetered down busy main streets as part of the annual Walk A Mile…
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Cover Stories
Generation to Generation: Sean Hughes
As a teenager Sean Hughes was a “hustler”. Don’t worry, we’re not talking anything illegal. Just good, common-sense entrepreneurship – with a dash of cheekiness thrown in. After all, you’ve got to have a bit of pluck to save the $12,000 deposit needed to buy your first house when you’re just 16. “I was a little hustler back in the day,” the Realmark Coastal principal…
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Real Estate Tech & Social
The Future of Work: Special Report
Cloud-based virtual real estate brokerages, offshore labour, and designing and building emotionally and intellectually intelligent buildings will dramatically change the way agents work in the future, experts say. The days of real estate agents existing solely in a bricks-and-mortar office are already dissolving, with US cloud brokerage eXp Realty hitting more than 10,000 agents and uplisting on the Nasdaq Stock Market late last month. The agency…
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Feature Interviews
Gift of a Lifetime: Laing+Simmons
What do a pizza, a walk in the park, a haircut, a cocktail and a cup of tea have in common? They’re the key elements in a $50,000 award-winning marketing campaign that successfully promoted the Laing+Simmons real estate brand last year. Entitled Memorable Moments, the campaign took out the Annual REA Excellence Award for Brand Campaign of the Year – Residential. Laing+Simmons Managing Director Leanne Pilkington says…
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Real Estate Tech & Social
Augmented Reality: The Personal Touch by Diana Dugan
How long have you been in real estate? I’ve been in real estate for 10 years. I initially joined local franchise agencies in the Bayside area before starting my own company in 2011. It seems like only yesterday I branched out on my own, with a lot of nerves but also a lot of ideas and determination. How did you…
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Real Estate Tech & Social
Style and Substance: CoreLogic revamps Signature Reports
Following the release of CoreLogic’s improved Signature Reports, the country’s largest property analytics and data provider now gives agents the power to add custom content to their Signature Comparable Market Analysis Report within their RP Data Professional account. CoreLogic product manager Mike Salway said that Signature Reports now give agents the opportunity to upload custom PDF files to their Signature…
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Feature Interviews
Back to Basics Reaps Rewards: Barry Plant Manningham
Barry Plant Manningham’s recipe for success is straightforward: Keep things simple, go back to basics and put the customer first. You might expect real estate agencies to do this naturally, but it seems in recent years the KISS principle (keep it simple, stupid) hasn’t always been that easy. It’s something Barry Plant Manningham’s Managing Director Spiro Drossos was keen to…
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EPM
Innovation Ahead: Hayley Mitchell
No longer viewed as the poor cousin of residential sales, property management is set to truly step into the limelight this year with Hayley Mitchell among those leading the charge. With virtual reality property tours, property management-focused companies and a push to foster greater support and career progression in the industry gaining significant traction, it’s a field that’s fast becoming a…
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Feature Interviews
Holly hits a homerun: Holly Komorowski
Holly Komorowski does things differently. Her signboards have ditched the words ‘For Sale’ in favour of ‘Buy Me’, and her ‘Sold’ stickers come in the form of eye-catching hearts with the words ‘#sold.byholly’ standing out boldly. Having won the AREA Residential Property Campaign of the Year award, she talks to Kylie Dulhunty about her unique approach to property marketing. Holly…
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Selling and Marketing Property
How to Find the Real Story in Real Estate Copy: Kylie Dulhunty
Prpoerty editorials don’t have to be boring, says Kylie Dulhunty. Properties have personalities, and those come as much from the people who lived there as the bricks and mortar features themselves. ‘Pulchritudinous’ is a word I’ll always remember for all of the wrong reasons. For the past 11 years it’s been a constant source of amusement, and a reminder to me…
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