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Elite Agent
They need to know you to choose you
Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox drops.
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Elite Agent
Caroline Bolderston: Is being a great mentor the ingredient to successful team growth?
I remember my first job in real estate more than 20 years ago.
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Elite Agent
Caroline Bolderston: Curiosity is a leadership superpower
Being a leader can be demanding, challenging and, in a world where time is a hot commodity, it is no surprise that many leaders make quick judgements and decisions to get things done.
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CONTRIBUTORS
Caroline Bolderston: Use hindsight for a head start
You know the feeling towards the end of the year when you are tired, depleted and ‘over it’?
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CONTRIBUTORS
Caroline Bolderston: The fear of following up
Real estate sales can be a tough and competitive field, and following up with a prospective buyer or vendor can feel like putting yourself out there for potential rejection.
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Elite Agent
Caroline Bolderston: Beware the ‘resistance zone’
Have you ever considered how the words that you use might have a profound impact on your outcomes?
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Elite Agent
Caroline Bolderston: claiming your missing millions in missed listings
Have you ever wondered why it can be so hard to get market share or gain loyalty from potential clients?
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CONTRIBUTORS
Caroline Bolderston: three steps to clearer thinking
Every day I see the impact thoughts have on agents, and as a coach it’s often the place I spend the most time supporting, guiding and strengthening. And the most amazing thing about thoughts? We have 100 per cent control over them. Everything starts with thoughts. You know what it’s like when you wake up…
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CONTRIBUTORS
Caroline Bolderston: the benefits of emotional detachment
The recent boom in the market has been a blessing and a curse. Buyer demand was literally ‘off the charts’, and meeting vendors' expectations on price was fairly easy.
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Elite Agent
How to make the most of the hours in your day: Caroline Bolderston
One of the laments regularly heard in real estate is that there is never enough time in the day, says Coach Caroline Bolderston. How well are you managing your diary?
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PROSPECTING + LISTING
Caroline Bolderston: How to generate more buyers
Caroline Bolderston explains how to categorise buyers and liaise with your vendors so everyone is on the same page.
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BEST PRACTICE
Caroline Bolderston: How to develop greater resilience in three simple steps
One of the most critical characteristics an agent must possess to be a top performer is resilience, and given the high stakes in this business, you must develop the ability to live it.
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CONTRIBUTORS
Caroline Bolderston: Why we stay and why we leave
I have long been fascinated by human behaviour, what makes us tick and why we make the decisions we make.
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CONTRIBUTORS
Great expectations: Why real estate and pets aren’t that different
What do pets and real estate have in common? Caroline Bolderston says it's a lot. In this column Caroline says the key ingredients in strong leadership are a lot like those needed to train a new puppy.
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CONTRIBUTORS
Don’t fake it to make it: Caroline Bolderston
How many times have you heard 'fake it until you make it'? We know what being authentic means, but how exactly do you do it?
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Elite Agent
How to put your best self forward: Caroline Bolderston
Instability, unprecedented, distressed. When these are the buzzwords for a while, you know that people have been doing it tough. The pandemic has challenged all of us, and as Caroline Bolderston explains, the only thing you can control in times of crisis is yourself and how you show up for the people around you. We have all been tested to…
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CONTRIBUTORS
The simple way to build your profile
Just because the market is skyrocketing doesn’t mean you can put building your profile in the ‘too hard’ basket. Caroline Bolderston explains why you need to build your profile now, and the easiest way to do it. If there is one thing that causes frustration, confusion and often overwhelms sales agents, it’s their profile-building plan. With so many parts of…
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Elite Agent
Caroline Bolderston: Avoiding mixed messages
Getting your message across in a clear, succinct and polite fashion can be difficult at the best of times. Caroline Bolderston examines which technological channels are best for what type of communication, so you don't end up delivering mixed messages.
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OPINION
Knowledge is power
Spring is one of the peak selling periods agents look forward to each year. Listings are often more abundant as many owners choose to sell when their property looks its best. If you could find a way to increase your clearance rates and reduce your days on market, would that make your spring selling period even better? One thing I…
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CUSTOMER SERVICE
Service, please!
Every client wants excellent service, but no two are the same. In order to deliver excellent service, you need to know what your client values and the outcomes they desire. You see, when you know what a client values and what they expect to happen, that’s when you have the potential to truly serve and deliver an exceptional experience. You…
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BEST PRACTICE
Leveraging your assets
Leveraging your assets With so many new and exciting tech offerings in real estate, it would be easy to become swamped without knowing if what you’re doing is working. Caroline Bolderston explains why sometimes keeping it simple is best. Humans are a complex bunch. Many of us are attracted to what is new, exciting and…
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BEST PRACTICE
5 ways to bring CEO thinking to your business
You may have noticed that every large business has a chief executive officer at the helm. As businesses grow, they recognise the need to hire an individual who is responsible for the overall success of the business and has the ultimate authority to make final decisions. The CEO sets the culture and business standards and they determine the mission and…
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Elite Agent
The Great Equaliser: Caroline Bolderston
Have you ever watched The Amazing Race? Being a competitive person by nature, I love the concept of teams of two, racing around the world to be the first to the finish line. Not to mention they take home USD$1 million. One thing I realised from watching the reality show was the strategy involved in each episode. If no one…
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Elite Agent
Great expectations
Have you ever asked yourself, ‘Am I expecting too much?’ It’s a question principals and lead agents ask frequently. It usually comes up when they are frustrated, disappointed and the performance and follow through of their team members has let them down. It’s rare that the leader’s expectations are too high. Instead, there is often a gap between the expectations…
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Elite Agent
The million dollar myth: Caroline Bolderston
As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out to be million-dollar writers. I…
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BEST PRACTICE
Is it time to interrupt yourself?
As we leave one year behind and look towards the new one, we often find ourselves with the best intentions, feeling totally committed to new outcomes and results. We take time to set our goals and truly desire to do better, do differently and achieve new standards – only to find that after a short period we have reverted to…
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BEST PRACTICE
5 ways to improve communication in your team
The more I work with agent teams (of all sizes) the more convinced I am that communication is the underlying problem to many frustrations, disappointments and confusion – not to mention wasted time with interruptions, crossover and repeated information. As you may know, I am obsessed with reducing wasted time and increasing productive time, so I am always looking at…
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LEADERSHIP
7 ways to boost your leadership skill set
We often hear about different forms of leadership – inspirational leadership, motivational leadership, innovative leadership and leading-from-the-front leadership. Leadership is many things, but in essence it all comes down to this: a leader provides a pathway to help others expand their thinking, challenging their beliefs and attitudes about what’s possible. Leadership allows others to own their contribution, which boosts confidence, growth and…
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BEST PRACTICE
Productivity = Performance: Caroline Bolderston
‘PRODUCTIVITY’ is a bit of a buzzword, not just in the real estate industry but across all sectors – corporate, government, sports… But what does it really mean? What does improving your productivity do for you and your business? Productivity is about getting the most from the daily, weekly and monthly activities that are the drivers of your current and…
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