Selling and Marketing Property
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Find your tribe
You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He explains how social media can help you find your crew and send your personal brand soaring.
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Big versus boutique
Not that long ago there was a distinct concept, theory or trend I could see happening in the real estate industry that I was yet to come up with a name for. It was occurring across the professional services industry, including professions such as accounting and in legal firms. Everyone is talking about disruption, but…
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Don’t fake it to make it
How many times have you heard “fake it until you make it”? While there may have been an argument for this in the past, the human need for authenticity has grown. Many of us know what being authentic means and want to be seen that way, but how exactly do you do it? It’s simple…
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Slow and steady steps to success
News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s…
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The social media switch
While Instagram and Facebook are usually the go-to social media platforms for real estate, here are four reasons to ditch them in favour of LinkedIn in 2020. 1. Organic reach on Facebook and Instagram is dropping, but LinkedIn is risingFacebook and Instagram have well and truly become ‘pay to play’ social media platforms with organic…
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The most popular keywords to sell a listing
When agents list a property on a real estate portal do the words used make a difference when trying to make the sale? Are these keywords designed to impress the potential buyer or should they be targeted towards what a buyer actually wants? Well, it turns out these questions have been answered by Point2Homes in…
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Push past the plateau
A logical path often leads to an illogical outcome. What does that mean? Let me explain. Our rich industry data shows a high percentage of agents will plateau in their fourth or fifth year in the industry. This is where the illogical outcomes start. Logically, a business that has been in the market a while…
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Four tips for building greener homes at a better price
A leading builder has revealed his top four tips for creating more affordable ‘green’ homes with lower running costs in 2020. AJP Constructions owner Andrew Payton said the idea that homes with green credentials take longer to build and require a ‘sustainability premium’ was ludicrous. “It’s ridiculous that some builders attach a premium to making…
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Top 5 real estate podcasts of 2019
This year we've had a stellar line up of guests on Elevate from industry influencers to agency leaders and dived into
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The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019.
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Clock’s ticking – And the term days on market is changing
The concept of days on market seems pretty straightforward. The property goes live and the clock starts. If we go back to the turn of the century, many offices would boast of 45 days and 50 days on the market. As auctions became more prevalent and on-trend, this shortened to 27 and 30 days. But…
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Weekend Auction Wrap: Volumes taper off ahead of Christmas
Auction volumes and the preliminary clearance rate across the country were lower this weekend, as the tapering off ahead of the Christmas period officially began. The clearance rate in Sydney dropped for a third straight week, with volumes down by -13 per cent on the prior week. Only 846 homes were taken to auction, according…
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The Agency predicts steady house price growth in 2020
A combination of cheap funding and low stock levels are helping boost house prices across the country and that is expected to continue into 2020, according to real estate group, The Agency. In their Summer 2019/2020 property report, The Agency CEO Matt Lahood has suggested there could be more upside in house prices next year,…
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Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way
Auction results were strong for yet another week, as buyer demand continues to outstrip supply. Across the country, the latest CoreLogic data has shown that the national preliminary auction clearance rate came in at 74.5% from a total of 2,837. This was the second busiest week of the year, however, the numbers were down slightly…
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Weekend Auction Wrap: Sydney and Melbourne continue to see strong clearance rates
It was another huge weekend of auctions in Australia’s two largest property markets as the spring selling season closed out with strong demand from buyers. Again it was Sydney that led the field, finishing the weekend with a preliminary clearance rate of 84.7 per cent, according to CoreLogic. In total there were 1,131 auctions held…
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10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred holidays can be tricky. On one hand, the Christmas period is a great time to market your business while your neighbourhood is likely to be in a community networking kind of mood, but where do you draw…
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Here we go again
The housing downturn gave us a two-year glimpse of what it takes to achieve housing affordability and not all of us liked what we saw. With rates of home ownership in decline and a boom that had gone on too long there was justified alarm as the housing affordability crisis took its toll, before the…
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Weekend Auction Wrap: Positive signs for the market in 2020
It was a huge weekend of auctions across the country with Sydney again leading all comers, as buyers are continuing to make aggressive moves in a bid to get deals done by Christmas. Sydney’s preliminary auction clearance rate came in at 82.3%, which was up sharply on up on last week’s final clearance rate of…
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Five tips for renovations and flipping over Christmas
Flipping and renovating in Australia can be an effective way to generate wealth, especially if it’s done strategically. In fact in 2016, Roy Morgan’s research showed that over 8.4 million Australians worked on a home improvement project, and this number is continually growing. I've often argued that the Christmas season is the best time to…
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Weekend Auction Wrap: Sydney and Melbourne buyers getting aggressive
It was another busy weekend for auctioneers across the country, with the 2,571 homes taken to auction making it the second busiest weekend of the year. Melbourne saw another strong result this weekend with 77 per cent of homes selling based on preliminary clearance data from CoreLogic., while Sydney was also strong coming in at…
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Weekend Auction Wrap: Sydney’s second busiest weekend of the year
Once again, Sydney was the market leader for auction results over the weekend, coming in with a preliminary clearance rate of 81 per cent. According to the latest data from CoreLogic, Sydney had 931 homes taken to auction making it the second busiest weekend of the year. In Melbourne, however, there was also a surge…
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Weekly Auction Wrap: Lower volumes but strong sales
There was a lower number of homes going to auction over the weekend, thanks to the Spring Racing Carnival in Melbourne. But that didn’t stop Sydney and the rest of the country from putting in another solid performance. The auction clearance rate in Sydney remained at a very upbeat 79.4 per cent, while Melbourne dipped…
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Staging guide to help sellers boost prices
Real estate's lifestyle brand Better Homes and Gardens Real Estate LLC has launched its exclusive Staging Inspiration Guide for its sales professionals complete with tips and suggestions for every room in the home. The 14-page resource, featuring products from the Better Homes & Gardens product collection, today at the brand's annual Owner's Retreat conference in Aspen,…
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Weekly Auction Wrap: Sydney’s busiest week of the year
In a weekend where Victorians were busy watching the AFL Grand Final, Sydney recorded its busiest Saturday of the year for auctions. Sydney recorded a preliminary clearance rate of 78 per cent from 939 auctions, according to the latest CoreLogic data, which was up from 608 this time last year. With attention elsewhere in Melbourne,…
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Renovation activity keeps pace despite headwinds
Renovation activity remained strong in 2018 and is destined for robust growth in 2019, according to the annual Houzz & Home Australia survey. Taking into account the responses of more than 8,800 people, the survey found kitchens were the most popular room to renovate, with 26 per cent of respondents keen to spruce up their…
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Weekly Auction Wrap: Clearance rate strong amidst a surge in listings
It has been another strong weekend for auctions across the country as the national clearance rate once again finished above the 70 per cent mark. With the weather heating up across the country, so too were the number of listings, which jumped nearly 20 per cent. Sydney recorded a preliminary clearance rate of 76.6 per…
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29 ideas for real estate agents to build a database and win more listings
Ask most real estate agents what their most common pain point is and they’ll likely give you the same answer. They want to spend more time interacting with clients and closing deals, and less time doing all the tedious administration that comes with real estate. While the legal complexities of real estate demand that some…
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People Power
On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an…
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Weekly Auction Wrap: Has the clearance rate topped out?
While it was another strong weekend across the country for auctions, we’ve had the first downtick in a number of weeks, which could signal that the surge in the clearance rate is starting to ease. Over the weekend, the latest Corelogic data has shown 75.7 per cent of homes sold at auction across the country,…
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Weekly Auction Wrap: Are the boom times back?
It’s been another strong weekend for auctions across the country as the clearance rate remains at boom-time highs. Sydney had a preliminary auction clearance rate of 78.9 per cent while Melbourne was also strong at 76.1 per cent. These are the same types of numbers that we were seeing in the recent housing boom in…
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How to differentiate in your listing presentations: Alex Ouwens
Different dynamics are at play in the real estate market in cities across the country. The eastern seaboard has tanked with prices dropping, while Perth is going through a recovery phase. In South Australia and Tasmania, the market has been more resilient and even growing, while Brisbane has remained reasonably steady. It’s important to remember…
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Weekly auction wrap: It’s official – clearance rate at highest level in two years
It’s been another strong result for auctions across the country as the clearance rate hit a two-year high. Again it was Sydney and Melbourne leading the charge with Sydney coming in strong with a preliminary clearance rate of 84.7 per cent, three per cent higher than last week. Melbourne was also strong with their preliminary…
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Using data to guarantee rent: LongView Real Estate
In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of…
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The changing roles of real estate
ONCE UPON A TIME, a real estate agency comprised a principal, sales agents and a handful of support staff. Now, with big data and technology coming to the fore, the traditional real estate roles are changing with the times. Ahead of the Business of Real Estate Conference, Kylie Dulhunty looks at US game changer Compass and the roles they see…
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Auctions this week: Using Market Momentum
Even though the weather still says winter, auction markets are warming up right around Australia - the only problem is a lack of stock. This week our auctioneers are hinting this might actually be a good thing for potential sellers. Queensland: Closing the gap Two-time Australasian Auctioneer Of The Year winner Justin Nickerson of Apollo Auctions…
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