Selling and Marketing Property
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Weekend Auction Wrap: Sydney and Melbourne buyers getting aggressive
It was another busy weekend for auctioneers across the country, with the 2,571 homes taken to auction making it the second busiest weekend of the year. Melbourne saw another strong result this weekend with 77 per cent of homes selling based on preliminary clearance data from CoreLogic., while Sydney was also strong coming in at…
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Weekend Auction Wrap: Sydney’s second busiest weekend of the year
Once again, Sydney was the market leader for auction results over the weekend, coming in with a preliminary clearance rate of 81 per cent. According to the latest data from CoreLogic, Sydney had 931 homes taken to auction making it the second busiest weekend of the year. In Melbourne, however, there was also a surge…
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Weekly Auction Wrap: Lower volumes but strong sales
There was a lower number of homes going to auction over the weekend, thanks to the Spring Racing Carnival in Melbourne. But that didn’t stop Sydney and the rest of the country from putting in another solid performance. The auction clearance rate in Sydney remained at a very upbeat 79.4 per cent, while Melbourne dipped…
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Staging guide to help sellers boost prices
Real estate's lifestyle brand Better Homes and Gardens Real Estate LLC has launched its exclusive Staging Inspiration Guide for its sales professionals complete with tips and suggestions for every room in the home. The 14-page resource, featuring products from the Better Homes & Gardens product collection, today at the brand's annual Owner's Retreat conference in Aspen,…
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Weekly Auction Wrap: Sydney’s busiest week of the year
In a weekend where Victorians were busy watching the AFL Grand Final, Sydney recorded its busiest Saturday of the year for auctions. Sydney recorded a preliminary clearance rate of 78 per cent from 939 auctions, according to the latest CoreLogic data, which was up from 608 this time last year. With attention elsewhere in Melbourne,…
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Renovation activity keeps pace despite headwinds
Renovation activity remained strong in 2018 and is destined for robust growth in 2019, according to the annual Houzz & Home Australia survey. Taking into account the responses of more than 8,800 people, the survey found kitchens were the most popular room to renovate, with 26 per cent of respondents keen to spruce up their…
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Weekly Auction Wrap: Clearance rate strong amidst a surge in listings
It has been another strong weekend for auctions across the country as the national clearance rate once again finished above the 70 per cent mark. With the weather heating up across the country, so too were the number of listings, which jumped nearly 20 per cent. Sydney recorded a preliminary clearance rate of 76.6 per…
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29 ideas for real estate agents to build a database and win more listings
Ask most real estate agents what their most common pain point is and they’ll likely give you the same answer. They want to spend more time interacting with clients and closing deals, and less time doing all the tedious administration that comes with real estate. While the legal complexities of real estate demand that some…
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People Power
On the surface, the link between producing commercial quantities of soup and selling houses is extremely tenuous. Dig a little deeper and you may find the connection not so far fetched. Former Campbell’s Soup CEO Doug Conant was renowned for saying “to win in the marketplace, you must first win in the workplace”. It’s an…
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Weekly Auction Wrap: Has the clearance rate topped out?
While it was another strong weekend across the country for auctions, we’ve had the first downtick in a number of weeks, which could signal that the surge in the clearance rate is starting to ease. Over the weekend, the latest Corelogic data has shown 75.7 per cent of homes sold at auction across the country,…
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Weekly Auction Wrap: Are the boom times back?
It’s been another strong weekend for auctions across the country as the clearance rate remains at boom-time highs. Sydney had a preliminary auction clearance rate of 78.9 per cent while Melbourne was also strong at 76.1 per cent. These are the same types of numbers that we were seeing in the recent housing boom in…
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How to differentiate in your listing presentations: Alex Ouwens
Different dynamics are at play in the real estate market in cities across the country. The eastern seaboard has tanked with prices dropping, while Perth is going through a recovery phase. In South Australia and Tasmania, the market has been more resilient and even growing, while Brisbane has remained reasonably steady. It’s important to remember…
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Weekly auction wrap: It’s official – clearance rate at highest level in two years
It’s been another strong result for auctions across the country as the clearance rate hit a two-year high. Again it was Sydney and Melbourne leading the charge with Sydney coming in strong with a preliminary clearance rate of 84.7 per cent, three per cent higher than last week. Melbourne was also strong with their preliminary…
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Using data to guarantee rent: LongView Real Estate
In Australia the traditional real estate model is changing with agencies employing in-house photographers, videographers, database experts, marketing and creative specialists. In November last year, LongView burst onto the scene in Melbourne, providing a data-driven agency focused on property investors. Co-founder Evan Thornley is a former co-founder, chair and CEO of LookSmart, a pioneer of…
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The changing roles of real estate
ONCE UPON A TIME, a real estate agency comprised a principal, sales agents and a handful of support staff. Now, with big data and technology coming to the fore, the traditional real estate roles are changing with the times. Ahead of the Business of Real Estate Conference, Kylie Dulhunty looks at US game changer Compass and the roles they see…
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Auctions this week: Using Market Momentum
Even though the weather still says winter, auction markets are warming up right around Australia - the only problem is a lack of stock. This week our auctioneers are hinting this might actually be a good thing for potential sellers. Queensland: Closing the gap Two-time Australasian Auctioneer Of The Year winner Justin Nickerson of Apollo Auctions…
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The Great Equaliser: Caroline Bolderston
Have you ever watched The Amazing Race? Being a competitive person by nature, I love the concept of teams of two, racing around the world to be the first to the finish line. Not to mention they take home USD$1 million. One thing I realised from watching the reality show was the strategy involved in…
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Auctions this week: Buyers are back
According to CoreLogic, the first week of July 2019 saw a combined capital clearance rate above 60 per cent for the fourth consecutive week. With the Federal Election now an almost distant memory, Elite Agent spoke to some of Australia and NZ’s top auctioneers to see if buyers are really back, and what the lead-up…
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Always be educating: Mark McLeod
Stock management and vendor education are, for many, among the most challenging tasks as a real estate agent. Following one of the deepest and longest sustained growth periods, many agents haven’t developed the skills or understanding needed in this section of the real estate process. This area can be difficult, daunting and, in many cases…
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The Wow Factor: How to market prestige property
Ballerinas dancing inside bubbles, weeping cherry trees, launch parties worth hundreds of thousands of dollars and curated dinners are among big-ticket ways prestige homes are marketed across the country. Forget quick photo shoots, 2D floor plans and a snappy artist’s sketch; prestige property marketing has reached epic proportions as developers and real estate agents seek…
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How to get a more successful auction outcome: Andy Reid
Did you know there are 7.53 billion people on this planet? Based on that, it’s safe to say there is no magic formula for auction success. We are dealing with a lot of different people who all have different maps or views of the world. However, if you tune into your consumers and pay attention…
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Hammer home your brand with a great game-day strategy
Lead agents looking to promote their brand as the go-to in their market should heed the advice Maximus Decimus Meridius offers in Gladiator: “What we do now echoes in eternity!” Irrespective of whether it’s your listing or another team member’s, everyone present on auction day needs to be on the same page and understand you…
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Sponsored content versus editorial coverage
The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be…
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First service: Mark McLeod
I often wonder why professional tennis players don’t get the first serve in more often. Maybe the fact they have a second chance has something to do with it. Or, as I recently saw on social media, why don’t the cars in The Fast and the Furious stop for fuel? These are amusing observations. One…
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Dominating the buy side: Ben Auchettl
It's all about understanding what your potential buyers look like. And then putting the right information in front of them at the right time. That is the clear message from Ben Auchettl, who keenly watches enough facts and stats direct from the realestate.com.au platform to understand what branding and advertising strategies are working right now.…
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Begin with the end in mind: Mark McLeod
Through the strong part of the cycle, it was a fairly easy task to look forward and feel energised and excited about what was inevitably about to happen: solid numbers through opens, bucketloads of enquiry, plenty of offers. Vendors not always but often had their expectations on price exceeded. The world of real estate seemed…
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The hit list
“Do the best you can until you know better. Then when you know better, do better.” This fine Maya Angelou quote is a powerful way to frame 2019 as the market-leading agent in your area. What can you do differently in 2019 that will help you overcome forces beyond your control – like a tightening…
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The million dollar myth: Caroline Bolderston
As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out…
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How to set a dynamic reserve strategy: Andy Reid
It is crazy where you can find wisdom. I was watching the Disney film Ratatouille with my daughter when the lead character (Remy the mouse) made the most profound comment: “The only thing predictable about life is its unpredictability.” Think about that and how it applies to real estate. We deal with humans every day, all of…
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Enhancing employee experience: Sarah Dawson
We all spend time surveying our customers, investing in market research, capturing, reworking and analysing data to ensure we are in line with their needs. The same analytic approach applies to recruitment. Viewing our industry from the ‘outside in’, how can you attract the best talent on the market and nurture prospective stars to encourage loyalty and high performance? As employers,…
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Make your profile stand out in the digital world
Hands up if you’re a sheep and follow what everyone else does... Just kidding: sheep don’t have hands! The relevance of that bad joke is that if you just do what everyone else does all the time, you're not going to stand out. It's a good segue to the story of our own digital marketing product.…
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Inaugural Proptech Summit demonstrates future ‘digital twin’ for property
The Australian Proptech Summit was held on the 5th and 6th September and attracted a number of commercial real estate decision makers and finance players ready to connect with cutting-edge startups and technology companies ready to build the future of property in both commercial and residential. Artificial Intelligence, blockchain, big data and virtual reality were themes…
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