Selling and Marketing Property

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  • Photo of From Olympic Gold to real estate gold: Gail Miller reflects on Sydney 2000

    From Olympic Gold to real estate gold: Gail Miller reflects on Sydney 2000

    Gail Miller is the founding director of Goldstone Property Sales …

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  • Photo of 30 minutes with Daniel Lee – Plum Property Brisbane

    30 minutes with Daniel Lee – Plum Property Brisbane

    Only 10 seconds into a video depicting an Indooroopilly home, it’s hard not to break into outright laughter. On screen is Plum Property principal Daniel Lee looking for all intents and purposes like a dodgy used car salesman espousing the virtues of a true “renovator’s delight”. It’s irreverent, it’s downright… …

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  • Photo of Tony Issa: Being true to others and ourselves

    Tony Issa: Being true to others and ourselves

    Years in the industry?  Since 2010 in different capacities, but always related to property.  What's a special place in your local area?I really love Finesse Eatery and Espresso Bar in Sylvania, and Cup and Cook in Kyle Bay – they are relaxing environments where I can chat to the operators and… …

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  • Photo of Boosting exposure with innovative marketing

    Boosting exposure with innovative marketing

    With listings and transactions taking a hit as a result of COVID-19, agents have increasingly been looking to more innovative marketing tactics to gain exposure for their properties. Collings Real Estate's leading sales agent Christian Gravias has been successfully implementing a range of unique marketing strategies that have proven highly… …

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  • Photo of Tenants play key role in rent roll growth

    Tenants play key role in rent roll growth

    Tenants can provide an untapped resource to generate new rental listings, a property management expert says. Speaking as part of a Transform 2020 coaching session, Kolmeo Head of Strategy Brock Fisher says word-of-mouth referrals or “advocacy” from tenants can play a critical role in significantly growing a rent roll. “There… …

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  • Photo of Donna Gordin: Following my instincts

    Donna Gordin: Following my instincts

    Years in the industry?  Seems like forever, but in 1993 I started in a family business working for a very successful office in Scarborough.  That make’s it just over 27 years. What's a special place in your local area?Our north facing bay in Rockingham,  you’ll discover crystal blue waters and crisp white sand in Cockburn Sound.… …

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  • Photo of Owning the narrative: building your presence online

    Owning the narrative: building your presence online

    While COVID-19 has made it tempting to go silent online, Tiffany Wilson argues that now is the time for agents to take back the narrative of what’s happening in the market. While she acknowledges that the context in which we are all operating is evolving at pace, Tiffany identifies two… …

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  • Photo of Hyper local prospecting

    Hyper local prospecting

    Real estate agents looking to expand their digital footprint and low-cost marketing options should consider homely.com.au, its Co-CEO Jason Spencer says. Speaking as part of Transform 2020, Jason said the popular real estate platform drew interest from 18 million visitors last year, who were attracted to its unique, hyper-local, user-generated… …

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  • Photo of Kristine Krienke: Going above and beyond to get the job done

    Kristine Krienke: Going above and beyond to get the job done

    Years in the industry?I have been in the industry for four years and I'm a Sales Associate at Place Estate Agents. What's a special place in your local area?My local area is full of green spaces and parks that families are drawn to. With so many great outdoor areas to… …

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  • Photo of If it were Day 1 in real estate again… what would you do differently?

    If it were Day 1 in real estate again… what would you do differently?

    Coming out of the COVID-19 crisis is the perfect time to adopt a “learner mentality” and treat things as though it’s your first day in real estate, a top sales director says. Speaking as part of a Transform 2020 Leadership Lesson, The Agency’s Thomas McGlynn says too often agents think… …

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  • Photo of Getting back on track post COVID-19

    Getting back on track post COVID-19

    Real estate agents should use the COVID-19 crisis to do an audit of their business and inject renewed energy into their game plan, a top sales director says. Speaking during a Transform 2020 Leadership Lesson, Thomas McGlynn, from The Agency, told agents the COVID-19 crisis had been a rollercoaster. “It’s… …

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  • Photo of 11 ways to attract new listings during COVID-19

    11 ways to attract new listings during COVID-19

    Virtual coffees with clients and helping to promote struggling local businesses are just two of 11 ways agents can generate new leads and listings during the COVID-19 crisis, a leading US agent and coach says. Speaking during one of this year’s Transform lessons, Jim Remley says during the Covid-19 crisis… …

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  • Photo of How to stop fearing and start having powerful direct conversations

    How to stop fearing and start having powerful direct conversations

    Agents should stop “telling and selling” and start asking deep-diving questions to meet clients’ values, list more properties and make more sales. Speaking during one of this year’s Transform lessons, expert coach Caroline Bolderston says the key to doing this is to learn the art of having powerful direct conversations… …

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  • Photo of The new listing presentation with Claudio Encina

    The new listing presentation with Claudio Encina

    Real estate agents need to ditch flashy sales pitches and go back to basics and create 'incontestable value' to win listings in the current COVID-19 climate, according to top real estate coach Claudio Encina. Speaking during one of this year's Transform lessons, Claudio Encina says right now potential sellers feel… …

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  • Photo of Why we can’t see the blinding obvious

    Why we can’t see the blinding obvious

    What do snap judgements, gut feelings and stereotypes have in common? They are all forms of heuristics. Heuristics is a term psychologists use to describe the mental shortcuts, which are often unconscious, used to make decisions and solve problems. We use many shortcuts to make decisions daily. Sometimes when we… …

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  • Photo of 5 tips for real estate agents working with separated couples

    5 tips for real estate agents working with separated couples

    In a perfect world, all separating couples would adopt a sensible, collaborative, co-operative approach to the sale of their home. But we don’t live in a perfect world. Being aware of and sensitive to the potential issues which may arise in the sale of a home as the result of… …

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  • Photo of If these walls could talk: How videography can tell luxury homes’ stories

    If these walls could talk: How videography can tell luxury homes’ stories

    For two decades, Tracey Atkins has been bringing the stories of some of the world’s most opulent and well-known homes to life. With an innate ability to capture the aura, the history and the essence of a property, Tracey and her Goldeneye Media team have created marketing films unlike any… …

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  • Photo of How to put together the perfect deal?

    How to put together the perfect deal?

    You have just sold a house in a prestigious suburb, at what you think is a good price. The vendor had negotiated a lower fee with you already. After the event, you feel that you had put in more than the fee warranted, but the vendor said they could have… …

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  • Photo of Find your tribe

    Find your tribe

    You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He explains how social media can help you find your crew and send your personal brand soaring. …

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  • Photo of Big versus boutique

    Big versus boutique

    Not that long ago there was a distinct concept, theory or trend I could see happening in the real estate industry that I was yet to come up with a name for. It was occurring across the professional services industry, including professions such as accounting and in legal firms. Everyone is talking about disruption, but… …

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  • Photo of Don’t fake it to make it

    Don’t fake it to make it

    How many times have you heard “fake it until you make it”? While there may have been an argument for this in the past, the human need for authenticity has grown. Many of us know what being authentic means and want to be seen that way, but how exactly do… …

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  • Photo of Slow and steady steps to success

    Slow and steady steps to success

    News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s… …

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  • Photo of The social media switch

    The social media switch

    While Instagram and Facebook are usually the go-to social media platforms for real estate, here are four reasons to ditch them in favour of LinkedIn in 2020. 1. Organic reach on Facebook and Instagram is dropping, but LinkedIn is risingFacebook and Instagram have well and truly become ‘pay to play’… …

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  • Photo of The most popular keywords to sell a listing

    The most popular keywords to sell a listing

    When agents list a property on a real estate portal do the words used make a difference when trying to make the sale? Are these keywords designed to impress the potential buyer or should they be targeted towards what a buyer actually wants? Well, it turns out these questions have… …

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  • Photo of Push past the plateau

    Push past the plateau

    A logical path often leads to an illogical outcome. What does that mean? Let me explain. Our rich industry data shows a high percentage of agents will plateau in their fourth or fifth year in the industry. This is where the illogical outcomes start. Logically, a business that has been… …

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  • Photo of Four tips for building greener homes at a better price

    Four tips for building greener homes at a better price

    A leading builder has revealed his top four tips for creating more affordable ‘green’ homes with lower running costs in 2020. AJP Constructions owner Andrew Payton said the idea that homes with green credentials take longer to build and require a ‘sustainability premium’ was ludicrous. “It’s ridiculous that some builders… …

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  • Photo of Top 5 real estate podcasts of 2019

    Top 5 real estate podcasts of 2019

    This year we've had a stellar line up of guests on Elevate from industry influencers to agency leaders and dived into …

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  • Photo of The Top 10 real estate features of 2019

    The Top 10 real estate features of 2019

    Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019. …

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  • Photo of Clock’s ticking – And the term days on market is changing

    Clock’s ticking – And the term days on market is changing

    The concept of days on market seems pretty straightforward. The property goes live and the clock starts. If we go back to the turn of the century, many offices would boast of 45 days and 50 days on the market. As auctions became more prevalent and on-trend, this shortened to 27 and 30 days. But… …

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  • Photo of Weekend Auction Wrap: Volumes taper off ahead of Christmas

    Weekend Auction Wrap: Volumes taper off ahead of Christmas

    Auction volumes and the preliminary clearance rate across the country were lower this weekend, as the tapering off ahead of the Christmas period officially began. The clearance rate in Sydney dropped for a third straight week, with volumes down by -13 per cent on the prior week. Only 846 homes… …

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  • Photo of The Agency predicts steady house price growth in 2020

    The Agency predicts steady house price growth in 2020

    A combination of cheap funding and low stock levels are helping boost house prices across the country and that is expected to continue into 2020, according to real estate group, The Agency. In their Summer 2019/2020 property report, The Agency CEO Matt Lahood has suggested there could be more upside… …

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  • Photo of Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way

    Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way

    Auction results were strong for yet another week, as buyer demand continues to outstrip supply. Across the country, the latest CoreLogic data has shown that the national preliminary auction clearance rate came in at 74.5% from a total of 2,837. This was the second busiest week of the year, however, the numbers were down slightly… …

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  • Photo of Weekend Auction Wrap: Sydney and Melbourne continue to see strong clearance rates

    Weekend Auction Wrap: Sydney and Melbourne continue to see strong clearance rates

    It was another huge weekend of auctions in Australia’s two largest property markets as the spring selling season closed out with strong demand from buyers. Again it was Sydney that led the field, finishing the weekend with a preliminary clearance rate of 84.7 per cent, according to CoreLogic. In total… …

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  • Photo of 10 ways to market your business (tastefully!) at Christmas

    10 ways to market your business (tastefully!) at Christmas

    Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred holidays can be tricky. On one hand, the Christmas period is a great time to market your business while your neighbourhood is likely to be in a community networking kind of mood, but where do you draw… …

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  • Photo of Here we go again

    Here we go again

    The housing downturn gave us a two-year glimpse of what it takes to achieve housing affordability and not all of us liked what we saw. With rates of home ownership in decline and a boom that had gone on too long there was justified alarm as the housing affordability crisis… …

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