SELLING + MARKETING PROPERTY
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Dean Yeo and Samantha McLean: Top 5 marketing tips
Elite Agent's Samantha McLean shares her top five marketing tips in conversation with businessDepot's Dean Yeo.
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5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you want your listing to stand out from the crowd.
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Dan Argent: How to make 2023 the year to shine (and not decline)
We can all agree that 2023 is going to look vastly different to 2022. The decline in property pricing is predicted to continue, inflationary pressures will keep building, and borrowing is becoming more difficult.
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Top 5 marketing tips from 2022
There are tens of thousands of real estate agents in Australia, so how do you make sure your name is top of mind when a vendor decides it’s time to sell?
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5 steps you can take now to make this holiday break super productive
The traditional ‘off season’, when activity in the world of real estate drops over the Christmas slowdown, could be the best time to capitalise on a captive audience.
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Make your marketing meaningful: Hannah Gill
When it comes to a customer’s perception of a business or brand, and their choice of who to engage with when buying a product or service, there are obvious considerations in their decision-making process. Price and perception of value aside, these often include the business’s online presence, customer reviews, prospective customers’ experiences, and recommendations from people they know and trust.…
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Property styling tips for Christmas 2022
With only a month to go until Christmas, property stylist Justine Wilson says this year is all about gold and silver and getting your furry friends involved.
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David Walker: Developing a high-performance culture
If you’re going to succeed in one of the most competitive real estate markets in the country, you’re going to have to be able to put together an incredibly high-performing team.
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Dynamic duo makes perfect match with eXp
Melbourne real estate duo Renea Gilles and Sharyn Weir say they have found the perfect partner to drive their results to the next level.
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Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to get the ink flowing and make a real impression on your prospects and customers.
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Sydney penthouse trends that hold their value
Nothing beats the view from on high! Despite a slowing market, it’s still been a landmark year for Sydney penthouse sales.
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Time use survey shows a more relaxed lifestyle in most, but not all, of regional Australia
Every 15 years, the Australian Bureau of Statistics conducts a time use survey. Around 2,000 households are given diaries to record how they spend their time.
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Ryan Suhle: How to kick start your career by focussing on productive hours
Young gun Ryan Suhle is still in his first few years of real estate but has already hit Chairman’s Elite status after doing 220 deals last year and is now the top agent at Ray White North Lakes.
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Why reducing your fees is not the answer
I recently attended a seminar presented by REISA, Macquarie Bank and BDO. Drawing from the research that was presented, I would like to share my observations on what is happening in the current market, and how you can prepare your agency for a possible downturn.
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Imogen Callister: marketing that works in a slowdown
It's easy to market how great you are when the real estate sector is booming.
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What is the biggest opportunity in property right now?
There is an old piece of investment advice that specifies that you should buy when the market is down and sell when it is up.
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How to win high-end listings with Josh Flagg
Josh Flagg is one of the best-known real estate agents in the world, rising to fame in 2006 when he was picked to star in the reality TV series Million Dollar Listing Los Angeles.
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Will the housing downturn be over sooner than we think?
Investors in the US have just started behaving very differently.
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To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting further away from vendor expectations, the general ritual has been to move away from the auction process and head towards private sale.
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Justine Wilson’s spring selling season styling trends
Forget Scandi and Japandi, spring selling season style trends have moved on to curved furniture, antiques and the rise of the outdoor room according to leading property stylist and founder of Vault Interiors, Justine Wilson. Here, Justine shares how you and your vendors can give every home an on-trend facelift buyers will love. It’s time to move on from the…
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How we sold it: 19 Bul Bul Court, Ludmilla
When Darwin real estate agent, Simon Watts, decided to sell his own property, he admits he was a bit nervous.
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Jason Scott: what makes quality real estate content
Agents need to turn themselves into trusted experts on the economics of the property market to garner more media coverage to help build their brand, a leading News Corp Australia executive says.
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Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future.
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4 tips to better prepare for an open home
Despite the introduction of new technology like video tours, there’s no questioning the importance of a traditional open home.
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5 ways to increase the price of a property with furnishings
With recent interest rate hikes and widespread reports of property prices stalling, property stylist Justine Wilson has shared her tips to increase the final price a property by as much as 20 per cent.
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Tim Lawless: know your market and understand the stats
Australian consumers have grown to be exceptionally savvy when it comes to researching the property market. Not a day goes by when there isn’t an article in the local paper reporting some aspect of the property market, and information providers like CoreLogic make researching the local marketplace much easier for the average buyer, seller or investor.
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How we sold it: Balfour Place
It's no mean feat to sellout a luxury apartment development in just three days. But that's exactly what happened when Balfour Place hit the market. Developer Third.i said the secret behind the success was a high impact print advertising campaign that zeroed in on its target market and use high-end marketing assets such as gloss wraps on some of Australia's…
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In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
“Nobody wants to be sold to, but everyone loves shopping with their friends…” That’s what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And he’s right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of…
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5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney…
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‘I Lost My Best Buyer!’ – The blame game
It’s Friday afternoon and I’m doing my rounds checking in on tomorrow’s auctions. A panicked agent picks up the phone and instantly proclaims, “Tim, I’ve lost my best buyer!”
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Vivien Yap: How to build a luxury real estate business
Just 10 years ago Vivien Yap was in a different career and only ever intended to take on real estate as a hobby.
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David Washington: Building a future with eXp Realty
He might be selling real estate in the oldest country town in South Australia, but that doesn’t mean David Washington’s business model is ancient too.
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How We Sold It: Cove House
When one of Sydney’s most recognisable luxury homes, Cove House, sold last year, it did so on the back of a high-end marketing campaign that garnered national and international interest. Highland partner Mitchell Wynn explains what the campaign involved and why it worked.
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