SELLING + MARKETING PROPERTY
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What the customer wants: Samantha McLean reveals the six stages of consumer buying and how to close more deals
“Nobody wants to be sold to, but everyone loves shopping with their friends…” That’s what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And he’s right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of wine on a Friday night and looking at shoes and other shiny things. …
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5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney it occurred to me that between Simon and Gavin meeting up in showers, …
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‘I Lost My Best Buyer!’ – The blame game
It’s Friday afternoon and I’m doing my rounds checking in on tomorrow’s auctions. A panicked agent picks up the phone and instantly proclaims, “Tim, I’ve lost my best buyer!” …
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Vivien Yap: How to build a luxury real estate business
Just 10 years ago Vivien Yap was in a different career and only ever intended to take on real estate as a hobby. …
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David Washington: Building a future with eXp Realty
He might be selling real estate in the oldest country town in South Australia, but that doesn’t mean David Washington’s business model is ancient too. …
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How We Sold It: Cove House
When one of Sydney’s most recognisable luxury homes, Cove House, sold last year, it did so on the back of a high-end marketing campaign that garnered national and international interest. Highland partner Mitchell Wynn explains what the campaign involved and why it worked. …
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Stefan Siciliano: Building a volume business
In just six years Stefan Siciliano has built his real estate career from selling 41 properties in his first year to being on track to do 180 settlements this year. …
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Michael Choi: Top 10 tips to thrive in real estate
The real estate market is as dynamic as ever. And as the market continues to change, Area Specialist founder, Michael Choi says agents and leaders must go above and beyond if they wish to thrive, rather than plateau. Here, he shares his top 10 tips to do just that. …
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How to market long-held homes
Sir Donald Bradman is widely regarded as the greatest batsman ever to hold a cricket bat, with the man affectionately nicknamed “The Don” holding a test batting average of 99.94. …
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Kevin Chokshi: How to build a referral network
Kevin Chokshi moved to Australia from India as an 18-year-old to study IT, with two bags of clothes, $2000 in his pocket, no mobile phone and no connections. …
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How we sold it: Yeerongpilly Green
Selling a new housing development in a suburb few have heard of was always going to be out of the ordinary for the Consolidated Properties team. …
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The best in the west: luxury homes in WA
From sparkling in-ground pools to water views, teppanyaki plates and circular glass showers, a lot of luxurious homes have sold in Western Australia in the past 12 months. If you have an address in western Perth’s affluent suburb of Peppermint Grove you’re almost guaranteed to make the list of the state’s most luxurious sales, while Mosman Park is another standout suburb. …
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Leveling up: How to grow from real estate agent to million-dollar agent
When it comes to making your mark as a million-dollar agent, times have changed. …
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How we sold it: 38A The Terrace, Ocean Grove
Building relationships is real estate 101, but it’s not just connections with buyers and sellers that can help you sell properties. RT Edgar Bellarine Director Brock Grainger says forging strong partnerships with local media organisations has helped him tell the story behind his properties and this works to complement his digital and print marketing campaigns. The result is more eyes on his listings and strong sales results he can then promote through savvy ‘just sold’ advertising. …
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How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make them feel. …
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How to market a tiny apartment with a toilet in the shower
At just 17sq m and with a toilet located inside the shower it’s safe to say 43/20-22 Springfield Ave, Potts Point, is not your standard apartment. It forms part of the tiny home movement and while the selling agent, Belle Property Potts Point’s Silvia Vitale, has seen features like this before, there’s no doubt a specialised marketing plan, targeting a specific buyer is in need for a property such as this. …
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Take a peek inside South Australia’s most luxurious sales
If you’ve got a bit of spare time this weekend and want to see how the other half live then check out this list of 10 luxury South Australian homes that sold over the past 12 months. Not surprisingly there are quite a few beachfront, esplanade homes that make the list, as well as a truly stunning country home in Stirling where it’s easy to picture yourself playing a round of croquet before enjoying cucumber sandwiches and a spot of tea. …
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Build your personal brand and fill your lead pipeline like Ryan Serhant
Real estate agents seeking a personal brand akin to the status and followers Million Dollar Listing New York superstar Ryan Serhant has generated can learn how he did it with a new course. SERHANT. Ventures, the education and innovation arm of SERHANT. has announced its latest Sell it Like Serhant course How to Build Your Personal Brand, which gives real estate agents and sales professionals worldwide the tools and strategies to scale their lead pipeline and generate more referrals with a three-phase approach, …
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How top agents sell elite properties
When Sydney Sotheby’s International Reality Managing Director Michael Pallier listed this Point Piper waterfront mansion, he took an approach to marketing that was as unique as the property itself. Edgewater, on Wolseley Rd, sold for an eye-watering $95 million, showing it was a was a marketing approach that worked, and should be applied to most elite sales, according to Mr Pallier. …
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Luxury Queensland homes with Turkish steam rooms and teppanyaki hot plates
With the nickname “Millionaire’s Row”, it’s no surprise to see a property on Hedges Ave, Mermaid Beach, feature in the list of most expensive house sales in Queensland in the past 12 months. Spread across four levels, 159 Hedges Ave sold for $15.75 million earlier this year and features multiple outdoor entertaining terraces and bars, a sparkling in-ground pool, wine cellar and a plant room. …
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Why sales agents need buyer’s agents in a surging Sydney market
It’s never been a better time to be an agent; and a worse time to be a buyer. …
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Six great Mastermind insights
Incredible. That’s the word that comes to mind when I consider the way that this year’s Mastermind. With Sherrie program unfolded. …
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Great expectations: Why real estate and pets aren’t that different
What do pets and real estate have in common? Caroline Bolderston says it's a lot. In this column Caroline says the key ingredients in strong leadership are a lot like those needed to train a new puppy. …
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How We Sold It: Malumba Estate
Not just any old marketing campaign will do when the home you’re selling is worth many millions. …
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Don’t fake it to make it: Caroline Bolderston
How many times have you heard 'fake it until you make it'? We know what being authentic means, but how exactly do you do it? …
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Safety, certainty and incontestable value: The new listing presentation with Claudio Encina
Real estate agents need to ditch flashy sales pitches and go back to basics and create ‘incontestable value’ to win listings in the current COVID-19 climate, according to top real estate coach Claudio Encina. …
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How We Sold It: 15 Westminster Court, Sovereign Islands
Marketing luxury homes needs to be done with precision. Here, Ray White Sovereign Islands sales executive Edin Kara explains why he uses a combination of print and digital marketing mediums to sell mansions on the Gold Coast …
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How to find the real story in real estate copy: Kylie Dulhunty
Property editorials don’t have to be boring, says Kylie Dulhunty. Properties have personalities, and those come as much from the people who lived there as the bricks and mortar features themselves. …
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Top luxury sales across New South Wales
We’ve collated a stunning list of some of the most luxurious homes that have sold in NSW over the past 12 months. …
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How to avoid these seven common website mistakes that could be losing you leads
Digital marketing is a vital component in today's market. But as SEO continue to evolve, it can be difficult to keep your website up-to-date …
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How the spring selling season is shaping up: Mathew Tiller
LJ Hooker head of research Mathew Tiller has revealed how restrictions will impact Spring selling and what to expect next year. …
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Empowering the agent: 30 minutes with REA Group’s Simon Hope
Online auctions and virtual inspections are part of real estate’s ‘new normal’. But technology and data are not enough on their own. …
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Lisa Novak: Five social media tactics to employ to attract buyers (and sellers!)
Lisa Novak is one of the early adopters of selling property via her social media accounts. Here, Lisa Novak has revealed her top five tactics to enhance your social media engagement. Forget about the followers That’s right! The reality is you don’t need thousands of followers on your social media, you just need a few hundred of the right types of followers. …
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How to use video for leasing in lockdown: Marcel Dybner
Besser + Co partner Marcel Dybner has revealed how using videos for rental leases has significantly helped maintain business while in lockdown. …
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Five useful beliefs to help you drive sales: Chris Helder
Ever tried positive thinking? If you have and you achieved mixed results (or no results), you’re not alone. Chris Helder introduces a more realistic alternative – useful beliefs – which can be used to drive sales. …
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