Selling and Marketing Property
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30 minutes with Daniel Lee – Plum Property Brisbane
Only 10 seconds into a video depicting an Indooroopilly home, it’s hard not to break into outright laughter. On screen is Plum Property principal Daniel Lee looking for all intents and purposes like a dodgy used car salesman espousing the virtues of a true “renovator’s delight”. It’s irreverent, it’s downright amusing, and it’s nothing like…
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Tony Issa: Being true to others and ourselves
Years in the industry? Since 2010 in different capacities, but always related to property. What's a special place in your local area?I really love Finesse Eatery and Espresso Bar in Sylvania, and Cup and Cook in Kyle Bay – they are relaxing environments where I can chat to the operators and locals while enjoying great food…
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Boosting exposure with innovative marketing
With listings and transactions taking a hit as a result of COVID-19, agents have increasingly been looking to more innovative marketing tactics to gain exposure for their properties. Collings Real Estate's leading sales agent Christian Gravias has been successfully implementing a range of unique marketing strategies that have proven highly effective in the current climate.…
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Tenants play key role in rent roll growth
Tenants can provide an untapped resource to generate new rental listings, a property management expert says. Speaking as part of a Transform 2020 coaching session, Kolmeo Head of Strategy Brock Fisher says word-of-mouth referrals or “advocacy” from tenants can play a critical role in significantly growing a rent roll. “There is one new management lurking…
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Donna Gordin: Following my instincts
Years in the industry? Seems like forever, but in 1993 I started in a family business working for a very successful office in Scarborough. That make’s it just over 27 years. What's a special place in your local area?Our north facing bay in Rockingham, you’ll discover crystal blue waters and crisp white sand in Cockburn Sound.…
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Owning the narrative: building your presence online
While COVID-19 has made it tempting to go silent online, Tiffany Wilson argues that now is the time for agents to take back the narrative of what’s happening in the market. While she acknowledges that the context in which we are all operating is evolving at pace, Tiffany identifies two common responses among agents trying…
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Hyper local prospecting
Real estate agents looking to expand their digital footprint and low-cost marketing options should consider homely.com.au, its Co-CEO Jason Spencer says. Speaking as part of Transform 2020, Jason said the popular real estate platform drew interest from 18 million visitors last year, who were attracted to its unique, hyper-local, user-generated content. Founded in 2014, homely.com.au…
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Kristine Krienke: Going above and beyond to get the job done
Years in the industry?I have been in the industry for four years and I'm a Sales Associate at Place Estate Agents. What's a special place in your local area?My local area is full of green spaces and parks that families are drawn to. With so many great outdoor areas to enjoy, it's easy to forget…
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If it were Day 1 in real estate again… what would you do differently?
Coming out of the COVID-19 crisis is the perfect time to adopt a “learner mentality” and treat things as though it’s your first day in real estate, a top sales director says. Speaking as part of a Transform 2020 Leadership Lesson, The Agency’s Thomas McGlynn says too often agents think they know it all and…
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Getting back on track post COVID-19
Real estate agents should use the COVID-19 crisis to do an audit of their business and inject renewed energy into their game plan, a top sales director says. Speaking during a Transform 2020 Leadership Lesson, Thomas McGlynn, from The Agency, told agents the COVID-19 crisis had been a rollercoaster. “It’s been a really steep learning…
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11 ways to attract new listings during COVID-19
Virtual coffees with clients and helping to promote struggling local businesses are just two of 11 ways agents can generate new leads and listings during the COVID-19 crisis, a leading US agent and coach says. Speaking during one of this year’s Transform lessons, Jim Remley says during the Covid-19 crisis agents need to think outside…
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How to stop fearing and start having powerful direct conversations
Agents should stop “telling and selling” and start asking deep-diving questions to meet clients’ values, list more properties and make more sales. Speaking during one of this year’s Transform lessons, expert coach Caroline Bolderston says the key to doing this is to learn the art of having powerful direct conversations (PDCs). The trouble is, there…
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The new listing presentation with Claudio Encina
Real estate agents need to ditch flashy sales pitches and go back to basics and create 'incontestable value' to win listings in the current COVID-19 climate, according to top real estate coach Claudio Encina. Speaking during one of this year's Transform lessons, Claudio Encina says right now potential sellers feel “uncertain, unsafe and uncomfortable” with…
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Why we can’t see the blinding obvious
What do snap judgements, gut feelings and stereotypes have in common? They are all forms of heuristics. Heuristics is a term psychologists use to describe the mental shortcuts, which are often unconscious, used to make decisions and solve problems. We use many shortcuts to make decisions daily. Sometimes when we are faced with a difficult…
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5 tips for real estate agents working with separated couples
In a perfect world, all separating couples would adopt a sensible, collaborative, co-operative approach to the sale of their home. But we don’t live in a perfect world. Being aware of and sensitive to the potential issues which may arise in the sale of a home as the result of a separation, can help you…
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If these walls could talk: How videography can tell luxury homes’ stories
For two decades, Tracey Atkins has been bringing the stories of some of the world’s most opulent and well-known homes to life. With an innate ability to capture the aura, the history and the essence of a property, Tracey and her Goldeneye Media team have created marketing films unlike any others. Breathtaking videography and still…
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How to put together the perfect deal?
You have just sold a house in a prestigious suburb, at what you think is a good price. The vendor had negotiated a lower fee with you already. After the event, you feel that you had put in more than the fee warranted, but the vendor said they could have got a higher price for…
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Find your tribe
You can’t be everything to everyone. That’s the message David Stewart wants you to remember in 2020. He explains how social media can help you find your crew and send your personal brand soaring.
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Big versus boutique
Not that long ago there was a distinct concept, theory or trend I could see happening in the real estate industry that I was yet to come up with a name for. It was occurring across the professional services industry, including professions such as accounting and in legal firms. Everyone is talking about disruption, but…
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Don’t fake it to make it
How many times have you heard “fake it until you make it”? While there may have been an argument for this in the past, the human need for authenticity has grown. Many of us know what being authentic means and want to be seen that way, but how exactly do you do it? It’s simple…
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Slow and steady steps to success
News cycles are often easy to predict. There will always be fireworks on New Year’s Eve, mothers having lunch on Mother’s Day, children having their photograph with Santa at Christmas, the Boxing Day test match and the grand finals to provide foreseeable news cycles. As the decade rolls over and we head into 2020, it’s…
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The social media switch
While Instagram and Facebook are usually the go-to social media platforms for real estate, here are four reasons to ditch them in favour of LinkedIn in 2020. 1. Organic reach on Facebook and Instagram is dropping, but LinkedIn is risingFacebook and Instagram have well and truly become ‘pay to play’ social media platforms with organic…
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The most popular keywords to sell a listing
When agents list a property on a real estate portal do the words used make a difference when trying to make the sale? Are these keywords designed to impress the potential buyer or should they be targeted towards what a buyer actually wants? Well, it turns out these questions have been answered by Point2Homes in…
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Push past the plateau
A logical path often leads to an illogical outcome. What does that mean? Let me explain. Our rich industry data shows a high percentage of agents will plateau in their fourth or fifth year in the industry. This is where the illogical outcomes start. Logically, a business that has been in the market a while…
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Four tips for building greener homes at a better price
A leading builder has revealed his top four tips for creating more affordable ‘green’ homes with lower running costs in 2020. AJP Constructions owner Andrew Payton said the idea that homes with green credentials take longer to build and require a ‘sustainability premium’ was ludicrous. “It’s ridiculous that some builders attach a premium to making…
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Top 5 real estate podcasts of 2019
This year we've had a stellar line up of guests on Elevate from industry influencers to agency leaders and dived into
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The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019.
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Clock’s ticking – And the term days on market is changing
The concept of days on market seems pretty straightforward. The property goes live and the clock starts. If we go back to the turn of the century, many offices would boast of 45 days and 50 days on the market. As auctions became more prevalent and on-trend, this shortened to 27 and 30 days. But…
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Weekend Auction Wrap: Volumes taper off ahead of Christmas
Auction volumes and the preliminary clearance rate across the country were lower this weekend, as the tapering off ahead of the Christmas period officially began. The clearance rate in Sydney dropped for a third straight week, with volumes down by -13 per cent on the prior week. Only 846 homes were taken to auction, according…
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The Agency predicts steady house price growth in 2020
A combination of cheap funding and low stock levels are helping boost house prices across the country and that is expected to continue into 2020, according to real estate group, The Agency. In their Summer 2019/2020 property report, The Agency CEO Matt Lahood has suggested there could be more upside in house prices next year,…
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Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way
Auction results were strong for yet another week, as buyer demand continues to outstrip supply. Across the country, the latest CoreLogic data has shown that the national preliminary auction clearance rate came in at 74.5% from a total of 2,837. This was the second busiest week of the year, however, the numbers were down slightly…
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Weekend Auction Wrap: Sydney and Melbourne continue to see strong clearance rates
It was another huge weekend of auctions in Australia’s two largest property markets as the spring selling season closed out with strong demand from buyers. Again it was Sydney that led the field, finishing the weekend with a preliminary clearance rate of 84.7 per cent, according to CoreLogic. In total there were 1,131 auctions held…
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10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred holidays can be tricky. On one hand, the Christmas period is a great time to market your business while your neighbourhood is likely to be in a community networking kind of mood, but where do you draw…
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Here we go again
The housing downturn gave us a two-year glimpse of what it takes to achieve housing affordability and not all of us liked what we saw. With rates of home ownership in decline and a boom that had gone on too long there was justified alarm as the housing affordability crisis took its toll, before the…
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Weekend Auction Wrap: Positive signs for the market in 2020
It was a huge weekend of auctions across the country with Sydney again leading all comers, as buyers are continuing to make aggressive moves in a bid to get deals done by Christmas. Sydney’s preliminary auction clearance rate came in at 82.3%, which was up sharply on up on last week’s final clearance rate of…
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