SELLING + MARKETING PROPERTY
-
Barbara Corcoran rewrote the rulebook – and these agents are following her lead
Barbara Corcoran turned a $1000 loan into a $100 million real estate empire, not by playing it safe but by getting noticed. From fake market reports to dog tricks and outrageous stunts, she proved that visibility wins listings. Now a new wave of Aussie agents are following suit with bold, creative campaigns that break the mould and get results.
Read More » -
Are family-sized apartments the future?
For years, Australian apartment living has been synonymous with young professionals and downsizers, while families have largely gravitated toward standalone homes. But as affordability challenges grow and urban planning evolves, a new trend is emerging: larger apartments designed specifically for families.
Read More » -
2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns, as a packed calendar of public holidays and a federal election could disrupt many weeks of selling opportunities.
Read More » -
Are you marketing with a blindfold on?
TikTok uses 78 data points to form a complete picture of you. How many data points are we using to understand our clients before throwing marketing dollars into the wind?
Read More » -
Darren Krakowiak: 9 keys to smart commercial real estate negotiation
Strong negotiation skills can significantly enhance your commercial real estate success.
Read More » -
Andy Reid: Auctions are a team effort, not a solo performance
The campaign’s run its course, the buyers have been through, and the crowd has formed.
Read More » -
The psychology of home staging: influencing buyer perception
As a real estate agent, you understand the importance of presenting a property in its best light to attract potential buyers.
Read More » -
10 ways to warm your home, and buyers’ appetites, this winter
As winter approaches (it certainly felt like it for me last weekend!), creating a warm and inviting atmosphere in the home becomes a top priority for many, including those selling their homes.
Read More » -
Bianca Denham: What do sellers really want?
There’s a natural gap that exists between sellers and buyers, a tension that is to be expected in the course of every transaction.
Read More » -
What to do when your business stalls
When it comes to moving your real estate business forward, that growth doesn’t have to be in a straight line.
Read More » -
Claudio Encina: How to transform pain into pleasure for your vendors
Working with vendors to accept an offer can be challenging at times.
Read More » -
Maximising sales with sustainable property styling
In today's real estate market, sustainability isn't just a buzzword; it's a critical factor influencing buyer decisions.
Read More » -
The secret to selling $50 million worth of property in just one day
An incredible four-storey property, that the owners spent three years fighting in the Land and Environment Court to build in Greenhills Beach, has sold for about $16 million.
Read More » -
Autumn styling to leave buyers inspired
As the leaves change and the weather cools down, Autumn provides the perfect opportunity for your vendors to style their homes with warm, inviting colours, ready for sale.
Read More » -
10 property listing cliches and why you need to avoid them
My best friend is selling her property and, needless to say, it’s a bit of a stressful process.
Read More » -
Nerida Conisbee: Why Australia’s luxury homes have outperformed the market
Over the past decade, luxury houses have experienced a far stronger rate of growth than the rest of the market.
Read More » -
Colour splash: Beige bows out to vibrant 2024 interior trends
Bye, bye beige and hello colour!
Read More » -
Maximising the allure: How to prepare homes for a new year sale
As you approach the end of the year, it’s time to put in some prep and get 2024 vendors ready for the opportunities that a new year brings.
Read More » -
Nerida Consibee: Which suburbs do best over the summer months?
Spring is generally seen as the peak selling season.
Read More » -
Spooktacular strategies: How to haunt your way to real estate success this Halloween
Spirits, spectres, and spooky properties! Halloween offers more than just treats and disguises.
Read More » -
Justine Wilson: How to keep a property looking fresh on the market after Christmas
The festive season is fast approaching, and homeowners looking to sell their properties are eager to attract potential buyers.
Read More » -
The Block’s marketing magic: lessons for real estate agents
There’s a lot more to marketing the high-end properties you find on The Block than simply throwing together a few photos and a quick listing description.
Read More » -
How agents can dramatically improve their auction campaigns
The number one goal for most real estate agents when it comes to marketing a property, is to engage buyers.
Read More » -
How to publish content marketing every single day without running out of ideas
In the real estate industry, you need to put your name in front of potential vendors all the time to create brand recognition and build trust.
Read More » -
Justine Wilson: Why the living room is the hero of home styling
If your vendors are faced with budgetary constraints when it comes to home styling, don't fear, there are options.
Read More » -
Nerida Conisbee: Will house prices drop now that supply is increasing?
House prices have been rising across Australia since the start of the year.
Read More » -
Bianca Denham: Why your metrics matter in a shifting spring landscape
As a southern-state resident I, like many of my compatriots, am incredibly excited about spring.
Read More » -
How to use auction to win more listings
It’s no surprise that the leading performers in nearly every marketplace across Australia are auction listing agents.
Read More » -
Get your real estate stories in the news: 5 ways to woo journalists (including us!)
It’s an age-old question and one I’ve been asked a lot lately - “How can I get my story in Elite Agent/the media/the news?”
Read More » -
Unlock the potential of outdoor space: Justine Wilson’s tips for creating an alfresco haven
As the vibrant seasons of spring and summer arrive, it traditionally means more listings and more sales.
Read More » -
Tony Lombardi: 5 strategies to reap auction clearance success
Even in a challenging real estate market, auctions can be a powerful tool to generate a successful sale.
Read More » -
Matt Leacy: How to make a splash with an idyllic pool
"There's plenty of space to add a pool!" It's a common phrase real estate agents use to entice buyers across Australia, but there's also a lot of work that goes into creating the ideal tropical oasis at home.
Read More » -
Sensational styling to sell this spring
Spring is just around the corner, and if you and your vendors want to ensure your property styling is on-trend, Vault Interiors' interior design expert, Justine Wilson, knows exactly how you can appeal to buyers.
Read More » -
Three ways to create leverage and scale your GCI in commercial real estate
There are three strategies that commercial real estate agents should implement if they want to take their production to even greater heights.
Read More » -
Jesse Davidson: the benefits of auction
These days, we are all accustomed to seeing the headlines in the newspapers of properties selling at auction for well above their reserve prices.
Read More »