In the real estate industry, you need to put your name in front of potential vendors all the time to create brand recognition and build trust.
Content marketing serves as a powerful tool to increase visibility and position yourself as an industry thought-leader.
The more content you publish, the more visibility and credibility you’ll build, which is why daily marketing is ideal. But, thinking of new topics to cover is not easy.
There are several ways in which you can stay on top of your daily content marketing.
Outline your objectives
Define your objectives, whether you are aiming to generate leads, build trust, educate your audience or a combination of all these.
This helps clarify your content strategy, guiding what, how and where to publish.
Create a schedule
Planning a schedule at the beginning will save you time in the long-run.
You can try categorising your audience based on buyer types or product categories to tailor content.
Defining your audience will help you generate reader-specific topics.
For example, vendors will need different content to buyers.
Choose your publishing platforms
Use multiple publishing platforms, including your website, LinkedIn and Facebook.
Content can sometimes be cross-posted, so you don’t have to generate new content for each platform.
Pick your types of content
Offer a mix of time-sensitive news and evergreen content.
Newsworthy posts gain immediate attention, while evergreen posts offer sustainable, searchable value over time.
A balance of using both can maximise immediate engagement as well as long-term traffic.
Types of content you can create include:
- social media posts
- email newsletters
- case studies
Inspire new ideas
Even the most experienced real estate agent may at some point experience content fatigue.
When that happens, start looking outward.
Try collaborating with industry stakeholders.
For example, you could interview a local mortgage broker about bridging finance for vendors who want to buy before they sell.
Networking events are a great way to inspire new ideas.
At these events, you may hear success stories that can be turned into valuable lessons or be part of a brainstorm that generates ideas.
A top tip for interesting topics is to ask your clients what they’re interested in learning.
Staying on top of news can generate ideas.
You can also look for fresh takes on old topics, such as how more property investors are likely to be negatively geared in light of recent interest rate rises.
Ultimately, sustaining a daily content marketing strategy is a blend of planning, staying connected with your audience and drawing inspiration from various sources.
By doing so, you are creating visibility and credibility for your services, establishing yourself as an expert in the field.