CONTRIBUTORSElite AgentSELLING + MARKETING PROPERTY

Justine Wilson: Why the living room is the hero of home styling

If your vendors are faced with budgetary constraints when it comes to home styling, don’t fear, there are options.

In addition to styling a few selected rooms, you can simply style just one.

It just needs to be the right one – the living room.

Here’s why the living room should be your top choice and how to make it a standout feature.

Why the living room?

The living room is often the heart of the home, and in the world of real estate marketing, it’s the shining star—the main attraction.

It’s the place where potential buyers envision themselves relaxing after a long day, entertaining friends, or enjoying family time.

Therefore, it deserves some extra attention.

When potential buyers walk through the property or browse online listings, they’re naturally drawn to the living room.

This is where they imagine themselves creating memories and living their daily lives.

So, making this space irresistible is a strategic move that can significantly impact the sale of the home.

Clear the clutter

Before you start styling, it’s essential to declutter the living room.

Remove any items that disrupt the flow and make the space feel cramped.

This includes shoes, baskets, side tables, or ottomans that are blocking the walkways.

A clutter-free environment allows potential buyers to focus on the room’s potential and not get distracted by personal items.

Optimise seating and space

One key styling tip is to maximise seating while maintaining a spacious feel.

Ensure you showcase as much seating as possible, combining a decent-sized sofa with compact occasional chairs.

It’s a great idea to store any deep or oversized sofas and replace them with compact versions that are raised off the floor.

This not only enhances the perception of space but also allows for better spatial flow.

Add an accent pop

To make the living room listing photo truly pop, incorporate an accent colour.

This can be done through accessories, lamps, cushions, throws, or artwork.

The right accent can instantly elevate the room’s visual appeal and create a lasting impression.

Embrace natural light

Light and airy window coverings or easily opened curtains are a must in the living room.

Natural light can make any space feel more inviting and spacious.

If possible, add a mirror to amplify this effect by bouncing light around the room.

Mirrors can be both functional and decorative, enhancing the overall ambiance.

Keep it neat and minimal

Lastly, maintain a tidy living room by storing personal effects such as paperwork, family photos, or everyday items like tissue boxes and coasters.

Keeping surfaces minimal and neat allows potential buyers to envision their own lives in the space without distractions.

So, if your vendors only have the budget to style one room, make it the living room.

It’s the gateway to creating a lasting impression on potential buyers and setting the stage for a successful sale.

Happy styling, and may the sale be a smooth and prosperous one!

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Justine Wilson

Justine Wilson is the director and owner of Vault Interiors. She has a Bachelor of Interior Design from the University of Technology Sydney – and an impressive history of experience over the years in styling and staging homes for sale.