Business Leadership
Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.
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The leadership workout
Real estate is a fast-paced, relationships-based industry, where you get to work your own hours and set the sky as the limit for growth and earning. Hard work is rewarded, competitive streaks are stroked, and…
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How to build a stress-free dream team
In these unprecedented times, many employers are fighting harder than ever to remain profitable, and employee performance is one of the most influential drivers when it comes to business success. Employee well-being directly affects how…
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Self motivation: Work out what drives you and why
Whether you are transacting with a buyer or a seller – the customer trigger, or the motivation, is essentially emotional driven. As a property professional, your capacity to understand the emotional motivations of your customer,…
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Let’s talk about the E word
When he wrote the breakthrough book Emotional Intelligence in 1995, Daniel Goleman identified the five pillars of Emotional Intelligence, in this article we look at empathy and those things you can do to improve yours.…
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Bridging the gap
Richard Branson made an excellent point when he declared employees, not clients, should come first in business. "If you take care of your employees, they will take care of the clients," he said. The book,…
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Unlocking potential
Unless your internet has been offline for the past decade, every business knows the importance of the customer experience, or CX as it’s more commonly known. Having your customer receive the experience you want them…
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Who are your customers?
At what point does someone become our customer? While there is not too much travel going on right now, let’ssay you go online and book a flight with Qantas, you proceed tocheck-in and head to the lounge before boarding the plane. When do you think Qantas believes you become their customer? If the experience at…
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How COVID-19 changed business practices
The pandemic literally changed the world. It certainly changed the way we conduct business of all kind. The real estate industry has learnt a lot of lessons from March through to the end of June,…
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Staying on track
Running a real estate business requires its leaders to wear many hats. We are still people businesses, so the discussions that drive accountability remain critical. Sales divisions still rely heavily on the commission structure to…
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Management mess or leadership success?
Over the past 12 years, I have had the privilege of working in some smooth operations, with fantastic leaders paving the way for their team to succeed. I have also had the underwhelming experience of…
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Rolling up their sleeves
In good times a leader’s job is to run the business smoothly and foster happy and productive employees and customers. What happens in uncertain times, when how we work has never been more fluid? That’s…
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Leanne Pilkington: Smart, strategic, and not to be underestimated
While Leanne says she is honoured to have received the award, she is – by her own admission – a somewhat disbelieving face of the women’s real estate movement. “The only special thing about me…
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The best that they can be
Too often as principals we become fixated on how people fit in with our agenda as business owners. We become less concerned with carefully listening and observing the needs of our colleagues and clients and…
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Matt Lahood – The Agency: There’s no COVID-19 manual but there is common sense
“It’s not like you can reach for a Coronavirus manual that’s sitting on the office shelf. The reality is we have to step up as leaders and an industry, and it’s a lot about common…
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The ultimate human upgrade
When Digital Live founder Steve Carroll put out the call for real estate agents to ride with him across Thailand in support of orphaned children, he was overwhelmed by the positive response. Last April, 30…
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A new direction
If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d…
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AI and the bottom line
With the introduction of Artificial Intelligence in business comes the challenge of what to do with the humans no longer needed. When it comes to supporting businesses, often we talk with clients about the best…
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How to build a recurring revenue stream by changing your purpose
The brands and people that move any market are customer-obsessed. They put the customer at the centre of everything they do. The future of our industry is to realign our purpose rapidly. The sales pitch…
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How to make 2020 your best year yet
Peter Gilchrist doesn’t mince his words when you ask him about goal setting. “I see goal setting as being a crock,” he declares in his typical no-nonsense manner. “So many people believe that if you…
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You ain’t seen nothing yet: Ray White Norwood
In Adelaide’s affluent east, Ray White Norwood has quickly established a reputation as a growing agency that people want to sell with and agents want to work for. Talk to owners Sam Brincat and Jason Spagnuolo, and…
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Conquering digital mastery in real estate – and educating disadvantaged kids at the same time
It’s no secret that the digital world can be confusing, competitive and relied on methods of leads and visibility can change in a heartbeat. In an ever-changing market driven by digital, it’s more important than…
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The highlight reel from Street MBA Brisbane
Great weather, great food and great company: Street MBA headed to Brisbane in October and it was nothing short of amazing. We visited some of the best in the business: Coronis, Image Property and Place,…
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Leah Jay – The quiet achiever
At 4.40am on May 22, 2017, Leah Jay looked out at the curvature of the earth from the top of Mt Everest. It marked the achievement of a major personal milestone, drawing on “30 per…
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Blood, Sweat and No Tears
Debt collection and resolving disputes in court are not usually at the top of employees’ most-loved work tasks. But Simone Firns is different. The Network Pacific Owners Corporation Manager loves the jobs others despise. “The…
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10 ways to future proof your real estate business
IT CAN BE HARD TO KNOW where to start when implementing technological changes in your business. Futurist Gihan Perera has done the head-scratching for you and explains what to do now to remain relevant for tomorrow’s consumer. Australia is perfectly positioned for growth in this “Asian Century”, and Australian real estate will be highly-sought and…
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Empathy and Understanding the key to service
In an increasingly technological world, David Holman knows people are more important than ever. The Direct Connect Chief Executive Officer says the moving services company’s employees and the vibrant culture within the organisation are what…
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10 things to attract top Gen Z talent to your business
It wasn’t that long ago that folks out there were scratching their heads trying to work out ways of attracting, recruiting and retaining millennials to businesses. Now, with the 2019 HSC well underway and school leavers looking for jobs the conversation needs to turn to attracting Generation Z talents to businesses. So push the smashed…
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Learning from the best at Street MBA Sydney
Where better to learn from the best of the best (and eat our weight in food); Sydney! Our Street MBA headed to Sydney in September and it didn’t disappoint! We were lucky enough to visit some of the best in the business: Di Jones, Novak Properties and The Agency. Whilst very different business models, the…
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How to use technology to solve your problems
Tech-driven problem solving In a world that moves at an ever increasing pace, it can be hard to know how to keep up. Josh Phegan takes a look at how using technology can solve your problems and which apps he thinks are game-changers. The problem is not the problem. The way you think about the…
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Three ways to boost employee engagement
Insights from Forbes, PwC, HBR and human resources professionals show the cost of replacing staff can fall anywhere between 20 and 231 per cent of an employee’s salary. Negative job growth has struck the property…
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Steve Carroll: Leadership in a digital age
By 2020, millennials will make up 50 per cent of the workforce. Whether or not you think technology has changed the face of leadership, three things we can agree on are: 1. The expectations of…
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What does the future of real estate hold?
Tony Morrison has always loved to talk numbers. The Harcourts Tasmania and Victoria Chief Executive Officer has been in the profession 31 years. He oversees 82 offices, and Harcourts holds 25 per cent market share across the two states. The number 24 is also important for Tony – not only because it signifies the number…
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Highlights from Street MBA Melbourne tour
For Street MBA tour #2 we headed to not so sunny Melbourne, and what an insightful tour it was. We had three well-respected agencies on the agenda and were hosted by exceptional operators: Sophie Lyons…
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Martin Millard: From humble beginnings
Martin Millard has been through the wringer and come out the other side. He’s still a little crinkled, definitely more enlightened, and has a dry, but earnest, sense of humour. Unorthodox is the only way…
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The domino effect
Ask Maria Carlino about her goals for the years ahead and she’s crystal clear in her response. “Ten thousand-plus property managements is my goal for The Agency in the next three years, with a presence…
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