Business Leadership

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • Recruiting for performance

    If you’re a manager or leader you will likely have come across the age-old challenge of balancing values with results. It’s a tough question; how do you create a sustainable culture that balances and upholds set values and is equally performance driven? In any team, there are usually four types of performers. Jack Welch, Chairman…

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  • 18 things that will make you a better leader: Chris Hanley

    Don’t ask successful people what they do now; ask them what they did back then to go from there to here. What did they change and what did they implement? I have found most people know what they need to do to be a better leader or salesperson or musician. When tested on what they…

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  • Why workflow works wonders: Josh Phegan

    I want you to imagine this one person, sitting in the room, at every meeting you have, listening intently and watching your every action. They are the customer, and they can’t believe how poorly the industry is serving them. There’s a massive upgrade required to thrive in this business, and it starts with workflow –…

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  • The art of celebrating success

    You’ve had a great few months, closed a lot of deals and the future pipeline looks great. You’ve taken a lot of affirmative action, spent time getting yourself and your team organised, and everything is moving along like clockwork. The problematic market only seems to fuel your desire to keep pushing forward and dealing with…

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  • Don’t run the risk of having to pay for company debts yourself

    Recent changes to company tax obligations could put company directors at increased risk of being personally liable for the Superannuation Guarantee Charge (SCG), according to legal experts Meyer Vandenberg Lawyers. They explain amendments to the Commonwealth legislation in April have extended the enforcement measures and decreased the reporting timeframes for a company’s SCG obligations. Meanwhile,…

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  • Strategies to reduce your break even point: John Knight

    In the last month's article, we talked about the one number every business owner needs to know – their breakeven point. Once you know your breakeven point, what do you do about it? Irrespective of how your specific market is travelling, the lower your breakeven point, the lower the risk in your business. The lower…

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  • Purple Rain: 7 marketing lessons for any business

    Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn't make their business model work. With my marketer's hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can…

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  • Finding your break-even point to make better business decisions: John Knight

    In business, there are hundreds of numbers you could be tracking and the key is to know which one to focus on at the right time. Recently we’ve had a number of discussions with clients where they have expressed concerns about whether or not they should cut costs in their business. ‘Is it time to…

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  • Pareto people: Sarah Dawson

    What do the humble green pea and real estate have in common? The Pareto Principle. The brain child of Italian philosopher and economist Vilfredo Frederico Damaso Pareto, the concept evolved from his observation that 20 per cent of the pea plants in his garden generated 80 per cent of the healthy pea pods. Commonly known…

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  • Great expectations

    Have you ever asked yourself, ‘Am I expecting too much?’ It’s a question principals and lead agents ask frequently. It usually comes up when they are frustrated, disappointed and the performance and follow through of their team members has let them down. It’s rare that the leader’s expectations are too high. Instead, there is often…

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  • 50 lessons that will make you a better leader

    The Leadership Diaries, an exclusive set of Elite Agent podcast interviews, turns one next month. Over the past 12 months, and with much more still to come, we’ve discovered leadership is a skill, an art and an essential ingredient for your business to achieve growth. To celebrate the milestone we’ve put together, in no particular…

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  • ‘Together we will succeed’: Owen Wilson

    Owen Wilson stepped into the top job at realestate.com.au in January - amidst arguably the worst downturn in the property market in the past 10 years. With an uncertain year ahead and global players such as Facebook making their own plans in real estate, Wilson’s overall philosophy is that it’s time for REA Group and…

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  • What are your agents worth? Andrew Acton

    In 2017, the Macquarie Residential Real Estate Benchmarking Report found the national average commission had slid from 2.6 per cent in 2009 to 2.18 per cent in 2016. Meanwhile, agencies were ‘looking to get more value from their investment in salespeople’. How can I help you? As a second-generation real estate agent who has experience…

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  • On her own terms: Michelle Kerr

    From her newly opened agency in Nedlands, WA, Michelle Kerr says she never expected to become a real estate agent. Rather, it was a career she fell into that ultimately saw her thrive. “I had a long history of property development and renovations,” Michelle explains. “I enjoyed 15 years of buying and selling, and saw…

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