Business Leadership
Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.
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Leading a franchise during a pandemic
We all watched in horror as Wuhan in China was consumed by the Coronavirus (later renamed COVID-19) in the first few months of 2020. We saw the chaos, the heartbreak, the overwhelmed hospital system and what looked perilously like a breakdown of society. By early March it was evident that… …
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Michael Sheargold expands leadership toolkit with Coach the Coach
With a tough year now entering its final stretch, there’s never been a better time for real estate leaders to expand their toolkit and bring out the best in their team, according to renowned real… …
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Self motivation: Work out what drives you and why
Whether you are transacting with a buyer or a seller – the customer trigger, or the motivation, is essentially emotional driven. As a property professional, your capacity to understand the emotional motivations of your customer,… …
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Who are your customers?
At what point does someone become our customer? While there is not too much travel going on right now, let’ssay you go online and book a flight with Qantas, you proceed tocheck-in and head to the lounge before boarding the plane. When do you think Qantas believes you become their customer? If the experience at… …
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A new direction
If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d… …
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10 ways to future proof your real estate business
IT CAN BE HARD TO KNOW where to start when implementing technological changes in your business. Futurist Gihan Perera has done the head-scratching for you and explains what to do now to remain relevant for tomorrow’s consumer. Australia is perfectly positioned for growth in this “Asian Century”, and Australian real estate will be highly-sought and… …
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10 things to attract top Gen Z talent to your business
It wasn’t that long ago that folks out there were scratching their heads trying to work out ways of attracting, recruiting and retaining millennials to businesses. Now, with the 2019 HSC well underway and school leavers looking for jobs the conversation needs to turn to attracting Generation Z talents to businesses. So push the smashed… …
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