Business Leadership

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • How to master strategic thinking in real estate: Scott Bateman

    For more than 20 years I’ve been involved in sales across various industries and there’s a question I’ve asked every team I’ve worked with during this time which is (almost) always guaranteed to result in stunned silence – “what do you do that your competitors would admit they can’t or … …

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  • Struck down by tinselitis? Here’s what to do

    A serious case of “tinselitis” is about to sweep the nation. It happens every year, when the last of the Halloween candy is cleared from the shelves to make way for Pavlova Magic and extra large, festive-size boxes of Favourites. With every Bublé song, more and more of us become … …

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  • The four Cs of leadership in a crisis: Leanne Pilkington

    Like many leaders, the past few months have given me time to reflect on what effective leadership really means and how it is delivered. Challenges and widespread uncertainty might be shared by everyone, but these issues manifest among teams in countless individual ways. Leaders must frame these challenges to resonate … …

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  • Leading a franchise during a pandemic

    We all watched in horror as Wuhan in China was consumed by the Coronavirus (later  renamed COVID-19) in the first few months of 2020. We saw the chaos, the heartbreak, the  overwhelmed hospital system and what looked perilously like a breakdown of society.   By early March it was evident that… …

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  • Michael Sheargold expands leadership toolkit with Coach the Coach

    With a tough year now entering its final stretch, there’s never been a better time for real estate leaders to expand their toolkit and bring out the best in their team, according to renowned real… …

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  • An essential cashflow management guide for difficult times

    It’s just as easy to go broke in a boom as it is in a bust. Equally you can make profit with negative cashflow and a loss with positive cashflow. Whilst a good majority of business owners will continue to look at their feet, some will raise their gaze to … …

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  • Communication conquers crisis

    From bushfires and hail storms to Coronavirus and Kanye for president; we’ve been living through a state of instability and unknowns. Many industries, including ours, have kept on keeping on—albeit with a host of changes, and a welcome opportunity to innovate and challenge the status quo. Everywhere you look, there … …

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  • The buck stops with the boss

    Every day I receive an email from Seth Godin and I highly recommend you subscribe to him too. One particular piece that he wrote recently resonated with me. The piece was titled Systems, Design and The Front Line. In this blog, Seth talked about how when things are not going … …

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  • The leadership workout

    Real estate is a fast-paced, relationships-based industry, where you get to work your own hours and set the sky as the limit for growth and earning. Hard work is rewarded, competitive streaks are stroked, and tangible achievements make it an exciting, lucrative career for anyone who considers themselves a ‘people’ … …

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  • How to build a stress-free dream team

    In these unprecedented times, many employers are fighting harder than ever to remain profitable, and employee performance is one of the most influential drivers when it comes to business success. Employee well-being directly affects how employees think and feel about their job and their organisation, and research has consistently shown … …

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  • Self motivation: Work out what drives you and why

    Whether you are transacting with a buyer or a seller – the customer trigger, or the motivation, is essentially emotional driven. As a property professional, your capacity to understand the emotional motivations of your customer,… …

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  • Let’s talk about the E word

    When he wrote the breakthrough book Emotional Intelligence in 1995, Daniel Goleman identified the five pillars of Emotional Intelligence, in this article we look at empathy and those things you can do to improve yours. For leaders, having empathy is critical to managing a successful team or organisation. The reasons … …

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  • Bridging the gap

    Richard Branson made an excellent point when he declared employees, not clients, should come first in business. “If you take care of your employees, they will take care of the clients,” he said. The book, The Mind of the Leader, backs this up with its extensive research,involving 35,000 leaders, showing … …

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  • Unlocking potential

    Unless your internet has been offline for the past decade, every business knows the importance of the customer experience, or CX as it’s more commonly known. Having your customer receive the experience you want them to have, and indeed the one they are expecting, requires you knowing and understanding your … …

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  • Who are your customers?

    At what point does someone become our customer? While there is not too much travel going on right now, let’ssay you go online and book a flight with Qantas, you proceed tocheck-in and head to the lounge before boarding the plane. When do you think Qantas believes you become their customer? If the experience at… …

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  • How COVID-19 changed business practices

    The pandemic literally changed the world. It certainly changed the way we conduct business of all kind. The real estate industry has learnt a lot of lessons from March through to the end of June, and continues to learn. These lessons learned from how we have been forced to adapt … …

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  • Staying on track

    Running a real estate business requires its leaders to wear many hats. We are still people businesses, so the discussions that drive accountability remain critical. Sales divisions still rely heavily on the commission structure to drive performance, but moving forward it may not be enough on its own. As technology … …

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  • Management mess or leadership success?

    Over the past 12 years, I have had the privilege of working in some smooth operations, with fantastic leaders paving the way for their team to succeed. I have also had the underwhelming experience of working in departments where the ‘leader’ was a person whose idea of leadership is to … …

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  • Rolling up their sleeves

    In good times a leader’s job is to run the business smoothly and foster happy and productive employees and customers. What happens in uncertain times, when how we work has never been more fluid? That’s the situation the nation has been in since the arrival of COVID-19. PEOPLE FIRST At … …

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  • Leanne Pilkington: Smart, strategic, and not to be underestimated

    While Leanne says she is honoured to have received the award, she is – by her own admission – a somewhat disbelieving face of the women’s real estate movement. “The only special thing about me is my willingness to work hard,” she reflects. “That’s really what has got me to … …

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  • The best that they can be

    Too often as principals we become fixated on how people fit in with our agenda as business owners. We become less concerned with carefully listening and observing the needs of our colleagues and clients and can become focused on our own requirements. Here’s where the French concept of noblesse oblige … …

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  • Matt Lahood – The Agency: There’s no COVID-19 manual but there is common sense

    “It’s not like you can reach for a Coronavirus manual that’s sitting on the office shelf. The reality is we have to step up as leaders and an industry, and it’s a lot about common sense.” Over the past few weeks, Matt Lahood has been implementing a raft of changes … …

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  • The ultimate human upgrade

    When Digital Live founder Steve Carroll put out the call for real estate agents to ride with him across Thailand in support of orphaned children, he was overwhelmed by the positive response. Last April, 30 riders from all walks of life, with all levels of fitness, enthusiastically embraced the challenge, … …

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  • A new direction

    If you visited Direct Connect’s stand at AREC this year, you would have noticed something different. While other real estate related companies had branded pens, keyrings and mugs, the moving services company hadn’t produced any merchandise to give away. In a market where competition is increasing, and brand awareness is as important as ever, you’d… …

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  • AI and the bottom line

    With the introduction of Artificial Intelligence in business comes the challenge of what to do with the humans no longer needed. When it comes to supporting businesses, often we talk with clients about the best course of action for them. Perhaps surprisingly, it isn’t all about immediate bottom-line gain. According … …

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  • How to build a recurring revenue stream by changing your purpose

    The brands and people that move any market are customer-obsessed. They put the customer at the centre of everything they do. The future of our industry is to realign our purpose rapidly. The sales pitch has driven our business models. Our purpose has been to maximise the saleable value of … …

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  • How to make 2020 your best year yet

    Peter Gilchrist doesn’t mince his words when you ask him about goal setting. “I see goal setting as being a crock,” he declares in his typical no-nonsense manner. “So many people believe that if you write a goal, then it’s real. “In reality, it’s nothing. “It’s just a number on … …

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  • You ain’t seen nothing yet: Ray White Norwood

    In Adelaide’s affluent east, Ray White Norwood has quickly established a reputation as a growing agency that people want to sell with and agents want to work for. Talk to owners Sam Brincat and Jason Spagnuolo, and it soon becomes apparent this renown is no accident. It’s equally likely they’ve only just begun … …

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  • Conquering digital mastery in real estate – and educating disadvantaged kids at the same time

    It’s no secret that the digital world can be confusing, competitive and relied on methods of leads and visibility can change in a heartbeat. In an ever-changing market driven by digital, it’s more important than ever that the real estate industry masters digital media.  And with big players of the … …

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  • The highlight reel from Street MBA Brisbane

    Great weather, great food and great company: Street MBA headed to Brisbane in October and it was nothing short of amazing.  We visited some of the best in the business: Coronis, Image Property and Place, and the tour highlighted how three very different businesses share common goals and core beliefs.   … …

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  • Leah Jay – The quiet achiever

    At 4.40am on May 22, 2017, Leah Jay looked out at the curvature of the earth from the top of Mt Everest. It marked the achievement of a major personal milestone, drawing on “30 per cent physical ability and 70 per cent mental strength”. Leah describes summiting the world’s tallest … …

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  • Blood, Sweat and No Tears

    Debt collection and resolving disputes in court are not usually at the top of employees’ most-loved work tasks. But Simone Firns is different. The Network Pacific Owners Corporation Manager loves the jobs others despise. “The legal component of my role is one of my favourites,” she enthuses with genuine passion. … …

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  • 10 ways to future proof your real estate business

    IT CAN BE HARD TO KNOW where to start when implementing technological changes in your business. Futurist Gihan Perera has done the head-scratching for you and explains what to do now to remain relevant for tomorrow’s consumer. Australia is perfectly positioned for growth in this “Asian Century”, and Australian real estate will be highly-sought and… …

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  • Empathy and Understanding the key to service

    In an increasingly technological world, David Holman knows people are more important than ever. The Direct Connect Chief Executive Officer says the moving services company’s employees and the vibrant culture within the organisation are what makes things tick. Of course, technology aids their workflow and makes things easier for customers, … …

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  • 10 things to attract top Gen Z talent to your business

    It wasn’t that long ago that folks out there were scratching their heads trying to work out ways of attracting, recruiting and retaining millennials to businesses. Now, with the 2019 HSC well underway and school leavers looking for jobs the conversation needs to turn to attracting Generation Z talents to businesses.  So push the smashed… …

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