Case Studies

Elite Agent is a respected news, education and information source for real estate professionals throughout the world – because we work with the best in the business. We cover all aspects of real estate careers including property management, leadership, rent roll growth, sales techniques, listing, negotiation, technology, social media, digital marketing and more. More about Elite Agent.

  • Photo of Where are the next tenants coming from for ‘high street’ shopping strips

    Where are the next tenants coming from for ‘high street’ shopping strips

    The typical 'high street' shopping strip is really now becoming a neighbourhood village where the traditional retailers of fashion-related businesses (clothes, accessories, handbags, jewellery, etc) are really no longer viable to due online retailing and the choice offered at shopping centres. This is most evident in legendary fashion destinations, where fashion shopping streets such as…

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  • Photo of Dave Skow: Crossing Borders

    Dave Skow: Crossing Borders

    On getting into real estate I was the typical real estate fanboy from when I was a teenager, completing school-based work experience at two local agencies and then applying for an entry-level job (after a semester of confirming university was not at all for me). The happiest moment in my career Taking the plunge and…

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  • Photo of Spiro Drossos: Going off-script

    Spiro Drossos: Going off-script

    With 17 years’ experience under his belt, Barry Plant’s Spiro Drossos reveals why it’s important to have real conversations and to think like a customer – not a real estate agent. On getting into real estate As a kid I was always intrigued by and interested in real estate. This, together with my strong customer…

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  • Photo of 37 lessons to 10x business growth

    37 lessons to 10x business growth

    Before its acquisition by US powerhouse Douglas Elliman, California’s prestigious Teles Properties experienced 10x growth in just five years. Realising success leaves clues, Sharran Srivatsaa summarises a decade of learning into 37 actionable takeaways.

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  • Photo of How to make outsourcing in the Philippines work for you

    How to make outsourcing in the Philippines work for you

    The idea of outsourcing often conjures up images of large factories or warehouses with bad working conditions, but the Beepo offices in the Clark Freeport and Special Economic Zone in the Philippines look much the same as any you would find elsewhere in the world. Split across two levels, with offices upstairs and a reception, canteen…

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  • Photo of Empowering for Growth: Sunil Kumar

    Empowering for Growth: Sunil Kumar

    Reliance Real Estate CEO Sunil Kumar chose to focus on respect and empowerment when he opened his first office in 2011. That philosophy has seen his agency ranked the eighth fastest growing business in Australia.

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  • Photo of The six principles of persuasion in real estate

    The six principles of persuasion in real estate

    Way back in 1984, at about the time Apple was launching its first Macintosh and Michael Jackson’s 'Thriller' was dominating the music charts, psychologist Dr Robert Cialdini penned a literary number entitled 'Influence: The Psychology of Persuasion'. In it, he outlined six principles of why people feel compelled to say “yes”.  The book would go on…

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  • Photo of Chinese demand in Toronto dropped like a bowling bowl, but now may be bouncing

    Chinese demand in Toronto dropped like a bowling bowl, but now may be bouncing

    Recent experience in Toronto shows that, after the new foreign buyers tax was imposed, Chinese demand dropped like a bowling ball, but demand may have begun to recover. CEO of Juwai.com Carrie Law explains. Toronto is an interesting case study for Australians curious to know how foreign buyer taxes affect Chinese demand. This is especially…

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  • Photo of How to Succeed as a Real Estate Rookie: Jamie Smith

    How to Succeed as a Real Estate Rookie: Jamie Smith

    Coming from a small village in the south of England to the Sunshine Coast, Queensland with little more than a surfboard bag and some board shorts, it hasn’t taken Century 21 agent, Jamie Smith, very long to establish himself as a real estate identity in the Sunshine Coast region. Taking out the Rookie of the…

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  • Photo of Revive whitepaper flags potential to thrive not just survive

    Revive whitepaper flags potential to thrive not just survive

    A seminal project investigating the wellness and wellbeing of professionals working in real estate has documented what has long been suspected - many in the industry are stressed, time poor and lacking a work/life balance. However, the findings also reveal seven key areas to facilitate change. Initiated by real estate industry sales and mindset coach…

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  • Photo of Australians of real estate

    Australians of real estate

    With the release of new ABS 2016 Census data showing occupational details1, we now have a view of how the data depicts an average worker in the real estate industry. The debate is finally over. If you imagined the average person in real estate to be a man in his 20s working 40 hours a…

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  • Photo of Off market sales a success for prestige properties in Adelaide

    Off market sales a success for prestige properties in Adelaide

    Angela and Michael Stentiford from Ouwens Casserly Real Estate have begun to reap the benefits for their clients by selling a large majority of their high-end homes off market. Their last three sales totalled over $7,700,000 this Spring Season. Two of those sales had only one group through and the other a single open inspection…

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  • Photo of Balancing Selling and Leading: Ben Faulks

    Balancing Selling and Leading: Ben Faulks

    Becoming an agent and principal on the same day is a feat that not many in real estate can attest to. Leaving a career in banking, Ben Faulks changed to real estate in 2010 and set up the first Ray White office in the ACT. At first, when Ray White was new in the area,…

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  • Photo of James Pratt – What makes a good auctioneer

    James Pratt – What makes a good auctioneer

    “We make sure the auction is not about the auctioneer. When the auctioneer wants to be the centre of attention, the client and owner pick up on that really quickly. “The agent has done 97% of the work before an auction commences. The best auctioneers are those who don’t make the auction about themselves but have…

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  • Photo of Eddy Piddington joins Stone Real Estate Manly

    Eddy Piddington joins Stone Real Estate Manly

    So what is it that drives Eddy, and his boundless energy? Growing up in Leura, Eddy’s interest in property was piqued by his mother Robyn’s involvement in Blue Mountains’ tourist accommodation and property restoration. He credits this early involvement in real estate for his continued passion. “Since I was young, Mum and I renovated properties.…

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  • Photo of Andre Frack: Leading from the Front

    Andre Frack: Leading from the Front

    R&W Principal Andre Frack set a goal in 2016 to be the best in Bondi Junction. He achieved that and more, being named the Top Selling Principal, income and transactions, across the entire Richardson & Wrench network. It was a remarkable result for somebody who had put sales on the back burner for a few…

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  • Photo of From restaurant failure to real estate success story: Ivan Tandyo

    From restaurant failure to real estate success story: Ivan Tandyo

    The last thing you’d associate with the co-founder of a thriving real estate agency would be the story of a failing restaurateur. However, for Ivan Tandyo this was just the start of his journey towards successfully starting and managing Xynergy Realty. Now managing nearly 2,000 properties, and holding its own as a competitive player in…

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  • Photo of Belle Property Narellan say, ‘pick people not roles’

    Belle Property Narellan say, ‘pick people not roles’

    One of Belle Property’s youngest businesses managed to secure 50 per cent market share in their core suburb, followed by another 15 per cent in a neighbouring area, after just 18 months in operation – simply by focusing on people. The team at Belle Property Narellan under the leadership of Troy Holmes have come a…

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  • Photo of From Pubs to Penthouses: Bill Malouf

    From Pubs to Penthouses: Bill Malouf

    I grew up working in the family business in the hospitality industry. At 12 years old I would work during the school holidays picking up glasses, and then as I got older, I was given more responsibility. I really had to work my way up the ranks; I went from picking up glasses to working…

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  • Photo of Taking on the Tribunal and Winning

    Taking on the Tribunal and Winning

    Kevin Hodges, Director of Kevin Hodges Real Estate in South Australia challenged the ‘unfairness’ of the SACAT in relation to the landlord’s duty to mitigate the loss of a tenant in relation to a break lease scenario and came out on top. There is a requirement in most cases, that in the event of a…

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  • Photo of National agency Oliver Hume recruiting university graduates

    National agency Oliver Hume recruiting university graduates

    While education levels in the industry have been a concern for some time now, Hamish Barton is among an increasing number property agents who are university educated. After graduating from high school and working for several property businesses in Qld, Brisbane-based Barton says he knew from an early age real estate would be his calling.…

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  • Photo of Going All In With Phil Harris

    Going All In With Phil Harris

    Phil Harris is one of Australia’s pinnacle sales agents and an inspiring business leader. Sarah Bell sat down with Phil in his hometown of Adelaide to capture his perspective on the state of the property profession as we head into 2017. Phil, consumers have the power to fire everyone in a business from the CEO…

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  • Photo of Out of the Comfort Zone: Jack Richardson, hockingstuart Armadale

    Out of the Comfort Zone: Jack Richardson, hockingstuart Armadale

    From selling boats on the Victorian coast to becoming a well-respected agent and auctioneer in Melbourne, Jack Richardson brings a sharp eye to the sales market in his role at hockingstuart Armadale. Fresh from winning the REIV 2016 Novice Auctioneer of the Year Award, he shares his goals for 2017. Jack, how many years have…

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  • Photo of Agent Profile: Amber Werchon, Director of Amber Werchon Property

    Agent Profile: Amber Werchon, Director of Amber Werchon Property

    Amber Werchon decided not to pursue university but instead entered the workforce at the tender age of 17. Starting out as a receptionist at Ray White, she began selling property a year later and has never looked back. Today, as sole director of her own agency on the Sunshine Coast, Amber Werchon Property, she has…

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  • Photo of Mobile messaging apps, the new frontier in real estate selling

    Mobile messaging apps, the new frontier in real estate selling

    More real-estate agents are starting to rely on social media apps as a way to help buyers who cannot take time off and be present in purchasing properties the traditional way. Owing to work commitments and other unforeseen circumstances, a small number of agents have found success in selling properties purely by using social media…

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  • Photo of Hard Work Pays: Thom Eriksson-Lake

    Hard Work Pays: Thom Eriksson-Lake

    Thom Eriksson-Lake was drawn into real estate from a background in the Public Service and has recently become a qualified auctioneer/agent with Peter Blackshaw in Canberra. Coming from a single-parent family, he learned the value of hard work from his mother’s example and now appreciates the opportunity to build relationships with his clients. Thom, tell…

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  • Photo of The Art of Real Estate in NYC: Bohemia Realty Group

    The Art of Real Estate in NYC: Bohemia Realty Group

    In only five years, the artists turned real estate agents at Bohemia Realty Group of Upper Manhattan have established dominant market share in the world’s coolest neighbourhoods. The agency has grown from its two co-founders to over 140 agents, many of whom came to real estate from the tribe of artists that define Upper Manhattan…

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  • Photo of Local Hero on a Pink Tractor – Hugh Bateman

    Local Hero on a Pink Tractor – Hugh Bateman

    October is traditionally breast cancer awareness month and for the past two years, there has been a spotlight on Mudgee, a regional town in NSW. Last year Hugh Bateman, Director of The Property Shop in Mudgee, went the extra mile embarking on a 2,900km trip around NSW on a pink tractor and raising more than…

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  • Photo of The Dream Team

    The Dream Team

    PASSION, DRIVE, PERSISTENCE: While balancing an ‘apprenticeship’ in property with tertiary studies, these three impressive young sales associates in the Goldman team are well on their way to success at the prestigious Sotheby’s International business in Sydney. While each are still yet to turn 20, they seem to have the maturity and drive of many…

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  • Photo of Technology Toolkit: Kaitlyn Hoppe

    Technology Toolkit: Kaitlyn Hoppe

    Kaitlyn Hoppe has a drive to succeed and passion for property that are in her DNA. With both parents in real estate, she started showing an interest in the field at a young age and still has high ambitions. From the Ray White Bulimba office on the Gold Coast, Kaitlyn’s creative and innovative approach to…

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  • Photo of Become the go-to agent with sophisticated content marketing: Gia Le

    Become the go-to agent with sophisticated content marketing: Gia Le

    Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself…

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  • Photo of Focus on real-time, transparent social engagement: Jason Ballo

    Focus on real-time, transparent social engagement: Jason Ballo

    "Go live or go home" could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the…

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  • Photo of Match your digital strategy to your audience: Lynette Malcolm

    Match your digital strategy to your audience: Lynette Malcolm

    Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using…

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  • Photo of Living the Dream

    Living the Dream

    Two years ago Christine Henderson gave up a job in executive management to switch to real estate and is now a property consultant at Hodges Mentone. A lifelong resident of beautiful Bayside, Melbourne, she has high ambitions, takes the trouble to write handwritten notes to clients – and somehow finds time to be a single…

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  • Photo of Real Estate’s Rising Stars Fly High on Tech

    Real Estate’s Rising Stars Fly High on Tech

    Technology is undoubtedly the future of real estate. Domain Rising Star Award recipients for Victoria and New South Wales – Stasi Adgemis of hockingstuart Doncaster and Shane Sullivan of LJ Hooker Drummoyne – are relative youngsters in the real estate game, yet they’ve set themselves apart with their unique use of technology and a wise…

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