CASE STUDIES
-
Jodie Stainton: The power of putting people first
People and passion. They are two simple words but they have formed the basis of Jodie Stainton’s entire real estate career.
Read More » -
The importance of listening: Kelley Seaton
The Leasing Network Owner and Director Kelley Seaton has been in property management for 27 years and finds the role as fulfilling now as she did on her first day.
Read More » -
Against all odds: Cathy Cattell
In the midst of the Global Financial Crisis, Cathy Cattell hit rock bottom. Her once successful horse stud business was going under and she had no idea what to do next. Enter a passion for people, a job in real estate and more tenacity than you can poke a stick at and things started to turn around. Here, Cathy tells…
Read More » -
Help on hand: Jennifer Noye
From her first job as a supermarket checkout chick, to her roles with Ansett Australia and Emirates Airlines, Jennifer Noye has always understood the importance of customer service. It's a critical skill set that's stood her in good stead in her role as a sales executive with Caporn Young.
Read More » -
Need to have a tough conversation with a tenant? Alison Hatch explains how it’s done
Imagine waking up to find that carefully crafted email you recently sent a tenant has hit the mainstream news. It’s being commented upon, shared, and the sentiment’s not so favourable.
Read More » -
Make mine a double: Charlie Fenton
Charlie Fenton has seen a few pubs in his 63 years. He's drank in them, run them, owned them and now the RE/MAX Xtra commercial hospitality specialist sells them.
Read More » -
The rise of the renter’s agent
Real estate agent, property manager, buyer’s agent - and now there’s an increasing number of agents building careers as renter’s agents.
Read More » -
Sean Carpenter: How to be an agent for life
When Sean Carpenter describes good customer service, he doesn’t relate a real estate story. Instead, the Coldwell Banker sales associate says the best example of customer service he has experienced came from an airport shuttle bus driver named Fred. What was so special about Fred? He did all the ‘little things’ right, including greeting customers with a smile, taking their…
Read More » -
Jane Huxley: The top traits of successful people
A team is only as strong as its weakest player, so it’s critical for businesses to hire the right people to ensure success and longevity.
Read More » -
Three examples of why to consider business insurance
Whether you’re selling luxury condos in the Gold Coast or helping a family sell their home in the suburbs for a great price, business insurance is something every real estate business needs to think about.
Read More » -
Stephen Baster: What horse racing and real estate have in common
“If you fall off a horse, get straight back in the saddle” is an adage Stephen Baster knows better than most.
Read More » -
A place for everyone: Green St Property
Green St Property is no ordinary real estate agency.
Read More » -
Tanja Lee: The key to success
If you ask top real estate coach and mindset specialist Tanja Lee the secret to success, her answer is surprisingly simple – self-belief. Just as Henry Ford once wrote, “whether you think you can or think you can’t, you’re right,” Tanja believes agents’ inner thoughts are the element that most controls their success in the industry. “Strategies and resources will…
Read More » -
Moving with the times in the tourism mecca of Noosa
At Dowling Neylan in the tourism destination of Noosa, there’s a set of handwritten ledgers dating back more than 45 years. Each book charts the monthly sales of the agency, capturing the region’s evolution from surfside town to property hotspot that now boasts some of the most expensive real estate in Queensland. Director Dan Neylan explains these days the ledger…
Read More » -
Adrienne Robinson: the recipe for success
From earning $2 an hour working at KFC to selling properties for First National Real Estate Homeway, Adrienne Robinson has come a long way in her career. Here, she shares what she learnt working for Colonel Sanders, why her most memorable sale was a derelict house and why you should never judge a book by its cover. What was your…
Read More » -
Method in the madness: how and when to use a quirky marketing campaign
More than ever, agents are turning to quirky marketing videos in a bid to catch buyers attention and generate top dollar for their vendors. Kylie Dulhunty spoke with three agents about why jumping in pools and wakeboarding on rivers works.
Read More » -
Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
Read More » -
2021 AREAS: Key 2 Sale wins Wellbeing Initiative of the Year
When Gail Richards started Key 2 Sale in the rural South Australian city of Mount Gambier, she knew what kind of agency she didn’t want to create. At the time, Gail was a real estate professional with about 14 years of experience, and she’s the first to say she felt a little disillusioned by the churn and burn nature of…
Read More » -
Before they were agents: The fascinating former careers of real estate professionals
It’s no secret that real estate is a popular choice for a second career, but you might be surprised at the jobs some real estate agents have left behind.
Read More » -
Alison Hatch: Power to the people
When Alison Hatch started Best Nest Property Management in 2018, she knew she had to do things differently. A cookie-cutter agency wasn’t going to cut it in a market that was becoming increasingly disgruntled with the property management industry.
Read More » -
David Gordon: Why real estate is not all lattes and fast cars
It’s safe to say real estate is in David Gordon’s blood. A fourth generation real estate agent, the Ray White Byron Bay principal started his career straight out of school and hasn’t looked back. Here, David explains how he structures his day, the importance of sound team communication and why staffing problems are his biggest industry bugbear. What was your…
Read More » -
Jacqui Mulligan: Creating clients for life
For Jacqui Mulligan, a new rental property isn't just another door on the books but an opportunity to get to know the owners, the tenants and the history of the house.
Read More » -
From McDonald’s to sales executive: How Cindy Cash built her real estate career with a focus on transparency
With a passion for people, sales executive Cindy Cash says the key to her success is staying true to what she believes in.
Read More » -
How to master the art of communication: Angela Avgerinos
Real estate agents looking to gather new listings need to tailor their presentations to their clients' communication style, and ensure they don't just talk, but actively listen to what their would-be vendors want and need, LJ Hooker Performance Leader Angela Avgerinos says.
Read More » -
Creating better connections: Heidi Howe
Heidi Howe didn’t seek out a career in real estate. She fell into it by chance, effortlessly landing on her feet in a role that combines a love of community with a go-getter mindset. As the new director of Harcourts St Helens in Tasmania, Heidi was also recently named the winner of Transform 2021. Heidi Howe’s path into real estate…
Read More » -
The perfect recipe for property management: Suzana Wade
After opening Locate Property earlier this year, Suzana Wade already has 60 doors under management and plans to double that by the end of the year with a recipe of passion, honesty and excellent communication. It might seem like a strange analogy, but to Suzana Wade, property management is just like baking a cake. You’ve got to have the right…
Read More » -
Chris Wilson: From crazy to controlled
Real estate and stress go together like peas and carrots. But when agents' stress levels become too high it's easy to feel overwhelmed and burn out.
Read More » -
Sam Linn: Success in a town like Alice
Looking back on 2020, Northern Territory sales agent Sam Linn notes it was a watershed year professionally and personally.
Read More » -
From Blacktown to boardroom: Luxe Listings Sydney star D’Leanne Lewis
Telling D’Leanne Lewis she can’t do something is like waving a red rag in front of a bull. She will prove you wrong. But unlike a bull, which only knows to charge ahead at full tilt, D’Leanne takes a more holistic approach to achieving success. After 29 years in real estate, the Laing + Simmons Double Bay principal has learnt…
Read More » -
Standing the test of time: Tony Pickering
The name Tony Pickering is synonymous with Darwin real estate. After 50 years of dedicated service in the industry, the KG Young & Associates director has been awarded the Real Estate Institute of Australia’s top gong – the 2021 President’s Award. Here, Tony shares how he got started in real estate, his long list of achievements and why he’s not…
Read More » -
Daniel Hayes on being authentic, villain edits and how his real estate know-how helped him on Big Brother
We were devastated to see fan favourite Daniel Hayes evicted on Wednesday night’s episode of Big Brother. The real estate agent-turned-reality star sat down with Elite Agent to speak about his time on show, whether he was given the ‘villain edit’ and how his real estate experience helped shape his Big Brother strategy. Daniel “100 per cent” believed his experience…
Read More » -
Danelle Wiseman: The ethos of giving
When Danelle Wiseman and Jonathan Pattinson started their real estate agency, they were crystal clear on their core values. “We wanted to enrich the lives of everyone we touched,” Danelle explains. “We’ve always had a service orientated mantra where we should give without the expectation of receiving.” That ethos has served Danelle well in her real estate career, which has…
Read More » -
A robust change to real estate sales
To say Khan Robust is not a fan of the traditional real estate model is a bit of an understatement. “I don’t believe in big franchise models,” he says. “I just don’t believe what they give is worth what they’re asking for in terms of the commission split.” Khan’s backed up this bold assessment by putting his money where his…
Read More » -
Dare to dream: Danielle Boyd
Danielle Boyd was just 13 when she was diagnosed with a life-threatening disease, but she hasn’t let it stop her chasing her dreams. From reception to general manager, the Wiseberry agent has worked her way up the ladder with a positive, never-give-up attitude. At just 29, Danielle says she’s only just getting started. If you put a hurdle in front…
Read More » -
Adam Boettcher: making a name for himself
Any Ipswich-based salesperson from the past 40 years is bound to have come across the Boettcher name. The family started selling cars and property in 1977. They’ve been a fixture on the local landscape ever since. And while 36-year-old Adam Boettcher chose to establish his own real estate career away from the family business, there was little hesitation in calling…
Read More »