Staff Writer
To contact the editorial team at Elite Agent email editor@eliteagent.com.
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
Samantha McLean introduces Ailsa, Elite Agent's AI journalist, and makes the case that the letterbox drop was always about social proof - and there's now a better way to get it.
The AI Edit Ep. 4: Redesign the factory – the productivity paradox, applied to AI
Samantha McLean explores why doing things faster with AI isn't the same as doing things differently – and…
REACH launches 45th global cohort as Australia marks seventh year
REACH launches 45th global cohort as Australia marks seventh year
The AI Edit Ep. 3: Stop buying fish – why inbound is the lead source that compounds
Samantha breaks down the three ways to get leads in real estate and makes the case that content…
Jellis Craig acquires Croydon office in eastern Melbourne push
The deal brings Jellis Craig's headcount across the Manningham, Maroondah, and Yarra Ranges regions to around 185 people.
The AI Edit Ep. 2: The four modes of working with AI – and why most agents are stuck in Mode 1
Samantha McLean breaks down the four levels of AI adoption – from ad hoc freelancer to full operating…
Emma Oliver: From architect to advocate in Perth’s property market
A former architect with a photographic memory for house prices, Emma Oliver has carved out a unique niche…
The AI Edit Ep. 1: Why “working harder” in real estate stopped being the competitive advantage
Samantha McLean launches The AI Edit – a new video series pulling back the curtain on the AI…
From transactional to lifecycle: why post-settlement is real estate’s next battleground
Mosaik founder Sheila Reddy tackles the "transactional gap" in real estate, offering a platform that automates high-value, post-settlement…
No shopfront, no problem: How DiJones built a $41M pipeline with beach cabanas and a branded Vespa
DiJones Pacific Palms agent Dominique Vasers is meeting lifestyle buyers where they already are – and it's working.
Pacific Property Buyers puts first-time buyers first with innovative agency model
Pacific Property Buyers launches a no-upfront-fee service to guide first-home buyers through Sydney’s competitive property market.
Scaling a rent roll without eroding margin
Crossub co-founder Geng Xu says most agencies hire their way into rent roll growth – and watch the…
“Does it pass the pub test?” navigating the new AML rules
New AML reforms starting July 2026 shift Australian real estate from handshake trust to strict transparency, requiring agents…
Tony Morrison: Tasmania’s real restate maestro on ‘home ground advantage’
Forget pitching in the vendor’s lounge room — Tony Morrison explains why real estate is won on home…
Do agencies still need a trust account? Riverstone’s three-step settlement model explained.
Riverstone Partners' Agency Settlements platform is transforming property transactions by eliminating trust accounts, reducing administrative burden and operational…
iD4me expands into New Zealand, delivering verified data on homeowners to Kiwi agents
Australian data intelligence platform iD4me has officially entered the New Zealand market, bringing with it a new era…
The future of property management has a new mantra: impact is non-negotiable
When Annabelle Chauncy took the stage at PM/One, she didn’t talk about profits or property, she talked about…
AI in real estate: a co-pilot, not a replacement
Artificial intelligence is already changing how the real estate industry works — the question now, says Samantha McLean,…
What happens when you put people first? Tegan Ashman’s approach to leading property management at scale
For Tegan Ashman, mistakes aren’t something to fear, they’re how you learn. And if no one’s making any,…
Why PM’s need to think like pirates (and leaders need to be the lighthouse)
At PM/One, REAL+ coach Samantha Macri urged the industry to face disruption, conflict and change head-on, with strategy,…
‘It’s not rocket science’: How Tamara Weight’s PM team grew to 3,000 properties and zero turnover
Tamara Weight doesn’t do things halfway. From her Harcourts Kingsberry office in Townsville, she leads one of the…
Stop waiting: Casey Beros on health, clarity and what PM professionals really need
In an industry where burnout is often worn as a badge of honour and self-care is something scheduled…
The 90-Day Comeback: How a BDM turns “no” into new managements
At PM/ONE 2025, Hudson McHugh’s Rocco Colosi explained why “lost” pitches are really delayed wins – and the…
The Property Manager Who Fires Bad Clients and Helps Tenants Buy Homes
A conversation with Hayley Stevenson on AI innovation, strategic culling, and reimagining what property management can be
How Jas Stephens Rewired PM Roles to Build Trust and Beat Burnout
At PM/ONE, Sally Monro detailed how shifting to small, rotating teams helped Jas Stephens reduce burnout, retain talent…
From Zero to 12,000: The Agency’s Blueprint for Scaling Property Management
Why The Agency’s growth isn’t just about numbers — it’s about building the right systems and the right…
Conversation beats confrontation: Chris Hanley’s call to property managers
Property managers spend entire days drafting emails that don’t land. Chris Hanley says it’s costing deals - and…
Lisa Hyland: Why Talking Beats Tech in Property Management
PM/ONE speaker Lisa Hyland details the simple communication habit driving big growth at Ray White Canberra.
The Future of Property Management: Scale, Specialise, Succeed
Fiona Blayney's opening keynote at PM/ONE challenges 350 property managers to stop playing the wrong position and start…
How a $2500 campaign found 22 buyers without using property portals
Byron Bay agency Kim Jones & Co bypassed traditional property portals for a hinterland listing, instead using targeted…
Behind every great property is a great PM
On National Property Managers Day, we asked you to shine a light on the PMs who do the…
Beyond portal placement: the VPA strategy reshaping vendor attraction
Australian real estate agencies are revolutionising vendor-paid advertising by shifting from portal-dominated strategies to branded multi-channel campaigns. This…
Stop renting leads: How to own your customer data
The days of relying on expensive portals for buyer leads are numbered. “We’re already in the thick of…
How Kristen Porter Built A Different Kind Of Real Estate Law Firm
How to build systems to protect your business for the long term
Courage and Career Change: Angela Avgerinos’ Inspiring Journey
After a successful 13-year career in sales, Angela Avgerinos made the unexpected decision to walk away from selling.…