TECH + SOCIAL

  • Say hello to Astro: Amazon launches home robot

    A nifty home robot that can detect a stranger in your house, check if you’ve left the stove on or bring you a drink may once have only been seen on The Jetsons, but not any longer. Amazon unveiled its home robot, affectionately named Astro, at its annual devices and services event last week, promising that the tiny, three-wheeled assistant would be “our first robot, …

    Read More »
  • search trends searches digital trends topics real estate

    Real estate is one of the top digital search trends in Australia

    Real estate has become one of the most widely searched topics across Australia, according to newly released Nielsen data. …

    Read More »
  • texts small local business texting

    Why local businesses should communicate with customers via text messages

    There are an estimated 3.8 billion smartphone users in the world, with 80 per cent of Australians using a smartphone in 2021.   …

    Read More »
  • property management different commonwealth bank cba

    Commonwealth Bank announced a strategic partnership with :Different

    Commonwealth Bank of Australia (CBA) has announced a strategic partnership with :Different, which aims to digitally streamline the property management process for both investors and tenants. …

    Read More »
  • SEO website mistakes Google

    How to avoid these seven common website mistakes that could be losing you leads

    Digital marketing is a vital component in today's market. But as SEO continue to evolve, it can be difficult to keep your website up-to-date …

    Read More »
  • Podium aims to drive a texting revolution for local businesses in Australia

    Communication and payments platform Podium has continued its international expansion, announcing its launch in Australia. …

    Read More »
  • PRD nationwide Ballarat AI Aire by RiTA

    PRD Nationwide Ballarat has used RiTA by AiRE to win more listings

    PRD Nationwide Ballarat director and sales manager Jason Birch recently joined RiTA by AiRE growth specialist Tristan Lovell in a webinar dedicated to sharing ways to accelerate your leads and listings ahead of the spring season. …

    Read More »
  • Ellen Bathgate advertising marketing content

    Make a connection: How to get people to read your marketing

    If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it. Nobody reads ads. Advertising innovator Howard Luck Gossage once said, “Nobody reads advertising. People read what interests them, …

    Read More »
  • Website Blue announces major real estate partnership

    Australian real estate website and marketing agency, Website Blue has announced a website development partnership with Harcourts International. The partnership, which covers the development of over 2000 domains, is touted by Website Blue as one of the region’s largest web development projects.The new website development project is aimed at future proofing lead generation for business owners, agents and property managers, while aggregating Harcourts global traffic across approximately 2000 domains and sub-domains. …

    Read More »
  • How AI and SMS automations have changed the way this agent works

    Tristan Lovell recently had a chat with Sam Taylor, a sales agent at McGrath Estate Agents North Canberra, about Artificial Intelligence (AI) and automated two-way SMS conversations. The RiTA by AiRE Growth Specialist asked Sam how these two tech solutions changed his game and got him three extra listings in less than two months. When sales agents start working with AI-powered robots, …

    Read More »
  • David Stewart: finding the right solution

    Digital real estate solutions are far from new, but the global pandemic fostered their uptake at greater rates. David Stewart says there is a big difference between ‘shiny objects’ and using the right tech to make life easier for your customer. A lot has changed in the property industry since the pandemic hit in March last year, and one of the most obvious and noticeable shifts has been in the acceptance and take-up of PropTech solutions. …

    Read More »
  • Luke Kenyon

    Luke Kenyon joins Homely’s Executive Team as Head of Product

    One of the nation’s leading industry-backed real estate portals has appointed a new Head of Product, with Homely.com announcing Luke Kenyon has joined its Executive Team to take on the newly created role. …

    Read More »
  • Trish Varker-Miles social media

    The value equation: Trish Varker-Miles

    Trish Varker-Miles says creating valuable, effective content that educates and builds brand awareness will gather more traction with potential clients. …

    Read More »
  • Eagle Software launches new Interactive Owner Portal

    Eagle Software has announced a new release, with its reporting being given a complete redesign thanks to the Interactive Owner Portal. …

    Read More »
  • Time of the essence as Rex announces new purpose-built calendar

    The team from Rex Software has announced the second headline act for Rexfest, its free, two-month-long learning festival, unveiling a new calendar designed specifically for the real estate sector. …

    Read More »
  • New Rex feature helps agents get priorities straight

    Users of Rex customer relationship management software will now have more time at their fingertips, with the latest feature release from the innovative tech company removing the need for human intervention when sending emails and SMS messages from tracks. …

    Read More »
  • How to make your automated templates personal and engaging

    Have you ever taken the time to read what is being sent to your prospects and clients from your CRM? Now, consider those communications through the eyes of your recipients. Does the message stand out? Does the copy make you want to immediately reply or pick up the phone and call you? Or, does it seem like most canned communication – …

    Read More »
  • Homely Instant List an instant hit at Transform

    Transform 2021 participants have been given a sneak peek of homely.com.au's newest marketing product, with the real estate portal giving attendees an exclusive first look at the Instant List. …

    Read More »
  • ‘Like the Elon Musk of the Australian tech sector’: Rent CEO on Bevan Slattery

    Brisbane-based tech billionaire Bevan Slattery further enhanced his well-earned reputation as a trader with the Midas touch this week when his investment in Rent.com.au helped the stock more than triple its value on the ASX. …

    Read More »
  • Robo-pets: A new breed of fur baby

    If having a pet just isn't practical for your lifestyle, could a robotic companion be the next best thing? For many reasons, a pet might not be suitable for your living situation. But that doesn't mean you need to miss out on the love and affection of a four-legged friend.… …

    Read More »
  • How to get more five star Google reviews and build your business

    Podium is an interaction management platform that makes the process simple - giving agencies the ability to effectively communicate with customers and team members and manage their online reviews, all through text messaging. Regional Sales Director Sean Smit has a background in real estate, both customer facing and at tech… …

    Read More »
  • Handling negative social media reviews

    A bad review is not necessarily a bad thing, according to media coach Imogen Callister. It's what you decide to do next. …

    Read More »
  • New survey tool reveals industry benchmarks and identifies opportunity

    New‌ ‌survey‌ ‌tool‌ ‌reveals‌ ‌industry‌ ‌benchmarks and identifies opportunity  ‌  ‌ The team behind the Rex real estate CRM, have ‌announced‌ ‌a‌ ‌new‌ ‌tool that will anonymously benchmark agencies and assist ‌real‌ ‌estate‌ ‌agency‌ ‌owners‌ ‌looking to improve‌ ‌their‌ ‌customer‌ ‌relationship‌ ‌management‌ ‌strategy.‌ ‌ Known as ‌CRMGrader, ‌the tools harnesses the team’s ‌10‌ ‌years’‌ ‌worth ‌of‌ ‌knowledge‌ dealing‌ ‌with‌ ‌real‌ ‌estate‌ ‌agents,‌ ‌administrators‌ ‌and‌ ‌business‌ ‌owners‌ ‌to‌ ‌provide‌ ‌a‌ ‌tool‌ ‌that‌ ‌truly‌ ‌provides‌ ‌value‌ ‌to ‌‌agencies‌ ‌in‌ ‌just‌ ‌five‌ ‌minutes.‌ ‌ ‌… …

    Read More »
  • Automation made easy

    ‘The clock is ticking’ is a phrase well known to real estate agents. There always seems to be so much to do in so little time. Trevor Bragg takes a look at how agents can use automation to save them time and create more hours to spend with clients. Time – we all wish we had more of it. If only we had more time, …

    Read More »
  • How to pick the right tech mix

    What do the pick ‘n’ mix lolly section at the local milk bar, technology, conferences and real estate agencies have in common? The answer should be nothing, but generally that’s not the case. Over the past 10 years, many real estate agents have mistaken the technology aisle’ of the conference they are attending for the lolly pick ‘n’ mix. They walk the expo with an open bag, …

    Read More »
  • Avoiding data disaster

    When we have new clients looking at implementing a new CRM, we are often faced with the conversation about migrating data from their existing systems or spreadsheets. Data is one of the key contributors to success or failure when it comes to changing CRMs. So how do you prevent a data disaster unfolding? Last month we had a new client come to us in a world of trouble. …

    Read More »
  • Real estate industry invited to contribute to PropTech future

    The real estate industry is being invited to have its say on the future of PropTech after REACH Australia unveiled a group of Australasian PropTech providers who could revolutionise the sector both locally and overseas. Known collectively as the REACH Australia Class of 2020, the companies included in the cohort range from property management platforms to integrated smart lock providers, strata management solutions, …

    Read More »
  • 10 High-impact, low-cost marketing ideas for real estate agents

    Recent Covid-19 stay-at-home policies and lockdowns have seen many people with extra time on their hands. For example, American adults spent on average 3.5 hours per day on their phones in 2019, and the time spent on social media has increased by 20 per cent. With so many people spending time on social media, real estate agents can capitalise on the trend by using social media to connect with their target audience, …

    Read More »
  • New banks on the block

    Neobanks, smartbanks, non-bank lenders and home loan disruptors are all terms that prove the mortgage landscape in Australia is rapidly changing. The days of traditional banks being the only option for buyers wanting to take out a home loan are gone, with an array of challengers entering the market. These home loan disruptors include neobanks such as 86 400 and Xinja, …

    Read More »
  • Social media as a service

    Too often, real estate agents make the mistake of believing that everything has an immediate, clear return on investment (ROI). “So what’s the damage on this social media content, then? What’s it going to cost me, and how many listings are Facebook and Instagram going to get me?” It’s understandable. We know that a minimum amount of calls to buyers and vendors need to be made a day to garner results. …

    Read More »
  • What to post on social media during COVID-19

    As the current social climate and the property industry continues to change due to COVID-19, it proves to be a confusing phase for real estate agents. When it comes to digital marketing, there are several approaches one can take in response to the new lifestyle changes whilst continuing to be active online. What to avoidOffering personal opinions on the COVID-19 situation is a big NO, …

    Read More »
  • The tech platforms that will change your results

    Real estate is changing rapidly, and it is often difficult for agents to keep abreast of what’s new, what’s hot and what’s not. I’ve been in the PropTech world for a few years and have taken a keen interest in this space. I’ve watched many applications come and go, but it’s the ones that stick around that you need to keep your eye on. …

    Read More »
  • Wired, weird and wonderful at CES

    A smorgasbord of gadgetry, gimmicks and grand new technology, CES has just concluded in Las Vegas. Showcasing everything from the latest smart home tech to robots, computers and so much more, this year the line-up of prototypes, concepts and real products was as awe-inspiring as ever. So without further ado, tell Siri to silence all… …

    Read More »
  • Real Estate in 2020: It’s all about the follow up

    From long buying cycles to complex negotiations, a lot has to happen before you can seal a real estate deal. Maybe that's why most real estate agents have trouble keeping up. In fact, according to MarketingSherpa, 79% of marketing leads don’t convert into sales due to a lack of lead nurturing. This sobering statistic points… …

    Read More »
  • We’re more connected than ever, but are we better off?

    Motivational speaker Jim Rohn famously said, “you are the average of the five people you spend the most time with”. It’s a saying my team has heard me say more times than they can count. The people we spend the most time with shape who we are. They affect our way of thinking, our self esteem and our decisions. While we may think this only counts the five people we are physically present with, …

    Read More »