TECH + SOCIAL
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Balancing AI and Humanity in real estate: The PAIRS Pathway to Success
The 30th of November last year heralded the beginning of a new industrial revolution - the age of AI.
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Tech versus touch: finding real estate harmony
Christian Lous Lange wisely said, “Technology is a useful servant but a dangerous master”.
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R2-D2: Amazon’s Astro robot is getting its own ChatGPT brain
Unlike R2-D2, who needed a protocol droid like C-3PO to translate its beeps, Amazon's new Astro robot will soon be able to speak your language right out of the box thanks to a new Chat GPT-like brain.
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The dos and don’ts for creating engaging Instagram reels
Short-form video content continues to grow in popularity and it has become an increasingly powerful way for agents to market themselves and their listings.
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Beat the bots: how to future-proof your business
The solution for real estate agents to “beat the robots” is not to bury their head in the sand but to master how they can us AI to future-proof their business and build their own empire.
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Real estate businesses need all-encompassing solutions in light of Latitude hack
Cybersecurity threats are becoming increasingly common, with high-profile data breaches affecting some of the country's largest companies including lender Latitude Financial, which has now put the real estate industry on notice.
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Women changing the face of PropTech in Australia
The PropTech industry in Australia is undergoing a fundamental change with the number of women launching startups on the rise.
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Samantha McLean: How to build your personal empire without hiring a single human
AI has been transforming many aspects of our work and life, and we can expect this trend to accelerate in the future.
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Perfecting your prompt writing for ChatGPT, Midjourney and other AI generators
Generative AI is having a moment. ChatGPT and art generators such as DALL-E 2, Stable Diffusion and Midjourney have proven their potential, and now millions are wracking their brains over how to get their outputs to look something like the vision in their head. This is the goal of prompt engineering: the skill of crafting an input to deliver a…
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Jack Henderson: building a brand through engaging content
When Jack Henderson left school, becoming a buyers ‘ advocate wasn’t on his radar.
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Cara Faulkner: 6 steps to create a Facebook strategy that works
When they say you need to be on Facebook, it’s true. As the world’s largest social media platform, it has more active users than any other channel. No doubt some of these users are real estate prospects looking for an agent like you.
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Madison Sutton: how to ace social media and build a global following
Madison Sutton has had a meteoric rise in real estate.
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5 things real estate agents can do with ChatGPT
ChatGPT is the AI tool taking the world by storm, and the real estate industry is no exception.
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Generative AI: The rise of the machines
While the real estate industry has always been accustomed to change, the arrival of generative AI is already making enough waves for commentators to consider its inception a game changer in so many different areas of the property community.
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10 AI-powered strategies for commercial real estate agents to grow their business
By now, you probably already know that ChatGPT is a chatbot program that uses natural language processing technology to generate responses to user input.
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YouTube tips for real estate agents
As a real estate agent, it's important to utilise all the tools available to reach a wide audience and showcase your listings.
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Imogen Callister: How to stand out on social media
I speak to agents across the globe each day, and they ask me, "How do I get more followers and likes?”
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Our favourite new tech ideas from CES 2023
The annual Consumer Electronics Show in Las Vegas was back with a bang this January, with no shortage of new tech ideas that could help give agents the upper hand.
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Nick Brown: Is that new technology really worth it?
In my career, I have seen our industry evolve from using two-way radios, typewriters with carbon paper, cameras with films we took to the photo store to be developed, and a microfiche machine for sales data.
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The social media accounts we’re following right now
Here's a selection of the social accounts we've been following over the break.
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The big PropTech trends of 2023
There’s a great saying that ‘constraint breeds creativity’ and we’ve certainly seen that in the real estate industry’s embrace of PropTech over recent years.
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From new languages to smarter appointment setting, here’s what Propic’s AI service picked up in 2022
When you started 2022, did you think you’d finish the year with an Artificial Intelligence concierge with the ability to tell you who to call and when to call to secure your next vendor and listing?
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Top 5 social media tips for 2023
You know you should be on social media as a real estate agent. Everyone says so.
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Seven ways PropTech can fix the skilled labour shortage
We are all aware of the skilled labour shortage facing Australian businesses, particularly with labour markets tightening in recent months.
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Tiffany Bowtell: What’s your cyber risk plan?
Working from home and outsourcing office tasks to overseas-based virtual assistants is here to stay in the real estate industry. But the practice is not without its risks.
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Imogen Callister: Don’t fall down the ‘scroll hole’
To say social media platforms can be a time-waster is an understatement. But they can also help you build your brand, generate leads and build relationships.
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Market doom and gloom? That’s fake news: John Hellaby
There’s been plenty of doom and gloom in the media lately when it comes to the current state of the real estate market. But Market Buy CEO John Hellaby says it’s time to put an end to the ‘fake news’.
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Leadership panel: The tech that agencies can’t live without
The real estate industry has a wealth of technology at its fingertips, but what works in practice and how does it serve an agency’s needs? We put that question to our leadership panel, who offered an insight into the technology they use every day, and how they assess what’s likely to work for their organisation. Michael Choi – Area Specialist…
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Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels
At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week charts time after time.
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Leanne Pilkington: A technology testing strategy that works
Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before its potential is known.
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Mass personalisation: How to know what your market wants and deliver
Most agents know it can be a fine line between using technology to reach more clients and aid productivity and that which stifles personalisation and nullifies the human touch. In Transform XII, we explored the possibility of using technology to personalise communication, build strong relationships and keep it low cost. Here are some of the takeaways.
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Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.
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Gadgets, gizmos and game-changing tech at CES
Flying taxis, colour-changing BMWs and sensational technology that immerses you in the metaverse… It was all on show at CES 2022, and as Cass Charlesworth writes, some of it has applications for real estate. If there’s one annual event that offers a window into the future, it’s the Consumer Electronics Show in Las Vegas. Packed full of innovative gadgets, game-changing…
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Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?
While I can't quite imagine arriving at work in a flying car in my lifetime, it may in fact be a reality in the not so distant future. There are currently hundreds of companies working on flying cars, or the less catchy term eVTOLs (electric vertical take off and landing).
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Kristen Porter: how to avoid social media pitfalls
Real estate is highly regulated. But while most talk around regulation centres around trust accounting or licensing, marketing legislation is equally as important. Here, O*NO Legal founder Kristen Porter shares the answers to some important questions.
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