Anton Babkov: real estate goes next-gen with ChatGPT

As ChatGPT gains popularity in the real estate industry, agents are realising its potential to streamline communication and personalise interactions with clients. Here, Anton Babkov examines the platform's ability to generate contextually relevant messaging, save agents time, increase customer satisfaction, and ultimately lead to more successful deals.

Why all the buzz about ChatGPT? How might it impact the way we work this year or in five years?

We know there are already some impressive innovations in the industry using machine learning, like chat-based interaction for rental maintenance requests, listing enquiry autoresponders, mining CRM data to find prospects to contact or valuation models that help with appraising a listing.

None have the potential impact of ChatGPT.

As real estate agents, communication is at the core of your work, whether you’re prospecting, negotiating, or following up – you’re communicating – and often in writing.

ChatGPT’s ability to provide contextually aware and knowledgeable communication has the potential to change the fundamentals of how we work.

So, what makes ChatGPT so special? It’s two things:

Firstly, it’s generally contextually aware. This means it’s equipped with a ton of general knowledge, including knowledge of your local area and the market environment.

This is crucial when it comes to providing tailored communication to clients.

Secondly, it can be made aware of your context. This means it can consider who you’re talking to, what they’re interested in, and what you’re trying to say.

When combined with its general knowledge, ChatGPT can create contextually relevant communication in your tone, writing about things your client will be interested in with information relevant to them and the context of the communication.

So, how can this technology be used in real estate? The possibilities are endless.

Here are a few examples:

  • Writing detailed marketing copy for listings, tailored to each buyer that enquires.
  • Suggesting topics for a cold call based on tags you’ve applied to a contact in your CRM.
  • Shifting email content or tone in outbound emails based on human characteristics, tags on customer records, or style of notes and emails stored against contacts in the CRM.
  • Varying email subject lines based on demographics and current real estate market context.
  • Using FOMO to drive engagement with a message to an on-again-off-again buyer mid-negotiation.
  • Sending a welcome letter to a purchaser once they’ve bought, suggesting local restaurants and cafes based on the age range or interests of the purchaser.

At Rex, our ChatGPT/Zapier integration authors listing ads and contextual email messages to buyer enquiries.

This is just the beginning, and the possibilities for the next 10 years are endless. We can’t wait to see what the future holds.

ChatGPT and the future of AI technology are set to revolutionise the real estate industry.

This exciting new development has the potential to transform how we communicate with our clients, giving us the ability to provide them with more relevant, personalised content.

It will be a wild ride, and we’re ready to take it on.

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Anton Babkov

Anton Babkov is CEO of Rex - a team of entrepreneurs taking complex problems and untangling them into simple, usable products for the real estate sector.