Samantha McLean: How to build your personal empire without hiring a single human

Notable events in the year 2022 were Kim Kardashian wearing Marilyn Monroe's dress to the Met Gala and Running up that Hill reaching the number one singles chart position for Kate Bush 38 years after it was released. But 2022 is way more likely to be remembered as the year we were given ChatGPT and other AI tools to superpower our human efforts. In the first in a two-part series, here is a summary of my favourites and a few to watch. 

AI has been transforming many aspects of our work and life, and we can expect this trend to accelerate in the future. 

In November, research lab OpenAI launched ChatGPT, which immediately went viral and had one million users in just its first five days thanks to the sophisticated way it can generate in-depth, human-like prose responses to queries.

ChatGPT can generate blog posts, hashtags, video scripts, podcast questions, SEO keywords – the list is endless.

In the past 24 hours, Open AI has launched version four, which it says has greater knowledge, is more accurate, has greater problem-solving skills and advanced reasoning capabilities.

When taking the Uniform Bar exam, ChatGPT finished in the 10th percentile, while GPT-4 finished in the 90th.

The newest version, available on the paid platform ChatGPT Plus, also accepts image inputs and can remember and act on 20,000 words.

But ChatGPT is not the only AI tool in town – there are plenty of others including image generators, design tools, video editing tools and more.

Here are 13 AI employees to superpower your productivity efforts. And you can hire them all at a fraction of the cost of one regular employee.

1. A copywriter

ChatGPT can be used to write a real estate listing description by analysing existing descriptions and generating new ones based on patterns and relevant keywords.

By inputting the property features and other relevant information, ChatGPT can create a listing description that is tailored to the property and its unique features. 

This can save time and effort for real estate agents and improve the quality of the listing descriptions they produce.

Potential ChatGPT prompts: 

  • Write me a 200-word listing description for [insert address here]. 
  • Could you please suggest a title and video description for YouTube with keywords for a real estate agent in [your suburb].
  • Give me 20 long-tail keywords for real estate sales in [your suburb].
  • Write me a 600-word blog post for [one of those keywords].

Websites: For the most part, with any writing tasks, I’m referring to ChatGPT at chat.openai.com. There are other writing tools you could check out, such as lex.page, jasper.ai and canva.com.

2. A script writer/producer

Scared to make a video because you’re afraid you’ll fluff your lines? You could be as word-perfect as Sandra Sully on the 5pm news with an AI Producer, a teleprompter and a few clever prompts.

Potential ChatGPT prompts: 

  • Write me a two-minute video script based on [enter the address or bullet points of the features of the property].
  • Now could you make the opening hook more captivating?
  • Could you also please make the script for under one minute for TikTok?
  • Could I please have a stronger call to action?

Websites: chat.openai.com, bigvu.com.

3. A personal tutor

All of the established leaders in real estate say they are always learning, reading and listening to podcasts because success comes from a dedication to education.

But like Bradley Cooper’s character in Limitless, what if you could digest all sorts of information at incredible speed? 

Potential ChatGPT prompts: 

  • Give me the five key points from Jim Collin’s Good to Great [or insert alternative book here]
  • Give me some of the lesser-known lessons from Jim Collin’s Good to Great.

Websites: chat.openai.com. If you want to be Bradley Cooper, I highly recommend my.brain.fm for background music, which might help you focus and ultimately consume more with less effort.

4. An imaginary friend or colleague to bounce ideas off

In business for yourself, or still working from home? You can actually use ChatGPT to a) keep you company and b) sense check or develop counterarguments for widely-held beliefs.

Potential ChatGPT prompts: 

  • Jim Collins talks about quiet, humble leaders, but that’s not my style. I can be a bit flashy and I don’t know how to change who I authentically am. What should I do?
  • What is the opposite view of this, is it valid?

Websites: chat.openai.com.

5. A leadership coach

You can ask ChatGPT to ‘act as’ a professional to give you all kinds of assistance, even when it comes to picking up the phone.

Potential ChatGPT prompt:

  • I want you to act as a motivational coach. I will provide you with some information about someone’s goals and challenges, and it will be your job to come up with strategies that can help this person achieve their goals. This could involve providing positive affirmations, giving helpful advice or suggesting activities they can do to reach their end goal. My first request is, “I need help motivating myself to call customers on my database that I haven’t spoken to in a while”.

Websites: chat.openai.com. For more prompt inspiration using ‘act as’ visit prompts.chat.

6. Your personal stenographer

Stenographer (n) a person whose job it is to transcribe speech in shorthand. In previous years, many personal assistants had such skills. But, instead of hiring an expensive resource, today, you can copy and paste documents, reports, video or podcast transcripts and even URLs into ChatGPT and ask it questions about the content to isolate the information most relevant to you.

Potential ChatGPT prompt:

  • Could you summarise this transcript into 10 bullet points with the most important ideas [paste transcript].

Websites: chat.openai.com. For summarising meetings directly from zoom you could check out fathom.video, otter.ai and others.

7. A data analyst

In a job where trends and patterns matter (if you are in real estate, that’s a definite affirmative!), similar to taking notes, you can ask ChatGPT to spot trends in large amounts of data, which you can potentially take action on. You can also paste Excel data into the tool, so I will be interested to watch how that creates an opportunity to glean trends from your own office database as these tools get smarter.

Potential ChatGPT prompts:

  • Could you give me trends in the level of the Australian dollar compared to the US dollar?
  • What can you tell me about this data [paste data]?
  • Can you see any patterns or trends?

Websites: chat.openai.com.

8. An interior designer

Interior AI is a tool that will completely redesign a photo of a room. All you need to do is upload a photo (see before and after example). My guess is we will see an explosion of real estate tools in the not-too-distant future that will cover all sorts of design, staging and more when it comes to property photos.

Websites: interiorai.com, reimaginehome.ai, getfloorplan.com, dreamstaging.ai, dreamhouse.ai, coolalid, airoomplanner.com.

9. A brand manager

Need a new logo for your business or website? Midjourney can handle that one in a jiffy for you. But remember, when working with any AI tool, not only Midjourney, it’s important to provide clear guidelines and criteria not only for what you want but also for what you don’t want. Otherwise, if you leave it to AI, it can make your designs overly complex or cluttered.

Potential Midjourney prompt:

Imagine a simple logo of a diamond, gradient, flat, vector –no realistic photo details

(I finished this one off using Canva, as Midjourney is not good with text)

Websites: midjourney.com, canva.com. Other text-to-image generators include Craiyon, Dall-E2, Simplified, stablediffusionweb.com

A logo created with Midjourney.

10. A portrait photographer

I can’t count the number of times we’ve asked for a bio photo for folks that contribute to the magazine, and instead of something professional, we’ve been sent a selfie (which never, no matter what angle you hold the camera at, looks good!). If you can’t access a professional photographer, there is another hack, which is to grab a friend with an iPhone – stand in front of something green, switch to portrait mode, smile and let your friend click while you bend and snap. The results of doing that are pretty good, for the record.

But now, with a tool like headshots by AI, you can send in 10 selfies and it will convert them to perfect LinkedIn-style portraits.

Websites: headshotsbyai.com, aragon.ai.

11. A speech writer

Have you been asked to give a keynote, or build some kind of slide deck? You don’t need to be an American president to justify hiring a speechwriter, or someone to work on your slide deck – there are AI tools for that now too. Powerpresent AI will ask you what you want to create a presentation on and then get to work.

Websites: Powermodeai.com, beta.tome.app, present.yaara.ai

12. A video editor

Want to turn that long-form property tour video into something under a minute for YouTube Shorts or TikTok? Munch says it can extract the most engaging, trending and impactful clips from your long-form videos, using state-of-the-art generative AI and marketing analytics.

Websites: getmunch.com, repurpose.io, Vidyo.ai.

Bonus video editor tool: check out Beatoven.ai and start creating your own music (instead of hearing a royalty-free track you’ve used all over the internet).

13. A personal stunt double or stand-in

Still don’t like the camera? While your face is something people will connect with and is entirely the best kind of video you can create, you can step out of shot and create AI videos, simply by typing in text. If you don’t have a script, Fliki.ai allows you to transform blog articles into videos – and say they will convert your voice into an AI voice. Maybe you’ve already had your personal scriptwriter (ChatGPT) write you an article you could feed into Fliki to turn into a video?

Websites: Synthesia.io, Fliki.ai, hourone.ai, pictory.ai

14. An inbox assistant

If you’ve ever looked at your overflowing inbox and thought to yourself, “I need help” look no further than Ellie. Ellie is powered by OpenAI and learns from your email writing style, takes context from your original email and crafts intelligent replies. You can also choose a mood, and yes, she is multi-lingual.

Website: tryellie.com

What is Generative AI, and what’s the fuss?

Generative AI pertains to the use of algorithms like ChatGPT to create content, ranging from audio and code to images, text, simulations, and videos. Recent breakthroughs in this field have the potential to revolutionise how we approach content creation.

ChatGPT, which stands for Generative Pre-trained Transformer, has been gaining widespread attention as a free chatbot that can generate responses to almost any question it is asked. Developed by OpenAI and made available for public testing in November 2022, it has already been hailed as the best AI chatbot to date.

Admirers have shared examples of its ability to produce computer code, college-level essays, poems, and even decent jokes, while others in the content creation industry, including advertising copywriters and tenured professors, have reason to be concerned about the implications for their professions.

This house does not exist… or does it?

To get some idea of how an image generator like Midjourney might work with a tool like ChatGPT, check out thishousedoesnotexist.org. This website uses a machine learning algorithm known as a Generative Adversarial Network (GAN) to generate photorealistic images of non-existent houses.

Source: thishousedoesnotexist.org

The GAN algorithm consists of two opposing datasets that compete against each other to improve and refine their individual understanding of a concept. These are usually known as a generator and a discriminator. In this case, the generator is trained on a large dataset of real-world houses, and its goal is to create an image that looks like a real house. The discriminator is trained to distinguish between real and generated images.

Source: thishousedoesnotexist.org

When a user visits the website, the generator network creates an image of a non-existent house, and the discriminator network evaluates the image. If the discriminator cannot distinguish the generated image from a real one, it is considered successful, and the image is displayed on the website. The GAN algorithm is capable of generating a wide variety of house styles and architectural features, resulting in a unique image with every refresh of the website. 

What’s the catch?

This is still new technology – so even though generative models might sound extremely convincing in what they produce, sometimes they can be just plain wrong. And sometimes biased as well – in much the same way you’ll find different biases to do with gender, race and other societal biases all over the Internet. So if you’re going to rely on generative AI in any part of your business you need to:

  • check for reputational and legal risks
  • fact check everything
  • always keep a human in the loop
  • realise the landscape of risks and opportunities will change rapidly over the coming weeks, months and years
  • The current ChatGPT model understands events up until September 2021.

How to adapt to the future of work in an AI world?

AI is increasingly being incorporated into our workplaces and daily lives and is poised to fundamentally change the way we live and work – the same as electricity in the home became common almost 100 years ago in the 1930s.

According to Harvard Business Review, new challenges for business leaders will include delivering financial performance at the same time as making investments in hiring and workforce training to support productivity and growth using these new tools and technologies. The future will belong to leaders and businesses who can unlock productivity potential while delivering great customer service.

Largely, that will involve the ability to do three things: rebalancing resources, investing in workforce re-skilling and on a larger scale advancing new models of education, mentoring and life-long learning.

We will be unpacking these topics and more at Elite Retreat 2023 with experts in real estate and AI, who have been working with these tools for years. Book your spot at eliteretreat.com.au.

Show More

Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.