AI
How real estate professionals are putting AI to work right now – practical workflows, tested tools, and honest answers about what’s worth your time and what isn’t.
Ask your rent roll anything (PropertyMe plugs straight into Claude)
PropertyMe’s Luis Sanchez joined Samantha McLean at Transform XIV with a live demo of AiMe Connect, answers on privacy, and his view on whether AI will replace property managers.
Win the listing before you walk in (and be the most interesting agent in the lounge room)
Coach Claudio Encina joined Samantha McLean at Transform XIV to show how he shapes a listing appointment before,…
Danielle Brown wins Transform XIV with one desk to run her whole day
A Queensland selling agent who was tired of jumping between Rex, Outlook, Slack and spreadsheets has won the…
December deadline puts rental screening software in the spotlight
Real estate agencies have until 10 December to prepare for new privacy rules covering automated decisions, with experts…
What’s your safe word?
A Jack Bauer rewatch, an AI voice clone and the call worth making before anyone sends money.
Complain to your AI (it’s the quickest way to a personal assistant)
In the second live session of Transform, Samantha McLean skipped the "build me an AI agent" approach and…
How to make a sizzling insta reel from property photos
You don’t need to be a video editing genius any more to get Claude to create you engaging…
When property listings become TikTok comedy
Love Island parodies to hide-and-seek in luxury homes, American agents are finding increasingly creative ways to market property,…
The legal AI boom is hiding a serious insurance problem
BuySecure's Richard Bootle says agents who point buyers to non-compliant AI contract tools risk wearing the reputational and…
Using a brain to hold a pen
AI’s biggest opportunity in real estate may be connecting the software agencies already use, giving agents and property…
You still have to be their person
My LinkedIn feed scored 36% human. What does that mean for agents trying to build trust?
AI could change who controls the relationship between agents and buyers
New analysis published in Harvard Business Review suggests AI assistants could fundamentally change how consumers find, compare and…
That’s so 2025 (and what to ask AI for instead)
In part two of the Transform XIV highlights, Samantha McLean retires four prompts she used to teach and…
How to build a single property website with ChatGPT
I gave ChatGPT 51 property photos and one prompt. Twenty-eight minutes later it handed back a listing site…
The chatbot era is dead (and your AI is ready for a real job)
Samantha McLean opened Transform XIV by calling time on typing questions into ChatGPT, then showed what she hands…
Bass Persuades. So does Stevie Wonder.
What a Facebook offer swarm means for the agent on the other side of the click.
The property ad that chats back
OpenAI is testing ads you can talk to – and a cordless drill shows us where property might…
Who does your customer want to become?
Use verified property features and real customer questions to explore aspirations and write more relevant advertising hooks.
Will AI finally kill cold calling?
A call between two AI assistants raises a better prospecting question: who would actually welcome the conversation?
Your social audience is an extension of your CRM
Richard Lindley argues AI and automation can turn the combined social reach of a network's offices and agents…
Google won’t say what its new spam update is hunting (but we can probably guess)
The third spam crackdown of 2026 arrived on Tuesday 18 August with no blog post and no list…
Why AI will expose average agents faster than any market downturn
As market shifts meet an AI revolution, industry veteran Wes McGregor reveals why 95% of agency tasks are…
Five AI-powered ways to prepare for your next listing presentation
Five practical AI strategies to test buyer needs, prepare for questions, plan a campaign and explain the next…
21 reasons to send a press release – and the part AI still can’t do
Publicity wins listings, attracts good people, and builds a record you can't buy. The 21 moments worth pitching…
San Francisco homes selling US$1m over asking amid AI boom
New data shows overbidding of this scale was virtually unheard of two years ago, as OpenAI and Anthropic…
Which Real Estate Jobs Deserve Claude Fable 5’s $1,000-an-Hour Brain
Anthropic's Fable 5 is the smartest model you can open in a browser, and from July 12 you'll…
House buying named a high-risk moment for scams
New research shows property transactions sit among the life moments when Australians are most likely to be scammed,…
The MacGyver factor – why you should hire people who “handle it”
The most important quality in your next hire isn't a skill. It's a disposition – and it turns…
Will AI ‘Millionaires’ Reshape Luxury Real Estate Buying Habits?
A new generation of tech founders wants turnkey wellness retreats, not renovation projects – and they're closing deals…
The AI lie? Why Aussie buyers don’t fully trust the robots and where agents create value
AI is changing how buyers research property, but not who they trust. Here's why agents who can verify,…
The horses weren’t real. The lesson is
AI in a listing isn't the problem. Where you put it is – and getting that wrong ends…
Process is the proof, not the price
In Week 4 of the AI Sprint, Samantha McLean breaks down AI-first circle sales: repurposing one sale everywhere,…
How to Become the Answer AI Gives When Sellers Ask “Who’s the Best Agent?”
In Week 3 of the AI Sprint, Samantha McLean explains how search has changed - and how agents…
How AI-Powered DISC Profiling Can Win You More Listings
In Week 2 of the AI Sprint, Samantha McLean breaks down how to profile your vendors before the…
Stop Selling to Everyone: How AI Buyer Personas Can Transform Your Next Listing Presentation
In the a special AI Edit Extended Edition, Samantha McLean walks through a step-by-step process for using AI…