Updated 20 September 2026: first published on Elite Agent in May 2025. The article has been refreshed as an AI basics guide to drafting a neighbour invitation from checked campaign details.
You have listed a property and agreed the open-home arrangements with the seller. An invitation to the neighbours can give people nearby a useful reason to find out more or pass the details to someone they know.
It does not need a claim about how much a neighbour relationship will earn. It needs accurate information, a clear invitation and a way to ask a question.
If you are wondering what to try first with AI in real estate, this is a manageable writing task. You already know the property details and can check the draft against them.
In this AI basics for real estate guide, you will give an AI chat tool the campaign facts, ask for a short invitation and review it before distribution. Use a tool your agency has approved. The AI helps with the wording; you supply the facts and agreed arrangements.
Should I offer neighbours a separate preview?
Confirm the public date, time and access details. If you want to offer a separate neighbour preview, agree it with the seller and make sure you can deliver it before mentioning it in an invitation.
Work out who will respond to questions and how any change to the viewing time will be communicated. An attractive card with the wrong date creates work for everyone.
Give the invitation a useful purpose
Choose the nearby streets or area that make sense for this property and your campaign. Keep the invitation welcoming to anyone interested.
You might invite people to view the property themselves, share the public listing with someone looking in the area, or ask the agent a question. Avoid guessing what households need or who should live in the neighbourhood.
Include a small number of verified features. Local history, amenities and market figures are optional; use them only when they are accurate and help explain the invitation. The address and viewing arrangements should be easy to find.
What does the invitation need to say?
A simple structure is enough:
- Explain which property is open and why you are writing.
- Give the agreed date, time and practical viewing details.
- Mention up to three checked features.
- Invite questions or sharing of the public listing.
- Identify the agent and provide a working contact method.
Adaptable invitation template:
Hello neighbour,
You're welcome to visit [PROPERTY ADDRESS] at our open home on [DATE], from [START TIME] to [END TIME].
The property includes [VERIFIED FEATURE] and [VERIFIED FEATURE]. If you'd like a closer look, or know someone who is looking in the area, you can find the public listing here: [LINK].
Please contact me on [CONTACT DETAILS] if you have a question about the property or viewing arrangements.
[AGENT NAME]
[AGENCY]This is a starting template, not a description of a real campaign. Replace the brackets with checked details. Add a separate preview only when the seller has agreed to it.
How do I ask AI to write the invitation?
Start a new chat in your approved tool, such as ChatGPT or Claude where permitted. Copy the prompt below and replace each bracket with checked campaign information. Use public listing details; the AI does not need the seller’s private circumstances or your neighbour contact list.
The template above shows the kind of concise result you are aiming for.
Draft a short, friendly open-home invitation to neighbours using only the campaign details below.
Preferred length and format: [E.G. ABOUT 120 WORDS FOR A PRINTED CARD]
Verified address, public viewing time and features: [FACTS]
Any separate preview agreed with the seller: [DETAILS OR NONE]
Agent and agency contact details: [DETAILS]
Include the property, agreed viewing time, up to three supplied features, a clear invitation and the contact details. If a required detail is missing, leave a labelled placeholder and list what I need to confirm.
Do not invent local history, sales results, experience claims, urgency or exclusivity. Do not suggest that this sale will raise surrounding property values. Keep the language welcoming and use Australian English.How do I check the AI draft?
Compare the address, day, date, times, features and contact details with the approved campaign information. Remove any claim you cannot support. Check that a separate preview has not appeared unless you supplied one agreed with the seller.
Read it aloud. If it sounds overdone, ask: “Make this warmer and more direct, keeping every fact unchanged.” Review it again before using it.
Choose the distribution method deliberately
Use the channels appropriate to the campaign, such as a printed invitation or a local group that permits promotional posts. If you include a QR code or listing link, test it on a phone before distributing the invitation.
For marketing emails, make sure you have appropriate consent, identify the business and provide an easy way to unsubscribe. An address in a database is not permission on its own. ACMA explains the requirements.
Agree how the team will handle replies and viewing questions. Do not automatically add everyone who attends to an ongoing marketing list.
Review what happened
Record the channels used, relevant responses and questions the invitation generated. Where appropriate, ask attendees how they heard about the viewing. Treat those answers as campaign feedback, not proof that every visit or referral resulted from the invitation.
That gives you something useful to improve next time: clearer details, a more convenient way to respond or a better explanation of the property.
For a drafting prompt and longer examples, read my free neighbour-invitation guide. Its original letters are explicitly labelled fictional demonstrations; any local history, experience or sales figures in an example need replacing with your own checked facts.
The original version first appeared in Samantha McLean’s AI Powered Agents newsletter. Read the refreshed guide on AI Powered Real Estate by Samantha McLean, now on Substack.