Guest Interview: Samantha McLean talks to Holly Komorowski, Principal of home.byholly and winner of the 2017 AREA Residential Property Campaign of the Year award, about how she grew her business and team ‘collective’, how to stand out in your marketing, and tips for leveraging the true power of digital.
‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results.
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SHOW NOTES / LINKS
01:45 Holly’s career; building ‘a brand within a brand’ and starting her own business
03:15 home.byholly’s growth and how Holly built her ‘collective’ i.e. team
06:00 How Holly approached marketing herself and her own business
07:30 Changing the language: why Holly uses ‘Buy me’, not ‘For sale’ on signage
09:00 Holly’s brand pillars for marketing: creativity, authenticity and effectiveness
09:45 The marketing approach behind 40 Coranderrk Street, Reid
13:00 home.byholly’s AREA-winning marketing campaign: 44 Frome Street, Griffith
17:00 The Canberra Times: How do you sell a house in Griffith? With a Gatsby-themed pool party of course
17:40 44 Frome Street photo shoot sneak-peek Facebook Live
19:00 “You just have to start.” Holly’s tips for those hesitating with digital marketing
21:30 Holly’s advice for agents for applying for the AREAs
23:30 To apply for the AREAs (entries close July 19th) and for more information visit theareas.com.au