Guest InterviewThe Elevate Podcast - Hosted by Samantha McLean

How to market yourself in a changed digital world: Valentina Borbone

“Try and focus on one thing at a time, measure it, understand its purpose. Drop the stuff that's not working, you do not have to be everywhere. You just have to be in the places that make a difference.” Valentina Borbone

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌ ‌Now‌ 

Valentina Borbone is a digital marketing educator and CEO of the Banter Group. She is also an advisor to The International Social Media Association, and would be familiar to many for her work with agencies, including her role as a coach at Digital Live.

In this episode of the Elevate podcast, Valentina explains the changes currently occurring in the digital marketing world and the impact they will have on agents, along with her tips on where agents should focus their attention.

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In this podcast, Samantha and Valentina also discuss:

  • Where agents should be focusing their digital attention right now
  • How the iOS14 changes and recent Facebook events affect re-marketing
  • Why there’s an art to email campaigns, and agents are missing an opportunity
  • How social media is about validation, but not the be-all and end-all of leads
  • How to use LinkedIn effectively
  • The role YouTube plays in your social media strategy
  • Why it’s essential to assess the value of the latest ‘bright, shiny’ social media channels
  • Why you should never put all your eggs in one social media basket

Valentina on Elite Agent

Connect with Valentina Borbone

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