ELEVATE
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The Leadership Diaries: Ben Faulks on building team culture, recruiting top talent and scaling up
Can you imagine taking on a leadership role in a new real estate agency without having ever sold a house?
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Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market
Get ready to laugh, learn, and maybe even buy a mansion or two, as the king of high-end real estate and star of Netflix's Selling Sunset, Jason Oppenheim, hits Sydney.
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Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls
Being a successful real estate agent often comes down to doing the basics right and focusing on the key areas of your business that drive profits.
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The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
'Mass personalisation' might, on the surface, appear to be a contradiction in terms. However, as you’ll discover in this special episode of the Elevate podcast, it’s one of the key issues not only affecting the real estate industry but the one with the power to supercharge your results.
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Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
It has been a huge year on the Elevate podcast, with a host of high-profile guests, including Cara Atchison, Ryan Serhant and Matt Altman, sharing their thoughts on the industry and how you can all improve in business and in life.
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Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
The big theme of the year in real estate has certainly been the rapid rise in interest rates and the flow-on effect that’s having on buyers, sellers and the overall economy.
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Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to spot technology that’s likely to be valuable to agents and the real estate industry long before it becomes mainstream. He is also able to tap into NAR’s immense body of research to see buyer and seller trends emerging, and says there are…
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The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up the leadership mantle himself, most recently as the Chief Executive Officer of renowned Sydney real estate brand BresicWhitney.
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Learning from London: Alice Geddes on apartments, auctioneering and how to keep your energy up
Barry Plant sales manager and auctioneer Alice Geddes didn’t start her career with visions of being a real estate agent. Instead, she planned to work in the fast-paced world of hospitality. So how did the Gold Coast native find herself working at one of the best known real estate chains in the UK, then go on to establish a successful…
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Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says he has never seen a rental crisis like this one, and because it's taken more than seven years to get here, it probably won't be solved overnight.
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Viral videos: Jonathan Creek on creating real, relevant and relatable content and becoming the hero of your patch
Each day the real estate industry creates countless hours of social media video content, but why is it some videos go viral and others don’t?
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Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the harder it can be to innovate so that your business evolves with customer needs.
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The information advantage: Mindy Powell-Hodges on the rise of the property logbook and how you can use it to gain a competitive sales and rental edge
Imagine you could provide a buyer with a full history of a property, right down to the paint colours used, the warranties for appliances, and the name of the builder who completed that incredible renovation.
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Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
There’s rarely a dull day in real estate, with a raft of stories hitting the headlines each day. But often there’s far more to the story than data, facts, and quotes. Those articles are the tip of the iceberg of trends already occurring in the industry that you might be experiencing and each has flow-on effects for agents, property managers…
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Back to basics: Claudio Encina on the changing market, the skills agents need right now, and how to be a hero in a time of uncertainty
Between interest rate rises and media speculation on property prices, there’s a lot of noise in the real estate market at the moment, and that’s impacting buyers, sellers and agents in equal measure. But according to coach Claudio Encina, now is not the time for agents to be sidelined by news headlines. Instead, it’s the opportunity to get back to…
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People first: AREA winner Gail Richards on wellbeing strategies that work, where to get started, and how to build them into your business
At Key 2 Sale in Mount Gambier, wellbeing is built into the business. It’s systemised, an ongoing conversation and part of the team’s goals and KPIs. And it’s been that way ever since the agency opened its doors six years ago.
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The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
Simon Cohen might now have the biggest and best-known buyer’s agency in Australia, but back when he started Cohen Handler he says people thought he was crazy.
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Maximum impact: Tristan Lovell on the untapped power of your database; how to find it, use it, and gain more listings
Packed full of potential sellers and buyers, a database is one of the most important tools in an agent’s professional toolkit.
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No luck about it: Million Dollar Listing’s Matt Altman on work ethic, mindset, and how he and his brother went from zero to real estate heroes
Ask Million Dollar Listing: Los Angeles star Matt Altman about his incredible rise to real estate fame, and he’ll quickly tell you there was no luck about it.
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When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
As the head of EBM RentCover, Sharon Fox-Slater has seen it all when it comes to weird, wonderful and common landlord insurance claims.
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Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Avi Khan of Ray White AKG in Queensland isn’t looking to build the biggest real estate agency, but he is intent on creating the best. And it’s one that revolves around the customer journey.
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Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
What happens when you put 160 of the industry’s brightest minds and thought leaders in a room together for two days?
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Content that is king: News Corp Australia’s Claire Bradley on creating engaging content, using it to best effect, and 15 great ideas you can implement now
Every agent and every real estate brand knows content helps them build a presence in the marketplace, but when it comes to creating great content, it can be challenging to know where to start or how to find the time.
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Relevance through reinvention: Lyndall Allan on how to refresh your approach, re-establish your relevance, and what it takes to go out on your own
Over the course of a lengthy career, there will be times when an agent needs to refresh their image and reinvent their strategies.
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Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Right now, the rental market is perhaps the toughest it has ever been and that’s applying pressure to tenants and property managers in equal measure. Every property attracts multiple applications, and if an application is not up to par or a prospective tenant can’t showcase the right skills, their application isn’t even making the pile for consideration. For the property…
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Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
It’s no secret that the role of a real estate agent has evolved in recent years, with insight into their persona and social proof of their expertise now as important, if not more so, than the brand they work with.
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Spotlight on commercial: The Australian’s Ben Wilmot on the real estate world of pubs, retail and corporates; the big trends emerging; and surprising investor shifts
Residential property might appear to steal the media limelight, but the commercial arena abounds with interesting tales.
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Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Imagine purchasing a property was as simple as engaging with an agent, then ticking a box or pressing a button.
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Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
At the best of times, it can be a challenge to find and hire the right people in real estate.
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Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Just when you think high-performing agent and Luxe Listings star Gavin Rubinstein might have reached the pinnacle of his real estate career, he shifts the goal posts again, revealing new intentions for business growth and further plans for market expansion.
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Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
Future opportunity for the real estate industry isn’t about tech adoption, property market shifts or even fee discussions. It involves solving your client’s struggle, according to social scientist Nigel Dalton. And that struggle will change, he says, as new generations enter the market and technology advances. But if you can find the roadblocks that stand in the way of transacting…
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Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
After 30 years in the industry, Marnie Beauchamp knows what it takes to be a consistent high-performer. And she’s achieved it more than once, rebuilding her business and reinventing herself along the way.
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Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
If every word used to describe yourself or your business could make you either a million dollars or cost you a million dollars, how carefully would you choose?
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Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
When it comes to creating a winning strategy, most agents would tell you that they have either the best people or the best service, but what does that even mean? Particularly when everyone else says the same thing. Kolmeo’s Scott Bateman believes there is no best service. He also argues there’s a time when businesses should ignore their customers to…
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High-performing foundations: Marianne Hynes on psychological safety and how to unlock your team’s full potential by eliminating interpersonal risk
In real estate, the gold standard is a team with a high-performance culture. They’re the ones who consistently get the big results no matter what the market’s doing, without risk of burnout, high turnover, or low morale.
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