Search Results for: digital marketing
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INDUSTRY NEWS
Rexfest Live shares the secret to leveraging digital marketing
Internet users are spending almost two and a half hours on social media every day, according to information revealed at Rexlabs’ second Rexfest Live event, providing a huge, and largely untapped, opportunity for real estate professionals.
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INDUSTRY NEWS
New guide helps real estate agents master digital marketing
Australians spend 1.46 hours on average a day on social media and 20.5 million of us use Facebook in this country, yet most agents have not fully embraced the power of social media as an advertising tool.
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OPINION
How to win the pre-Christmas sales rush with digital marketing
Christmas can really throw out the selling cycle. I wouldn’t be surprised if the downtime period was extended this year, as families cross borders to reunite for the holidays. Are you prepared for that?
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GUEST INTERVIEWS
Digital marketing masterclass with Josh Tesolin
Do you want to know the secrets behind Josh Tesolin becoming agent of the year? From quickly adapting to COVID-19 to hot marketing tips and why using video and social media is more important than ever before, Josh shares in-depth insights into how he continues to improve his performance year on year. In this podcast, Josh explains why he goes…
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INDUSTRY NEWS
The digital marketing platform turning cold calls into hot leads
Lead generation is a necessary part of real estate, but it’s far from the easiest part of the job. But what if you already knew where there were hungry vendors and could target them? And what if someone else could do all the work for you, while still branding it to your agency? Welcome to the world of Captr. Captr…
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NEWS
Homes.com to launch $1 billion marketing campaign at the Super Bowl
When the Super Bowl kicks off at 10.30am on Monday, February 12, eyes won’t just be on the Kansas City Chiefs and the San Francisco 49ers, but the epic homes.com real estate ads.
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THE ELEVATE PODCAST
Emotional connections: Steve Carroll on marketing that captures and holds attention, stands out in the crowd and creates credibility
In a market where competition is fierce and agility is king, Steve Carroll masterfully reveals the art of seizing hidden opportunities, crafting captivating digital narratives, and pioneering cutting-edge tactics that redefine success in the ever-evolving world of real estate.
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APPOINTMENTS
James Kirkland to head up Little Real Estate’s sales and marketing
Australia's largest independently owned real estate agency, Little Real Estate, has appointed James Kirkland as Executive General Manager of Sales and Marketing.
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FEATURE INTERVIEWS
The Block’s marketing magic: lessons for real estate agents
There’s a lot more to marketing the high-end properties you find on The Block than simply throwing together a few photos and a quick listing description.
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Elite Agent
Realestate.com.au Launches New Marketing Campaign for Property Valuation Estimate Product
Realestate.com.au has announced the introduction of a marketing campaign focused on its property valuation estimate product, realEstimateTM. The product offers property owners a free and instant estimate of their home’s value and provides unique insights into the market. The campaign will the various tools and experiences available to property owners, including the ability to track the value of their property…
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INDUSTRY NEWS
Agent of the year on the property marketing tool you need in 2023
Brisbane Inner West Realty Director Kathleen Luck is doubling down on technology to take her property marketing to the next level in 2023, and says other agents need to do the same to set themselves apart.
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INDUSTRY NEWS
Marketing Masterclass: What agents can learn from selling The Block’s House #3
The cultural phenomenon that is The Block took things up a notch this year, heading to the countryside for the show’s first ever tree-change season.
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Australia’s largest sales CRM partners with digital inspection platform
Proptech Group Australia and Little Hinges have inked a world-first deal that will see the two industry leaders join forces to help sales agents and property managers level up their marketing.
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INDUSTRY NEWS
Growing your business isn’t all about digital
It’s easy to get bogged down and overfocused on digital platforms, including digital marketing and social media, when it comes to business growth.
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THE ELEVATE PODCAST
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
At the best of times, it can be a challenge to find and hire the right people in real estate.
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SELLING + MARKETING PROPERTY
Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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INDUSTRY NEWS
AI digital assistant RiTA scoops two innovation awards
RiTA, the AI digital assistant for real estate agents, has won two innovation awards at the 2022 PropTech Awards.
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FRANCHISE NEWS
C21 Norwest launches with a digital focus
Having collectively spent decades in sales, finance, and business development, the three Principals of the new Century 21 Norwest office plan to bring a fresh approach with them, as they open their new real estate business.
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NEWS
Similarweb names Openn in its Digital 100 annual rankings
Openn has been recognised by web traffic analysis company, Similarweb in an annual ranking of the fastest growing digital brands across five industry categories. Known as the Digital 100, the annual ranking is a globally recognised benchmark of digital performance. It ranks the fastest-growing sites in Australia across five key industry categories, including real estate, apparel, beauty, financial services, and…
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INDUSTRY NEWS
New data reveals best practice for email marketing
A new report from ActivePipe helps real estate agents make their email marketing more effective by revealing the key benchmarks to surpass to deliver best practice campaigns.
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SUPPLIER NEWS
New realestate.com.au marketing campaign hits home
Australia's passion for property continues into 2022 with 12.6 million Australians visiting realestate.com.au each month on their search for their next property to call home.
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THE ELEVATE PODCAST
Making the news: Elizabeth Tilley on how to work with the media and why you should think big when it comes to marketing and editorial
Australians simply can’t get enough of real estate and the stories behind it, and they’re seeking it everywhere they can – from newspapers to news sites, magazines, liftouts and beyond.
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SUPPLIER NEWS
Homely launches new brand positioning in national marketing campaign
Australia’s fast-growing property portal, Homely.com.au, has launched its new brand positioning ‘More than real estate’ with a multi-channel campaign via a number of key media partners.
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SUPPLIER NEWS
Domain appoints new Chief Marketing Officer Rebecca Darley
Today Domain, a leading property marketplace, has announced the appointment of Rebecca Darley to the role of Chief Marketing Officer, effective 7 February 2022.
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NEWS
Rent Roll Starter launches new social media marketing training program
Rent Roll Starter has launched a free social media marketing-focused training event called The Social Summit.
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NEWS
REIV and Hutly now offer digital signature alternatives throughout Victoria
REIV and Hutly provided a non-contact alternative for signing official documents, releasing digital signatures on all VicForms documents
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Elite Agent
How to create a digital attraction business: Sherrie Storor
Real estate might be about property, but in this day and age every agent is in the business of digital attraction, says real estate coach Sherrie Storor. As part of a six-part Mastermind Program, Sherrie looks at how agents can build a digital attraction business by looking beyond the industry for best practice. Whilst our role as real estate professionals…
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INDUSTRY NEWS
Real Estate Institute of Victoria partners with Hutly on enhanced digital signature platform
The Real Estate Institute of Victoria (REIV) and their digital partner Hutly are gearing up to release a notable enhancement to the Institute’s member-only VicForms platform next week with digital signatures becoming widely available across the state. REIV Membership Services Manager Matthew Griffin explained the most recent Delta outbreaks have only amplified the need for non-contact alternatives like digital signatures,…
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Elite Agent
Marketing outside the box: How to sell a murder house
Marketing a home that’s out of the ordinary doesn't have to be a chore. In fact, if you think outside the box, you can make a property’s quirks work in your favour
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SUPPLIER NEWS
CoreLogic launches their digital RP proposals platform
CoreLogic has launched RP Proposals, a new digital solution that aims to streamline the real estate industry.
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