FRANCHISE NEWSNationalReal Estate News

Purplebricks appoint ‘agile results-focused’ digital agency

Flat-fee based agency Purplebricks have appointed digital agency King Kong to create digital marketing strategies and campaigns across Google Ads, YouTube pre-roll and Facebook.

“As a disrupter in the real estate industry, we needed a campaign to match our agile, results-focused approach. So King Kong was the perfect fit,” Purplebricks Australia CEO Neil Tavender said.

Purplebricks Australia is growing rapidly and we wanted a digital marketing partner to help build on that momentum. We engaged King Kong for our digital marketing to increase the volume of appraisals booked with us. And already in a short space of time the results have been impressive.”

“Purplebricks’ business model means it shares King Kong’s necessity for online marketing, converting prospects to buyers, and using research and data to make strategic decisions,” said King Kong founder and CEO Sabri Suby.

“We will be implementing a sophisticated sales funnel for Purplebricks to take complete strangers and turn them into piping hot sales leads, to help Purplebricks in its quest to completely disrupt the real estate landscape.

“In our talks with Purplebricks, we spoke about our direct response marketing offering. Impressions, clicks, likes, shares, follows and all those vanity metrics don’t mean a thing unless they result in sales. We don’t talk about vanity metrics.

“Instead we focus on hard numbers – cost per lead, how much they’re willing to spend to acquire a customer, ROI and guaranteed results. We have a strong track record for real results, and that’s something the Purplebricks team recognised in moving away from the previous global digital agency to King Kong.”

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Hannah Blackiston

Hannah Blackiston was an in-house journalist with Elite Agent. She worked with the company from January 2018 to January 2019.