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Purplebricks evolves Australian offering with new customer experience

Purplebricks has announced a new service offering and experience for customers in Australia.

Purplebricks Global COO Neil Tavender said the network were ‘excited’ about the changes they were implementing and the way it would drive the network forward in Australia.

“In recent weeks, Kenny Bruce (Co-founder) and our leadership team have travelled the country to speak with all of our agents and many of our customers. We are excited by the ambition and commitment of our people, but as is the case with any new and disruptive business, we are always learning and looking for ways to continuously strengthen our offer,” said Mr Tavender.

“For customers, our new offering reduces exposure when a home isn’t sold whilst still offering a flat fee that side-steps large commissions only in place to benefit traditional agents, not sellers. This is a high value and versatile offer that can accommodate buyers and sellers in ever-changing property market conditions.”

The new offering consists of the following:

  • An all-inclusive fee of $8,800 incl. GST when selling with Purplebricks. If the property
    goes to auction, an additional fee of $600 incl. GST is incurred by the customer.
  • Only half of this fee is paid on listing ($4,400 incl. GST), although every customer can
    choose to defer this payment for six months or until settlement.
  • The remainder of the fee is only payable when the home is sold following
    settlement.
  • In WA an upfront fee of $2,200 incl. GST is paid on listing, with $6,600 payable on settlement incl. GST
  • Access to a best-in-class marketing package that now includes ‘premiere’ listing on
    realestate.com.au, the cost of which would normally be paid by the seller and range
    between $1000 and $4000. This is coupled with professional photography, floor-plan,
    for sale board and other marketing and advertising as part of the overall package.

As part of the changes, Purplebricks agents will have the opportunity to more than double their income per listing, receiving an additional payment on the successful closure of the sale of the home.

“Our agents will continue to be highly motivated to achieve strong sale results and have the bandwidth to provide the highest level of service as we expand our footprint across the nation.”

“An entrepreneurial franchising model has always been at the heart of our business and is what has facilitated tremendous growth for Purplebricks across the globe. Our agents joined us on this journey to deliver a better outcome for sellers and for the opportunity to grow a business within the confines of our customer-centric Purplebricks model,” Mr Tavender said.

“Make no mistake, Purplebricks is committed to the Australian market and it forms a significant part of our expansion and capital expenditure plans in the years ahead.”

Purplebricks Australia will honour terms and conditions in all existing contracts. The offering will be in implemented from 1 October.

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