INDUSTRY NEWSReal Estate NewsWA Real Estate News

Purplebricks launches into Perth’s real estate market

Flat fee real estate agency Purplebricks has landed on West Australia shores and commenced trading on Monday.

The UK-headquartered real estate tech disrupter which charges a flat fee of $4,500 for any home sale transaction said it expects to save residents in Perth close $10,000 per sale in commissions, giving locals the first ever alternative to expensive commission fees when selling their homes.

In just six months since launching state by state in Australia, Purplebricks say they have settled over 435 residential properties through auction and private treaty sales and saved sellers an estimated $5 million in fees.

“For the first time, homeowners in Perth have a choice about how they sell their home,” Purplebricks Australian chief Ryan Dinsdale said.

Purplebricks Australian chief Ryan Dinsdale. Photo: Supplied.

“We know that demand for change is strong in the WA market because we’ve seen a considerable level of traffic and enquiries from Perth residents since we launched.”

The company further claimed that hundreds of homeowners have now started choosing Purplebricks to sell their home every other month.

Purplebricks offers sellers in Perth everything that they would expect from the traditional sales process, but with an enormous saving in the process.

Compared with the traditional real estate model where sellers pay separate commission and marketing costs, Purplebrick’s flat fee model would save Perth residents a conservatively estimated $9,330 per sale in combined commission and marketing costs, translating to savings for homeowners.

Homeowners receive support throughout the entire sale process from their highly experienced and professional Local Property Expert, who is a licensed real estate agent, and benefit from the unique Purplebricks online platform for 24-hour access to real-time information about their property sale, as well as communication and feedback from interested parties.

Besides Perth, Purplebricks is also operating in Sydney, Melbourne, Brisbane, the Gold Coast and the Sunshine Coast, and parts of the Central Coast, with plans underway for an extension into Adelaide soon.

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June Ramli

June Ramli was a in-house journalist for Elite Agent Magazine.