Hayley Baxter
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Elite Agent
Hayley Baxter: Sharpen your marketing message
Hayley Baxter explains why now, more than ever, you need to ditch your pandemic-related marketing to remain relevant and stop clients hitting the 'unsubscribe' button. …
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Elite Agent
Hayley Baxter: The traits of top property management teams
The most successful teams (you guessed it) actually work as a team Competitive cultures can work for some professions, but property management is not one of them. Possibly the most important aspect of customer experience from a landlord’s perspective is the feeling that their investment is in good hands, and that everyone in the team knows what’s going on. If property managers are not across each other’s portfolios, …
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Brand Editorial
5 principles to make change stick
If you’ve ever wondered why it’s hard to make a change in your agency, or why innovation and tech adoption seems to lag in the real estate sector, it might be a problem of scale. Real estate constitutes Australia’s largest market, worth about $7.1 trillion, with the next largest being superannuation at $2.1 trillion. CoreLogic data shows residential sales this year total $277.8 billion gross value as of July. …
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Brand Editorial
Daily grind or creative mind?
Technology may be getting more sophisticated every day, and slowly cannibalising manual tasks and administration, but data shows it’s not a future of robot overlords we face, so much as technology-assisted work. That’s good news. Tech that cuts out admin and gives us powerful insights into our customers frees us up from the daily grind. It allows us to use more of our innately human skills – like creativity, …
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EPM: Technology & Social
Four marketing trends that matter in 2020
This year will not be the year of artificial intelligence, but you’re sure going to hear a lot about it. While AI, augmented reality and things like blockchain work on closing the gap between market promise and market reality, plenty of other important trends are set to hit the Australian real estate sector in 2020. Here are four you’ll want to know about before it’s too late. …
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