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Episode 37: How to Dominate Your Local Area and Real Estate Marketing with Lisa B

Guest Interview: Samantha McLean talks to real estate coach and trainer Lisa B about all things digital marketing, dominating your local area and what some of the biggest questions are being asked by agents.

‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results.

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Episode host: Samantha McLean
Special guest: Lisa B


01:30 How Lisa made her start in the real estate industry
04:00 Transitioning from real estate to training and coaching
06:30 What are the common questions being asked by agents?
06:50 Questions about the new real estate award; sign up to forums or ask us here.
07:30 Counteract your competition by assessing where you are and where you want to be.
09:00 Independent VS brand; franchises differ in methods so it comes down to what you believe in
10:50 Lisa’s advice for agents new or starting out in the industry
11:30 “People that have bought or sold through me, I would make them part of my family.”
12:40 The worst advice Lisa has heard agents being told.
14:30 Adam Flynn: 5 mistakes that can cost listings
19:00 Josh Phegan: How to charge more
21:00 “Work out how you can add value, what you can give your buyers and sellers to make it an unbelievable experience.”
22:40 Jet Xavier: How to eliminate distractions for good
23:40 Lisa B: The 4-hour work week by Tim Ferris
25:00 Focus on the dollar-productive tasks and outsource others to create productive time
27:00 Consider writing your to-do list the night before, as Bob Wolff does. 
27:30 A sneak peek of Lisa B’s upcoming compilation books
30:00 Lisa B will be coaching on ‘Beating the Interceptors‘ in Transform 2018 – register now!
34:00 “You don’t have to take on the whole world online, you only have to take on your area.”
35:00 For more information or visit The Real Estate Hotline or ask questions at Lisa’s FB Group, Lets Talk About Real Estate

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