Brand Editorial
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6 tips for property managers to thrive in the customer experience economy
The CX economy is already here. Let’s begin by stating the obvious: the property management industry is in flux right now. Owners have more options than ever and expect more value from property management services as a result. Agencies can no longer compete realistically on price, with margins already wafer-thin across the industry. Add difficult market conditions and marketplace disruption,…
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The highlight reel from Street MBA Brisbane
Great weather, great food and great company: Street MBA headed to Brisbane in October and it was nothing short of amazing. We visited some of the best in the business: Coronis, Image Property and Place, and the tour highlighted how three very different businesses share common goals and core beliefs. Our largest tour yet made for great company, comprising of…
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Real estate industry property and media stars recognised at AREAs 2019
Recognising industry excellence and best practice, 21 awards were presented across the categories of Innovation, Service & Marketing Excellence, and Community. Gold AREA awards were presented to outstanding individuals and agencies changing the game in property. (More photos below story) 1 2 3 4 5 Gold AREA award winners: Residential Agent of the Year – Holly Komorowski, home.byholly, ACT Commercial…
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Building FOMO in your listing presentation: Kurtis Pirotta
Video Length 43 minutes 12 seconds What you’ll Learn In This Lesson: The three big ideas: Win more landlords, find more tenants and use technology better to influence customer expectations Why landlords are appointing real estate agents to look after their investment How to attract a high number of potential tenants Using technology effectively to ensure superior property management service…
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Empathy and Understanding the key to service
In an increasingly technological world, David Holman knows people are more important than ever. The Direct Connect Chief Executive Officer says the moving services company’s employees and the vibrant culture within the organisation are what makes things tick. Of course, technology aids their workflow and makes things easier for customers, primarily renters who are moving house, to connect services such…
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The new frontier of auctioneering
David Scholes has carved out a hugely successful career as a real estate auctioneer. His former business AuctionWorks handles over 70% of commercial property auctions on the Australian Eastern Seaboard and David has personally called about 35,000 transactions. But he didn’t necessarily start with aspirations to be in real estate, nor in auctioneering. Instead, the self-confessed country boy started in…
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Learning from the best at Street MBA Sydney
Where better to learn from the best of the best (and eat our weight in food); Sydney! Our Street MBA headed to Sydney in September and it didn’t disappoint! We were lucky enough to visit some of the best in the business: Di Jones, Novak Properties and The Agency. Whilst very different business models, the…
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Protect yourself, your business and your data from hackers
Australia’s strong economy, along with high rates of internet and new technology adoption, has made our country, a lucrative target for attacks. Here’s two ways to protect yourself from hackers. Imagine this: Your client is ready to purchase their first home! You share bank details with them via email and SMS. Unfortunately, this leaves you…
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Top tips for streamlining insurance claims: Sharon Fox-Slater
My client has suffered a loss (property damage or loss of rent). What is the first step I should take? First, ask yourself: is the loss even covered? If you don’t know, that is okay – landlord insurance is complex. If you are unsure, the best thing to do is chat with your insurer about the policy and find out…
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Highlights from Street MBA Melbourne tour
For Street MBA tour #2 we headed to not so sunny Melbourne, and what an insightful tour it was. We had three well-respected agencies on the agenda and were hosted by exceptional operators: Sophie Lyons and Sam Nokes from Jellis Craig, Simon Fung from Woodards and Evan Thornley from LongView (aka the quiet achievers). Unsurprisingly, key takeaways for this tour…
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Convert copy into clients
Not everyone has the luxury of hiring a copywriter to draft their prospecting emails and letters. But with a little bit of practise, anyone can nail the five principles of sales writing that converts prospects to clients. 1 RIGHT MESSAGE, RIGHT PERSON, RIGHT TIME These are the three elements of all successful sales and marketing copy. The goal of marketing…
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Responding to changes in domestic violence laws
The changes to family and domestic violence laws are a welcomed change for Australians who believe in a strong and resilient justice system. While the amendments are designed to better respond to those suffering abuse, they also affect landlords and property professionals who own and manage rental properties. Previously, rental laws have restricted tenants affected…
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5 big lessons from Street MBA Adelaide 2019: Hannah Gill
After much planning, anticipation and excitement, our first ever Street MBA study tour kicked off in Adelaide on 25 July. The good news: it was a huge success. We were fortunate to be visiting three of the best agencies in the state: Ouwens Casserly, Harris Real Estate and Toop & Toop. Our hosts at each office were brilliant; authentic, transparent…
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Is your workflow just a checklist in disguise?
At conferences I’ve been hearing words like “workflows”, “automation” and “AI” being thrown around. Understanding the nuances is key to making the right decisions for the future of your business. For this reason, let’s further investigate the use of the word “workflow”. Great technology is the difference between a simple digital checklist and automated workflows. Checklists assume property management is…
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Now is the time for that annual insurance review: Sharon Fox-Slater
A new financial year has dawned and chances are you’re busy setting some fresh business goals while gathering all your paperwork for your tax agent. While reviewing the insurances on your RE business might not be at the top of your list, now just might be the best time to do so. Many small business owners take out insurance at…
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Better buyer engagement: 30 minutes with DIAKRIT’s Dick Karlsson
We’ve heard it time and again, content is king of the digital realm. But in real estate, it’s not just any content that counts. In a slowing market, the buyer is in the driver’s seat, and they’re more educated, time-poor and expectant of service than at any time in the industry’s history. “It’s no secret in the last 12 to…
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Photoelectric smoke alarms: A clearer picture
How can you tell the difference between smoke alarms? They don’t seem different when they are on the ceiling. Recent changes in the Queensland legislation state that all rental properties in Queensland are required to have smoke alarms that meet the new standard upgraded before 1 January 2022. In Queensland, photoelectric alarms must be used for compliance under the new…
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realestate.com.au launches re-marketing service for agents and agencies
Reach is an end-to-end digital marketing solution that allows agents and agencies to build an online presence and remain top of mind among local property owners when they are visiting sites on the web away from realestate.com.au. According to realestate.com.au’s General Manager for Leads, Rachel Morley, the new Reach product has been designed to engage with prospects throughout the selling…
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Your most valuable clients: Fiona Blayney
In the final instalment of our Transform/19 highlights series coach Fiona Blayney is back to examine how the 80/20 principle can be applied to your customers. Fiona gives her best advice on accurately determining the return on investment of every client and how you can improve - in every area - of the four segments of employment and functionality within…
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Building your database from scratch: David Stewart
In this instalment of our Transform/19 highlights series, coach David Stewart draws on his years of experience as a sales agent and as an innovator in the tech space to advise people on how to effectively build their database from scratch.
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The bottom 20 per cent: Fiona Blayney
VIDEO HIGHLIGHTS 00:10 Applying the 80/20 rule to your team on an individual basis 00:51 Determining the reasonable performance level of every person in your organisation 01:25 Lessons of effective delegation from Jack Welch and GE 02:55 Customer satisfaction is the number one metric of a great property management business 04:20 The three reasons why a customer chooses your service…
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Working with the right clients: Claudio Encina
VIDEO HIGHLIGHTS 00:10 Categorising your database by what kind of vendors you currently have 02:20 Understanding the difference between positive and negative tension 02:42 How to best eliminate risks which prevent people from taking action 04:24 How to work with expired listings 05:55 Understanding and defining what the ‘A grade’ buyer and seller you want to work with looks like.
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Overcoming call reluctance: Jet Xavier
VIDEO HIGHLIGHTS 00:10 What studies say about agents not putting themselves out there 00:36 It’s all mental, how the brain creates limitations 01:31 What you tolerate, you accept 01:50 You need to accept that changing your behavior will be hard 02:19 Asking the right questions is the best way to find a solution 02:45 How agents should think about interacting…
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Walking a mile in the client’s shoes: Andy Reid
VIDEO HIGHLIGHTS 00:10 Andy’s most valuable transferable skill from hospitality to homes 00:50 The little things you pick up from analysing your product in the eyes of a client 03:21 The 10 second rule for initiating interactions and why it works 05:10 How ‘asking questions in motion’ liven up a client interaction to build rapport.
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Productivity in prospecting with buyers and sellers: Caroline Bolderston
VIDEO HIGHLIGHTS 00:10 How Caroline views the 80/20 rule and how it applies to real estate 01:03 Coach Caroline explains the concept of “starting from core” 02:09 How the 80/20 rule applies to choosing the most important people you should be speaking to 03:29 Persistence and the benefits of getting curious about who you should be tracking.
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Smoke alarms: What you need to know
A smoke alarm provides the best opportunity to detect fire, protect investments and save lives. Regular smoke alarm maintenance is required to make sure all alarms are functioning optimally. SMOKE ALARM TYPES There are many types of smoke alarms, and the basic terminology you need to know is photoelectric or ionisation, hard-wired, radio frequency or battery operated. Most Fire Services…
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Mi casa es su casa: The insurance perils of sub-letting
Increasing costs of living and high prices for rentals in desirable areas mean the idea of sub-letting is appealing for many tenants. And while many think this is just a matter between landlord and tenant, it’s important to consider the landlord’s insurer – as generally sub-letting is not covered. Sub-letting is where a tenant privately organises for someone to pay…
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Changing a company’s ways: 12 months inside Console HQ
It has been a year since my appointment as CEO of Console, a year of change and significant improvements. I love working with companies that embrace change and are open to new ideas. Due to the commitment and attitude of our team, we’ve made some huge strides towards our goals. I believe our customers, current and future, are starting to…
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Strong demand and low unemployment provide a positive property outlook
The latest property outlook from realestate.com.au indicates that the current market downturn is ‘far from the worst we’ve experienced’. Some uncertainty for buyers and sellers will continue in the lead up to the Federal Election whereby a Liberal win should see stability for the market, but a change in government would continue to see values fall along with above market…
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Ray White study shows principals earn more than the benchmark
LEADERSHIP and dogged determination are what the company say underpins a new Ray White achievement. According to a recent study principals earned 76 per cent more than their Australian industry peers in 2018. Ray White reviewed the 2018 financial year results for 269 of its own Australian businesses and then compared it The Australian Benchmark Report (Real Estate Agents 2018),…
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Don’t let your insurance become a disaster
What advice would you give to property investors, landlords and property managers impacted by a natural disaster? Natural disasters like bushfires, floods, storms and cyclones can not only cause widespread devastation, but also confusion. When a rental is caught up in a disaster, there can be a lot of uncertainty about how owners, tenants and agents should respond. This is…
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Dominating the buy side: Ben Auchettl
It’s all about understanding what your potential buyers look like. And then putting the right information in front of them at the right time. That is the clear message from Ben Auchettl, who keenly watches enough facts and stats direct from the realestate.com.au platform to understand what branding and advertising strategies are working right now. And, he says, it’s being…
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Can your digital marketing be streamlined?
What can you tell us about Artspeed Evo? Artspeed Evo will revolutionise the way agencies tackle their marketing. The dynamic elastic templates reduce the number of artwork templates for most brands by typically 90 per cent. Think about that for a second. Most brands require hundreds and sometimes more than a thousand templates to deal with their supplier network. But…
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Design based thinking : Ariel Beninca
I’m a User Experience (UX) designer for Console, which means I take the functions and features of Console Cloud and organise how best to lay out the menus, options, windows and so on. The goal is to create the best experience for people using our software To do that well, I focus on incorporating principles of user-centred design. That’s a…
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