VIDEO HIGHLIGHTS
00:10 The best ‘first-port-of-call’ for contacts when you start building your database
00:47 The tool David thinks is the most underutilised in real estate
01:50 The benefit of dropping scripted dialogues in favour of genuine conversations
02:22 David’s top tip on how to make mass generated communications feel personal
04:19 Tailoring the content you provide for the different types of people who exist in your database.