Transform

Daniel JohnsonMarch 17, 2021

Control the controllables: Matt Lahood

He’s one of the most-talked-about figures in the Australian real estate industry and The Agency’s CEO Matt Lahood lives by the motto “great leaders are those that empower and inspire others”.

Daniel JohnsonFebruary 5, 2021

Homely Instant List an instant hit at Transform

Transform 2021 participants have been given a sneak peek of homely.com.au's newest marketing product, with the real estate portal giving attendees an exclusive first look at the Instant List.

Staff WriterMay 28, 2019

Your most valuable clients: Fiona Blayney

In the final instalment of our Transform/19 highlights series coach Fiona Blayney is back to examine how the 80/20 principle can be applied to your customers. Fiona gives her best advice on accurately determining the return on investment of every client and how you can improve - in every area - of the four segments of employment and functionality within…

Staff WriterMay 26, 2019

Building your database from scratch: David Stewart

In this instalment of our Transform/19 highlights series, coach David Stewart draws on his years of experience as a sales agent and as an innovator in the tech space to advise people on how to effectively build their database from scratch.

Staff WriterMay 23, 2019

The bottom 20 per cent: Fiona Blayney

VIDEO HIGHLIGHTS 00:10 Applying the 80/20 rule to your team on an individual basis 00:51 Determining the reasonable performance level of every person in your organisation 01:25 Lessons of effective delegation from Jack Welch and GE 02:55 Customer satisfaction is the number one metric of a great property management business 04:20 The three reasons why a customer chooses your service…

Staff WriterMay 22, 2019

Working with the right clients: Claudio Encina

VIDEO HIGHLIGHTS 00:10 Categorising your database by what kind of vendors you currently have 02:20 Understanding the difference between positive and negative tension 02:42 How to best eliminate risks which prevent people from taking action 04:24 How to work with expired listings 05:55 Understanding and defining what the ‘A grade’ buyer and seller you want to work with looks like.

Staff WriterMay 22, 2019

Overcoming call reluctance: Jet Xavier

VIDEO HIGHLIGHTS 00:10 What studies say about agents not putting themselves out there 00:36 It’s all mental, how the brain creates limitations 01:31 What you tolerate, you accept 01:50 You need to accept that changing your behavior will be hard 02:19 Asking the right questions is the best way to find a solution 02:45 How agents should think about interacting…

Staff WriterMay 20, 2019

Walking a mile in the client’s shoes: Andy Reid

VIDEO HIGHLIGHTS 00:10 Andy’s most valuable transferable skill from hospitality to homes 00:50 The little things you pick up from analysing your product in the eyes of a client 03:21 The 10 second rule for initiating interactions and why it works 05:10 How ‘asking questions in motion’ liven up a client interaction to build rapport.

Staff WriterMay 19, 2019

Productivity in prospecting with buyers and sellers: Caroline Bolderston

VIDEO HIGHLIGHTS 00:10 How Caroline views the 80/20 rule and how it applies to real estate 01:03 Coach Caroline explains the concept of “starting from core” 02:09 How the 80/20 rule applies to choosing the most important people you should be speaking to 03:29 Persistence and the benefits of getting curious about who you should be tracking.

Staff WriterOctober 8, 2018

Heidi Walkinshaw: How can I get back on top of my time management?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT Look at blocking things out. We know things like rent reviews can be pre-planned. You can look at those once a month so that you can put them into your calendar. Once per month, first Thursday of the month, that’s when we look at our rent reviews. We…

Staff WriterOctober 2, 2018

Prue Bryant: How do I know if I’m ready for a leadership role?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT It’s interesting because I think more and more these days and just with the generation that we’re dealing with – everyone wants to be a leader. Everybody wants to take that next step, they want that career progression. They’re very ambitious and I guess dealing…

Staff WriterSeptember 26, 2018

Trent Shorland: How should I react when someone in my team makes a mistake?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT One of the things I try to do is I always make myself feel like it’s okay to make mistakes, you know, we’re all going to make mistakes along the way but don’t make them feel bad about them. Obviously, we all make poor decisions,…

Staff WriterSeptember 20, 2018

Grant Turner: How quickly should I be responding to emails?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT It was actually your competition. Let’s just hone in on one small part, which is how quickly you reply to email inquiries. Now, I’m a little bit against, and this is just myself personally, so the instant reply. Well, it’s a … It’s only you…

Staff WriterAugust 13, 2018

Lisa Perruzza: What should a BDM be posting on social media?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT I’ve actually learned and looked at same mistakes that I previously made. So a lot of my posts in the past would have been, “Hey, look at me. I’ve just leased this property.” No information, just a picture of me posing with the ‘leased’ sign.…

Staff WriterAugust 8, 2018

William Chan: How should I organise a growing database?

Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT Firstly, I think you’ve got to accept that you’re not going to have a perfect database ever. It doesn’t work like that. I think, by the time you start calling the people from the start of the list to the end, the people at the…

Staff WriterAugust 7, 2018

Ush Dhanak: How can I stop knee-jerk emotional reactions?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT So I want to talk about ‘behavioural self-control’ first as a topic. This is one that I personally struggle with all the time. Behavioural self-control is really taking a pause and a step before you make a decision about how you’re going to react. As…

Staff WriterAugust 3, 2018

Michelle Williams: What’s the best way to communicate with my clients?

Learn more from PM Transform 2018 More videos from this series TRANSCRIPT The number one mistake that property managers make is communicate via email or in writing with their clients and customers because of the fear. The fear of conflict and the fear of the reaction that they might get from some of those conversations. I think…

Staff WriterJuly 31, 2018

Leanne Pilkington: How do I manage different personalities in my team?

Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT All of my team, in fact, everybody who starts at Laing+Simmons goes through a behavioural profiling tool called a ‘strength deployment inventory’. I don’t think it actually matters which one, I mean that one just works for us. There are lots of different ones. That one works for…

Staff WriterJuly 30, 2018

Kate Benjamin: How much time should I be making for prospecting?

Learn More from PM Transform 2018 More videos from this series TRANSCRIPT If you don’t make the time for prospecting in your calendar, then it will not get done. Business owners, BDMs, PMs alike; if you do not have an appointment with the phone for time to contact, time to call, time to make those appraisals, then…

Staff WriterJuly 25, 2018

Charmaine Keegan: How do you build rapport quickly?

Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT In any type of sales or communication, rapport is the number one thing that’s gonna make you like you or not like you. At the end of the day, it’s interesting what Josh said about [how] they’re testing you, you know? I’ve been into an open home before…

Staff WriterJuly 18, 2018

Steve Carroll: What does a 5-star experience in real estate look like?

Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT One of the things that agents don’t do particularly well is they’re not very good at returning calls. So, this is not a criticism of agents. This is just a fact that agents are very, very, very busy people. But if I make contact with an…

Staff WriterJuly 10, 2018

Mark McLeod: The most important sale you will make

Learn more from Sales Transform 2018 More videos from this series TRANSCRIPT There’s no other industry more like it, why? One, we’re the only industry in the world that know where our customers live. That’s the first part. You know what I mean? We know, I mean, people come to me all the time and go, “I can’t…