Homely Instant List an instant hit at Transform

Transform 2021 participants have been given a sneak peek of homely.com.au‘s newest marketing product, with the real estate portal giving attendees an exclusive first look at the Instant List.

The industry-backed Australian real estate portal beta launched the Homely Instant List on Friday. 

As its title suggests, the product enables property managers and real estate agents to start marketing properties on homely.com.au as soon as a landlord or vendor is ready to lease or sell their home via Homely’s iOS app.

Hundreds of agents and property managers who attended Elite Agent’s Transform 2021 have been given the ability to test drive Instant List before its Australia-wide launch. 

Co-founder and co-CEO of homely.com.au Adam Spencer said the company was excited to have the opportunity to get the product into the hands of agents to beta test it ahead of its official release. 

“We hope to capture mass amounts of data and constructive feedback from agents and property managers using Instant List in real-time in the field,” he said. 

“By thoroughly testing the product and welcoming feedback at a grand scale we can make any necessary fixes and adjustments before we officially take it to the market.” 

Once an Instant List is published, alerts automatically go to interested buyers and renters who have previously set up Homely property alerts that match the new listings suburb and property criteria.

Homely’s Head of Industry David Webb said agents who had trialled the product had enjoyed being able to get a head start by rolling out content during the pre-market stage. 

“According to early feedback, a majority of agents say their favourite feature is the premarket video where you can upload a personalised first look at the property,” Mr Webb said. 

Philip Webb estate agent and auctioneer Aaron Chuah, who has trialled the product, said it was a convenient and user-friendly experience.

“You can list properties while you’re out and about at appraisals, shoot a quick preview video on your phone then upload it in the driveway and even create a listing on the spot in a vendor’s living room.”  

Mr Webb said he looked forward to receiving feedback from those who had attended Transform. 

“We have no doubt this testing will help us fine-tune our newest real estate marketing tool before our upcoming national rollout,” he said.

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Daniel Johnson

Daniel Johnson was the news editor for Elite Agent. He worked with the company from February 2020 to June 2020. For current stories, news alerts or pitches, please email editor@eliteagent.com.au.